{"id":1050,"date":"2022-10-14T16:11:43","date_gmt":"2022-10-14T16:11:43","guid":{"rendered":"https:\/\/vuottroi.vn\/blog\/?p=1050"},"modified":"2022-10-14T16:27:46","modified_gmt":"2022-10-14T16:27:46","slug":"target-facebook-ads-nam-2023","status":"publish","type":"post","link":"https:\/\/vuottroi.vn\/blog\/target-facebook-ads-nam-2023\/","title":{"rendered":"Target Facebook ADS n\u0103m 2023 nh\u01b0 th\u1ebf n\u00e0o? 10 Tips Target cho b\u1ea1n."},"content":{"rendered":"<p>Facebook \u0111\u00e3 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o m\u1ea1nh m\u1ebd \u0111\u1ebfn \u0111i\u00ean cu\u1ed3ng trong g\u1ea7n 10 n\u0103m nay. Trong nh\u1eefng n\u0103m qua, c\u00e1c t\u00f9y ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau \u0111\u00e3 tr\u1edf n\u00ean si\u00eau chi ti\u1ebft \u0111\u1ec3 gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n.<\/p>\n<p>Nh\u01b0ng v\u1edbi c\u00e1c bi\u1ec7n ph\u00e1p b\u1ea3o m\u1eadt m\u1edbi \u2014 c\u1ee5 th\u1ec3 l\u00e0 vi\u1ec7c ng\u1eebng s\u1eed d\u1ee5ng cookie c\u1ee7a b\u00ean th\u1ee9 ba v\u00e0 c\u00e1c t\u00ednh n\u0103ng b\u1ea3o m\u1eadt tr\u00ean iOS 14 (v\u00e0 cao h\u01a1n) c\u1ee7a Apple \u2014 t\u1ea5t c\u1ea3 \u0111i\u1ec1u n\u00e0y \u0111ang thay \u0111\u1ed5i. Nh\u01b0ng v\u1eabn c\u00f3 nh\u1eefng c\u00e1ch \u0111\u1ec3 qu\u1ea3ng c\u00e1o tr\u00ean Facebook hi\u1ec7u qu\u1ea3 .<\/p>\n<p>V\u1ea5n \u0111\u1ec1 ch\u1ec9 l\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c b\u1ed1i c\u1ea3nh m\u1edbi v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng t\u1ed1t nh\u1ea5t t\u1eebng lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng. \u0110\u00f3 l\u00e0 nh\u1eefng g\u00ec ch\u00fang t\u00f4i \u0111\u00e3 th\u1ef1c hi\u1ec7n trong b\u00e0i \u0111\u0103ng n\u00e0y v\u00e0 \u0111\u01b0\u1ee3c t\u00f3m t\u1eaft trong bi\u1ec3u \u0111\u1ed3 h\u1eefu \u00edch n\u00e0y:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1051\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/Vuottroi-Image-share-FACEBOOK-2-1024x1024.png\" alt=\"FACEBOOK AUDIENCE TARGETING\" width=\"800\" height=\"800\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/Vuottroi-Image-share-FACEBOOK-2-1024x1024.png 1024w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/Vuottroi-Image-share-FACEBOOK-2-300x300.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/Vuottroi-Image-share-FACEBOOK-2-150x150.png 150w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/Vuottroi-Image-share-FACEBOOK-2-768x768.png 768w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/Vuottroi-Image-share-FACEBOOK-2.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>V\u00ec v\u1eady, ch\u00fang ta s\u1ebd xem x\u00e9t t\u1eebng t\u00f9y ch\u1ecdn <strong>Target Facebook ADS <\/strong>v\u00e0 \u0111\u1ed1i v\u1edbi t\u1eebng t\u00f9y ch\u1ecdn, h\u00e3y chia s\u1ebb:<\/p>\n<ul>\n<li>L\u00e0m th\u1ebf n\u00e0o n\u00f3 ho\u1ea1t \u0111\u1ed9ng<\/li>\n<li>Nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0<\/li>\n<li>M\u1eb9o \u0111\u1ec3 th\u00edch nghi<\/li>\n<\/ul>\n<p>Nh\u01b0ng tr\u01b0\u1edbc ti\u00ean, ch\u00fang ta h\u00e3y l\u1ea5y m\u1ed9t s\u1ed1 ki\u1ebfn \u200b\u200bth\u1ee9c n\u1ec1n t\u1ea3ng \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp.<\/p>\n<h3 id=\"nham-muc-tieu-quang-cao-tren-facebook-target-facebook-ads-uu-tien-quyen-rieng-tu-cac-dieu-khoan-can-biet\">Nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o tr\u00ean Facebook (Target Facebook ADS) \u01b0u ti\u00ean quy\u1ec1n ri\u00eang t\u01b0: C\u00e1c \u0111i\u1ec1u kho\u1ea3n c\u1ea7n bi\u1ebft<\/h3>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111\u1ecbnh ngh\u0129a \u0111\u1ec3 gi\u00fap b\u1ea1n theo d\u00f5i (kh\u00f4ng c\u00f3 \u00fd \u0111\u1ecbnh ch\u01a1i ch\u1eef) trong h\u01b0\u1edbng d\u1eabn n\u00e0y.<\/p>\n<p><strong>ATT<\/strong>: \u0110\u00e2y l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a App Tracking Transparency \u2014 t\u00ednh n\u0103ng Apple iOS l\u1ea7n \u0111\u1ea7u ti\u00ean ra m\u1eaft v\u1edbi b\u1ea3n c\u1eadp nh\u1eadt iOS 14, n\u01a1i ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ch\u1ecdn kh\u00f4ng b\u1ecb theo d\u00f5i tr\u00ean web b\u1edfi c\u00e1c \u1ee9ng d\u1ee5ng (ch\u1eb3ng h\u1ea1n nh\u01b0 Facebook). nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng tr\u00ean facebook &#8211; t\u00ednh minh b\u1ea1ch theo d\u00f5i \u1ee9ng d\u1ee5ng<br \/>\n<strong>Cookie c\u1ee7a b\u00ean th\u1ee9 ba<\/strong>: Cookie c\u1ee7a b\u00ean th\u1ee9 ba thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ed9t ng\u01b0\u1eddi khi h\u1ecd l\u01b0\u1edbt web. Sau \u0111\u00f3, d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 ba n\u00e0y \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ng\u01b0\u1eddi xem qu\u1ea3ng c\u00e1o v\u00e0 kh\u00e1ch truy c\u1eadp trang web c\u1ee7a h\u1ecd, \u0111\u1ed3ng th\u1eddi b\u1edfi c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o \u0111\u1ec3 cung c\u1ea5p \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1eafm m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 h\u01a1n th\u1ebf n\u1eefa.<br \/>\n<strong>Ng\u1eebng s\u1eed d\u1ee5ng cookie c\u1ee7a b\u00ean th\u1ee9 ba<\/strong>: \u0110i\u1ec1u n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn k\u1ebf ho\u1ea1ch c\u1ee7a Google \u0111\u1ec3 x\u00f3a cookie c\u1ee7a b\u00ean th\u1ee9 ba kh\u1ecfi Chrome v\u00e0o n\u0103m 2023. C\u00e1c tr\u00ecnh duy\u1ec7t nh\u01b0 Safari v\u00e0 Firefox \u0111\u00e3 ch\u1eb7n cookie c\u1ee7a b\u00ean th\u1ee9 ba, nh\u01b0ng \u0111\u00e2y l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111\u1eb7c bi\u1ec7t l\u1edbn v\u00ec Chrome chi\u1ebfm 63 % th\u1ecb ph\u1ea7n tr\u00ecnh duy\u1ec7t.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1053\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-audience-targeting-02.png\" alt=\"facebook-audience-targeting-02\" width=\"498\" height=\"598\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-audience-targeting-02.png 498w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-audience-targeting-02-250x300.png 250w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><\/p>\n<h3 id=\"target-facebook-ads-su-dung-loai-du-lieu-nao\">Target Facebook ADS s\u1eed d\u1ee5ng lo\u1ea1i d\u1eef li\u1ec7u n\u00e0o?<\/h3>\n<p>Khi thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Facebook, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd d\u1ef1a tr\u00ean m\u1ed9t s\u1ed1 t\u00f9y ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau. Ngu\u1ed3n d\u1eef li\u1ec7u cho c\u00e1c t\u00f9y ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau n\u00e0y bao g\u1ed3m d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng c\u1ee7a Facebook, d\u1eef li\u1ec7u c\u1ee7a ri\u00eang b\u1ea1n v\u00e0 d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 ba.<\/p>\n<h4 id=\"du-lieu-facebook\">D\u1eef li\u1ec7u Facebook<\/h4>\n<p>\u0110i\u1ec1u n\u00e0y bao g\u1ed3m nh\u00e2n kh\u1ea9u h\u1ecdc, s\u1edf th\u00edch, h\u00e0nh vi, v\u1ecb tr\u00ed v\u00e0 k\u1ebft n\u1ed1i.<\/p>\n<p>Vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau v\u1edbi d\u1eef li\u1ec7u Facebook kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi t\u00ednh n\u0103ng ch\u1ecdn kh\u00f4ng tham gia theo d\u00f5i c\u1ee7a iOS 14 , v\u00ec \u0111\u00e2y l\u00e0 d\u1eef li\u1ec7u b\u00ean th\u1ee9 nh\u1ea5t c\u1ee7a Facebook m\u00e0 n\u00f3 thu th\u1eadp tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a ri\u00eang m\u00ecnh.<\/p>\n<h4 id=\"du-lieu-rieng-cua-ban-nha-quang-cao\">D\u1eef li\u1ec7u ri\u00eang c\u1ee7a b\u1ea1n (nh\u00e0 qu\u1ea3ng c\u00e1o)<\/h4>\n<p>D\u1eef li\u1ec7u c\u1ee7a ri\u00eang b\u1ea1n c\u00f3 th\u1ec3 bao g\u1ed3m h\u1ed7n h\u1ee3p d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t ho\u1eb7c b\u00ean th\u1ee9 ba.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau m\u1ecdi ng\u01b0\u1eddi d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n th\u00f4ng qua trang web ho\u1eb7c \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n ho\u1eb7c ngo\u1ea1i tuy\u1ebfn. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng gi\u1ed1ng khi b\u1ea1n c\u00f3 \u0111\u1ee7 d\u1eef li\u1ec7u pixel ho\u1eb7c t\u1ea3i l\u00ean danh s\u00e1ch kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean \u0111\u1ecba ch\u1ec9 email.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1054\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ad-targeting-ios14-customer-list.jpeg\" alt=\"\" width=\"720\" height=\"204\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ad-targeting-ios14-customer-list.jpeg 720w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ad-targeting-ios14-customer-list-300x85.jpeg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/rockcontent.com\/blog\/first-second-third-party-data\/\" target=\"_blank\" rel=\"nofollow noopener\"><em>Ngu\u1ed3n h\u00ecnh \u1ea3nh<\/em><\/a><\/p>\n<p>\u0110\u1ed1i t\u01b0\u1ee3ng trang web v\u00e0 \u1ee9ng d\u1ee5ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi t\u00ednh n\u0103ng ch\u1ecdn kh\u00f4ng tham gia theo d\u00f5i \u1ee9ng d\u1ee5ng iOS 14 v\u00ec ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ch\u1ecdn kh\u00f4ng tham gia theo d\u00f5i \u1ee9ng d\u1ee5ng tr\u00ean web.<\/p>\n<p>N\u00f3 c\u0169ng s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi vi\u1ec7c ng\u1eebng s\u1eed d\u1ee5ng cookie n\u1ebfu vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n d\u1ef1a v\u00e0o kh\u00e1ch truy c\u1eadp trang web \u0111\u00e3 n\u1ea5u \u0103n (\u0111\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao vi\u1ec7c tri\u1ec3n khai API chuy\u1ec3n \u0111\u1ed5i c\u1ee7a Facebook l\u1ea1i quan tr\u1ecdng ).<\/p>\n<h4 id=\"du-lieu-cua-ben-thu-ba\">D\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 ba<\/h4>\n<p>Kh\u00f4ng r\u00f5 ch\u00ednh x\u00e1c d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 ba n\u00e0o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o tr\u00ean Facebook, nh\u01b0ng Facebook cho bi\u1ebft h\u1ecd s\u1eed d\u1ee5ng \u201cD\u1eef li\u1ec7u c\u00f3 s\u1eb5n t\u1eeb c\u00e1c b\u00ean th\u1ee9 ba \u0111\u1ec3 gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o t\u00ecm th\u1ea5y \u0111\u1ed1i t\u01b0\u1ee3ng h\u1eefu \u00edch \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau\u201d.<\/p>\n<p>T\u1ea5t nhi\u00ean, \u0111i\u1ec1u n\u00e0y s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi vi\u1ec7c ng\u1eebng s\u1eed d\u1ee5ng cookie c\u1ee7a b\u00ean th\u1ee9 ba.<\/p>\n<p>\u0110\u01b0\u1ee3c r\u1ed3i, h\u00e3y chuy\u1ec3n sang b\u1ed1n lo\u1ea1i t\u00f9y ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o ch\u00ednh c\u1ee7a Facebook, nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 ch\u00fang ph\u1ea3i \u0111\u1ed1i m\u1eb7t do c\u00e1c quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m.<\/p>\n<h3 id=\"cac-loai-doi-tuong-nham-muc-tieu-cua-facebook\">C\u00e1c lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1eafm m\u1ee5c ti\u00eau c\u1ee7a Facebook<\/h3>\n<p>Tr\u01b0\u1edbc khi \u0111i v\u00e0o chi ti\u1ebft c\u1ee5 th\u1ec3, ch\u00fang ta h\u00e3y t\u00ecm hi\u1ec3u t\u1ed5ng quan nhanh v\u1ec1 ba lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1eafm m\u1ee5c ti\u00eau c\u1ee7a Facebook.<\/p>\n<ol>\n<li><strong>\u0110\u1ed1i t\u01b0\u1ee3ng c\u1ed1t l\u00f5i:<\/strong>\u00a0\u0110\u00e2y l\u00e0 lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng m\u1eb7c \u0111\u1ecbnh trong Tr\u00ecnh qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o, n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau theo v\u1ecb tr\u00ed, nh\u00e2n kh\u1ea9u h\u1ecdc, s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 k\u1ebft n\u1ed1i.<\/li>\n<li><strong>\u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh:<\/strong>\u00a0Nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y \u0111\u01b0\u1ee3c t\u1ea1o b\u1eb1ng d\u1eef li\u1ec7u c\u1ee7a ri\u00eang b\u1ea1n (ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 truy c\u1eadp trang web ho\u1eb7c danh s\u00e1ch kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n) v\u00e0 \/ ho\u1eb7c d\u1eef li\u1ec7u c\u1ee7a Facebook (ch\u1eb3ng h\u1ea1n nh\u01b0 h\u00e0nh vi tr\u00ean n\u1ec1n t\u1ea3ng).<\/li>\n<li><strong>\u0110\u1ed1i t\u01b0\u1ee3ng \u01b0a nh\u00ecn:<\/strong>\u00a0Facebook c\u00f3 th\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ea1n \u0111\u00e3 t\u1ea1o ho\u1eb7c d\u1ef1a tr\u00ean danh s\u00e1ch \u0111\u00e3 t\u1ea3i l\u00ean.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1055\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-target-03.png\" alt=\"\" width=\"720\" height=\"354\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-target-03.png 720w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-target-03-300x148.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<h4 id=\"1-nham-muc-tieu-theo-nhan-khau-hoc-cua-facebook-target-facebook-ads-theo-nhan-khau-hoc\">1. Nh\u1eafm m\u1ee5c ti\u00eau theo nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a Facebook (Target Facebook Ads theo nh\u00e2n kh\u1ea9u h\u1ecdc)<\/h4>\n<p>Nh\u1eafm m\u1ee5c ti\u00eau theo nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a Facebook l\u00e0 lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ed1t l\u00f5i, d\u1ef1a tr\u00ean b\u1ea5t k\u1ef3 th\u00f4ng tin n\u00e0o m\u00e0 ng\u01b0\u1eddi d\u00f9ng cung c\u1ea5p cho Facebook v\u1ec1 b\u1ea3n th\u00e2n h\u1ecd trong h\u1ed3 s\u01a1 c\u1ee7a h\u1ecd.<\/p>\n<h5 id=\"lam-the-nao-no-hoat-dong\">L\u00e0m th\u1ebf n\u00e0o n\u00f3 ho\u1ea1t \u0111\u1ed9ng<\/h5>\n<p>T\u00f9y ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau theo nh\u00e2n kh\u1ea9u h\u1ecdc c\u01a1 b\u1ea3n nh\u1ea5t l\u00e0 theo \u0111\u1ed9 tu\u1ed5i, v\u1ecb tr\u00ed v\u00e0 gi\u1edbi t\u00ednh. Target Facebook theo c\u00e1ch n\u00e0y \u0111\u01b0\u1ee3c coi l\u00e0 c\u01a1 b\u1ea3n nh\u1ea5t.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1056\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ad-targeting-privacy-first-demographic-targeting.png\" alt=\"\" width=\"600\" height=\"172\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ad-targeting-privacy-first-demographic-targeting.png 600w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ad-targeting-privacy-first-demographic-targeting-300x86.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Sau \u0111\u00f3 l\u00e0 Nh\u1eafm m\u1ee5c ti\u00eau chi ti\u1ebft, bao g\u1ed3m tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n, t\u00ecnh tr\u1ea1ng t\u00e0i ch\u00ednh ho\u1eb7c m\u1ed1i quan h\u1ec7, cho d\u00f9 h\u1ecd l\u00e0 cha m\u1eb9 hay kh\u00f4ng, v.v.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1057\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ad-targeting-privacy-first-detailed-targeting-demographics.png\" alt=\"\" width=\"600\" height=\"330\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ad-targeting-privacy-first-detailed-targeting-demographics.png 600w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ad-targeting-privacy-first-detailed-targeting-demographics-300x165.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h5 id=\"nhung-thach-thuc-ve-quyen-rieng-tu\">Nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0<\/h5>\n<p>Nh\u00ecn chung, nh\u1eefng \u0111i\u1ec1u n\u00e0y s\u1ebd b\u00e1m s\u00e1t kh\u00e1 t\u1ed1t v\u1edbi t\u00ednh ch\u1ea5t t\u1ef1 b\u00e1o c\u00e1o c\u1ee7a th\u00f4ng tin v\u00e0 c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng tr\u1eeb khi b\u1eaft \u0111\u1ea7u \u00e1p d\u1ee5ng m\u1ed9t s\u1ed1 \u0111i\u1ec1u lu\u1eadt m\u1edbi v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0.<\/p>\n<h5 id=\"loi-khuyen\">L\u1eddi khuy\u00ean<\/h5>\n<p><strong>1. Nh\u00e2n kh\u1ea9u h\u1ecdc v\u1ec1 l\u1ed1i s\u1ed1ng m\u1ee5c ti\u00eau<\/strong><\/p>\n<p>M\u1eb7c d\u00f9 nh\u1eefng t\u00f9y ch\u1ecdn n\u00e0y c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y gi\u1ed1ng nh\u01b0 nh\u1eefng t\u00f9y ch\u1ecdn r\u1ea5t m\u1ea1nh m\u1ebd \u2014 v\u00e0 ch\u00fang c\u00f3 th\u1ec3 nh\u01b0 v\u1eady \u2014 theo kinh nghi\u1ec7m c\u1ee7a ch\u00fang t\u00f4i, ch\u00fang \u0111\u01b0\u1ee3c t\u1eadp trung v\u00e0 \u00e1p d\u1ee5ng t\u1ed1t h\u01a1n cho nh\u1eefng lo\u1ea1i t\u00f9y ch\u1ecdn \u0111\u01b0\u1ee3c kh\u00e1m ph\u00e1 nhi\u1ec1u nh\u1ea5t tr\u00ean Facebook.<\/p>\n<p>V\u00ed d\u1ee5: khi \u1edf tr\u00ean Facebook, m\u1ecdi ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng c\u1eadp nh\u1eadt h\u1ed3 s\u01a1 c\u1ee7a h\u1ecd v\u00e0 n\u00f3i v\u1ec1 vi\u1ec7c \u0111\u00ednh h\u00f4n, t\u00ecnh h\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a con c\u00e1i h\u1ecd hay li\u1ec7u h\u1ecd c\u00f3 mua m\u1ed9t ng\u00f4i nh\u00e0 m\u1edbi hay kh\u00f4ng.\u00a0Tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n v\u00e0 kinh nghi\u1ec7m l\u00e0m vi\u1ec7c c\u1ee7a h\u1ecd \u00edt c\u00f3 kh\u1ea3 n\u0103ng c\u1eadp nh\u1eadt ho\u1eb7c ch\u00ednh x\u00e1c (\u0111\u00f3 l\u00e0 nh\u1eefng g\u00ec LinkedIn d\u00e0nh cho!).<\/p>\n<p>V\u00ec l\u00fd do \u0111\u00f3, c\u00e1c t\u00f9y ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau trong ph\u1ea7n n\u00e0y g\u1eafn ch\u1eb7t h\u01a1n v\u1edbi cu\u1ed9c s\u1ed1ng c\u00e1 nh\u00e2n c\u1ee7a m\u1ed9t ng\u01b0\u1eddi n\u00e0o \u0111\u00f3 th\u01b0\u1eddng l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn t\u1ed1t h\u01a1n so v\u1edbi m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 b\u00ean ngo\u00e0i n\u00f3.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1058\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-demographic-targeting.png\" alt=\"\" width=\"720\" height=\"395\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-demographic-targeting.png 720w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-demographic-targeting-300x165.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<h4 id=\"2-nham-muc-tieu-theo-hanh-vi-va-so-thich-cua-facebook-target-facebook-theo-hanh-vi-so-thich\">2. Nh\u1eafm m\u1ee5c ti\u00eau theo h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a Facebook (Target Facebook theo h\u00e0nh vi, s\u1edf th\u00edch)<\/h4>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ed1t l\u00f5i kh\u00e1c.\u00a0B\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c h\u00e0nh vi v\u00e0 s\u1edf th\u00edch \u0111\u1ed3ng th\u1eddi v\u1edbi nh\u00e2n kh\u1ea9u h\u1ecdc, nh\u01b0ng ch\u00fang t\u00f4i ch\u1ec9 t\u00e1ch ch\u00fang ra v\u00ec ch\u00fang b\u1ecb \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u h\u01a1n b\u1edfi quy\u1ec1n ri\u00eang t\u01b0.<\/p>\n<p>Facebook c\u00f3 th\u1ec3 suy ra th\u00f4ng tin v\u1ec1 ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean th\u00f4ng tin h\u1ecd cung c\u1ea5p trong h\u1ed3 s\u01a1 Facebook, Instagram v\u00e0 Messenger c\u0169ng nh\u01b0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd v\u1edbi c\u00e1c trang web trong M\u1ea1ng \u0111\u1ed1i t\u01b0\u1ee3ng Facebook.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1059\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-behavior-interest-targeting.png\" alt=\"\" width=\"720\" height=\"720\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-behavior-interest-targeting.png 720w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-behavior-interest-targeting-300x300.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-behavior-interest-targeting-150x150.png 150w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y c\u00e1c t\u00f9y ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau theo h\u00e0nh vi v\u00e0 s\u1edf th\u00edch b\u1eb1ng c\u00e1ch duy\u1ec7t qua c\u00e1c danh s\u00e1ch \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc c\u1ee7a Facebook ho\u1eb7c ch\u1ec9 c\u1ea7n b\u1eaft \u0111\u1ea7u nh\u1eadp v\u00e0o h\u1ed9p t\u00ecm ki\u1ebfm Nh\u1eafm m\u1ee5c ti\u00eau Chi ti\u1ebft v\u00e0 t\u00ecm c\u00e1c t\u00f9y ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau ri\u00eang l\u1ebb.<\/p>\n<p>C\u00e1c t\u00f9y ch\u1ecdn n\u00e0y r\u1ea5t m\u1ea1nh m\u1ebd.\u00a0V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau nh\u1eefng ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m \u0111\u1ebfn t\u00e0i ch\u00ednh, nh\u01b0ng kh\u00f4ng ch\u1ec9 quan t\u00e2m \u0111\u1ebfn t\u00e0i ch\u00ednh n\u00f3i chung.\u00a0B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n \u0111o\u1ea1n theo ng\u01b0\u1eddi d\u00f9ng \u0111ang xem c\u00e1c ch\u1ee7 \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn th\u1ebb t\u00edn d\u1ee5ng, b\u1ea3o hi\u1ec3m v\u00e0 th\u1ebf ch\u1ea5p:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1060\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ad-targeting-privacy-first-detailed-targeting-finance.png\" alt=\"\" width=\"500\" height=\"142\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ad-targeting-privacy-first-detailed-targeting-finance.png 500w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ad-targeting-privacy-first-detailed-targeting-finance-300x85.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h5 id=\"nhung-thach-thuc-ve-quyen-rieng-tu-2\">Nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0<\/h5>\n<p>Trong t\u01b0\u01a1ng lai, v\u1edbi vi\u1ec7c m\u1ea5t t\u00edn hi\u1ec7u t\u1eeb c\u00e1c pixel theo d\u00f5i c\u1ee7a b\u00ean th\u1ee9 ba xung quanh m\u1ea1ng Facebook, Facebook s\u1ebd kh\u00f3 t\u1ea1o ra c\u00e1c ph\u00e2n \u0111o\u1ea1n n\u00e0y v\u1edbi c\u00f9ng m\u1ee9c \u0111\u1ed9 c\u1ee5 th\u1ec3.<\/p>\n<p>V\u00ed d\u1ee5: khi b\u1ea1n t\u00ecm ki\u1ebfm Th\u1ebf v\u1eadn h\u1ed9i, b\u1ea1n \u0111\u01b0\u1ee3c cung c\u1ea5p r\u1ea5t nhi\u1ec1u t\u00f9y ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau theo s\u1edf th\u00edch kh\u00e1c nhau cho c\u00e1c n\u0103m kh\u00e1c nhau, m\u00f9a h\u00e8 v\u00e0 m\u00f9a \u0111\u00f4ng, NBC, v.v.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1061\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ad-targeting-privacy-first-detailed-targeting-olympics.png\" alt=\"\" width=\"600\" height=\"377\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ad-targeting-privacy-first-detailed-targeting-olympics.png 600w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ad-targeting-privacy-first-detailed-targeting-olympics-300x189.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>C\u0169ng gi\u1ed1ng nh\u01b0 v\u1edbi b\u1ea5t k\u1ef3 quy tr\u00ecnh ph\u00e2n \u0111o\u1ea1n danh s\u00e1ch n\u00e0o kh\u00e1c, vi\u1ec7c t\u1ea1o ra nhi\u1ec1u nh\u00f3m s\u1eafc th\u00e1i trong m\u1ed9t danh s\u00e1ch s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n n\u1ebfu \u0111\u00f3 l\u00e0 m\u1ed9t danh s\u00e1ch l\u1edbn \u0111\u1ec3 b\u1eaft \u0111\u1ea7u.\u00a0Nh\u01b0ng vi\u1ec7c \u0111\u00e0n \u00e1p pixel c\u1ee7a b\u00ean th\u1ee9 ba v\u1ec1 c\u01a1 b\u1ea3n c\u00f3 ngh\u0129a l\u00e0 Facebook s\u1ebd c\u00f3 m\u1ed9t danh s\u00e1ch nh\u1ecf h\u01a1n c\u00e1c t\u00edn hi\u1ec7u \u0111\u1ec3 t\u1ea1o c\u00e1c nh\u00f3m m\u1ee5c ti\u00eau m\u1edbi.<\/p>\n<p>V\u00ec v\u1eady, nh\u1eafm m\u1ee5c ti\u00eau Th\u1ebf v\u1eadn h\u1ed9i v\u1eabn s\u1ebd \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng, nh\u01b0ng thay v\u00ec danh s\u00e1ch c\u00e1c n\u0103m v\u00e0 t\u00ean m\u1ea1ng truy\u1ec1n h\u00ecnh, ch\u00fang ta c\u00f3 th\u1ec3 ch\u1ec9 th\u1ea5y \u201cTh\u1ebf v\u1eadn h\u1ed9i m\u00f9a h\u00e8\u201d v\u00e0 \u201cTh\u1ebf v\u1eadn h\u1ed9i m\u00f9a \u0111\u00f4ng\u201d ho\u1eb7c th\u1eadm ch\u00ed c\u00f3 th\u1ec3 ch\u1ec9 l\u00e0 \u201cTh\u1ebf v\u1eadn h\u1ed9i\u201d.<\/p>\n<h5 id=\"loi-khuyen-2\">L\u1eddi khuy\u00ean<\/h5>\n<p><strong>2. S\u1eed d\u1ee5ng n\u00f3 khi b\u1ea1n c\u00f3 th\u1ec3<\/strong><\/p>\n<p>T\u1eeb g\u00f3c \u0111\u1ed9 chi\u1ebfn l\u01b0\u1ee3c chi\u1ebfn d\u1ecbch, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 l\u1ee3i nh\u1ea5t khi t\u1eadn d\u1ee5ng c\u00e1c t\u00f9y ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 n\u00e0y ngay b\u00e2y gi\u1edd khi ch\u00fang v\u1eabn c\u00f2n t\u1ed3n t\u1ea1i nh\u01b0ng h\u00e3y chu\u1ea9n b\u1ecb cho b\u1ea3n th\u00e2n v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ec3 tr\u00e1nh m\u1ea5t m\u1ee5c ti\u00eau trong t\u01b0\u01a1ng lai v\u00e0 b\u1eaft \u0111\u1ea7u xem x\u00e9t\u00a0c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1c c\u1ee7a Facebook\u00a0\u0111\u1ec3 gi\u00fap \u0111\u1ee1 l\u1ea5p \u0111\u1ea7y kho\u1ea3ng tr\u1ed1ng.<\/p>\n<p><strong>3. Th\u1eed x\u1ebfp ch\u1ed3ng l\u00e3i su\u1ea5t<\/strong><\/p>\n<p>Khi \u0111\u1ed1i t\u01b0\u1ee3ng ng\u00e0y c\u00e0ng \u00edt c\u1ee5 th\u1ec3 h\u01a1n, vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau nhi\u1ec1u s\u1edf th\u00edch trong m\u1ed9t b\u1ed9 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 h\u1ee3p l\u00fd h\u01a1n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1062\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/generate-leads-facebook-ads-ios-detailed-targeting.png.webp\" alt=\"\" width=\"600\" height=\"393\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/generate-leads-facebook-ads-ios-detailed-targeting.png.webp 600w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/generate-leads-facebook-ads-ios-detailed-targeting.png-300x197.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, thay v\u00ec t\u1ea1o b\u1ed9 qu\u1ea3ng c\u00e1o \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m \u0111\u1ebfn Buffer, b\u1ea1n c\u00f3 th\u1ec3 th\u00eam Hootsuite + Sprout Social + StreamYard, v.v. v\u00e0o c\u00f9ng m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n<h4 id=\"3-nham-muc-tieu-theo-doi-tuong-tuy-chinh-cua-facebook\">3. Nh\u1eafm m\u1ee5c ti\u00eau theo \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh c\u1ee7a Facebook<\/h4>\n<p>Qu\u1ea3ng c\u00e1o kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng nh\u1eb1m t\u00ecm ki\u1ebfm th\u00e0nh vi\u00ean m\u1edbi.\u00a0\u0110i\u1ec1u quan tr\u1ecdng kh\u00f4ng k\u00e9m l\u00e0 thu h\u00fat l\u1ea1i nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 quen thu\u1ed9c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n<h5 id=\"lam-the-nao-no-hoat-dong-2\">L\u00e0m th\u1ebf n\u00e0o n\u00f3 ho\u1ea1t \u0111\u1ed9ng<\/h5>\n<p>\u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh cho ph\u00e9p b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n theo hai c\u00e1ch:<\/p>\n<ul>\n<li><strong>D\u1eef li\u1ec7u c\u1ee7a ri\u00eang b\u1ea1n:<\/strong>\u00a0ho\u1ea1t \u0111\u1ed9ng trang web ho\u1eb7c \u1ee9ng d\u1ee5ng, ho\u1ea1t \u0111\u1ed9ng ngo\u1ea1i tuy\u1ebfn v\u00e0 danh s\u00e1ch kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>D\u1eef li\u1ec7u c\u1ee7a Facebook:<\/strong>\u00a0nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c t\u00e0i s\u1ea3n Facebook kh\u00e1c c\u1ee7a b\u1ea1n, bao g\u1ed3m video, bi\u1ec3u m\u1eabu kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, Tr\u1ea3i nghi\u1ec7m t\u1ee9c th\u00ec, S\u1ef1 ki\u1ec7n, Trang doanh nghi\u1ec7p, v.v.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1063\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ad-targeting-privacy-first-custom-audience-creation.png\" alt=\"\" width=\"600\" height=\"426\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ad-targeting-privacy-first-custom-audience-creation.png 600w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ad-targeting-privacy-first-custom-audience-creation-300x213.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h5 id=\"thach-thuc\">Th\u00e1ch th\u1ee9c<\/h5>\n<p>\u201cNgu\u1ed3n c\u1ee7a b\u1ea1n\u201d l\u00e0 c\u00e1c t\u00f9y ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau b\u1ecb \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t (v\u00e0 tr\u1ef1c ti\u1ebfp nh\u1ea5t) b\u1edfi t\u1ea5t c\u1ea3 c\u00e1c thay \u0111\u1ed5i theo d\u00f5i m\u00e0 ch\u00fang t\u00f4i \u0111ang g\u1eb7p ph\u1ea3i hi\u1ec7n t\u1ea1i.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y r\u1eb1ng b\u1ea1n \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c c\u1ea3nh b\u00e1o nh\u01b0 c\u1ea3nh b\u00e1o b\u00ean d\u01b0\u1edbi, cho b\u1ea1n bi\u1ebft r\u1eb1ng \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng bao g\u1ed3m t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 truy c\u1eadp v\u00e0o trang web c\u1ee7a b\u1ea1n do m\u1ea5t d\u1eef li\u1ec7u theo d\u00f5i.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1064\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ad-targeting-privacy-first-size-website-decrease-1.png\" alt=\"\" width=\"600\" height=\"346\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ad-targeting-privacy-first-size-website-decrease-1.png 600w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ad-targeting-privacy-first-size-website-decrease-1-300x173.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>\u0110\u00f3 l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1. V\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1ecf h\u01a1n \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c t\u0103ng CPM .<\/p>\n<p>\u0110\u1ed3ng th\u1eddi, c\u00f3 th\u1ec3 b\u1ea1n c\u0169ng nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o n\u00e0y cho bi\u1ebft r\u1eb1ng b\u1ea1n c\u0169ng kh\u00f4ng th\u1ec3 lo\u1ea1i tr\u1eeb t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi b\u1ea1n mu\u1ed1n kh\u1ecfi c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh v\u00ec\u2026 b\u1ea1n \u0111o\u00e1n l\u00e0\u2026 m\u1ea5t d\u1eef li\u1ec7u.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1065\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ad-targeting-privacy-first-exclusion-limitations.png\" alt=\"\" width=\"500\" height=\"450\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ad-targeting-privacy-first-exclusion-limitations.png 500w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ad-targeting-privacy-first-exclusion-limitations-300x270.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>V\u00ec v\u1eady, b\u1ea1n kh\u00f4ng nh\u1eefng kh\u00f4ng th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 truy c\u1eadp v\u00e0o trang web c\u1ee7a m\u00ecnh m\u00e0 c\u00f2n kh\u00f4ng th\u1ec3 lo\u1ea1i tr\u1eeb t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 mua h\u00e0ng \u2014 do c\u00e1c h\u1ea1n ch\u1ebf v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0.<\/p>\n<h5 id=\"loi-khuyen-3\">L\u1eddi khuy\u00ean<\/h5>\n<p><strong>4. S\u1eed d\u1ee5ng nh\u1eafm m\u1ee5c ti\u00eau r\u1ed9ng v\u00e0 m\u1edf r\u1ed9ng \u0111\u1ed1i t\u01b0\u1ee3ng<\/strong><br \/>\n\u0110\u1ed1i v\u1edbi nh\u1eafm m\u1ee5c ti\u00eau ho\u1ea1t \u0111\u1ed9ng Trang web v\u00e0 \u1ee8ng d\u1ee5ng, Facebook khuy\u00ean b\u1ea1n n\u00ean s\u1eed d\u1ee5ng m\u1edf r\u1ed9ng nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau r\u1ed9ng v\u00e0 ch\u00fang t\u00f4i \u0111ang th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1066\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/generate-leads-facebook-ads-ios-targeting-expansion.png.webp\" alt=\"\" width=\"600\" height=\"272\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/generate-leads-facebook-ads-ios-targeting-expansion.png.webp 600w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/generate-leads-facebook-ads-ios-targeting-expansion.png-300x136.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Ti\u1ebfp c\u1eadn r\u1ed9ng h\u01a1n v\u1edbi s\u1edf th\u00edch c\u1ee7a kh\u00e1n gi\u1ea3 gi\u00fap thu\u1eadt to\u00e1n c\u1ee7a Facebook ho\u1ea1t \u0111\u1ed9ng nhi\u1ec1u h\u01a1n.<\/p>\n<p><strong>5. T\u1ea3i l\u00ean danh s\u00e1ch kh\u00e1ch h\u00e0ng<\/strong><\/p>\n<p>Danh s\u00e1ch kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 th\u1eed v\u00e0 gi\u1ea3m thi\u1ec3u m\u1ed9t s\u1ed1 t\u1ed5n th\u1ea5t n\u00e0y, nh\u01b0ng ch\u00fang kh\u00f4ng ph\u1ea3i v\u00e0 ch\u01b0a bao gi\u1edd l\u00e0 ho\u00e0n h\u1ea3o.<\/p>\n<p>Danh s\u00e1ch kh\u00e1ch h\u00e0ng cho ph\u00e9p b\u1ea1n t\u1ea3i l\u00ean danh s\u00e1ch t\u00ean ng\u01b0\u1eddi d\u00f9ng, email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, v.v. v\u00e0o n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u1ed1i s\u00e1nh v\u1edbi ng\u01b0\u1eddi d\u00f9ng trong c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a n\u1ec1n t\u1ea3ng \u0111\u00f3.\u00a0Khi m\u1ed9t ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c so kh\u1edbp, h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c th\u00eam v\u00e0o danh s\u00e1ch c\u1ee7a b\u1ea1n v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau h\u1ecd.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1067\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ad-targeting-privacy-first-customer-list.png\" alt=\"\" width=\"720\" height=\"286\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ad-targeting-privacy-first-customer-list.png 720w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ad-targeting-privacy-first-customer-list-300x119.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p>Nh\u01b0ng v\u1ea5n \u0111\u1ec1 \u1edf \u0111\u00e2y l\u00e0 kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec1u c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p.\u00a0C\u00f3 th\u1ec3 h\u1ecd \u0111\u00e3 cung c\u1ea5p cho b\u1ea1n m\u1ed9t email kh\u00f4ng c\u00f3 th\u1eadt ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t email kh\u00e1c v\u1edbi nh\u1eefng g\u00ec h\u1ecd \u0111\u00e3 \u0111\u0103ng k\u00fd Facebook.\u00a0Ho\u1eb7c h\u1ecd c\u00f3 nhi\u1ec1u email v\u00e0 Facebook kh\u00f4ng bi\u1ebft \u0111i\u1ec1u \u0111\u00f3.<\/p>\n<p>B\u1ea5t k\u1ec3 nguy\u00ean nh\u00e2n l\u00e0 g\u00ec, t\u1ea3i l\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 ng\u0103n ch\u1eb7n vi\u1ec7c m\u1ea5t kh\u00e1ch truy c\u1eadp trang web \u0111\u00e3 n\u1ea5u \u0103n, nh\u01b0ng n\u00f3 s\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p ho\u00e0n ch\u1ec9nh.<\/p>\n<p><strong>6. D\u1ef1a v\u00e0o ngu\u1ed3n Facebook<\/strong><\/p>\n<p>C\u00e1ch d\u1ec5 nh\u1ea5t \u0111\u1ec3 c\u00f3 \u0111\u1ea7y \u0111\u1ee7 kh\u1ea3 n\u0103ng theo d\u00f5i cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 ng\u1eebng ho\u00e0n to\u00e0n d\u1ef1a v\u00e0o cookie v\u00e0 t\u1ea3i l\u00ean v\u00e0 thay v\u00e0o \u0111\u00f3 ch\u1ec9 d\u1ef1a v\u00e0o c\u00e1c t\u01b0\u01a1ng t\u00e1c n\u1ec1n t\u1ea3ng.<\/p>\n<div class=\"embedded-entity align-center\" data-embed-button=\"images\" data-entity-embed-display=\"view_mode:media.simple_image\" data-entity-type=\"media\" data-entity-uuid=\"ff1c2048-b04a-4966-87fa-d3a701b78426\" data-langcode=\"en\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1068\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ad-targeting-privacy-first-facebook-sources.png\" alt=\"\" width=\"600\" height=\"426\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ad-targeting-privacy-first-facebook-sources.png 600w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ad-targeting-privacy-first-facebook-sources-300x213.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\n<p>B\u1ea5t k\u1ef3 th\u1ee9 g\u00ec trong ph\u1ea7n th\u1ee9 hai \u0111\u1ec1u l\u00e0 ngu\u1ed3n d\u1eef li\u1ec7u do Facebook s\u1edf h\u1eefu, c\u00f3 ngh\u0129a l\u00e0 Facebook s\u1edf h\u1eefu \u0111i\u1ec3m ti\u1ebfp x\u00fac \u0111\u00f3 v\u00e0 kh\u00f4ng ph\u1ea3i ch\u1ecbu c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 n\u1ebfu h\u1ecd s\u1eed d\u1ee5ng t\u01b0\u01a1ng t\u00e1c \u0111\u00f3 \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau ai \u0111\u00f3.<\/p>\n<p>V\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 n\u00e0y, m\u1ed9t t\u00e0i kho\u1ea3n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. S\u1eed d\u1ee5ng B\u1ea3ng ch\u1ea5m \u0111i\u1ec3m hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o Facebook mi\u1ec5n ph\u00ed c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n \u0111ang ki\u1ebfm \u0111\u01b0\u1ee3c t\u1eebng \u0111\u1ed3ng.<\/p>\n<p><strong>7. Retargeting l\u1ea1i kh\u00e1ch truy c\u1eadp Trang Facebook<\/strong><\/p>\n<p>\u201cTrang Facebook\u201d trong danh s\u00e1ch c\u00e1c ngu\u1ed3n Facebook \u0111\u00f3 l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi.\u00a0V\u1edbi n\u00f3, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng g\u1ed3m nh\u1eefng ng\u01b0\u1eddi d\u00f9ng:<\/p>\n<ul>\n<li>Th\u00edch ho\u1eb7c theo d\u00f5i Trang c\u1ee7a b\u1ea1n<\/li>\n<li>\u0110\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi Trang c\u1ee7a b\u1ea1n<\/li>\n<li>\u0110\u00e3 truy c\u1eadp trang c\u1ee7a b\u1ea1n<\/li>\n<li>T\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ea5t k\u1ef3 b\u00e0i \u0111\u0103ng ho\u1eb7c qu\u1ea3ng c\u00e1o n\u00e0o<\/li>\n<li>\u0110\u00e3 nh\u1ea5p v\u00e0o b\u1ea5t k\u1ef3 n\u00fat g\u1ecdi h\u00e0nh \u0111\u1ed9ng n\u00e0o<\/li>\n<li>\u0110\u00e3 g\u1eedi tin nh\u1eafn \u0111\u1ebfn Trang c\u1ee7a b\u1ea1n<\/li>\n<li>\u0110\u00e3 l\u01b0u Trang c\u1ee7a b\u1ea1n ho\u1eb7c b\u1ea5t k\u1ef3 b\u00e0i \u0111\u0103ng n\u00e0o<\/li>\n<\/ul>\n<p>V\u00e0 sau \u0111\u00f3 nh\u1eafm m\u1ee5c ti\u00eau h\u1ecd c\u0169ng gi\u1ed1ng nh\u01b0 b\u1ea1n l\u00e0m v\u1edbi kh\u00e1ch truy c\u1eadp trang web c\u1ee7a m\u00ecnh.\u00a0N\u1ebfu h\u1ecd \u0111\u1ebfn trang c\u1ee7a b\u1ea1n nh\u01b0ng kh\u00f4ng mua h\u00e0ng, h\u00e3y nh\u1eafm m\u1ee5c ti\u00eau h\u1ecd b\u1eb1ng chi\u1ebfn d\u1ecbch Danh m\u1ee5c.<\/p>\n<p>N\u1ebfu h\u1ecd th\u00edch nhi\u1ec1u n\u1ed9i dung c\u1ee7a b\u1ea1n, h\u00e3y g\u1eedi cho h\u1ecd bi\u1ec3u m\u1eabu kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 t\u1ea3i xu\u1ed1ng h\u01b0\u1edbng d\u1eabn.\u00a0Ch\u1ec9 v\u00ec n\u00f3 x\u1ea3y ra tr\u00ean Facebook ch\u1ee9 kh\u00f4ng ph\u1ea3i trang web c\u1ee7a b\u1ea1n, kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng n\u00ean b\u1ecb l\u1ee3i d\u1ee5ng.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1069\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ads-on-platform-engagement-page-events.png\" alt=\"\" width=\"500\" height=\"506\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ads-on-platform-engagement-page-events.png 500w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ads-on-platform-engagement-page-events-296x300.png 296w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><strong>8. Nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i l\u01b0\u1ee3t xem video<\/strong><\/p>\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau tr\u00ean n\u1ec1n t\u1ea3ng kh\u00e1c l\u00e0 chi\u1ebfn d\u1ecbch Xem video. V\u1edbi nh\u1eefng \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a cho l\u01b0\u1ee3t xem ThruPlay ho\u1eb7c 2 gi\u00e2y li\u00ean t\u1ee5c c\u1ee7a qu\u1ea3ng c\u00e1o video tr\u00ean Facebook c\u1ee7a m\u00ecnh.<\/p>\n<p>Facebook khuy\u1ebfn ngh\u1ecb ThruPlay (c\u0169ng nh\u01b0 ch\u00fang t\u00f4i) v\u00ec n\u00f3 s\u1ebd t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c l\u01b0\u1ee3t xem video ho\u00e0n ch\u1ec9nh nh\u1ea5t n\u1ebfu video d\u00e0i 15 gi\u00e2y ho\u1eb7c ng\u1eafn h\u01a1n. N\u1ebfu n\u00f3 d\u00e0i h\u01a1n 15 gi\u00e2y, n\u00f3 s\u1ebd t\u1ed1i \u01b0u h\u00f3a cho nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng xem 15 gi\u00e2y nh\u1ea5t.<\/p>\n<h4 id=\"4-nham-muc-tieu-theo-doi-tuong-giong-facebook-tep-lookalike\">4. Nh\u1eafm m\u1ee5c ti\u00eau theo \u0111\u1ed1i t\u01b0\u1ee3ng gi\u1ed1ng Facebook (t\u1ec7p Lookalike)<\/h4>\n<p>\u0110\u1ed1i t\u01b0\u1ee3ng \u01b0a nh\u00ecn l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o Facebook c\u1ef1c k\u1ef3 m\u1ea1nh m\u1ebd c\u1ee7a ch\u00fang t\u00f4i .<\/p>\n<h5 id=\"lam-the-nao-no-hoat-dong-3\">L\u00e0m th\u1ebf n\u00e0o n\u00f3 ho\u1ea1t \u0111\u1ed9ng<\/h5>\n<p>Thay v\u00ec d\u1ef1a v\u00e0o c\u00e1c h\u00e0nh vi ho\u1eb7c nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee5 th\u1ec3, \u0111\u1ed1i t\u01b0\u1ee3ng lookalike cho ph\u00e9p b\u1ea1n ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng ngu\u1ed3n (t\u1eeb m\u1ed9t trong c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng ho\u1eb7c ngu\u1ed3n d\u1eef li\u1ec7u hi\u1ec7n c\u00f3 c\u1ee7a b\u1ea1n) m\u00e0 sau \u0111\u00f3 Facebook s\u1ebd ph\u00e2n t\u00edch, ph\u00e2n lo\u1ea1i v\u00e0 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm nh\u1eefng ng\u01b0\u1eddi d\u00f9ng c\u00f3 h\u00e0nh vi t\u01b0\u01a1ng t\u1ef1 v\u1edbi ng\u01b0\u1eddi d\u00f9ng trong \u0111\u00f3 danh s\u00e1ch.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1070\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ad-targeting-privacy-first-lookalike-audience.png\" alt=\"\" width=\"600\" height=\"508\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ad-targeting-privacy-first-lookalike-audience.png 600w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/facebook-ad-targeting-privacy-first-lookalike-audience-300x254.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br \/>\nM\u1eb7c d\u00f9 c\u00f3 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t v\u1ec1 \u0110\u1ed1i t\u01b0\u1ee3ng Facebook Lookalke m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ch\u00fang, nh\u01b0ng c\u0169ng c\u00f3 m\u1ed9t s\u1ed1 c\u00e2n nh\u1eafc v\u1edbi v\u00f2ng thay \u0111\u1ed5i m\u1edbi nh\u1ea5t v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0.<\/p>\n<h5 id=\"thach-thuc-2\">Th\u00e1ch th\u1ee9c<\/h5>\n<p>V\u00ec Lookalike d\u1ef1a tr\u00ean c\u00f4ng ngh\u1ec7 m\u00e1y h\u1ecdc t\u1eeb vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng, nh\u1eefng m\u1ea5t m\u00e1t d\u1eef li\u1ec7u \u0111\u00f3 c\u0169ng s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a Lookalike.\u00a0Hi\u1ec7u qu\u1ea3 c\u1ee7a lookalike s\u1ebd th\u1ef1c s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng ngu\u1ed3n t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 Facebook l\u1ea5y m\u00f4 h\u00ecnh t\u1eeb \u0111\u00f3.<\/p>\n<h5 id=\"loi-khuyen-4\">L\u1eddi khuy\u00ean<\/h5>\n<p>C\u00e1c m\u1eb9o c\u1ee7a t\u00f4i \u1edf \u0111\u00e2y c\u0169ng gi\u1ed1ng nh\u01b0 \u0111\u1ed1i v\u1edbi vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n<p><strong>9. Tr\u00e1nh xa \u0111\u1ed1i t\u01b0\u1ee3ng trang web<\/strong><\/p>\n<p>Hi\u1ec7u qu\u1ea3 c\u1ee7a lookalike s\u1ebd th\u1ef1c s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng ngu\u1ed3n t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 Facebook l\u1ea5y \u0111\u00f3 l\u00e0m m\u00f4 h\u00ecnh, v\u00ec v\u1eady c\u00e1c m\u1eb9o c\u1ee7a ch\u00fang t\u00f4i \u1edf \u0111\u00e2y c\u0169ng gi\u1ed1ng nh\u01b0 \u0111\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh.\u00a0C\u00f3 th\u1ec3 n\u00ean b\u1ecf m\u1ed9t b\u01b0\u1edbc ra kh\u1ecfi \u0111\u1ed1i t\u01b0\u1ee3ng \u201ct\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng\u201d ho\u1eb7c \u201ckh\u00e1ch truy c\u1eadp trang web\u201d \u0111\u1ec3 t\u00ecm m\u1ed9t ngu\u1ed3n m\u1edbi, v\u00ec nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng d\u1ef1a tr\u00ean trang web \u0111\u00f3 c\u00f3 th\u1ec3 s\u1ebd k\u00e9m hi\u1ec7u qu\u1ea3 h\u01a1n tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n<p><strong>10. T\u1ea1o m\u1ed9t Trang gi\u1ed1ng nh\u01b0 \u0111\u1ed1i t\u01b0\u1ee3ng lookalike<\/strong><\/p>\n<p>N\u1ebfu b\u1ea1n th\u1ea5y k\u1ebft qu\u1ea3 t\u1ed1t v\u1edbi nh\u1eefng ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u1edbi trang c\u1ee7a m\u00ecnh, h\u00e3y t\u1ea1o ki\u1ec3u ng\u01b0\u1eddi y\u00eau th\u00edch Trang v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau h\u1ecd trong m\u1ed9t b\u1ed9 qu\u1ea3ng c\u00e1o ho\u1eb7c chi\u1ebfn d\u1ecbch m\u1edbi.\u00a0B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t ch\u00fang v\u1edbi nh\u1eefng ng\u01b0\u1eddi li\u00ean k\u1ebft Trang th\u1ef1c t\u1ebf c\u1ee7a m\u00ecnh.<\/p>\n<h3 id=\"tom-tat-nham-muc-tieu-quang-cao-tren-facebook-uu-tien-quyen-rieng-tu\">T\u00f3m t\u1eaft nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o tr\u00ean Facebook \u01b0u ti\u00ean quy\u1ec1n ri\u00eang t\u01b0<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1051\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/Vuottroi-Image-share-FACEBOOK-2-1024x1024.png\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/Vuottroi-Image-share-FACEBOOK-2-1024x1024.png 1024w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/Vuottroi-Image-share-FACEBOOK-2-300x300.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/Vuottroi-Image-share-FACEBOOK-2-150x150.png 150w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/Vuottroi-Image-share-FACEBOOK-2-768x768.png 768w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/Vuottroi-Image-share-FACEBOOK-2.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><b>Nh\u00e2n kh\u1ea9u h\u1ecdc<\/b><\/p>\n<ul>\n<li><b>\u0110\u1ecbnh ngh\u0129a:<\/b>\u00a0Nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi d\u00f9ng theo th\u00f4ng tin h\u1ecd cung c\u1ea5p tr\u1ef1c ti\u1ebfp trong h\u1ed3 s\u01a1 c\u1ee7a h\u1ecd.<\/li>\n<li><b>Th\u00e1ch th\u1ee9c:<\/b>\u00a0Kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng b\u1ecb \u1ea3nh h\u01b0\u1edfng do t\u00ednh ch\u1ea5t t\u1ef1 b\u00e1o c\u00e1o c\u1ee7a d\u1eef li\u1ec7u n\u00e0y.<\/li>\n<li><b>M\u1eb9o:<\/b>\u00a0B\u00e1m s\u00e1t nh\u00e2n kh\u1ea9u h\u1ecdc v\u1ec1 l\u1ed1i s\u1ed1ng m\u00e0 kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chia s\u1ebb tr\u00ean Facebook h\u01a1n.<\/li>\n<\/ul>\n<p><b>H\u00e0nh vi v\u00e0 s\u1edf th\u00edch<\/b><\/p>\n<ul>\n<li><b>\u0110\u1ecbnh ngh\u0129a:<\/b>\u00a0Nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean s\u1edf th\u00edch v\u00e0 h\u00e0nh vi \u0111\u01b0\u1ee3c suy ra b\u1edfi s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd tr\u00ean c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Facebook v\u00e0 c\u00e1c trang web M\u1ea1ng \u0111\u1ed1i t\u01b0\u1ee3ng Facebook.<\/li>\n<li><b>Th\u00e1ch th\u1ee9c:<\/b>\u00a0Vi\u1ec7c m\u1ea5t cookie c\u1ee7a b\u00ean th\u1ee9 ba s\u1ebd l\u00e0m cho vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau theo s\u1edf th\u00edch \/ h\u00e0nh vi chi ti\u1ebft tr\u1edf n\u00ean \u00edt chi ti\u1ebft h\u01a1n<\/li>\n<li><b>L\u1eddi khuy\u00ean:<\/b>\u00a0H\u00e3y t\u1eadn d\u1ee5ng ch\u00fang ngay b\u00e2y gi\u1edd, h\u00e3y th\u1eed x\u1ebfp ch\u1ed3ng l\u00e3i su\u1ea5t.<\/li>\n<\/ul>\n<p><b>\u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh<\/b><\/p>\n<ul>\n<li><b>\u0110\u1ecbnh ngh\u0129a:<\/b>\u00a0Nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd v\u1edbi t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n ho\u1eb7c t\u00e0i s\u1ea3n Facebook c\u1ee7a b\u1ea1n.<\/li>\n<li><b>Th\u00e1ch th\u1ee9c:<\/b>\u00a0Vi\u1ec7c ch\u1ecdn kh\u00f4ng tham gia theo d\u00f5i \u1ee9ng d\u1ee5ng v\u00e0 m\u1ea5t cookie s\u1ebd h\u1ea1n ch\u1ebf \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng d\u1ef1a tr\u00ean l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u1ee9ng d\u1ee5ng \/ trang web.<\/li>\n<li><b>M\u1eb9o:<\/b>\u00a0S\u1eed d\u1ee5ng nh\u1eafm m\u1ee5c ti\u00eau r\u1ed9ng v\u00e0 m\u1edf r\u1ed9ng \u0111\u1ed1i t\u01b0\u1ee3ng, t\u1ea3i l\u00ean danh s\u00e1ch kh\u00e1ch h\u00e0ng, tr\u00e1nh \u0111\u1ed1i t\u01b0\u1ee3ng d\u1ef1a tr\u00ean l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web v\u00e0 d\u1ef1a v\u00e0o ngu\u1ed3n Facebook.<\/li>\n<\/ul>\n<p><b>\u0110\u1ed1i t\u01b0\u1ee3ng \u01b0a nh\u00ecn<\/b><\/p>\n<ul>\n<li><b>\u0110\u1ecbnh ngh\u0129a:<\/b>\u00a0Nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi d\u00f9ng c\u00f3 h\u00e0nh vi t\u01b0\u01a1ng t\u1ef1 v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh hi\u1ec7n t\u1ea1i.<\/li>\n<li><b>Th\u00e1ch th\u1ee9c:<\/b>\u00a0Nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y s\u1ebd ch\u1ec9 m\u1ea1nh b\u1eb1ng \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh c\u1ee7a b\u1ea1n.<\/li>\n<li class=\"li4\"><b>M\u1eb9o:<\/b>\u00a0Th\u1ef1c hi\u1ec7n theo c\u00e1c m\u1eb9o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh c\u1ee7a ch\u00fang t\u00f4i, th\u1eed m\u1ed9t Trang gi\u1ed1ng nh\u01b0 \u0111\u1ed1i t\u01b0\u1ee3ng tr\u00f4ng gi\u1ed1ng nh\u01b0 kh\u00e1n gi\u1ea3<\/li>\n<\/ul>\n<h3 id=\"luu-y-cuoi-cung-ve-nham-muc-tieu-quang-cao-facebook-voi-ios-va-khong-co-cookie-cua-ben-thu-ba\">L\u01b0u \u00fd cu\u1ed1i c\u00f9ng v\u1ec1 nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o Facebook\u00a0<em>v\u1edbi<\/em>\u00a0iOS v\u00e0\u00a0<em>kh\u00f4ng c\u00f3<\/em>\u00a0cookie c\u1ee7a b\u00ean th\u1ee9 ba<\/h3>\n<div class=\"ws-wysiwyg-1\">\n<p>T\u00f9y thu\u1ed9c v\u00e0o c\u00e1ch b\u1ea1n \u0111ang c\u1ed1 g\u1eafng ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng tr\u00ean n\u1ec1n t\u1ea3ng Qu\u1ea3ng c\u00e1o Facebook, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd c\u1ea7n ph\u1ea3i linh ho\u1ea1t trong nh\u1eefng th\u00e1ng v\u00e0 n\u0103m t\u1edbi v\u1edbi b\u1ed1i c\u1ea3nh lu\u00f4n thay \u0111\u1ed5i v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u1ef1c tuy\u1ebfn.<\/p>\n<p>M\u1ed9t s\u1ed1 t\u00f9y ch\u1ecdn hi\u1ec7n t\u1ea1i c\u1ee7a ch\u00fang t\u00f4i s\u1ebd b\u1ecb suy y\u1ebfu ho\u1eb7c b\u1ecb lo\u1ea1i b\u1ecf ho\u00e0n to\u00e0n, nh\u01b0ng s\u1ebd c\u00f3 c\u00e1c t\u00f9y ch\u1ecdn gi\u00fap b\u1ea1n kh\u1eafc ph\u1ee5c nh\u1eefng t\u1ed5n th\u1ea5t \u0111\u00f3 v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng th\u1eed nghi\u1ec7m c\u00e1c t\u00f9y ch\u1ecdn ho\u00e0n to\u00e0n m\u1edbi \u1edf v\u1ecb tr\u00ed c\u1ee7a ch\u00fang.<\/p>\n<p>H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n \u0111ang theo d\u00f5i hi\u1ec7u qu\u1ea3 nh\u1eafm m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh v\u00e0 s\u1eb5n s\u00e0ng linh ho\u1ea1t v\u00e0 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng g\u00ec b\u1ea1n \u0111ang th\u1ea5y.\u00a0C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3n \u1ee9ng v\u00e0 th\u00edch \u1ee9ng t\u1ed1t nh\u1ea5t trong th\u1eddi gian n\u00e0y s\u1ebd lu\u00f4n l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u.<\/p>\n<\/div>\n<div class=\"ws-card-2\">\n<div class=\"ws-card-2-sidebar\"><\/div>\n<\/div>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;1050&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 b\u00ecnh ch\u1ecdn)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Target Facebook ADS n\u0103m 2023 nh\u01b0 th\u1ebf n\u00e0o? 10 Tips Target cho b\u1ea1n.&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 b\u00ecnh ch\u1ecdn)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"Facebook \u0111\u00e3 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o m\u1ea1nh m\u1ebd \u0111\u1ebfn 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