{"id":1214,"date":"2022-10-19T09:15:34","date_gmt":"2022-10-19T09:15:34","guid":{"rendered":"https:\/\/vuottroi.vn\/blog\/?p=1214"},"modified":"2022-10-19T09:35:55","modified_gmt":"2022-10-19T09:35:55","slug":"tim-hieu-google-analytics-la-gi-analytics-4-la-gi","status":"publish","type":"post","link":"https:\/\/vuottroi.vn\/blog\/tim-hieu-google-analytics-la-gi-analytics-4-la-gi\/","title":{"rendered":"T\u00ecm hi\u1ec3u Google Analytics l\u00e0 g\u00ec? Google Analytics 4 l\u00e0 g\u00ec?"},"content":{"rendered":"<h3 id=\"google-analytics-la-gi\">Google Analytics l\u00e0 g\u00ec?<\/h3>\n<p>Google Analytics l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 ph\u00e2n t\u00edch v\u00e0 theo d\u00f5i (tracking) website mi\u1ec5n ph\u00ed cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 th\u1ed1ng k\u00ea c\u01a1 b\u1ea3n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO) v\u00e0 qu\u1ea3ng c\u00e1o.\u00a0Hi\u1ec7u su\u1ea5t c\u1ee7a trang web v\u00e0 th\u00f4ng tin v\u1ec1 kh\u00e1ch truy c\u1eadp \u0111\u01b0\u1ee3c theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch b\u1eb1ng\u00a0Google Analytics.<\/p>\n<p>Ngo\u00e0i vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c ngu\u1ed3n ho\u1ea1t \u0111\u1ed9ng ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"nofollow noopener\"><strong>Google Analytics<\/strong><\/a> c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 s\u00e1ng ki\u1ebfn \u200b\u200bti\u1ebfp th\u1ecb c\u1ee7a c\u00f4ng ty, theo d\u00f5i c\u00e1ch kh\u00e1ch h\u00e0ng ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5 (ch\u1eb3ng h\u1ea1n nh\u01b0 mua h\u00e0ng ho\u1eb7c th\u00eam m\u1eb7t h\u00e0ng v\u00e0o gi\u1ecf h\u00e0ng c\u1ee7a h\u1ecd), x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng v\u00e0 m\u00f4 h\u00ecnh trong h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1217\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/Google-analytics-la\u0300-gi\u0300.png\" alt=\"Google analytics la\u0300 gi\u0300\" width=\"1024\" height=\"768\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/Google-analytics-la\u0300-gi\u0300.png 1024w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/Google-analytics-la\u0300-gi\u0300-300x225.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/Google-analytics-la\u0300-gi\u0300-768x576.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3 id=\"google-analytics-hoat-dong-nhu-the-nao\">Google Analytics ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n<p>\u0110\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng t\u1eeb m\u1ecdi kh\u00e1ch truy c\u1eadp trang web, Google Analytics s\u1eed d\u1ee5ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c th\u1ebb theo d\u00f5i.\u00a0C\u00e1c th\u1ebb trang JavaScript \u0111\u01b0\u1ee3c th\u00eam v\u00e0o m\u00e3 c\u1ee7a m\u1ed7i trang.\u00a0C\u00e1c m\u00e1y ch\u1ee7 thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a Google l\u1ea5y d\u1eef li\u1ec7u t\u1eeb m\u1ed7i kh\u00e1ch truy c\u1eadp th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng th\u1ebb n\u00e0y, th\u1ebb n\u00e0y \u0111\u01b0\u1ee3c nh\u00fang trong tr\u00ecnh duy\u1ec7t c\u1ee7a kh\u00e1ch truy c\u1eadp.<\/p>\n<p>Sau \u0111\u00f3, Google Analytics\u00a0c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c b\u00e1o c\u00e1o c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh\u00a0\u0111\u1ec3 theo d\u00f5i v\u00e0 hi\u1ec3n th\u1ecb d\u1eef li\u1ec7u v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web, th\u1eddi l\u01b0\u1ee3ng phi\u00ean trung b\u00ecnh, s\u1ed1 phi\u00ean theo tuy\u1ebfn, s\u1ed1 l\u1ea7n xem trang, v.v.<\/p>\n<p>\u0110\u1ec3 thu th\u1eadp th\u00f4ng tin c\u1ee7a kh\u00e1ch truy c\u1eadp, th\u1ebb trang ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t b\u00e1o hi\u1ec7u web ho\u1eb7c l\u1ed7i web tr\u00ean trang.\u00a0Tuy nhi\u00ean, h\u1ec7 th\u1ed1ng kh\u00f4ng th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 h\u1ee7y k\u00edch ho\u1ea1t cookie v\u00ec n\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o cookie.<\/p>\n<p>Google Analytics c\u00f3 c\u00e1c kh\u1ea3 n\u0103ng cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng xem c\u00e1ch kh\u00e1ch truy c\u1eadp t\u01b0\u01a1ng t\u00e1c v\u1edbi trang web c\u1ee7a h\u1ecd theo th\u1eddi gian.\u00a0Vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u, ph\u00e2n t\u00edch, theo d\u00f5i, tr\u1ef1c quan h\u00f3a, b\u00e1o c\u00e1o v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng kh\u00e1c \u0111\u1ec1u c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng.\u00a0Sau \u0111\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5:<\/p>\n<ul>\n<li aria-level=\"1\">C\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 tr\u1ef1c quan h\u00f3a v\u00e0 gi\u00e1m s\u00e1t d\u1eef li\u1ec7u, nh\u01b0 trang t\u1ed5ng quan, th\u1ebb \u0111i\u1ec3m v\u00e0 bi\u1ec3u \u0111\u1ed3 ho\u1ea1t \u0111\u1ed9ng minh h\u1ecda nh\u1eefng thay \u0111\u1ed5i d\u1eef li\u1ec7u theo th\u1eddi gian.<\/li>\n<li aria-level=\"1\">L\u1ecdc, s\u1eeda \u0111\u1ed5i v\u00e0 ph\u00e2n t\u00edch k\u00eanh d\u1eef li\u1ec7u.<\/li>\n<li aria-level=\"1\">Giao di\u1ec7n ch\u01b0\u01a1ng tr\u00ecnh \u1ee9ng d\u1ee5ng (API) \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u.<\/li>\n<li aria-level=\"1\">Th\u00f4ng tin chi ti\u1ebft h\u1eefu \u00edch, tr\u00ed th\u00f4ng minh v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m b\u1ea5t th\u01b0\u1eddng.<\/li>\n<li aria-level=\"1\">Ph\u00e2n \u0111o\u1ea1n nh\u1eb1m m\u1ee5c \u0111\u00edch ph\u00e2n t\u00edch c\u00e1c t\u1eadp h\u1ee3p con d\u1eef li\u1ec7u, ch\u1eb3ng h\u1ea1n nh\u01b0 chuy\u1ec3n \u0111\u1ed5i.<\/li>\n<li aria-level=\"1\">C\u00e1c b\u00e1o c\u00e1o \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang cho qu\u1ea3ng c\u00e1o, chuy\u1ec3n \u0111\u1ed5i \u0111\u1ed1i t\u01b0\u1ee3ng, h\u00e0nh vi c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/li>\n<li aria-level=\"1\">Chia s\u1ebb v\u00e0 tr\u00f2 chuy\u1ec7n qua email.<\/li>\n<li aria-level=\"1\">T\u00edch h\u1ee3p v\u1edbi <a href=\"https:\/\/vuottroi.vn\/blog\/chay-quang-cao-google-huong-dan-tung-buoc-2022\/\">Qu\u1ea3ng c\u00e1o Google<\/a> Ads, Salesforce Marketing Cloud, Google Data Studio, Google Optimize 360, Google AdSense, Google Optimize 360, Google Display &amp; Video 360, Google Search Ads 360, Google Search Console v\u00e0 Google Ad Manager.<\/li>\n<\/ul>\n<p>\u0110\u1ed1i v\u1edbi m\u1ed7i trang web, m\u1ed9t t\u1eadp h\u1ee3p s\u1ed1 li\u1ec7u duy nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong trang t\u1ed5ng quan Google Analytics, v\u1edbi t\u00f9y ch\u1ecdn \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng l\u01b0u tr\u1eef h\u1ed3 s\u01a1 \u0111\u1ec3 s\u1eed d\u1ee5ng trong t\u01b0\u01a1ng lai.\u00a0T\u00f3m t\u1eaft n\u1ed9i dung, t\u1eeb kh\u00f3a, trang web gi\u1edbi thi\u1ec7u, \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch truy c\u1eadp, l\u1edbp ph\u1ee7 b\u1ea3n \u0111\u1ed3 v\u00e0 t\u1ed5ng quan v\u1ec1 lu\u1ed3ng l\u01b0u l\u01b0\u1ee3ng l\u00e0 m\u1ed9t s\u1ed1 danh m\u1ee5c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c theo d\u00f5i.<\/p>\n<p>Ngo\u00e0i vi\u1ec7c c\u00f3 th\u1ec3 truy c\u1eadp th\u00f4ng qua trang web Google Analytics, m\u1ed9t plugin ho\u1eb7c m\u1ed9t ti\u1ec7n \u00edch \u0111\u1ec3 t\u00edch h\u1ee3p trang t\u1ed5ng quan v\u00e0o c\u00e1c trang web kh\u00e1c c\u0169ng \u0111\u01b0\u1ee3c cung c\u1ea5p.\u00a0C\u00e1c nh\u00e0 cung c\u1ea5p \u0111\u1ed9c l\u1eadp c\u0169ng cung c\u1ea5p trang t\u1ed5ng quan Google Analytics t\u00f9y ch\u1ec9nh, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u c\u1ee5 th\u1ec3.<\/p>\n<h3 id=\"so-lieu-cua-google-analytics-la-gi\">S\u1ed1 li\u1ec7u c\u1ee7a Google Analytics l\u00e0 g\u00ec<\/h3>\n<article>S\u1ed1 li\u1ec7u l\u00e0 m\u1ed9t \u0111\u01a1n v\u1ecb \u0111o l\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn tr\u00ean to\u00e0n c\u1ea7u.\u00a0Google Analytics cho ph\u00e9p kh\u00e1ch h\u00e0ng theo d\u00f5i t\u1edbi 200 ch\u1ec9 s\u1ed1 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t trang web c\u1ee7a h\u1ecd.\u00a0M\u1eb7c d\u00f9 m\u1ed9t s\u1ed1 bi\u1ec7n ph\u00e1p nh\u1ea5t \u0111\u1ecbnh c\u00f3 th\u1ec3 c\u00f3 l\u1ee3i h\u01a1n cho m\u1ed9t s\u1ed1 c\u00f4ng ty so v\u1edbi nh\u1eefng c\u00f4ng ty kh\u00e1c, nh\u01b0ng sau \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ed1 li\u1ec7u th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u1ea5t:<\/p>\n<h4 id=\"1-nguoi-dung\">1. Ng\u01b0\u1eddi d\u00f9ng<\/h4>\n<p>Ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t kh\u00e1ch truy c\u1eadp duy nh\u1ea5t ho\u1eb7c l\u1ea7n \u0111\u1ea7u ti\u00ean v\u00e0o m\u1ed9t trang web.<\/p>\n<h4 id=\"2-ty-le-thoat\">2. T\u1ef7 l\u1ec7 tho\u00e1t<\/h4>\n<p>S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch ch\u1ec9 xem m\u1ed9t trang.\u00a0C\u00e1c m\u00e1y ch\u1ee7 Google Analytics ch\u1ec9 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t y\u00eau c\u1ea7u duy nh\u1ea5t t\u1eeb \u200b\u200bm\u1ed7i kh\u00e1ch truy c\u1eadp n\u00e0y.<\/p>\n<h4 id=\"3-phien-truy-cap\">3. Phi\u00ean truy c\u1eadp<\/h4>\n<p>\u0110\u00e2y l\u00e0 t\u1eadp h\u1ee3p c\u00e1c ph\u1ea3n \u1ee9ng c\u1ee7a kh\u00e1ch truy c\u1eadp x\u1ea3y ra trong su\u1ed1t 30 ph\u00fat ho\u1ea1t \u0111\u1ed9ng.<\/p>\n<h4 id=\"4-thoi-luong-phien-trung-binh\">4. Th\u1eddi l\u01b0\u1ee3ng phi\u00ean trung b\u00ecnh<\/h4>\n<p>L\u01b0\u1ee3ng th\u1eddi gian trung b\u00ecnh m\u00e0 m\u1ed7i kh\u00e1ch truy c\u1eadp d\u00e0nh cho trang web.<\/p>\n<h4 id=\"5-phan-tram-phien-moi\">5. Ph\u1ea7n tr\u0103m phi\u00ean m\u1edbi<\/h4>\n<p>T\u1ef7 l\u1ec7 kh\u00e1ch truy c\u1eadp trang web \u0111ang truy c\u1eadp l\u1ea7n \u0111\u1ea7u ti\u00ean.<\/p>\n<h4 id=\"6-so-trang-moi-phien\">6. S\u1ed1 trang m\u1ed7i phi\u00ean<\/h4>\n<p>S\u1ed1 l\u1ea7n t\u1ed1i \u0111a m\u1ed9t trang \u0111\u01b0\u1ee3c xem trong m\u1ed9t phi\u00ean duy nh\u1ea5t.<\/p>\n<h4 id=\"7-hoan-thanh-muc-tieu\">7. Ho\u00e0n th\u00e0nh M\u1ee5c ti\u00eau<\/h4>\n<p>T\u1ea7n su\u1ea5t m\u1ed9t kh\u00e1ch truy c\u1eadp th\u1ef1c hi\u1ec7n m\u1ed9t ho\u1ea1t \u0111\u1ed9ng mong mu\u1ed1n.\u00a0Ngo\u00e0i ra, \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<h4 id=\"8-so-lan-xem-trang\">8. S\u1ed1 l\u1ea7n xem trang<\/h4>\n<p>S\u1ed1 l\u01b0\u1ee3ng trang \u0111\u00e3 \u0111\u01b0\u1ee3c truy c\u1eadp.<\/p>\n<\/article>\n<article><\/article>\n<h3 id=\"so-lieu-vs-thu-nguyen\">S\u1ed1 li\u1ec7u Vs Th\u1ee9 nguy\u00ean<\/h3>\n<p>C\u00f3 c\u00e1c th\u1ee9 nguy\u00ean v\u00e0 ch\u1ec9 s\u1ed1 trong b\u00e1o c\u00e1o Google Analytics, t\u01b0\u01a1ng \u1ee9ng.\u00a0Hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa hai \u0111i\u1ec1u n\u00e0y l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 di\u1ec5n gi\u1ea3i b\u00e1o c\u00e1o ch\u00ednh x\u00e1c.<\/p>\n<h4 id=\"kich-thuoc\">K\u00edch th\u01b0\u1edbc<\/h4>\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng ch\u1ea5t l\u01b0\u1ee3ng ho\u1eb7c nh\u00e3n mang t\u00ednh m\u00f4 t\u1ea3 ho\u1eb7c ph\u00e2n lo\u1ea1i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n lo\u1ea1i v\u00e0 s\u1eafp x\u1ebfp d\u1eef li\u1ec7u.\u00a0V\u00ed d\u1ee5: th\u1ee9 nguy\u00ean &#8220;Khu v\u1ef1c&#8221; c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng n\u1ebfu th\u1eddi l\u01b0\u1ee3ng phi\u00ean trung b\u00ecnh \u0111ang \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 tr\u00ean nhi\u1ec1u khu v\u1ef1c ri\u00eang bi\u1ec7t.\u00a0C\u00e1c th\u01b0\u1edbc \u0111o nh\u01b0 &#8220;th\u1eddi l\u01b0\u1ee3ng phi\u00ean trung b\u00ecnh&#8221; c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 minh h\u1ecda kh\u00e1i ni\u1ec7m v\u1ec1 ch\u1ec9 s\u1ed1.\u00a0Trong Google Analytics, c\u00e1c th\u1ee9 nguy\u00ean c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp l\u1ea1i.\u00a0C\u00e1c k\u00edch th\u01b0\u1edbc nh\u01b0 sau l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh:<\/p>\n<ol>\n<li aria-level=\"1\">Ng\u00f4n ng\u1eef<\/li>\n<li aria-level=\"1\">Lo\u1ea1i tr\u00ecnh duy\u1ec7t<\/li>\n<li aria-level=\"1\">Th\u00e0nh ph\u1ed1 v\u00e0 \u0111\u1ea5t n\u01b0\u1edbc<\/li>\n<li aria-level=\"1\">C\u00e1c m\u1eabu thi\u1ebft b\u1ecb<\/li>\n<li aria-level=\"1\">Nh\u00f3m tu\u1ed5i ng\u01b0\u1eddi d\u00f9ng<\/li>\n<\/ol>\n<h4 id=\"so-lieu\">S\u1ed1 li\u1ec7u<\/h4>\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng ph\u00e2n t\u00edch \u0111\u1ecbnh l\u01b0\u1ee3ng v\u1ec1 m\u1ed9t lo\u1ea1i d\u1eef li\u1ec7u c\u1ee5 th\u1ec3.\u00a0C\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 th\u1eddi l\u01b0\u1ee3ng phi\u00ean trung b\u00ecnh, l\u01b0\u1ee3t truy c\u1eadp trang web, s\u1ed1 trang web m\u1ed7i phi\u00ean v\u00e0 l\u01b0\u1ee3ng th\u1eddi gian trung b\u00ecnh tr\u00ean trang web \u0111\u1ec1u l\u00e0 v\u00ed d\u1ee5.\u00a0Ch\u1ec9 s\u1ed1 l\u00e0 m\u1ed9t \u0111\u01a1n v\u1ecb \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c ph\u00e9p \u0111o tr\u00ean nhi\u1ec1u th\u1ee9 nguy\u00ean.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1218\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/Google-analytics-la\u0300-gi\u0300-1.png\" alt=\"Google analytics la\u0300 gi\u0300 \" width=\"1024\" height=\"768\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/Google-analytics-la\u0300-gi\u0300-1.png 1024w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/Google-analytics-la\u0300-gi\u0300-1-300x225.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/Google-analytics-la\u0300-gi\u0300-1-768x576.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3 id=\"du-lieu-chuyen-doi-nguoi-dung-voi-du-lieu-hanh-vi-cua-nguoi-dung\">D\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi d\u00f9ng v\u1edbi D\u1eef li\u1ec7u h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/h3>\n<article>C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Google Analytics \u0111\u1ec3 thu th\u1eadp c\u00e1c lo\u1ea1i d\u1eef li\u1ec7u kh\u00e1c nhau v\u00ec l\u00fd do khuy\u1ebfn m\u1ea1i.<\/p>\n<h4 id=\"1-du-lieu-chuyen-doi-nguoi-dung\">1. D\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi d\u00f9ng<\/h4>\n<p>Cho ph\u00e9p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch kh\u00e1ch truy c\u1eadp \u0111\u1ebfn trang web.\u00a0Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ebfn th\u00f4ng qua m\u1ed9t s\u1ed1 tuy\u1ebfn \u0111\u01b0\u1eddng, bao g\u1ed3m k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3, k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n, li\u00ean k\u1ebft truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ho\u1eb7c b\u1eb1ng c\u00e1ch \u0111\u1eb7t URL tr\u1ef1c ti\u1ebfp v\u00e0o tr\u00ecnh duy\u1ec7t.\u00a0\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u th\u1ed1ng k\u00ea chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web.<\/p>\n<h4 id=\"2-du-lieu-hanh-vi-cua-nguoi-dung\">2. D\u1eef li\u1ec7u h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/h4>\n<p>Th\u1ec3 hi\u1ec7n c\u00e1ch kh\u00e1ch truy c\u1eadp t\u01b0\u01a1ng t\u00e1c v\u1edbi trang web v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd.\u00a0\u0110i\u1ec1u n\u00e0y bao g\u1ed3m th\u1eddi gian d\u00e0nh cho m\u1ed7i trang, s\u1ed1 l\u01b0\u1ee3ng trang \u0111\u01b0\u1ee3c truy c\u1eadp v\u00e0 li\u1ec7u ch\u00fang c\u00f3 t\u01b0\u01a1ng t\u00e1c v\u1edbi video v\u00e0 h\u00ecnh \u1ea3nh hay kh\u00f4ng.\u00a0D\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n b\u1ed1 c\u1ee5c web li\u00ean k\u1ebft hi\u1ec7u qu\u1ea3 h\u01a1n ng\u01b0\u1eddi d\u00f9ng v\u1edbi th\u00f4ng tin h\u1ecd mu\u1ed1n, d\u1eabn \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng th\u00e0nh c\u00f4ng h\u01a1n.\u00a0Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng b\u00e1n h\u00e0ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<\/article>\n<article><\/article>\n<h3 id=\"loi-ich-va-han-che-cua-google-analytics-la-gi\">L\u1ee3i \u00edch v\u00e0 H\u1ea1n ch\u1ebf c\u1ee7a Google Analytics l\u00e0 g\u00ec?<\/h3>\n<p>S\u1eed d\u1ee5ng Google Analytics mang l\u1ea1i c\u1ea3 l\u1ee3i th\u1ebf v\u00e0 b\u1ea5t l\u1ee3i.\u00a0N\u00f3i chung, ng\u01b0\u1eddi d\u00f9ng th\u00edch n\u1ec1n t\u1ea3ng n\u00e0y v\u00ec n\u00f3 linh ho\u1ea1t, m\u1ea1nh m\u1ebd v\u00e0 mi\u1ec5n ph\u00ed.\u00a0Ngo\u00e0i ra, Google Analytics c\u00f2n cung c\u1ea5p nh\u1eefng l\u1ee3i th\u1ebf sau:<\/p>\n<ul>\n<li aria-level=\"1\">Mi\u1ec5n ph\u00ed, d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u ch\u1ec9 l\u00e0 m\u1ed9t s\u1ed1 \u01b0u \u0111i\u1ec3m c\u1ee7a d\u1ecbch v\u1ee5 n\u00e0y.<\/li>\n<li aria-level=\"1\">C\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 th\u1ee9 nguy\u00ean c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh trong Google Analytics.\u00a0N\u1ec1n t\u1ea3ng n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng n\u1eafm b\u1eaft nhi\u1ec1u lo\u1ea1i th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb.<\/li>\n<li aria-level=\"1\">C\u00f3 c\u00e1c t\u00ednh n\u0103ng kh\u00e1c trong Google Analytics, bao g\u1ed3m tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u, gi\u00e1m s\u00e1t, b\u00e1o c\u00e1o v\u00e0 ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n, trong s\u1ed1 nh\u1eefng th\u1ee9 kh\u00e1c.<\/li>\n<\/ul>\n<p>M\u1ed9t s\u1ed1 \u0111i\u1ec3m y\u1ebfu trong qu\u00e1 kh\u1ee9 c\u1ee7a Google Analytics \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 c\u00f3 kh\u1ea3 n\u0103ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a d\u1eef li\u1ec7u.\u00a0Ch\u00fang bao g\u1ed3m nh\u1eefng \u0111i\u1ec1u sau:<\/p>\n<ul>\n<li aria-level=\"1\">B\u1eb1ng c\u00e1ch ch\u1eb7n cookie c\u1ee7a Google Analytics, m\u1ed9t s\u1ed1 plugin c\u1ee7a tr\u00ecnh duy\u1ec7t, c\u00f4ng c\u1ee5 l\u1ecdc qu\u1ea3ng c\u00e1o v\u00e0 m\u1ea1ng ri\u00eang, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c t\u1ed5ng th\u1ec3 c\u1ee7a d\u1eef li\u1ec7u c\u1ee7a h\u1ecd xu\u1ed1ng m\u1ed9t m\u1ee9c \u0111\u00e1ng k\u1ec3.<\/li>\n<li aria-level=\"1\">C\u00e1c m\u1eabu 500.000 phi\u00ean ng\u1eabu nhi\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u1ea3m t\u1ea3i m\u00e1y ch\u1ee7.\u00a0Ch\u1ec9 t\u1ed5ng s\u1ed1 kh\u00e1ch truy c\u1eadp \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb d\u01b0\u1edbi d\u1ea1ng bi\u00ean \u0111\u1ed9 l\u1ed7i trong c\u00e1c b\u00e1o c\u00e1o n\u00e0y.\u00a0Do \u0111\u00f3, c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i bi\u00ean l\u1ed7i c\u1ef1c k\u1ef3 l\u1edbn ngay c\u1ea3 \u0111\u1ed1i v\u1edbi c\u00e1c \u0111o\u1ea1n d\u1eef li\u1ec7u ng\u1eafn.<\/li>\n<\/ul>\n<h3 id=\"google-analytics-4-la-gi\">Google Analytics 4 l\u00e0 g\u00ec?<\/h3>\n<p>Phi\u00ean b\u1ea3n m\u1edbi nh\u1ea5t c\u1ee7a Google Analytics, \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 GA4, \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n v\u00e0o th\u00e1ng 10 n\u0103m 2020. Google Analytics 4 l\u00e0 m\u1ed9t b\u1ea3n n\u00e2ng c\u1ea5p \u0111\u00e1ng k\u1ec3 so v\u1edbi c\u00e1c l\u1ea7n l\u1eb7p tr\u01b0\u1edbc.\u00a0M\u00e1y h\u1ecdc \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng thay v\u00ec cookie c\u1ee7a b\u00ean th\u1ee9 ba \u0111\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a d\u1eef li\u1ec7u v\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng ho\u00e0n to\u00e0n m\u1edbi.\u00a0Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng m\u1edbi trong Google Analytics 4:<\/p>\n<ul>\n<li aria-level=\"1\">Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI)\u00a0v\u00e0\u00a0m\u00e1y h\u1ecdc<\/li>\n<li aria-level=\"1\">T\u01b0\u01a1ng t\u00e1c v\u1edbi Google Ads \u1edf c\u1ea5p \u0111\u1ed9 cao h\u01a1n<\/li>\n<li aria-level=\"1\">B\u00e1o c\u00e1o t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp trong su\u1ed1t v\u00f2ng \u0111\u1eddi<\/li>\n<li aria-level=\"1\">Kh\u1ea3 n\u0103ng theo d\u00f5i m\u00e0 kh\u00f4ng c\u1ea7n th\u00eam b\u1ea5t k\u1ef3 m\u00e3 h\u00f3a n\u00e0o v\u00e0 c\u00f3 th\u1ec3 cung c\u1ea5p d\u1eef li\u1ec7u trong th\u1eddi gian th\u1ef1c<\/li>\n<li aria-level=\"1\">T\u0103ng c\u01b0\u1eddng qu\u1ea3n l\u00fd d\u1eef li\u1ec7u v\u00e0 c\u00e1c t\u00ednh n\u0103ng tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh.<\/li>\n<\/ul>\n<h3 id=\"so-sanh-universal-analytics-voi-google-analytics-4\">So s\u00e1nh Universal Analytics v\u1edbi Google Analytics 4<\/h3>\n<h4 id=\"giao-dien\">Giao di\u1ec7n<\/h4>\n<p><strong>Google Analytics 4<\/strong>:\u00a0C\u00f3 s\u1ed1 l\u01b0\u1ee3ng b\u00e1o c\u00e1o thanh b\u00ean \u00edt h\u01a1n.\u00a0N\u00f3 c\u0169ng cung c\u1ea5p c\u00e1c b\u00e1o c\u00e1o ph\u00e2n t\u00edch cho c\u1ea3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 s\u1ef1 ki\u1ec7n.<\/p>\n<p><strong>Universal Analytics<\/strong>: Thanh b\u00ean c\u1ee7a thu\u1ed9c t\u00ednh Google Analytics n\u00e0y c\u00f3 t\u00ednh n\u0103ng b\u00e1o c\u00e1o b\u1ed5 sung.\u00a0N\u00f3 kh\u00f4ng ph\u00e2n bi\u1ec7t gi\u1eefa ph\u00e2n t\u00edch ng\u01b0\u1eddi d\u00f9ng v\u00e0 ph\u00e2n t\u00edch s\u1ef1 ki\u1ec7n.<\/p>\n<h4 id=\"tracking\">Tracking<\/h4>\n<p><strong>Google Analytics 4<\/strong>: Gi\u00e1m s\u00e1t d\u1ef1a tr\u00ean \u0111\u1ed3ng \u0111\u1ec1u s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o Google Analytics 4. M\u1ed7i cu\u1ed9c g\u1eb7p g\u1ee1 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t s\u1ef1 ki\u1ec7n. Ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb h\u1ec7 th\u1ed1ng c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp m\u1ed9t lo\u1ea1t c\u00e1c bi\u1ec7n ph\u00e1p, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u1eefng bi\u1ec7n ph\u00e1p n\u00e0y.<\/p>\n<ul>\n<li>B\u1eaft \u0111\u1ea7u phi\u00ean<\/li>\n<li>L\u1ea7n truy c\u1eadp \u0111\u1ea7u ti\u00ean<\/li>\n<li>S\u1ed1 l\u01b0\u1ee3t xem trang<\/li>\n<li>\u0110\u0103ng k\u00fd bi\u1ec3u m\u1eabu<\/li>\n<\/ul>\n<p><strong>Universal Analytics<\/strong>: K\u1ef9 thu\u1eadt d\u1ef1a tr\u00ean l\u1ea7n truy c\u1eadp \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi Thu\u1ed9c t\u00ednh theo d\u00f5i chung. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m nh\u1eefng \u0111i\u1ec1u sau:<\/p>\n<ul>\n<li>S\u1ed1 l\u01b0\u1ee3t truy c\u1eadp trang<\/li>\n<li>L\u01b0\u1ee3t truy c\u1eadp th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/li>\n<li>L\u01b0\u1ee3t truy c\u1eadp s\u1ef1 ki\u1ec7n<\/li>\n<li>L\u01b0\u1ee3t truy c\u1eadp tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n<\/ul>\n<h4 id=\"events\">Events<\/h4>\n<p><strong>Google Analytics 4<\/strong>: Google Analytics 4 gi\u1ea3i ph\u00f3ng b\u1ea1n kh\u1ecfi c\u00e1c r\u00e0ng bu\u1ed9c c\u1ee7a gi\u00e1 tr\u1ecb, nh\u00e3n, h\u00e0nh \u0111\u1ed9ng v\u00e0 danh m\u1ee5c. C\u00f3 nhi\u1ec1u lo\u1ea1i s\u1ef1 ki\u1ec7n kh\u00e1c nhau:<\/p>\n<ul>\n<li>Thu th\u1eadp d\u1eef li\u1ec7u t\u1ef1 \u0111\u1ed9ng<\/li>\n<li>C\u00e1c bi\u1ec7n ph\u00e1p c\u1ea7n th\u00eam th\u00f4ng s\u1ed1 b\u1ed5 sung<\/li>\n<li>C\u00e1c \u0111\u1ec1 xu\u1ea5t nh\u01b0 \u0111\u0103ng nh\u1eadp, chia s\u1ebb ho\u1eb7c \u0111\u0103ng k\u00fd<\/li>\n<li>S\u1ef1 ki\u1ec7n t\u00f9y ch\u1ec9nh<\/li>\n<\/ul>\n<p><strong>Universal Analytics<\/strong>: Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c l\u1ea7n truy c\u1eadp \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 &#8220;s\u1ef1 ki\u1ec7n&#8221; trong Universal Analytics. C\u00f3 nhi\u1ec1u lo\u1ea1i s\u1ef1 ki\u1ec7n kh\u00e1c nhau:<\/p>\n<ul>\n<li>Danh m\u1ee5c<\/li>\n<li>Nh\u00e3n<\/li>\n<li>H\u00e0nh \u0111\u1ed9ng<\/li>\n<li>Gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i<\/li>\n<\/ul>\n<h4 id=\"goals\">Goals<\/h4>\n<p><strong>Google Analytics 4<\/strong>: Trong Google Analytics 4, kh\u00f4ng c\u00f3 h\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng. M\u1ed9t s\u1ed1 s\u1ef1 ki\u1ec7n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1eafn nh\u00e3n v\u00e0 qu\u1ea3n tr\u1ecb vi\u00ean c\u00f3 th\u1ec3 thay \u0111\u1ed5i gi\u00e1 tr\u1ecb c\u1ee7a ch\u00fang. N\u00f3 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng thi\u1ebft k\u1ebf c\u00e1c s\u1ef1 ki\u1ec7n c\u1ee7a ri\u00eang h\u1ecd v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u h\u1ecd c\u1ea7n \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t.<\/p>\n<p><strong>Universal Analytics<\/strong>: C\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng c\u00e1c s\u1ef1 ki\u1ec7n d\u01b0\u1edbi d\u1ea1ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 m\u1ee5c ti\u00eau trong Thu\u1ed9c t\u00ednh Universal Analytics.<\/p>\n<h4 id=\"so-lan-xem-trang\">S\u1ed1 l\u1ea7n xem trang<\/h4>\n<p><strong>Google Analytics 4<\/strong>: S\u1ef1 ki\u1ec7n page_view \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong Google Analytics \u0111\u1ec3 theo d\u00f5i 4 l\u01b0\u1ee3t xem trang.<\/p>\n<p><strong>Universal Analytics<\/strong>: Trong khi \u1edf trong Universal Analytics, s\u1ed1 l\u1ea7n xem trang c\u00f3 c\u00e1c thu\u1ed9c t\u00ednh ri\u00eang bi\u1ec7t:<\/p>\n<ul>\n<li>Page_path<\/li>\n<li>Page_title<\/li>\n<li>Page_attributes<\/li>\n<\/ul>\n<h4 id=\"phien-truy-cap\">Phi\u00ean truy c\u1eadp<\/h4>\n<p><strong>Google Analytics 4<\/strong>: S\u1ef1 b\u1eaft \u0111\u1ea7u c\u1ee7a m\u1ed9t phi\u00ean \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 m\u1ed9t s\u1ef1 ki\u1ec7n trong Google Analytics 4. Th\u1eddi l\u01b0\u1ee3ng c\u1ee7a s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi kho\u1ea3ng th\u1eddi gian m\u1ecdi ng\u01b0\u1eddi di chuy\u1ec3n gi\u1eefa c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1ea7u ti\u00ean v\u00e0 cu\u1ed1i c\u00f9ng.<\/p>\n<p><strong>Universal Analytics<\/strong>: Th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng d\u00e0nh tr\u00ean m\u1ed9t trang web \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;phi\u00ean&#8221; trong Universal Analytics. C\u00f3 th\u1ec3 c\u00f3:<\/p>\n<ul>\n<li>S\u1ed1 l\u01b0\u1ee3t xem trang<\/li>\n<li>Chuy\u1ec3n \u0111\u1ed5i<\/li>\n<li>T\u01b0\u01a1ng t\u00e1c<\/li>\n<\/ul>\n<p>Ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 kh\u00f4ng s\u1eed d\u1ee5ng trong m\u1ed9t th\u1eddi gian d\u00e0i kh\u00f4ng quan tr\u1ecdng n\u1ebfu h\u1ecd v\u1eabn ti\u1ebfn h\u00e0nh m\u1ed9t ho\u1ea1t \u0111\u1ed9ng.<\/p>\n<h3 id=\"ket-luan\">K\u1ebft lu\u1eadn<\/h3>\n<p>Nh\u01b0 v\u1eady trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 cung c\u1ea5p cho b\u1ea1n m\u1ed9t s\u1ed1 th\u00f4ng tin \u0111\u1ec3 tr\u1ea3 l\u1eddi cho c\u00e1c c\u00e2u h\u1ecfi <strong>Google Analytics l\u00e0 g\u00ec<\/strong>? Google Analytcs 4 l\u00e0 g\u00ec? v\u00e0 ch\u00fang kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<p>C\u00e1ch m\u00e0 n\u00f3 v\u1eadn h\u00e0nh \u0111\u1ec3 gi\u00fap b\u1ea1n trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n website c\u1ee7a m\u00ecnh. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;1214&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;4\\\/5 - (1 b\u00ecnh ch\u1ecdn)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;T\u00ecm hi\u1ec3u Google Analytics l\u00e0 g\u00ec? Google Analytics 4 l\u00e0 g\u00ec?&quot;,&quot;width&quot;:&quot;113.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 113.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            4\/5 - (1 b\u00ecnh ch\u1ecdn)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"Google Analytics l\u00e0 g\u00ec? Google Analytics l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 ph\u00e2n t\u00edch&hellip;\n","protected":false},"author":1,"featured_media":1219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[175,176],"class_list":{"0":"post-1214","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seo","8":"tag-google-analytics","9":"tag-google-analytics-la-gi"},"_links":{"self":[{"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/posts\/1214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/comments?post=1214"}],"version-history":[{"count":5,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/posts\/1214\/revisions"}],"predecessor-version":[{"id":1222,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/posts\/1214\/revisions\/1222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/media\/1219"}],"wp:attachment":[{"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/media?parent=1214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/categories?post=1214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/tags?post=1214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}