{"id":1315,"date":"2022-10-27T08:22:03","date_gmt":"2022-10-27T08:22:03","guid":{"rendered":"https:\/\/vuottroi.vn\/blog\/?p=1315"},"modified":"2022-11-05T08:50:20","modified_gmt":"2022-11-05T08:50:20","slug":"b2b-marketing-la-gi-y-nghia-cua-b2b-marketing","status":"publish","type":"post","link":"https:\/\/vuottroi.vn\/blog\/b2b-marketing-la-gi-y-nghia-cua-b2b-marketing\/","title":{"rendered":"B2B marketing l\u00e0 g\u00ec, \u00fd ngh\u0129a c\u1ee7a B2B marketing"},"content":{"rendered":"<h3 id=\"b2b-marketing-la-gi\">B2B marketing l\u00e0 g\u00ec?<\/h3>\n<p>B2B marketing l\u00e0 qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb gi\u1eefa doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p (B2B). L\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean quan \u0111\u1ebfn vi\u1ec7c b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh do c\u00f4ng ty n\u00e0y s\u1ea3n xu\u1ea5t cho c\u00f4ng ty kh\u00e1c. Ngo\u00e0i ra, n\u00f3 c\u1ea7n thi\u1ebft cho b\u1ea5t k\u1ef3 c\u00f4ng ty n\u00e0o mu\u1ed1n cung c\u1ea5p d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh cho c\u00e1c t\u1ed5 ch\u1ee9c kh\u00e1c. Th\u00f4ng th\u01b0\u1eddng, B2B marketing d\u1ef1a tr\u00ean c\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u01b0\u01a1ng t\u1ef1 nh\u01b0 B2C , nh\u01b0ng b\u1ed5 sung th\u00eam m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn.<\/p>\n<p>Th\u00f4ng th\u01b0\u1eddng, B2B marketing \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u1ef1a, th\u00e9p, v\u1ea3i ho\u1eb7c cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c nhau, nh\u01b0 Google ch\u00e0o b\u00e1n l\u1ea1i c\u00e1c d\u1ecbch v\u1ee5 <a href=\"https:\/\/vuottroi.vn\/dich-vu\/quang-cao-tu-khoa-google-adwords.html\" target=\"_blank\" rel=\"noopener\">qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a<\/a> cho c\u00e1c \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o t\u1ea1i Vi\u1ec7t Nam.<\/p>\n<p>M\u1eb7c d\u00f9 c\u00f3 v\u1ebb nh\u01b0 l\u0129nh v\u1ef1c B2B kh\u00f4ng qu\u00e1 l\u1edbn, nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf, th\u1ecb tr\u01b0\u1eddng B2B l\u00e0 th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u1ea5t. Nghi\u00ean c\u1ee9u cho th\u1ea5y IBM chi h\u01a1n 60 tri\u1ec7u \u0111\u00f4 la m\u1ed7i ng\u00e0y cho nh\u1eefng h\u00e0ng h\u00f3a c\u1ea7n thi\u1ebft \u0111\u1ec3 h\u1ed7 tr\u1ee3 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a h\u1ecd.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1324\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/b2b-marketing-la-gi.png\" alt=\"B2B Marketing l\u00e0 g\u00ec\" width=\"1024\" height=\"768\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/b2b-marketing-la-gi.png 1024w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/b2b-marketing-la-gi-300x225.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/b2b-marketing-la-gi-768x576.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>b2b<\/p>\n<h3 id=\"su-khac-biet-giua-tiep-thi-b2b-va-b2c-la-gi\">S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Ti\u1ebfp th\u1ecb B2B v\u00e0 B2C l\u00e0 g\u00ec?<\/h3>\n<p>M\u1eb7c d\u00f9 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2B v\u00e0 B2C th\u01b0\u1eddng tu\u00e2n theo c\u00e1c nguy\u00ean t\u1eafc v\u00e0 th\u1ef1c h\u00e0nh gi\u1ed1ng nhau, nh\u01b0ng c\u00f3 m\u1ed9t s\u1ed1 kh\u00e1c bi\u1ec7t quan tr\u1ecdng gi\u1eefa c\u00e1c \u0111i\u1ec1u kho\u1ea3n n\u00e0y.\u00a0Hi\u1ec3u bi\u1ebft \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 t\u1eebng lo\u1ea1i h\u00ecnh s\u1ebd c\u1ea3i thi\u1ec7n ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a b\u1ea1n, thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 t\u0103ng thu nh\u1eadp c\u1ee7a b\u1ea1n.<\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 146px;\">\n<tbody>\n<tr>\n<td style=\"width: 20%;\"><\/td>\n<td style=\"width: 40%;\"><strong>B2B Marketing<\/strong><\/td>\n<td style=\"width: 40;\"><strong>B2C Marketing<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 20%;\">Kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau<\/td>\n<td style=\"width: 40%;\">Th\u1ecb tr\u01b0\u1eddng cho c\u00e1c c\u00f4ng ty kh\u00e1c<\/td>\n<td style=\"width: 40%;\">Ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 20%;\">C\u00e1c v\u00ed d\u1ee5<\/td>\n<td style=\"width: 40%;\">\u0110\u1ea1i l\u00fd <a href=\"https:\/\/vuottroi.vn\/blog\/huong-dan-chay-quang-cao-tiktok-co-vi-du\/\" target=\"_blank\" rel=\"noopener\">qu\u1ea3ng c\u00e1o Tiktok<\/a>, nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ed3 n\u1ed9i th\u1ea5t v\u0103n ph\u00f2ng, v.v.<\/td>\n<td style=\"width: 40%;\">Nh\u00e0 h\u00e0ng, kh\u00e1ch s\u1ea1n, c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, v.v.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 20%;\">Li\u00ean l\u1ea1c<\/td>\n<td style=\"width: 40%;\">S\u1eed d\u1ee5ng c\u00e1c thu\u1eadt ng\u1eef v\u00e0 bi\u1ec7t ng\u1eef \u0111\u1eb7c bi\u1ec7t trong ng\u00e0nh<\/td>\n<td style=\"width: 40%;\">Cung c\u1ea5p cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng tin d\u1ec5 hi\u1ec3u<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 20%;\">Nhu c\u1ea7u c\u1ee7a kh\u00e1n gi\u1ea3<\/td>\n<td style=\"width: 40%;\">Kh\u00e1n gi\u1ea3 \u0111ang t\u00ecm ki\u1ebfm ki\u1ebfn \u200b\u200bth\u1ee9c chuy\u00ean m\u00f4n<\/td>\n<td style=\"width: 40%;\">Kh\u00e1n gi\u1ea3 \u0111ang t\u00ecm ki\u1ebfm s\u1ef1 gi\u1ea3i tr\u00ed v\u00e0 m\u1ed9t th\u1ecfa thu\u1eadn t\u1ed1t<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 20%;\">Quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh<\/td>\n<td style=\"width: 40%;\">Qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u00f3 th\u1ec3 m\u1ea5t r\u1ea5t nhi\u1ec1u th\u1eddi gian<\/td>\n<td style=\"width: 40%;\">Ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u1ea7n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>V\u1edbi b\u1ea3ng so s\u00e1nh tr\u00ean, v\u1ec1 c\u01a1 b\u1ea3n s\u1ef1 kh\u00e1c vi\u1ec7t gi\u1eefa B2B Marketing v\u00e0 B2C Marketing \u0111\u00e3 c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t r\u00f5 r\u00e0ng.<\/p>\n<p>Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, trong B2B Marketing, b\u1ea1n l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c c\u00e1 nh\u00e2n c\u1ee5 th\u1ec3 ho\u1eb7c nh\u00f3m ng\u01b0\u1eddi nh\u1ecf trong m\u1ed9t ng\u00e0nh nh\u1ea5t \u0111\u1ecbnh. M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a b\u1ea1n l\u00e0 thi\u1ebft l\u1eadp quan h\u1ec7 v\u1edbi c\u00e1c gi\u00e1m \u0111\u1ed1c v\u0103n ph\u00f2ng ho\u1eb7c c\u00e1c nh\u00e2n vi\u00ean c\u1ea5p cao h\u01a1n kh\u00e1c c\u1ee7a doanh nghi\u1ec7p m\u00e0 b\u1ea1n mu\u1ed1n h\u1ee3p t\u00e1c.\u00a0R\u1ed1t cu\u1ed9c, \u0111\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh li\u1ec7u c\u00f4ng ty c\u00f3 mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n hay kh\u00f4ng.<\/p>\n<p>Ngo\u00e0i ra, h\u00e3y l\u01b0u \u00fd r\u1eb1ng, theo quy lu\u1eadt, kh\u00e1ch h\u00e0ng B2C mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m n\u00e0y c\u00e0ng nhanh c\u00e0ng t\u1ed1t.\u00a0Khi l\u1ef1a ch\u1ecdn m\u1ed9t c\u00f4ng ty, h\u1ecd d\u1ef1a tr\u00ean c\u00e1c \u0111\u00e1nh gi\u00e1 v\u00e0\u00a0b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i\u00a0.<\/p>\n<p>\u0110\u1ed3ng th\u1eddi, trong B2B Marketing, m\u1ecdi ng\u01b0\u1eddi t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd quan t\u00e2m. Ngay sau khi h\u1ecd ph\u00e1t hi\u1ec7n ra nh\u1eefng l\u1ee3i \u00edch ti\u1ec1m n\u0103ng, h\u1ecd b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm c\u00e1c chi ti\u1ebft c\u1ee5 th\u1ec3 h\u01a1n v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n v\u00e0 so s\u00e1nh n\u00f3 v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0Ngo\u00e0i ra, nh\u1eefng ng\u01b0\u1eddi n\u00e0y c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a b\u00ean th\u1ee9 ba v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 do \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n cung c\u1ea5p.<\/p>\n<h3 id=\"chien-luoc-tiep-thi-b2b\">Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb B2B<\/h3>\n<p>Nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, ti\u1ebfp th\u1ecb ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a n\u00f3.\u00a0M\u1eb7c d\u00f9 B2B marketing v\u00e0 B2C marketing kh\u00e1c nhau, nh\u01b0ng kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3.<\/p>\n<p>Trong ph\u1ea7n n\u00e0y, ch\u00fang ta s\u1ebd n\u00f3i v\u1ec1 c\u00e1c\u00a0chi\u1ebfn l\u01b0\u1ee3c B2B marketing\u00a0kh\u00e1c nhau m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng doanh nghi\u1ec7p\u00a0<em>c\u1ee5 th\u1ec3<\/em> c\u1ee7a m\u00ecnh.\u00a0Tuy nhi\u00ean, tr\u01b0\u1edbc khi ch\u00fang t\u00f4i \u0111i s\u00e2u v\u00e0o, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n hi\u1ec3u\u00a0h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua\u00a0B2B .\u00a0H\u00e3y l\u01b0u \u00fd xem t\u1eebng giai \u0111o\u1ea1n n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n v\u00e0 c\u00e1ch b\u1ea1n th\u1ef1c hi\u1ec7n ch\u00fang.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1323\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/Quy-trinh-mua-hang-B2b.png\" alt=\"\" width=\"888\" height=\"666\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/Quy-trinh-mua-hang-B2b.png 1024w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/Quy-trinh-mua-hang-B2b-300x225.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/Quy-trinh-mua-hang-B2b-768x576.png 768w\" sizes=\"(max-width: 888px) 100vw, 888px\" \/><\/p>\n<p>Khi b\u1ea1n b\u1eaft \u0111\u1ea7u h\u00ecnh th\u00e0nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c B2B Marketing c\u1ee7a m\u00ecnh, c\u00f3 m\u1ed9t s\u1ed1 b\u01b0\u1edbc b\u1ea1n n\u00ean th\u1ef1c hi\u1ec7n tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n.<\/p>\n<h4 id=\"1-xac-dinh-dinh-vi-thuong-hieu-cua-ban\">1. X\u00e1c \u0111\u1ecbnh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/h4>\n<p>\u0110\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c B2B Marketing hi\u1ec7u qu\u1ea3, b\u1ea1n ph\u1ea3i hi\u1ec3u \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.\u00a0Tuy\u00ean b\u1ed1 n\u00e0y l\u00e0 ai, khi n\u00e0o, t\u1ea1i sao v\u00e0 nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n &#8211; ho\u1eb7c c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn qua con m\u1eaft c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>\u0110\u01b0a ra\u00a0tuy\u00ean b\u1ed1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u\u00a0m\u00e0 nh\u00f3m c\u1ee7a b\u1ea1n v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 tin t\u01b0\u1edfng v\u00e0 b\u1ea1n s\u1ebd s\u1eb5n s\u00e0ng cho b\u01b0\u1edbc ti\u1ebfp theo.<\/p>\n<h4 id=\"2-xac-dinh-doi-tuong-muc-tieu-cua-ban\">2. X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/h4>\n<p>T\u00ecm\u00a0\u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau\u00a0c\u1ee7a b\u1ea1n &#8211; ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 \u0111ang t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n.\u00a0Th\u00f4ng tin \u0111\u00f3 s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o t\u00ednh c\u00e1ch\u00a0ng\u01b0\u1eddi mua\u00a0v\u00e0 hi\u1ec3u c\u00e1ch h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, m\u1ed9t c\u00f4ng c\u1ee5 c\u1ef1c k\u1ef3 h\u1eefu \u00edch cho b\u1ea5t k\u1ef3 lo\u1ea1i h\u00ecnh ti\u1ebfp th\u1ecb n\u00e0o.<\/p>\n<h4 id=\"3-phan-tich-canh-tranh\">3. Ph\u00e2n t\u00edch c\u1ea1nh tranh.<\/h4>\n<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 xem c\u00e1c doanh nghi\u1ec7p kh\u00e1c \u0111ang ti\u1ebfp th\u1ecb nh\u1eefng g\u00ec cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a.\u00a0Nh\u1eefng \u0111i\u1ec1u c\u1ea7n ch\u00fa \u00fd khi ki\u1ec3m tra \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0:<\/p>\n<ul>\n<li aria-level=\"1\">S\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n<li aria-level=\"1\">C\u00e1c chi\u1ebfn thu\u1eadt v\u00e0 k\u1ebft qu\u1ea3 b\u00e1n h\u00e0ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n<li aria-level=\"1\">N\u1ed9i dung ti\u1ebfp th\u1ecb c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n<\/ul>\n<p>C\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng qu\u00e1t v\u1ec1 nh\u1eefng m\u1ee5c n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n nh\u1eadn ra \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh &#8211; hay c\u00f2n g\u1ecdi l\u00e0\u00a0<a href=\"https:\/\/vuottroi.vn\/blog\/swot-la-gi-lam-the-nao-de-phan-tich-swot\" target=\"_blank\" rel=\"noopener\">ph\u00e2n t\u00edch SWOT<\/a>.<\/p>\n<h4 id=\"4-kham-pha-cac-kenh-tiep-thi-de-su-dung\">4. Kh\u00e1m ph\u00e1 c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb \u0111\u1ec3 s\u1eed d\u1ee5ng.<\/h4>\n<p>Trong ph\u00e2n t\u00edch c\u1ea1nh tranh, b\u1ea1n s\u1ebd th\u1ea5y c\u00e1c lo\u1ea1i k\u00eanh ti\u1ebfp th\u1ecb kh\u00e1c nhau m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng th\u00e0nh c\u00f4ng v\u00e0 nh\u1eefng k\u00eanh m\u00e0 h\u1ecd ch\u01b0a t\u1eadn d\u1ee5ng.<\/p>\n<p>V\u1edbi c\u00e1c b\u01b0\u1edbc tr\u01b0\u1edbc \u0111\u00f3 \u0111\u00e3 ho\u00e0n th\u00e0nh \u0111\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c B2B marketing c\u1ee7a b\u1ea1n, \u0111\u00e2y l\u00e0 n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 \u0111a d\u1ea1ng h\u00f3a danh m\u1ee5c B2B marketing c\u1ee7a ri\u00eang m\u00ecnh v\u00e0 ti\u1ebfp c\u1eadn c\u00e1c doanh nghi\u1ec7p b\u1ea1n c\u1ea7n. T\u00f9y thu\u1ed9c v\u00e0o ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, h\u00e3y kh\u00e1m ph\u00e1 c\u00e1c k\u00eanh, chi\u1ebfn l\u01b0\u1ee3c v\u00e0\u00a0<a href=\"https:\/\/zapier.com\/l\/optimize-lead-management\" target=\"_blank\" rel=\"noopener nofollow\">c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/a>\u00a0v\u00e0 k\u00eanh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.\u00a0C\u00e1c danh m\u1ee5c sau \u0111\u00e2y l\u00e0 c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb B2B r\u00e0ng bu\u1ed9c \u0111\u1ec3 k\u1ebft n\u1ed1i b\u1ea1n v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Ti\u1ebfp th\u1ecb qua email B2B<\/strong><\/span><\/p>\n<p><a href=\"https:\/\/vuottroi.vn\/blog\/cach-gui-email-hang-loat-bang-gmail\/\" target=\"_blank\" rel=\"noopener\">G\u1eedi email marketing<\/a> hay m\u1ed9t quy tr\u00ecnh Email <a href=\"https:\/\/vuottroi.vn\/blog\/marketing-automation-la-gi\/\" target=\"_blank\" rel=\"noopener\">Marketing Automation<\/a> l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m v\u00e0 \u0111\u00fang \u0111\u1eafn \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u1ea3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n v\u00e0 kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p. B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng\u00a093% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2B\u00a0s\u1eed d\u1ee5ng email?\u00a0b\u1ea1n c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t trong s\u1ed1 h\u1ecd kh\u00f4ng?\u00a0B\u1ea1n n\u00ean.\u00a0Email d\u1eabn \u0111\u1ebfn s\u1ef1 t\u01b0\u01a1ng t\u00e1c, bi\u1ebfn ng\u01b0\u1eddi \u0111\u0103ng k\u00fd th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\u2026 v\u00e0 sau \u0111\u00f3 l\u00e0\u00a0<em>kh\u00e1ch h\u00e0ng.<\/em><\/p>\n<p>Kh\u00f4ng gi\u1ed1ng nh\u01b0 kh\u00e1ch h\u00e0ng B2C th\u00edch t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng qu\u1ea3ng c\u00e1o c\u1ea3m x\u00fac v\u00e0 gi\u1ea3i tr\u00ed, kh\u00e1ch h\u00e0ng B2B t\u00ecm ki\u1ebfm s\u1ef1 logic v\u00e0 ROI t\u00edch c\u1ef1c. V\u1ec1 c\u01a1 b\u1ea3n, h\u1ecd t\u1ef1 h\u1ecfi:\u00a0<em>L\u00e0m th\u1ebf n\u00e0o doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p c\u1ee7a t\u00f4i ph\u00e1t tri\u1ec3n?\u00a0<\/em>Do \u0111\u00f3, ti\u1ebfp th\u1ecb qua email c\u1ee7a b\u1ea1n ph\u1ea3i li\u00ean t\u1ee5c t\u1ea1o \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 t\u1eadp trung v\u00e0o nh\u1eefng th\u1ee9 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi h\u1ecd &#8211; nh\u01b0 th\u1eddi gian, ti\u1ec1n b\u1ea1c v\u00e0 ngu\u1ed3n l\u1ef1c.<\/p>\n<p>Ti\u1ebfp th\u1ecb qua email c\u0169ng l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n m\u1ea1nh m\u1ebd \u0111\u1ec3 chia s\u1ebb n\u1ed9i dung th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.\u00a083% c\u00e1c c\u00f4ng ty B2B\u00a0s\u1eed d\u1ee5ng b\u1ea3n tin email nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb n\u1ed9i dung c\u1ee7a h\u1ecd v\u00e0 40% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2B cho bi\u1ebft nh\u1eefng b\u1ea3n tin n\u00e0y quan tr\u1ecdng\u00a0<em>nh\u1ea5t<\/em>\u00a0\u0111\u1ed1i v\u1edbi th\u00e0nh c\u00f4ng ti\u1ebfp th\u1ecb n\u1ed9i dung c\u1ee7a h\u1ecd.<\/p>\n<p>V\u1edbi h\u00e0ng lo\u1ea1t email li\u00ean t\u1ee5c tr\u00e0n ng\u1eadp h\u1ed9p th\u01b0 \u0111\u1ebfn c\u1ee7a ch\u00fang ta ng\u00e0y nay, vi\u1ec7c t\u1ea1o v\u00e0 g\u1eedi c\u00e1c email ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t v\u1ec1 ti\u1ebfp th\u1ecb qua email B2B<\/strong><\/span><\/p>\n<ul>\n<li><strong>Vi\u1ebft nh\u1eefng d\u00f2ng ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn.\u00a0<\/strong>H\u00e3y ngh\u0129 v\u1ec1 d\u00f2ng ti\u00eau \u0111\u1ec1 email c\u1ee7a b\u1ea1n nh\u01b0 m\u1ed9t \u0111o\u1ea1n Trailer m\u1ed9t b\u1ed9 phim &#8211; n\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 thu h\u00fat kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh b\u1eb1ng m\u1ed9t \u0111o\u1ea1n clip d\u00e0i hai ph\u00fat (ho\u1eb7c, trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y l\u00e0 v\u00e0i ch\u1ee5c k\u00fd t\u1ef1), \u0111\u1eebng mong \u0111\u1ee3i h\u1ecd m\u1edf v\u00e0 xem (ho\u1eb7c \u0111\u1ecdc ) to\u00e0n b\u1ed9. Ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean d\u00e0nh nhi\u1ec1u th\u1eddi gian cho c\u00e1c d\u00f2ng ti\u00eau \u0111\u1ec1 email c\u1ee7a b\u1ea1n nh\u01b0 b\u1ea1n l\u00e0m tr\u00ean ch\u00ednh c\u00e1c email \u0111\u00f3.<\/li>\n<li><strong>B\u00e1m s\u00e1t m\u1ed9t l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) cho m\u1ed7i email.\u00a0<\/strong>N\u1ebfu b\u1ea1n \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u email qu\u1ea3ng c\u00e1o, h\u00e3y xem c\u00e1c CTA trong nh\u1eefng email \u0111\u00f3\u00a0\u2026 m\u1ed9t s\u1ed1 c\u00f3 hai, ba v\u00e0 \u0111\u00f4i khi l\u00ean \u0111\u1ebfn 10 CTA kh\u00e1c nhau.\u00a0\u0110\u1eebng m\u1eafc l\u1ed7i n\u00e0y, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi nh\u1eadn c\u1ee7a b\u1ea1n quay cu\u1ed3ng, h\u1ecfi &#8220;T\u00f4i n\u00ean nh\u1ea5p v\u00e0o c\u00e1i g\u00ec tr\u01b0\u1edbc?&#8221;\u00a0v\u00e0 cu\u1ed1i c\u00f9ng nh\u1ea5p v\u00e0o\u00a0<em>kh\u00f4ng c\u00f3 g\u00ec<\/em>\u00a0.\u00a0V\u1edbi m\u1ed9t CTA cho m\u1ed7i email, b\u1ea1n cho ph\u00e9p kh\u00e1n gi\u1ea3 t\u1eadp trung v\u00e0o n\u1ed9i dung email c\u1ee7a b\u1ea1n v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 m\u1ed9t h\u00e0nh \u0111\u1ed9ng\u2026 m\u1ed9t s\u1ef1 hoan ngh\u00eanh nhi\u1ec7t li\u1ec7t t\u1eeb qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh v\u00e0 ph\u00e2n t\u00edch th\u01b0\u1eddng xuy\u00ean hi\u1ec7n nay.<\/li>\n<li><strong>Ph\u00e2n \u0111o\u1ea1n email (Email Segments) c\u1ee7a b\u1ea1n \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p nh\u1ea5t. <\/strong>Kh\u00f4ng ph\u1ea3i m\u1ecdi email b\u1ea1n g\u1eedi \u0111\u1ec1u ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi ng\u01b0\u1eddi trong danh s\u00e1ch c\u1ee7a b\u1ea1n.\u00a0Ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111ang \u1edf c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau trong h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua ho\u1eb7c \u0111ang t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p kh\u00e1c nhau.\u00a0\u0110\u00f3 l\u00e0 l\u00fac\u00a0ph\u00e2n \u0111o\u1ea1n danh s\u00e1ch email\u00a0ph\u00e1t huy t\u00e1c d\u1ee5ng.\u00a0\u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n li\u00ean h\u1ec7 v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n m\u00e0 c\u00f2n mang l\u1ea1i c\u1ea3m gi\u00e1c c\u00e1 nh\u00e2n cho email c\u1ee7a b\u1ea1n c\u00f3 n\u1ed9i dung \u201cN\u00e0y, t\u00f4i \u0111ang l\u1eafng nghe v\u00e0 t\u00f4i bi\u1ebft b\u1ea1n mu\u1ed1n xem g\u00ec\u201d.\u00a0Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch ch\u1ea5t l\u01b0\u1ee3ng email h\u01a1n s\u1ed1 l\u01b0\u1ee3ng b\u1ea5t c\u1ee9 l\u00fac n\u00e0o.<\/li>\n<li><strong>\u0110\u1ea3m b\u1ea3o r\u1eb1ng thi\u1ebft k\u1ebf email c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p.\u00a0<\/strong>H\u01a1n 80% ng\u01b0\u1eddi d\u00f9ng email truy c\u1eadp h\u1ed9p th\u01b0 \u0111\u1ebfn c\u1ee7a h\u1ecd tr\u00ean \u0111i\u1ec7n tho\u1ea1i v\u00e0 c\u00e1c email kh\u00f4ng hi\u1ec3n th\u1ecb ch\u00ednh x\u00e1c tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng th\u01b0\u1eddng\u00a0b\u1ecb x\u00f3a sau ba gi\u00e2y, ch\u1eafc ch\u1eafn!\u00a0\u0110\u1eebng \u0111\u1ec3 email c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t trong s\u1ed1 \u0111\u00f3.<\/li>\n<li><strong>\u0110\u1eebng s\u1ee3 nh\u1eefng email l\u1ea1nh (Cold email). <\/strong>\u0110i\u1ec1u kh\u00f3 ch\u1ecbu l\u00e0 v\u1eady, email ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng m\u1edbi &#8211; nh\u01b0ng \u0111\u1ea7u ti\u00ean h\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng Cold email.<\/li>\n<\/ul>\n<h4 id=\"b2b-digital-marketing\">B2B Digital Marketing<\/h4>\n<p>M\u1ecdi doanh nghi\u1ec7p, d\u00f9 l\u00e0 B2B hay B2C \u0111\u1ec1u n\u00ean c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a Digital marketing &#8211; bao g\u1ed3m qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n nh\u01b0 <a href=\"https:\/\/vuottroi.vn\/blog\/chay-quang-cao-google-ads-huong-dan-tung-buoc\/\" target=\"_blank\" rel=\"noopener\">Qu\u1ea3ng c\u00e1o Google Ads<\/a>, t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO), <a href=\"https:\/\/vuottroi.vn\/blog\/huong-dan-chay-quang-cao-tiktok-co-vi-du\/\" target=\"_blank\" rel=\"noopener\">qu\u1ea3ng c\u00e1o Tiktok Ads<\/a> v\u00e0 b\u1ea5t k\u1ef3 n\u01a1i n\u00e0o kh\u00e1c m\u00e0 c\u00f4ng ty B2B c\u1ee7a b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn. H\u00e3y xem qua m\u1ed9t s\u1ed1 chi\u1ebfn thu\u1eadt c\u00f3 th\u1ec3 c\u1ee7ng c\u1ed1 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 B2B c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>1. X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/strong><\/p>\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Digital marketing B2B m\u1ea1nh m\u1ebd b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n ho\u1eb7c\u00a0t\u00ednh c\u00e1ch ng\u01b0\u1eddi mua.\u00a0Th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 t\u00e2m l\u00fd h\u1ecdc n\u00e0y s\u1ebd cung c\u1ea5p th\u00f4ng tin cho h\u1ea7u h\u1ebft m\u1ecdi ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb kh\u00e1c sau \u0111\u00f3, \u0111\u1ea3m b\u1ea3o n\u1ed9i dung v\u00e0 t\u00e0i li\u1ec7u k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c m\u1eaft v\u00e0 tai ph\u00f9 h\u1ee3p h\u1ea5p th\u1ee5 (v\u00e0 kh\u00f4ng c\u00f3 t\u00e0i nguy\u00ean n\u00e0o b\u1ecb l\u00e3ng ph\u00ed v\u1ec1 ph\u00eda b\u1ea1n).<\/p>\n<p><strong>2. T\u1ea1o Website c\u1ee7a b\u1ea1n.<\/strong><\/p>\n<p>Th\u1ee9 hai, Digital marketing B2B kh\u00f4ng th\u1ec3 ho\u1ea1t \u0111\u1ed9ng n\u1ebfu kh\u00f4ng c\u00f3 m\u1ed9t trang web h\u1ea5p d\u1eabn, \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin. H\u01a1n\u00a0<a href=\"https:\/\/www.adweek.com\/digital\/81-shoppers-conduct-online-research-making-purchase-infographic\/\" target=\"_blank\" rel=\"noopener nofollow\">80% ng\u01b0\u1eddi mua<\/a>\u00a0truy c\u1eadp trang web tr\u01b0\u1edbc khi mua h\u00e0ng.\u00a0H\u01a1n n\u1eefa, v\u00ec chu k\u1ef3 b\u00e1n h\u00e0ng B2B \u0111i\u1ec3n h\u00ecnh th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi ch\u01a1i ch\u00ednh (ch\u1eb3ng h\u1ea1n nh\u01b0\u00a0ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch thu mua, ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh,&#8230;), c\u00e1c website l\u00e0 c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng chia s\u1ebb th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>3. T\u1ed1i \u01b0u h\u00f3a s\u1ef1 hi\u1ec7n c\u1ee7a b\u1ea1n.<\/strong><\/p>\n<p>Tuy nhi\u00ean, trang web c\u1ee7a b\u1ea1n c\u1ea7n nhi\u1ec1u th\u00f4ng tin v\u00e0 h\u1ea5p d\u1eabn\u2026 n\u00f3 c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c kh\u00e1m ph\u00e1.\u00a0B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y v\u1edbi\u00a0<a href=\"https:\/\/vuottroi.vn\/dich-vu\/dich-vu-seo-web-tu-khoa.html\" target=\"_blank\" rel=\"noopener\">SEO t\u1ed5ng th\u1ec3<\/a>. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c SEO t\u1ed5ng th\u1ec3 t\u1ed1t, s\u1ebd \u0111em t\u1edbi cho b\u1ea1n h\u00e0ng ng\u00e0n l\u01b0\u1ee3t truy c\u1eadp m\u1ed7i ng\u00e0y. \u0110\u00e2y l\u00e0 \u0111\u1ea7u ph\u1ec5u marketing r\u1ea5t t\u1ed1t \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng cao c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng.<\/p>\n<p><strong>4. Ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch PPC (Qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n).<\/strong><\/p>\n<p>Cu\u1ed1i c\u00f9ng, h\u00e3y gia t\u1eb7ng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a b\u1ea1n b\u1eb1ng qu\u1ea3ng c\u00e1o tr\u1ea3 cho m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t (<a href=\"https:\/\/vuottroi.vn\/dich-vu\/quang-cao-tu-khoa-google-adwords.html\" target=\"_blank\" rel=\"noopener\">Qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a<\/a> PPC), cho ph\u00e9p b\u1ea1n hi\u1ec3n th\u1ecb n\u1ed9i dung v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh tr\u01b0\u1edbc kh\u00e1n gi\u1ea3 m\u1edbi th\u00f4ng qua c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o kh\u00e1c.\u00a0T\u00f4i khuy\u00ean b\u1ea1n n\u00ean t\u1ed1i \u0111a h\u00f3a kho\u1ea3n \u0111\u1ea7u t\u01b0 PPC c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch qu\u1ea3ng c\u00e1o nhi\u1ec1u h\u01a1n c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n &#8211; ch\u1eb3ng h\u1ea1n nh\u01b0 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u, blog ho\u1eb7c n\u1ed9i dung truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ho\u1eb7c kh\u1ea9u hi\u1ec7u c\u1ee7a c\u00f4ng ty.<\/p>\n<p>C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 xem ROI t\u1eeb qu\u1ea3ng c\u00e1o c\u00f3 tr\u1ea3 ti\u1ec1n c\u1ee7a b\u1ea1n l\u00e0 <strong>1)<\/strong> k\u1ebft h\u1ee3p d\u1eef li\u1ec7u c\u00e1 nh\u00e2n ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n v\u00e0 <strong>2)<\/strong> th\u00fac \u0111\u1ea9y n\u1ed9i dung m\u00e0 h\u1ecd c\u00f3 th\u1ec3 quan t\u00e2m.\u00a0V\u00ed d\u1ee5: r\u1ea5t kh\u00f3 c\u00f3 kh\u1ea3 n\u0103ng m\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u00e0n to\u00e0n m\u1edbi ch\u01b0a t\u1eebng bi\u1ebft \u0111\u1ebfn b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m ch\u00ednh x\u00e1c c\u1ee7a b\u1ea1n.\u00a0H\u1ecd c\u00f3 th\u1ec3 \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t gi\u1ea3i ph\u00e1p ho\u1eb7c t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean v\u1ecb tr\u00ed.\u00a0\u0110\u1ec3 ti\u1ebfp c\u1eadn s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u1edbn nh\u1ea5t, h\u00e3y tr\u1ea3 ti\u1ec1n \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c danh m\u1ee5c c\u00f3 li\u00ean quan trong th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n so v\u1edbi qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n<h4 id=\"b2b-content-marketing\">B2B Content Marketing<\/h4>\n<div class=\"body-container-wrapper hs-content-id-11089440467 hs-blog-post hs-content-path-marketing-b2b-marketing hs-content-name-the-ultimate-guide-to-b2b-marketing-in-2022-new-da hs-blog-name-marketing hs-blog-id-58774\">\n<p>&nbsp;<\/p>\n<div class=\"content-wrapper\">\n<div id=\"blog-page-read-time\" class=\"blog-post\">\n<div class=\"blog-post-body\">\n<p>Ch\u00fang t\u00f4i \u0111\u00e3 n\u00f3i v\u1ec1 c\u00e1ch kh\u00e1ch h\u00e0ng B2B t\u1eadp trung v\u00e0o chuy\u00ean m\u00f4n, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi logic v\u00e0 mong mu\u1ed1n \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o.\u00a0C\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb n\u00e0o t\u1ed1t h\u01a1n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng \u01b0u ti\u00ean n\u00e0y h\u01a1n <strong>B2B content marketing<\/strong>?<\/p>\n<p>Trong khi chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb PR truy\u1ec1n th\u1ed1ng l\u00e0m gi\u00e1n \u0111o\u1ea1n ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o, th\u00ec chi\u1ebfn l\u01b0\u1ee3c B2b content marketing b\u1ed5 sung th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 cung c\u1ea5p th\u00f4ng tin cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng &#8211; \u0111\u00f3 ch\u00ednh x\u00e1c l\u00e0 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng B2B \u0111ang t\u00ecm ki\u1ebfm.\u00a0Ch\u01b0a k\u1ec3 r\u1eb1ng ti\u1ebfp th\u1ecb n\u1ed9i dung h\u1ed7 tr\u1ee3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong SEO, bao g\u1ed3m d\u1ef1 \u0111o\u00e1n nh\u1eefng g\u00ec kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm, gi\u00fap h\u1ecd kh\u00e1m ph\u00e1 trang web v\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n\u2026 v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i ch\u00fang th\u00e0nh kh\u00e1ch h\u00e0ng.<\/p>\n<p>\u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd, content marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t khi b\u1ea1n s\u1eafp x\u1ebfp n\u1ed9i dung c\u1ee7a m\u00ecnh theo c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau trong h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua. Nh\u01b0 Jonathan Franchell, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh v\u00e0 Ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u1ee7a\u00a0<a href=\"https:\/\/protect-us.mimecast.com\/s\/RXWvCKrGW6I6k5PXuMq_tK?domain=ironpaper.com\" target=\"_blank\" rel=\"noopener nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/protect-us.mimecast.com\/s\/RXWvCKrGW6I6k5PXuMq_tK?domain%3Dironpaper.com&amp;source=gmail&amp;ust=1617201715618000&amp;usg=AFQjCNFtCOXaUafmP5WqMLKhUXE3rZ67zw\">Ironpaper,<\/a> \u0111\u00e3\u00a0ch\u1ec9 ra: &#8220;N\u1ed9i dung hi\u1ec7u qu\u1ea3 trong giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c s\u1ebd gi\u00e1o d\u1ee5c ng\u01b0\u1eddi mua v\u1ec1 nh\u1eefng \u0111i\u1ec3m kh\u00f3 kh\u0103n c\u1ee7a h\u1ecd.&#8221;<\/p>\n<blockquote><p>&#8220;M\u1ed9t sai l\u1ea7m th\u01b0\u1eddng xuy\u00ean m\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c B2B m\u1eafc ph\u1ea3i l\u00e0 gi\u00e1o d\u1ee5c ng\u01b0\u1eddi mua v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a ch\u00ednh h\u1ecd. Ng\u01b0\u1eddi mua ch\u01b0a s\u1eb5n s\u00e0ng cho \u0111i\u1ec1u \u0111\u00f3; h\u1ecd m\u1edbi b\u1eaft \u0111\u1ea7u hi\u1ec3u v\u1ea5n \u0111\u1ec1 c\u1ee7a m\u00ecnh.&#8221;<\/p><\/blockquote>\n<p>Franchell cho bi\u1ebft th\u00eam, &#8220;Ngo\u00e0i ra, c\u00e1c c\u00f4ng ty B2B n\u00ean th\u1eed nghi\u1ec7m n\u1ed9i dung. Ch\u1ea1y th\u1eed nghi\u1ec7m tr\u00ean c\u01a1 s\u1edf khuy\u1ebfn kh\u00edch v\u00e0 thay \u0111\u1ed5i lo\u1ea1i n\u1ed9i dung &#8211; s\u1eed d\u1ee5ng h\u1ed9i th\u1ea3o tr\u00ean web, s\u00e1ch \u0111i\u1ec7n t\u1eed ho\u1eb7c video. Hi\u1ec3u \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung thu h\u00fat \u0111\u00fang lo\u1ea1i ng\u01b0\u1eddi mua v\u00e0 \u0111o l\u01b0\u1eddng n\u00f3 xu\u1ed1ng c\u1ea5p \u0111\u1ed9 c\u00e1 nh\u00e2n c\u1ee7a con ng\u01b0\u1eddi. &#8221;<\/p>\n<p>Tr\u00ean th\u1ef1c t\u1ebf,\u00a0<a href=\"https:\/\/b2bprblog.marxcommunications.com\/b2bpr\/top-b2b-pr-mistakes-to-avoid?utm_content=10778068&amp;utm_medium=social&amp;utm_source=Webbiquity.com\" target=\"_blank\" rel=\"noopener nofollow\">80% nh\u1eefng ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh kinh doanh<\/a>\u00a0th\u00edch l\u1ea5y th\u00f4ng tin t\u1eeb m\u1ed9t b\u00e0i b\u00e1o h\u01a1n l\u00e0 m\u1ed9t qu\u1ea3ng c\u00e1o.\u00a0Bi\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, t\u00f4i mu\u1ed1n n\u00f3i r\u1eb1ng b\u1ea1n n\u00ean s\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n l\u1ef1c t\u01b0\u01a1ng t\u1ef1 (n\u1ebfu kh\u00f4ng mu\u1ed1n n\u00f3i l\u00e0 nhi\u1ec1u h\u01a1n) v\u00e0o ti\u1ebfp th\u1ecb n\u1ed9i dung c\u1ee7a m\u00ecnh so v\u1edbi chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng c\u1ee7a b\u1ea1n.<\/p>\n<p>V\u00ec h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua B2B h\u01a1i kh\u00e1c so v\u1edbi h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua B2C (c\u00f3 chu k\u1ef3 b\u00e1n h\u00e0ng ng\u1eafn h\u01a1n v\u00e0 \u00edt ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh tham gia h\u01a1n), n\u1ed9i dung b\u1ea1n t\u1ea1o cho chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung B2B c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 kh\u00e1c nhi\u1ec1u h\u01a1n so v\u1edbi n\u1ed9i dung b\u1ea1n \u0111\u00e3 xem v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u01b0 \u0111\u01b0\u1ee3c minh h\u1ecda trong h\u00ecnh b\u00ean d\u01b0\u1edbi.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1327\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/ha\u0300nh-tri\u0300nh-content-marketing-kha\u0301ch-ha\u0300ng-B2B.png\" alt=\"ha\u0300nh tri\u0300nh content marketing kha\u0301ch ha\u0300ng B2B\" width=\"888\" height=\"666\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/ha\u0300nh-tri\u0300nh-content-marketing-kha\u0301ch-ha\u0300ng-B2B.png 1024w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/ha\u0300nh-tri\u0300nh-content-marketing-kha\u0301ch-ha\u0300ng-B2B-300x225.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/ha\u0300nh-tri\u0300nh-content-marketing-kha\u0301ch-ha\u0300ng-B2B-768x576.png 768w\" sizes=\"(max-width: 888px) 100vw, 888px\" \/><\/p>\n<p>Tuy nhi\u00ean, tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft \u0111\u1ea7u t\u1ea1o n\u1ed9i dung, t\u00f4i khuy\u00ean b\u1ea1n n\u00ean t\u1ea1o m\u1ed9t\u00a0blog kinh doanh. Blog c\u1ee7a b\u1ea1n s\u1ebd ch\u1ee9a t\u1ea5t c\u1ea3 n\u1ed9i dung b\u1ea1n t\u1ea1o v\u00e0 \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t c\u01a1 s\u1edf gia \u0111\u00ecnh \u0111\u1ec3 \u0111\u1ed9c gi\u1ea3 truy c\u1eadp v\u00e0 \u0111\u0103ng k\u00fd.<\/p>\n<h4 id=\"b2b-social-marketing\">B2B Social marketing<\/h4>\n<p>B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng\u00a0<a href=\"https:\/\/www.idg.com\/blog\/5-statistics-will-change-view-b2b-buyers-journey\/\" target=\"_blank\" rel=\"noopener nofollow\">75% ng\u01b0\u1eddi mua B2B v\u00e0 84% gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh C-Suite<\/a>\u00a0s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i khi mua h\u00e0ng kh\u00f4ng?\u00a0\u0110\u00fang v\u1eady &#8211; ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00f4ng ch\u1ec9 d\u00e0nh cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u1eafm \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n.<\/p>\n<p>Tuy nhi\u00ean, nhi\u1ec1u c\u00f4ng ty B2B ph\u1ea3i v\u1eadt l\u1ed9n v\u1edbi ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.\u00a0C\u00f3 th\u1ec3 kh\u00f3 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i h\u01a1n \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u00ec (nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean) th\u01b0\u1eddng c\u00f3 chu k\u1ef3 b\u00e1n h\u00e0ng d\u00e0i h\u01a1n v\u00e0 chu\u1ed7i l\u1ec7nh d\u00e0i h\u01a1n.<\/p>\n<p>Th\u00e0nh th\u1eadt m\u00e0 n\u00f3i,\u00a0ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i B2B\u00a0c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 n\u01a1i b\u1ea1n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u1edbn nh\u1ea5t, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng sao c\u1ea3.\u00a0N\u00f3 c\u00f3 th\u1ec3 ph\u00e1t huy t\u00e1c d\u1ee5ng g\u1ea7n khi b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o cho c\u00f4ng ty c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1 t\u00ednh tr\u1ef1c tuy\u1ebfn v\u00e0 nh\u00e2n b\u1ea3n h\u00f3a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n &#8211; t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 r\u1ea5t m\u1ea1nh khi n\u00f3i \u0111\u1ebfn ti\u1ebfp th\u1ecb v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0Gi\u1ed1ng nh\u01b0 ti\u1ebfp th\u1ecb qua email, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u0169ng l\u00e0 m\u1ed9t k\u00eanh hi\u1ec7u qu\u1ea3 cao \u0111\u1ec3 chia s\u1ebb n\u1ed9i dung v\u00e0 n\u00e2ng cao ki\u1ebfn \u200b\u200bth\u1ee9c chuy\u00ean m\u00f4n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, k\u00eanh m\u00e0 ch\u00fang t\u00f4i bi\u1ebft kh\u00e1ch h\u00e0ng B2B \u0111\u00e1nh gi\u00e1 cao.<\/p>\n<p>M\u1eb7c d\u00f9 c\u00e1c t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean nh\u01b0 n\u1ed9i dung ho\u1eb7c ti\u1ebfp th\u1ecb qua email c\u1ee7a b\u1ea1n, nh\u01b0ng ch\u00fang c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m.\u00a0Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i c\u0169ng c\u00f3 gi\u00e1 tr\u1ecb &#8211; b\u1ea1n kh\u00f4ng bao gi\u1edd bi\u1ebft khi n\u00e0o h\u1ecd c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c kh\u00e1ch h\u00e0ng.<\/p>\n<h3 id=\"cac-xu-huong-tiep-thi-b2b-moi-nhat\">C\u00e1c xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb B2B m\u1edbi nh\u1ea5t<\/h3>\n<p><a href=\"https:\/\/www.hubspot.com\/resources\" rel=\"nofollow noopener\" target=\"_blank\">HubSpot<\/a> \u0111\u00e3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng th\u00e1ch th\u1ee9c, c\u01a1 h\u1ed9i v\u00e0 s\u00e1ng ki\u1ebfn \u200b\u200bm\u00e0 h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2B \u0111ang t\u1eadp trung v\u00e0o.<\/p>\n<p><strong>1. \u0110o l\u01b0\u1eddng ROI l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c.<\/strong><\/p>\n<p>30% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e3 \u0111\u00e1nh d\u1ea5u &#8220;\u0111o l\u01b0\u1eddng ROI&#8221; l\u00e0 th\u00e1ch th\u1ee9c s\u1ed1 m\u1ed9t m\u00e0 h\u1ecd tin r\u1eb1ng h\u1ecd s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t.<\/p>\n<p>\u0110o l\u01b0\u1eddng ROI \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u01a1n so v\u1edbi nh\u1eefng ho\u1ea1t \u0111\u1ed9ng kh\u00e1c.\u00a0V\u00ed d\u1ee5: th\u1eadt d\u1ec5 d\u00e0ng \u0111\u1ec3 theo d\u00f5i ROI c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i n\u1ebfu b\u1ea1n \u0111ang theo d\u00f5i doanh s\u1ed1 b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1eeb m\u1ed9t qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u00ean Facebook.\u00a0B\u00e1n h\u00e0ng l\u00e0 m\u1ed9t k\u1ebft qu\u1ea3 h\u1eefu h\u00ecnh v\u00e0\u00a0Tr\u00ecnh qu\u1ea3n l\u00fd Qu\u1ea3ng c\u00e1o c\u1ee7a Facebook\u00a0cho ph\u00e9p b\u1ea1n d\u1ec5 d\u00e0ng theo d\u00f5i ROI t\u1eeb nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a m\u00ecnh.<\/p>\n<p>Tuy nhi\u00ean, c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c c\u00f3 th\u1ec3 kh\u00f3 theo d\u00f5i h\u01a1n.\u00a0V\u00ed d\u1ee5: ph\u00e2n t\u00edch nh\u1eefng ph\u1ea7n n\u1ed9i dung x\u00e3 h\u1ed9i ho\u1eb7c blog n\u00e0o d\u1eabn \u0111\u1ebfn b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ph\u1ee9c t\u1ea1p v\u00e0 gian kh\u1ed5 h\u01a1n.<\/p>\n<p>\u0110\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c t\u00ednh ROI, h\u00e3y xem\u00a0<a href=\"#\" target=\"_blank\" rel=\"noopener\">C\u00e1ch t\u00ednh ROI trong marketing [M\u1eabu Excel Mi\u1ec5n ph\u00ed].<\/a><\/p>\n<p>Ngo\u00e0i ra, h\u00e3y xem x\u00e9t c\u00e1c th\u1eed nghi\u1ec7m A\/B c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb kh\u00e1c nhau v\u00e0 theo d\u00f5i ROI \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh n\u1ec1n t\u1ea3ng n\u00e0o c\u00f3 ROI l\u1edbn nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n theo truy\u1ec1n th\u1ed1ng. V\u00ed d\u1ee5:\u00a0h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb nh\u1eadn th\u1ea5y ROI cao nh\u1ea5t t\u1eeb \u200b\u200bFacebook\u00a0&#8211; nh\u01b0ng \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 kh\u00e1c nhau \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c nhu c\u1ea7u kinh doanh c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>Theo kh\u1ea3o s\u00e1t v\u1edbi c\u00e2u h\u1ecfi &#8220;L\u00e0 m\u1ed9t marketer, b\u1ea1n \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng kh\u00f3 kh\u0103n n\u00e0o?&#8221;<\/strong><\/p>\n<p>C\u00e2u tr\u1ea3 l\u1eddi sau kh\u1ea3o s\u00e1t:<\/p>\n<p>30% marketer cho r\u1eb1ng, theo d\u00f5i v\u00e0 qu\u1ea3n l\u00fd ROI l\u00e0 kh\u00f3 kh\u0103n nh\u1ea5t<\/p>\n<p>29% cho r\u1eb1ng h\u1ecd g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c qu\u1ea3n l\u00fd website<\/p>\n<p>28% cho r\u1eb1ng vi\u1ec7c t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 kh\u00f3 kh\u0103n<\/p>\n<p>28% cho r\u1eb1ng vi\u1ec7c \u0111\u00e0o t\u1ea1o team c\u1ee7a h\u1ecd l\u00e0 vi\u1ec7c kh\u00f4ng d\u1ec5<\/p>\n<p><strong>2. S\u1eed d\u1ee5ng KOL, KOC\u00a0<\/strong><\/p>\n<p>Do h\u1eadu qu\u1ea3 c\u1ee7a \u0111\u1ea1i d\u1ecbch COVID, ch\u00fang ta \u0111\u00e3 th\u1ea5y s\u1ef1 thay \u0111\u1ed5i to l\u1edbn trong c\u00e1ch mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u1edbi ph\u1ea7n l\u1edbn hi\u1ec7n nay mua s\u1eafm tr\u1ef1c tuy\u1ebfn &#8211; v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 mua s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i\u00a0.<\/p>\n<p>Do \u0111\u00f3, \u0111i\u1ec1u h\u1ee3p l\u00fd l\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2B mu\u1ed1n \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c k\u00eanh x\u00e3 h\u1ed9i v\u1edbi quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng.<\/p>\n<p>Ti\u1ebfp th\u1ecb ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng\u00a0\u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t\u00a0ng\u00e0nh c\u00f4ng nghi\u1ec7p tr\u1ecb gi\u00e1 13,8 t\u1ef7 \u0111\u00f4 la v\u00e0o cu\u1ed1i n\u0103m 2022 v\u00e0 n\u00f3 kh\u00f4ng c\u00f3 d\u1ea5u hi\u1ec7u ch\u1eadm l\u1ea1i.<\/p>\n<p>H\u1ea7u h\u1ebft\u00a0c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2B &#8211; 71% &#8211; c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o ti\u1ebfp th\u1ecb ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng\u00a0v\u00e0o n\u0103m 2022 v\u00e0 \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn kh\u00f4n ngoan.<\/p>\n<p>Tuy nhi\u00ean, b\u1ea1n s\u1ebd mu\u1ed1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u00ecnh l\u1ef1a ch\u1ecdn quan h\u1ec7 \u0111\u1ed1i t\u00e1c m\u1ed9t c\u00e1ch kh\u00f4n ngoan.\u00a0M\u1eb7c d\u00f9 vi\u1ec7c t\u00ecm ki\u1ebfm nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u1edbi l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 l\u1edbn c\u00f3 th\u1ec3 h\u1ea5p d\u1eabn, nh\u01b0ng nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 th\u00e0nh c\u00f4ng h\u01a1n v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ecf, v\u00ec v\u1eady h\u00e3y \u0111\u1ea3m b\u1ea3o th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng n\u00e0o c\u00f3 k\u1ebft n\u1ed1i \u0111\u00edch th\u1ef1c nh\u1ea5t v\u1edbi kh\u00e1n gi\u1ea3 mong mu\u1ed1n c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>3. Kho\u1ea3ng m\u1ed9t n\u1eeda s\u1ed1 nh\u00e0 ti\u1ebfp th\u1ecb B2B c\u00f3 k\u1ebf ho\u1ea1ch t\u1ea1o ra nhi\u1ec1u case studies.\u00a0<\/strong><\/p>\n<p>42% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2B c\u00f3 k\u1ebf ho\u1ea1ch t\u0103ng \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c case studies, v\u01b0\u1ee3t qua c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n, Ebooks v\u00e0 h\u00ecnh \u1ea3nh.<\/p>\n<p>Doanh nghi\u1ec7p mu\u1ed1n h\u1ecdc h\u1ecfi kinh nghi\u1ec7m t\u1eeb c\u00e1c doanh nghi\u1ec7p kh\u00e1c.\u00a0Case studies l\u00e0 c\u01a1 h\u1ed9i \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng ho\u1eb7c gi\u00e1o d\u1ee5c kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 c\u00e2u chuy\u1ec7n c\u1ee7a c\u00e1c c\u00f4ng ty kh\u00e1c.<\/p>\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng ch\u1eafc ch\u1eafn v\u1ec1 \u0111\u1ecbnh d\u1ea1ng ph\u01b0\u01a1ng ti\u1ec7n n\u00e0y, h\u00e3y xem x\u00e9t th\u1eed nghi\u1ec7m c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh tr\u00ean blog c\u1ee7a b\u1ea1n v\u00e0 theo d\u00f5i c\u00e1ch ch\u00fang ho\u1ea1t \u0111\u1ed9ng.\u00a0Ngo\u00e0i ra, h\u00e3y th\u1eed t\u1ea1o c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh \u1edf c\u00e1c \u0111\u1ecbnh d\u1ea1ng thay th\u1ebf &#8211; ch\u1eb3ng h\u1ea1n nh\u01b0 video YouTube &#8211; \u0111\u1ec3 cung c\u1ea5p th\u00eam gi\u00e1 tr\u1ecb cho kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1328\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/Content-marketing.png\" alt=\"\" width=\"888\" height=\"666\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/Content-marketing.png 1024w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/Content-marketing-300x225.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/Content-marketing-768x576.png 768w\" sizes=\"(max-width: 888px) 100vw, 888px\" \/><\/p>\n<p><strong>4. M\u1ee5c ti\u00eau s\u1ed1 m\u1ed9t \u0111\u1ed1i l\u00e0 &#8216;n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u&#8217;.\u00a0<\/strong><\/p>\n<p>Hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau to\u00e0n c\u1ea3nh c\u1ee7a b\u1ea1n l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c \u0111\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 &#8211; v\u00ec v\u1eady s\u1ebd r\u1ea5t h\u1eefu \u00edch n\u1ebfu b\u1ea1n bi\u1ebft k\u1ebf ho\u1ea1ch c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2B kh\u00e1c s\u1ebd t\u1eadp trung v\u00e0o g\u00ec<em>.<\/em><\/p>\n<p>Kho\u1ea3ng m\u1ed9t n\u1eeda s\u1ed1 nh\u00e0 ti\u1ebfp th\u1ecb B2B b\u00e1o c\u00e1o r\u1eb1ng &#8216;t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u&#8217; l\u00e0 m\u1ee5c ti\u00eau s\u1ed1 m\u1ed9t c\u1ee7a h\u1ecd v\u00e0o n\u0103m 2022-2023. M\u1ee5c ti\u00eau n\u00e0y v\u01b0\u1ee3t qua vi\u1ec7c t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, s\u1ea3n ph\u1ea9m qu\u1ea3ng c\u00e1o, t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 th\u1eadm ch\u00ed l\u00e0 k\u1ebft th\u00fac giao d\u1ecbch.<\/p>\n<p>Nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u\u00a0l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng l\u00f2ng tin, l\u00f2ng trung th\u00e0nh l\u00e2u d\u00e0i v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.\u00a0Do \u0111\u00f3, th\u1eadt h\u1ee3p l\u00fd khi r\u1ea5t nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea3m th\u1ea5y n\u00f3 r\u1ea5t quan tr\u1ecdng cho s\u1ef1 th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1329\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/mu\u0323c-tie\u0302u-khi-cha\u0323y-chie\u0302\u0301n-di\u0323ch-b2b-marketing.png\" alt=\"mu\u0323c tie\u0302u khi cha\u0323y chie\u0302\u0301n di\u0323ch b2b marketing\" width=\"888\" height=\"666\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/mu\u0323c-tie\u0302u-khi-cha\u0323y-chie\u0302\u0301n-di\u0323ch-b2b-marketing.png 1024w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/mu\u0323c-tie\u0302u-khi-cha\u0323y-chie\u0302\u0301n-di\u0323ch-b2b-marketing-300x225.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/mu\u0323c-tie\u0302u-khi-cha\u0323y-chie\u0302\u0301n-di\u0323ch-b2b-marketing-768x576.png 768w\" sizes=\"(max-width: 888px) 100vw, 888px\" \/><\/p>\n<p><strong>5. T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO) b\u1eb1ng c\u00e1ch t\u0103ng t\u1ed1c \u0111\u1ed9 truy c\u1eadp website l\u00e0 quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u.\u00a0<\/strong><\/p>\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u chi\u1ebfn thu\u1eadt kh\u00e1c nhau m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec3\u00a0t\u0103ng th\u1ee9 h\u1ea1ng SEO c\u1ee7a m\u00ecnh v\u00e0o n\u0103m 2022.\u00a0Tuy nhi\u00ean, n\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c \u0111\u1ec3 bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u.<\/p>\n<p>56% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2B \u0111\u00e3 \u0111\u00e1nh d\u1ea5u &#8216;t\u1ed1i \u01b0u h\u00f3a t\u1ed1c \u0111\u1ed9 t\u1ea3i&#8217; l\u00e0 chi\u1ebfn l\u01b0\u1ee3c SEO hi\u1ec7u qu\u1ea3 nh\u1ea5t, t\u1ed1c \u0111\u1ed9 t\u1ea3i t\u01b0\u01a1ng quan tr\u1ef1c ti\u1ebfp v\u1edbi x\u1ebfp h\u1ea1ng trang c\u1ee7a b\u1ea1n tr\u00ean Google t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o, v\u00ec c\u00e1c trang ch\u1eadm t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.\u00a0N\u1ebfu b\u1ea1n kh\u00f4ng ch\u1eafc ch\u1eafn v\u1ec1 c\u00e1ch gi\u1ea3m t\u1ed1c \u0111\u1ed9 t\u1ea3i, h\u00e3y xem\u00a0<a href=\"https:\/\/vuottroi.vn\/blog\/pagespeed-8-cach-cai-thien-toc-do-tai-trang\/\" target=\"_blank\" rel=\"noopener\">C\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 t\u1ea3i Website<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1330\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/To\u0302\u0301i-u\u031bu-ho\u0301a-SEO-trong-b2b-marketing.png\" alt=\"To\u0302\u0301i u\u031bu ho\u0301a SEO trong b2b marketing\" width=\"1024\" height=\"768\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/To\u0302\u0301i-u\u031bu-ho\u0301a-SEO-trong-b2b-marketing.png 1024w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/To\u0302\u0301i-u\u031bu-ho\u0301a-SEO-trong-b2b-marketing-300x225.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/To\u0302\u0301i-u\u031bu-ho\u0301a-SEO-trong-b2b-marketing-768x576.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>6. LinkedIn s\u1ebd l\u00e0 k\u00eanh video ph\u1ed5 bi\u1ebfn nh\u1ea5t cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2B, ti\u1ebfp theo l\u00e0 TikTok.\u00a0<\/strong><\/p>\n<p>Cu\u1ed1i c\u00f9ng, ch\u00fang t\u00f4i h\u1ecfi: C\u00e1c c\u00f4ng ty c\u1ee7a c\u00e1c B2B Marketer \u0111\u0103ng n\u1ed9i dung video tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0o?<\/p>\n<p>N\u1ed9i dung video l\u00e0 \u0111\u1ecbnh d\u1ea1ng ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi khi s\u1eed d\u1ee5ng n\u1ed9i dung, v\u00ec v\u1eady \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 nh\u00f3m ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n ph\u1ea3i s\u1eed d\u1ee5ng video l\u00e0m \u0111\u1ecbnh d\u1ea1ng ch\u00ednh.\u00a0Tuy nhi\u00ean, c\u00f3 th\u1ec3 kh\u00f3 x\u00e1c \u0111\u1ecbnh (c\u00e1c) n\u1ec1n t\u1ea3ng b\u1ea1n n\u00ean \u0111\u0103ng n\u1ed9i dung \u0111\u00f3 \u0111\u1ec3 c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1i \u01b0u.<\/p>\n<p>Nh\u01b0 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb b\u00ean d\u01b0\u1edbi,\u00a0kho\u1ea3ng m\u1ed9t n\u1eeda (49%) c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u00f3i r\u1eb1ng LinkedIn l\u00e0 n\u1ec1n t\u1ea3ng t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u0103ng n\u1ed9i dung video c\u1ee7a h\u1ecd\u00a0&#8211; ti\u1ebfp theo l\u00e0 28% \u0111\u00e1nh d\u1ea5u TikTok l\u00e0 n\u1ec1n t\u1ea3ng t\u1ed1i \u01b0u.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1331\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/ba\u0323n-da\u0306ng-video-le\u0302n-ne\u0302\u0300n-ta\u0309ng-na\u0300o.png\" alt=\"ba\u0323n \u0111a\u0306ng video le\u0302n ne\u0302\u0300n ta\u0309ng na\u0300o\" width=\"888\" height=\"666\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/ba\u0323n-da\u0306ng-video-le\u0302n-ne\u0302\u0300n-ta\u0309ng-na\u0300o.png 1024w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/ba\u0323n-da\u0306ng-video-le\u0302n-ne\u0302\u0300n-ta\u0309ng-na\u0300o-300x225.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/10\/ba\u0323n-da\u0306ng-video-le\u0302n-ne\u0302\u0300n-ta\u0309ng-na\u0300o-768x576.png 768w\" sizes=\"(max-width: 888px) 100vw, 888px\" \/><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>\u0110\u1ea7u t\u01b0 v\u00e0o B2B Marketing v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/strong><\/span><\/p>\n<div id=\"hs_cos_wrapper_blog_post_social_share\" class=\"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module\" data-hs-cos-general-type=\"widget\" data-hs-cos-type=\"module\">\n<section class=\"blog-post-social-share\">\n<p class=\"blog-post-social-share-title\"><strong>\u0110\u1eebng qu\u00ean chia s\u1ebb b\u00e0i vi\u1ebft n\u00e0y!<\/strong><\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;1315&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 b\u00ecnh ch\u1ecdn)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;B2B marketing l\u00e0 g\u00ec, \u00fd ngh\u0129a c\u1ee7a B2B marketing&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 b\u00ecnh ch\u1ecdn)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"B2B marketing l\u00e0 g\u00ec? B2B marketing l\u00e0 qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb gi\u1eefa&hellip;\n","protected":false},"author":1,"featured_media":1335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,332],"tags":[217],"class_list":{"0":"post-1315","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-kien-thuc-tong-hop-khac","8":"category-b2b-marketing","9":"tag-b2b-marketing"},"_links":{"self":[{"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/posts\/1315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/comments?post=1315"}],"version-history":[{"count":11,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/posts\/1315\/revisions"}],"predecessor-version":[{"id":1351,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/posts\/1315\/revisions\/1351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/media\/1335"}],"wp:attachment":[{"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/media?parent=1315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/categories?post=1315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/tags?post=1315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}