{"id":1770,"date":"2022-11-08T15:04:05","date_gmt":"2022-11-08T15:04:05","guid":{"rendered":"https:\/\/vuottroi.vn\/blog\/?p=1770"},"modified":"2022-11-08T15:04:05","modified_gmt":"2022-11-08T15:04:05","slug":"toi-uu-landing-page-chuan-giup-tang-ti-le-chuyen-doi","status":"publish","type":"post","link":"https:\/\/vuottroi.vn\/blog\/toi-uu-landing-page-chuan-giup-tang-ti-le-chuyen-doi\/","title":{"rendered":"T\u1ed1i \u01b0u Landing page chu\u1ea9n gi\u00fap t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i"},"content":{"rendered":"

Landing page l\u00e0 c\u1ea7u n\u1ed1i tuy\u1ec7t v\u1eddi \u0111\u01b0a kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi c\u00e2u chuy\u1ec7n v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Landing page t\u1ed1t, gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ebfp nh\u1eadn th\u00f4ng tin d\u1ec5 d\u00e0ng h\u01a1n, hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p h\u01a1n.<\/p>\n

V\u1eady nh\u01b0 th\u1ebf n\u00e0o \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 m\u1ed9t landing page t\u1ed1t? d\u1ef1a v\u00e0o kinh nghi\u1ec7m v\u1eadn h\u00e0nh h\u00e0ng tr\u0103m landing page \u0111em l\u1ea1i t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao, ch\u00fang t\u00f4i \u0111\u01b0a ra g\u1ee3i \u00fd v\u1ec1 m\u1ed9t c\u1ea5u tr\u00fac Landing page c\u00f3 th\u1ec3 \u0111em l\u1ea1i cho b\u1ea1n t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n nh\u01b0 sau:<\/p>\n

\"\"<\/p>\n

D\u00f2ng ti\u00eau \u0111\u1ec1 (headline)<\/strong><\/h4>\n

T\u1ea1i \u0111\u00e2y b\u1ea1n c\u1ea7n \u0111\u01b0a ra l\u1ee3i \u00edch r\u00f5 r\u00e0ng, h\u00e3y cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n bi\u1ebft ch\u00ednh x\u00e1c nh\u1eefng g\u00ec h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb s\u1ea3m ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n

Body (Th\u00e2n)<\/strong><\/h4>\n

H\u01b0\u1edbng theo c\u00f4ng th\u1ee9c PAS<\/p>\n

Problem (V\u1ea5n \u0111\u1ec1):\u00a0<\/strong>H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang g\u1eb7p ph\u1ea3i, b\u1ea1n c\u1ea7n t\u00ecm ra m\u1ed9t v\u1ea5n \u0111\u1ec1 l\u1edbn nh\u1ea5t.<\/p>\n

Agitate (K\u00edch th\u00edch):\u00a0<\/strong>B\u1ea1n c\u1ea7n \u0111\u1ea9y v\u1ea5n \u0111\u1ec1 \u0111\u00f3 l\u00ean cao tr\u00e0o, gi\u1ed1ng nh\u01b0 u nh\u1ecdt c\u1ea7n ph\u1ea3i lo\u1ea1i b\u1ecf.<\/p>\n

Solution (Gi\u1ea3i ph\u00e1p):\u00a0<\/strong>\u0110\u00e2y l\u00e0 n\u01a1i b\u1ea1n \u0111\u01b0a ra gi\u1ea3i ph\u00e1p c\u1ee7a m\u00ecnh \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.<\/p>\n

Transition, Ph\u1ea7n chuy\u1ec3n ti\u1ebfp<\/strong><\/h4>\n

T\u1ea1i \u0111\u00e2y l\u00e0 n\u01a1i b\u1ea1n \u0111\u01b0a ra m\u1ed9t \u0111\u1ec1 ngh\u1ecb c\u1ee5 th\u1ec3 v\u1ec1 gi\u1ea3i ph\u00e1p c\u1ee7a m\u00ecnh.<\/p>\n

CTA, k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng<\/strong><\/h4>\n

\u0110a s\u1ed1 c\u00e1c landing page \u0111\u1ec1u l\u1ea1m d\u1ee5ng c\u00e1c n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng, d\u1eabn t\u1edbi l\u00e0m cho kh\u00e1ch h\u00e0ng th\u1eadt s\u1ef1 b\u1ed1i r\u1ed1i khi \u0111\u00e2u m\u1edbi l\u00e0 n\u01a1i h\u1ecd c\u1ea7n click ch\u00ednh x\u00e1c nh\u1ea5t. T\u1ea1i m\u1ed9t v\u1ecb tr\u00ed duy nh\u1ea5t, h\u00e3y cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n bi\u1ebft ch\u00ednh x\u00e1c l\u00e0 h\u1ecd c\u1ea7n l\u00e0m g\u00ec ti\u1ebfp theo.<\/p>\n

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\n 5\/5 - (1 b\u00ecnh ch\u1ecdn) <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"Landing page l\u00e0 c\u1ea7u n\u1ed1i tuy\u1ec7t v\u1eddi \u0111\u01b0a kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi…\n","protected":false},"author":1,"featured_media":1772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[338],"class_list":{"0":"post-1770","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-kien-thuc-tong-hop-khac","8":"tag-landingpage"},"_links":{"self":[{"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/posts\/1770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/comments?post=1770"}],"version-history":[{"count":1,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/posts\/1770\/revisions"}],"predecessor-version":[{"id":1773,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/posts\/1770\/revisions\/1773"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/media\/1772"}],"wp:attachment":[{"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/media?parent=1770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/categories?post=1770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/tags?post=1770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}