{"id":1775,"date":"2022-11-15T03:57:54","date_gmt":"2022-11-15T03:57:54","guid":{"rendered":"https:\/\/vuottroi.vn\/blog\/?p=1775"},"modified":"2022-11-15T14:36:20","modified_gmt":"2022-11-15T14:36:20","slug":"drip-email-la-gi-6-phuong-phap-drip-email","status":"publish","type":"post","link":"https:\/\/vuottroi.vn\/blog\/drip-email-la-gi-6-phuong-phap-drip-email\/","title":{"rendered":"Drip Campaign Emails l\u00e0 g\u00ec, 6 ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<p>B\u1ea1n \u0111\u00e3 bao gi\u1edd g\u1eb7p c\u00e2u chuy\u1ec7n l\u00e0 b\u1ea1n c\u00f3 m\u1ed9t danh s\u00e1ch email kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 c\u0169ng bi\u1ebft s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 g\u1eedi email t\u1edbi h\u1ecd, nh\u01b0ng l\u1ea1i kh\u00f4ng bi\u1ebft g\u1eedi n\u1ed9i dung g\u00ec cho h\u1ecd, b\u1eaft \u0111\u1ea7u g\u1eedi t\u1eeb \u0111\u00e2u? T\u00f4i c\u0169ng t\u1eebng v\u1eady.<\/p>\n<p>T\u00f4i c\u1ea3m th\u1ea5y s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111em l\u1ea1i gi\u00e1 tr\u1ecb t\u1ed1t cho kh\u00e1ch h\u00e0ng, c\u00e1ch ch\u00fang t\u00f4i ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao, v\u00e0 gi\u00e1 s\u1ea3n ph\u1ea9m t\u1ed1t,..nh\u01b0ng t\u00f4i kh\u00f4ng bi\u1ebft di\u1ec5n t\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o trong email \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t t\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/p>\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta c\u00f9ng l\u00e0m r\u00f5 chi\u1ebfn d\u1ecbch email nh\u1ecf gi\u1ecdt (DRIP) l\u00e0 g\u00ec, nh\u1eefng g\u00ec ch\u00fang ta c\u00f3 th\u1ec3 l\u00e0m v\u00e0 c\u00e1ch \u0111\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3.<\/p>\n<h3 id=\"drip-email-la-gi\">Drip email l\u00e0 g\u00ec?<\/h3>\n<p>Drip email l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng t\u1ef1 \u0111\u1ed9ng. N\u00f3 bao g\u1ed3m c\u00e1c email \u0111\u01b0\u1ee3c g\u1eedi t\u1ef1 \u0111\u1ed9ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng sau khi h\u1ecd th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3.<\/p>\n<p>V\u00ed d\u1ee5: N\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n t\u1ea3i xu\u1ed1ng b\u1ea3n b\u00e1o c\u00e1o c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t \u0111\u1ec3 tuy\u1ec3n d\u1ee5ng, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a h\u1ecd v\u00e0o danh s\u00e1ch \u0111\u1ec3 ch\u1ea1y m\u1ed9t campaign Drip email chia s\u1ebb nh\u1eefng n\u1ed9i dung tuy\u1ec3n d\u1ee5ng li\u00ean quan m\u00e0 h\u1ecd c\u00f3 th\u1ec3 quan t\u00e2m. Email cu\u1ed1i c\u00f9ng c\u00f3 th\u1ec3 ch\u1ee9a n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) \u0111\u1ec3 \u0111\u0103ng k\u00fd s\u1eed d\u1ee5ng th\u1eed d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n tuy\u1ec3n d\u1ee5ng c\u1ee7a b\u1ea1n.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t campaign Drip email cho b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 n\u00e0o: n\u00f3 gi\u00fap nu\u00f4i d\u01b0\u1ee1ng Cold Leads c\u1ee7a b\u1ea1n, chuy\u1ec3n \u0111\u1ed5i h\u1ecd t\u1eeb ng\u01b0\u1eddi \u0111\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin tr\u00ean blog, th\u00e0nh m\u1ed9t Qualified Lead. Kh\u00f4ng gi\u1edbi h\u1ea1n n\u00e0o \u0111\u1ed1i v\u1edbi campaign Drip email m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1778\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/demo-drip-email.jpg\" alt=\"drip email la gi\" width=\"449\" height=\"518\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/demo-drip-email.jpg 887w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/demo-drip-email-260x300.jpg 260w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/demo-drip-email-768x887.jpg 768w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/demo-drip-email-800x924.jpg 800w\" sizes=\"(max-width: 449px) 100vw, 449px\" \/><\/p>\n<h3 id=\"cac-buoc-de-tao-mot-chien-dich-drip-email\">C\u00e1c b\u01b0\u1edbc \u0111\u1ec3 t\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch Drip email<\/h3>\n<p><strong>1. Ch\u1ecdn m\u1ed9t \u1ee9ng d\u1ee5ng \u0111\u1ec3 kh\u1edfi ch\u1ea1y Drip email<\/strong><\/p>\n<p>Vi\u1ec7c \u0111\u1ea7u ti\u00ean l\u00e0 b\u1ea1n c\u1ea7n ch\u1ecdn cho m\u00ecnh m\u1ed9t ph\u1ea7n m\u1ec1m \u0111\u1ec3 ch\u1ea1y chi\u1ebfn d\u1ecbch email t\u1ef1 \u0111\u1ed9ng, c\u00f3 th\u1ec3 l\u00e0 <a href=\"https:\/\/www.hubspot.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Hubspot<\/a>, <a href=\"https:\/\/mailchimp.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Mailchimp<\/a>, <a href=\"https:\/\/sendgrid.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Sendgrid<\/a>, <a href=\"https:\/\/www.mailjet.com\/\" rel=\"nofollow noopener\" target=\"_blank\">MailJet<\/a>,&#8230;b\u1ea5t c\u1ee9 h\u1ec7 th\u1ed1ng n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 thu\u1eadn ti\u1ec7n s\u1eed d\u1ee5ng \u0111\u1ec1u \u0111\u01b0\u1ee3c. C\u00f3 \u0111i\u1ec1u, n\u1ebfu t\u1ed1t nh\u1ea5t b\u1ea1n n\u00ean s\u1eed d\u1ee5ng m\u1ed9t h\u1ec7 th\u1ed1ng t\u00edch h\u1ee3p li\u1ec1n m\u1ea1ch v\u1edbi CRM c\u1ee7a b\u1ea1n, v\u00ec nh\u01b0 v\u1eady d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd \u0111\u1ed3ng b\u1ed9 v\u00e0 d\u1ec5 qu\u1ea3n l\u00fd h\u01a1n.<\/p>\n<p>M\u1ed9t \u0111i\u1ec1u quan tr\u1ecdng, vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a email r\u1ea5t quan tr\u1ecdng &#8211; \u0111\u1eebng \u0111\u1ec3 2 kh\u00e1ch h\u00e0ng c\u00f9ng nh\u1eadn 1 email gi\u1ed1ng h\u1ec7t nhau, \u00edt nh\u1ea5t l\u1eddi ch\u00e0o ho\u1eb7c ti\u00eau \u0111\u1ec1 c\u1ee7a email ph\u1ea3i h\u01b0\u1edbng t\u1edbi ng\u01b0\u1eddi \u0111\u00f3.<\/p>\n<p><strong>2. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/strong><\/p>\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u m\u1ee5c ti\u00eau c\u1ea7n \u0111\u1eb7t ra cho m\u1ed7i giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u01b0ng \u0111a s\u1ed1 l\u1ea1i qu\u00e1 v\u1ed9i v\u00e0ng mu\u1ed1n b\u00e1n h\u00e0ng \u1edf ngay nh\u1eefng email \u0111\u1ea7u ti\u00ean, vi\u1ec7c \u0111\u00f3 gi\u1ed1ng nh\u01b0 vi\u1ec7c b\u1ea1n b\u1ecf ra 10.000\u0111 mua 1 t\u1edd v\u00e9 s\u1ed1 v\u00e0 c\u00f3 c\u01a1 h\u1ed9i tr\u00fang \u0111\u1ed9c \u0111\u1eafc v\u1eady.<\/p>\n<p>B\u1ea1n \u0111ang c\u1ed1 g\u1eafng thu h\u00fat l\u1ea1i s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169, \u0111\u00e3 l\u00e2u kh\u00f4ng li\u00ean l\u1ea1c? hay nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi? hay b\u00e1n ch\u00e9o cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i?<\/p>\n<p>Quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng m\u00e0 b\u1ea1n mu\u1ed1n ng\u01b0\u1eddi \u0111\u00f3 th\u1ef1c hi\u1ec7n \u1edf email cu\u1ed1i c\u1ee7a chu\u1ed7i email v\u00e0 x\u00e1c \u0111\u1ecbnh b\u1ea3n \u0111\u1ed3 \u0111\u01b0\u1eddng \u0111i t\u1edbi \u0111\u00f3.<\/p>\n<p>B\u1ea1n h\u00e3y t\u1ef1 h\u1ecfi xem m\u1ee5c ti\u00eau n\u00e0o d\u01b0\u1edbi \u0111\u00e2y c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n:<\/p>\n<ul>\n<li>Qu\u1ea3ng c\u00e1o m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi<\/li>\n<li>T\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>Thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n<li>T\u0103ng doanh thu<\/li>\n<li>T\u0103ng t\u01b0\u01a1ng t\u00e1c<\/li>\n<li>Th\u00fac \u0111\u1ea9y l\u01b0\u1ee3t \u0111\u0103ng k\u00fd cho m\u1ed9t s\u1ef1 ki\u1ec7n s\u1eafp t\u1edbi<\/li>\n<\/ul>\n<p>Khi b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh cho chi\u1ebfn d\u1ecbch, h\u00e3y ngh\u0129 xem b\u1ea1n s\u1ebd chia email segmentation nh\u01b0 th\u1ebf n\u00e0o cho ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng m\u1ee5c ti\u00eau.<\/p>\n<p><strong>3. X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/strong><\/p>\n<p>Email marketing \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang th\u1eddi \u0111i\u1ec3m l\u00e0 \u0111i\u1ec1u m\u00e0 ai c\u0169ng mong mu\u1ed1n. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, tr\u01b0\u1edbc ti\u00ean b\u1ea1n h\u00e3y t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n nh\u1eefng c\u00e2u h\u1ecfi sau \u0111\u1ec3 t\u00ecm hi\u1ec3u:<\/p>\n<ul>\n<li>H\u00e0ng \u0111\u1ed9ng n\u00e0o gi\u00fap \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau nh\u00ecn th\u1ea5y h\u1ecd trong n\u1ed9i dung email?<\/li>\n<li>N\u1ed7i \u0111au c\u1ee7a h\u1ecd l\u00e0 g\u00ec?<\/li>\n<li>M\u1ee5c ti\u00eau c\u1ee7a h\u1ecd l\u00e0 g\u00ec?<\/li>\n<li>\u0110i\u1ec1u g\u00ec g\u00e2y ch\u00fa \u00fd v\u1edbi h\u1ecd khi h\u1ecd \u0111ang l\u00e0m vi\u1ec7c?<\/li>\n<li>T\u1ea1i sao h\u1ecd h\u1ee7y \u0111\u0103ng k\u00fd, ho\u1eb7c x\u00f3a email c\u1ee7a b\u1ea1n g\u1eedi?<\/li>\n<li>T\u00f4i hi v\u1ecdng h\u1ecd s\u1ebd l\u00e0m \u0111i\u1ec1u g\u00ec sau khi \u0111\u1ecdc m\u1ed9t trong nh\u1eefng email c\u1ee7a t\u00f4i g\u1eedi?<\/li>\n<\/ul>\n<p>Khi b\u1ea1n \u0111\u00e3 tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c h\u1ebft c\u00e1c c\u00e2u h\u1ecfi n\u00e0y, b\u1ea1n n\u00ean c\u00f3 m\u1ed9t \u00fd t\u01b0\u1edfng v\u1ec1 nh\u1eefng ng\u01b0\u1eddi b\u1ea1n s\u1ebd nh\u1eafm m\u1ee5c ti\u00eau, c\u00e1ch b\u1ea1n ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ec3 cung c\u1ea5p gi\u00e1 tr\u1ecb t\u1ed1t nh\u1ea5t cho h\u1ecd.<\/p>\n<p><strong>4. Thi\u1ebft k\u1ebf c\u00e1c \u0111i\u1ec3m ch\u1ea1m kh\u00e1ch h\u00e0ng<\/strong><\/p>\n<p>Vi\u1ec7c g\u1eedi qu\u00e1 nhi\u1ec1u email d\u1eabn t\u1edbi chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n tr\u1edf n\u00ean &#8220;r\u00e1c&#8221;. G\u1eedi qu\u00e1 \u00edt d\u1eabn t\u1edbi vi\u1ec7c cung c\u1ea5p th\u00f4ng tin kh\u00f4ng li\u1ec1n m\u1ea1ch. M\u1ed7i tu\u1ea7n 1 email l\u00e0 con s\u1ed1 ph\u00f9 h\u1ee3p.<\/p>\n<p>C\u00e1c c\u00f4ng ty B2B c\u00f3 th\u1ec3 ngh\u0129 t\u1edbi vi\u1ec7c g\u1eedi nhi\u1ec1u h\u01a1n m\u1ed9t ch\u00fat, nh\u01b0ng kh\u00f4ng n\u00ean qu\u00e1 5 email m\u1ed7i th\u00e1ng.<\/p>\n<p>M\u1ed9t chi\u1ebfn d\u1ecbch Drip email c\u00f3 th\u1ec3 k\u00e9o d\u00e0i t\u1eeb 4 \u0111\u1ebfn 11 email, \u0111\u01b0\u1ee3c g\u1eedi c\u00e1ch nhau 4, 7 ho\u1eb7c 14 ng\u00e0y. H\u00e3y t\u1ef1 quy\u1ebft \u0111\u1ecbnh s\u1ed1 l\u1ea7n g\u1eedi \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n<p><strong>5. Vi\u1ebft v\u00e0 t\u00f4i \u01b0u n\u1ed9i dung\u00a0<\/strong><\/p>\n<p>M\u1ed7i ng\u00e0y, t\u00f4i \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u email qu\u1ea3ng c\u00e1o c\u00e1c s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 kh\u00e1c nhau, v\u00e0 99% trong s\u1ed1 \u0111\u00f3 l\u00e0 th\u01b0 r\u00e1c.<br \/>\nH\u1ecd g\u1eedi email cho t\u00f4i nh\u00ecn nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1776\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/email-rac.png\" alt=\"\" width=\"1100\" height=\"426\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/email-rac.png 1100w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/email-rac-300x116.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/email-rac-1024x397.png 1024w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/email-rac-768x297.png 768w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/email-rac-800x310.png 800w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/p>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t email r\u00e1c, g\u1eedi h\u00e0ng lo\u1ea1t v\u00e0 kh\u00f4ng 1 ch\u00fat t\u1ed1i \u01b0u n\u00e0o d\u00e0nh cho kh\u00e1ch h\u00e0ng.<\/p>\n<p>C\u00e1c l\u1ed7i c\u01a1 b\u1ea3n:<\/p>\n<ul>\n<li>T\u00ean email g\u00e2y hi\u1ec3m nh\u1ea7m d\u1eabn \u0111\u1ebfn s\u1ef1 lo l\u1eafng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<li>Ti\u00eau \u0111\u1ec1 kh\u00f4ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/li>\n<li>B\u1ed1 c\u1ee5c n\u1ed9i dung, font ch\u1eef, m\u00e0u s\u1eafc kh\u00f4ng ph\u00f9 h\u1ee3p v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/li>\n<\/ul>\n<p>Ch\u1eafc r\u1eb1ng, t\u00f4i s\u1ebd \u0111\u00e1nh SPAM email n\u00e0y ngay l\u1eadp t\u1ee9c. B\u1ea1n kh\u00f4ng mu\u1ed1n kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh c\u0169ng \u0111\u01b0a email c\u1ee7a b\u1ea1n v\u00e0o spam ngay l\u1ea7n \u0111\u1ea7u ti\u00ean ch\u1ee9?<\/p>\n<p>Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a v\u00e0 c\u00e1 nh\u00e2n h\u00f3a email l\u00e0 vi\u1ec7c quan tr\u1ecdng s\u1ed1 1, h\u00e3y \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c c\u1ea3m th\u1ea5y h\u1ecd trong email, \u0111\u00edch danh h\u1ecd l\u00e0 ng\u01b0\u1eddi nh\u1eadn ch\u1ee9 kh\u00f4ng ph\u1ea3i m\u1ed9t ai kh\u00e1c.<\/p>\n<p><strong>6. Ki\u1ec3m tra v\u00e0 ph\u00e2n lo\u1ea1i<\/strong><\/p>\n<p>Sau khi g\u1eedi email c\u1ee7a b\u1ea1n, vi\u1ec7c th\u01b0\u1eddng xuy\u00ean theo d\u00f5i hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch gi\u00fap b\u1ea1n ph\u00e2n lo\u1ea1i \u0111\u01b0\u1ee3c ai l\u00e0 ng\u01b0\u1eddi th\u1eadt s\u1ef1 mu\u1ed1n nh\u1eadn nh\u1eefng email ti\u1ebfp theo c\u1ee7a b\u1ea1n.<\/p>\n<p>Nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng m\u00e0 b\u1ea1n mong mu\u1ed1n c\u0169ng n\u00ean \u0111\u01b0\u1ee3c \u0111\u01b0a ra kh\u1ecfi danh s\u00e1ch g\u1eedi. Th\u1eadt t\u1ec7 khi h\u1ecd \u0111\u00e3 th\u1ef1c hi\u1ec7n mua h\u00e0ng c\u1ee7a b\u1ea1n nh\u01b0ng v\u1eabn nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng email nu\u00f4i d\u01b0\u1ee1ng ban \u0111\u1ea7u.<\/p>\n<h3 id=\"cac-phuong-phap-drip-email\">C\u00e1c ph\u01b0\u01a1ng ph\u00e1p Drip email<\/h3>\n<p><strong>1. Cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin, nh\u01b0ng ng\u1eafn g\u1ecdn<\/strong><\/p>\n<p>N\u1ed9i dung d\u00e0i c\u00f3 th\u1ec3 h\u1eefu \u00edch \u1edf m\u1ed9t s\u1ed1 lo\u1ea1i email c\u1ee5 th\u1ec3, nh\u01b0ng kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3. V\u00ed d\u1ee5 n\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n \u0111ang t\u00ecm hi\u1ec3u v\u1ec1 <a href=\"https:\/\/vuottroi.vn\/blog\/marketing-automation-la-gi\/\">Automation marketing<\/a> l\u00e0 g\u00ec, th\u00ec m\u1ed9t b\u00e0i h\u01b0\u1edbng d\u1eabn d\u00e0i l\u00e0 c\u1ea7n thi\u1ebft. Nh\u01b0ng n\u1ebfu h\u1ecd \u0111ang mu\u1ed1n t\u00ecm hi\u1ec3u v\u1ec1 d\u1ecbch v\u1ee5 Automation Marketing, th\u00ec n\u1ed9i dung ng\u1eafn s\u1ebd t\u1ed1t h\u01a1n, th\u01b0\u1eddng 2 \u0111\u1ebfn 3 \u0111o\u1ea1n v\u0103n l\u00e0 ph\u00f9 h\u1ee3p.<\/p>\n<p><strong>2. H\u00e3y th\u00eam n\u00fat CTA ho\u1eb7c c\u00e2u h\u1ecfi m\u1edf \u1edf cu\u1ed1i email<\/strong><\/p>\n<p>Cho d\u00f9 b\u1ea1n mong mu\u1ed1n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh \u0111\u0103ng k\u00fd t\u01b0 v\u1ea5n, l\u00ean l\u1ecbch h\u1eb9n g\u1eb7p,..hay b\u1ea5t c\u1ee9 h\u00e0nh \u0111\u1ed9ng n\u00e0o b\u1ea1n c\u0169ng c\u1ea7n \u0111\u01b0a CTA v\u00e0o cu\u1ed1i m\u1ed7i email. H\u1ecd c\u1ea7n \u0111\u01b0\u1ee3c bi\u1ebft &#8220;t\u00f4i c\u1ea7n l\u00e0m g\u00ec ti\u1ebfp theo&#8221; \u1edf cu\u1ed1i m\u1ed7i email.<\/p>\n<p>CTA c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p v\u1edbi m\u1ed7i m\u1ee5c ti\u00eau \u1edf t\u1eebng giao \u0111o\u1ea1n c\u1ee7a h\u00e0nh tr\u00ecnh mua h\u00e0ng.<\/p>\n<p><strong>3. G\u1eedi email v\u00e0o th\u1ee9 6<\/strong><\/p>\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u tranh c\u00e3i trong vi\u1ec7c g\u1eedi email v\u00e0o gi\u1edd n\u00e0o, ng\u00e0y n\u00e0o hi\u1ec7u qu\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y nhi\u1ec1u h\u01b0\u1edbng d\u1eabn tr\u00ean Google.<\/p>\n<p>Theo nghi\u00ean c\u1ee9u t\u1eeb Campaign Monitor khi g\u1eedi email v\u00e0o th\u1ee9 6 h\u00e0ng tu\u1ea7n c\u00f3 t\u1ef7 l\u1ec7 m\u1edf v\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p cao nh\u1ea5t v\u1edbi t\u1ef7 l\u1ec7 l\u00e0 18,9% v\u00e0 2,7%. Th\u1ee9 7 l\u00e0 ng\u00e0y b\u1ea1n kh\u00f4ng n\u00ean g\u1eedi.<\/p>\n<p>\u0110\u00f4i khi c\u00e1c th\u1ed1ng k\u00ea gi\u00fap b\u1ea1n c\u00f3 g\u00f3c nh\u00ecn t\u1ed5ng quan, nh\u01b0ng th\u1ef1c t\u1ebf b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i cho t\u1eebng t\u1ec7p kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n d\u1ef1a v\u00e0o nghi\u00ean c\u1ee9u t\u1ec7p c\u1ee7a ri\u00eang b\u1ea1n.<\/p>\n<p><strong>4. Th\u1eddi gian A\/b Testing<\/strong><\/p>\n<p>C\u0169ng theo c\u00e1c th\u1ed1ng k\u00ea, th\u1eddi gian g\u1eedi s\u00e1ng s\u1edbm (th\u1eadm ch\u00ed l\u00e0 4h s\u00e1ng) l\u00e0 th\u1eddi gian g\u1eedi c\u00f3 hi\u1ec7u qu\u1ea3 cao, v\u00ec h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi ki\u1ec3m tra email c\u1ee7a h\u1ecd v\u00e0o \u0111\u1ea7u gi\u1edd l\u00e0m vi\u1ec7c bu\u1ed5i s\u00e1ng kho\u1ea3ng 9h.<\/p>\n<p><strong>5. Theo d\u00f5i t\u1ef7 l\u1ec7 m\u1edf, Click<\/strong><\/p>\n<p>B\u1ea1n s\u1ebd t\u00ecm th\u1ea5y c\u00e1c th\u1ed1ng k\u00ea t\u1ef7 l\u1ec7 m\u1edf email (open rates), t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0o link (ctr) v\u00e0 Click-to-Open rates trong c\u00e1c th\u1ed1ng k\u00ea c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n<p>Theo d\u00f5i s\u00e1t c\u00e1c th\u00f4ng tin n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng email c\u1ee7a m\u00ecnh. Ti\u00eau \u0111\u1ec1, n\u1ed9i dung,.. c\u00f3 thu h\u00fat kh\u00e1ch h\u00e0ng kh\u00f4ng.<\/p>\n<p><strong>6. Ti\u1ebfp t\u1ee5c Follow-up khi kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u1ea3n h\u1ed3i<\/strong><\/p>\n<p>Khi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ch\u01b0a ph\u1ea3n h\u1ed3i, \u0111\u00e2y ch\u01b0a ph\u1ea3i l\u00e0 l\u00fac d\u1eebng l\u1ea1i v\u00e0 cho r\u1eb1ng ng\u1eddi \u0111\u00f3 kh\u00f4ng quan t\u00e2m t\u1edbi b\u1ea1n. G\u1eedi email ti\u1ebfp theo t\u1edbi h\u1ecd s\u1ebd kh\u00f4ng g\u00e2y phi\u1ec1n nhi\u1ec5u n\u1ebfu b\u1ea1n \u0111ang th\u1eadt s\u1ef1 \u0111ang mang l\u1ea1i m\u1ed9t gi\u00e1 tr\u1ecb.<\/p>\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng mong \u0111\u1ee3i trong 2 t\u1edbi 3 l\u1ea7n th\u1eed, b\u1ea1n n\u00ean x\u00f3a kh\u00e1ch h\u00e0ng kh\u1ecfi chu\u1ed7i email ti\u1ebfp theo.<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;1775&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 b\u00ecnh ch\u1ecdn)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Drip Campaign Emails l\u00e0 g\u00ec, 6 ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"B\u1ea1n \u0111\u00e3 bao gi\u1edd g\u1eb7p c\u00e2u chuy\u1ec7n l\u00e0 b\u1ea1n c\u00f3 m\u1ed9t danh&hellip;\n","protected":false},"author":1,"featured_media":1781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[332,5],"tags":[339],"class_list":{"0":"post-1775","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-b2b-marketing","8":"category-kien-thuc-tong-hop-khac","9":"tag-drip-email"},"_links":{"self":[{"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/posts\/1775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/comments?post=1775"}],"version-history":[{"count":5,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/posts\/1775\/revisions"}],"predecessor-version":[{"id":1783,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/posts\/1775\/revisions\/1783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/media\/1781"}],"wp:attachment":[{"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/media?parent=1775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/categories?post=1775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/tags?post=1775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}