{"id":1912,"date":"2022-11-20T07:52:06","date_gmt":"2022-11-20T07:52:06","guid":{"rendered":"https:\/\/vuottroi.vn\/blog\/?p=1912"},"modified":"2022-11-20T07:54:05","modified_gmt":"2022-11-20T07:54:05","slug":"7-buoc-lap-chien-luoc-content-marketing-hieu-qua","status":"publish","type":"post","link":"https:\/\/vuottroi.vn\/blog\/7-buoc-lap-chien-luoc-content-marketing-hieu-qua\/","title":{"rendered":"7 B\u01b0\u1edbc l\u1eadp chi\u1ebfn l\u01b0\u1ee3c content marketing hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<p>Content marketing ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, nh\u01b0ng kh\u00f4ng v\u00ec v\u1eady m\u00e0 b\u1ea1n ch\u1ec9 c\u1ea7n t\u1ea1o ra m\u1ed9t blog, \u0111\u0103ng c\u00e1c b\u00e0i vi\u1ebft r\u1ed3i ch\u1edd cho kh\u00e1ch h\u00e0ng truy c\u1eadp v\u00e0o website c\u1ee7a m\u00ecnh, v\u1eady l\u00e0 kh\u00f4ng \u0111\u1ee7. \u0110\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c ng\u01b0\u1eddi \u0111\u1ecdc, b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung t\u1ed5ng th\u1ec3 v\u00e0 to\u00e0n di\u1ec7n.<\/p>\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, b\u1eb1ng kinh nghi\u1ec7m c\u1ee7a ch\u00fang t\u00f4i v\u00e0 c\u00f3 tham kh\u1ea3o ngu\u1ed3n t\u1eeb <a href=\"https:\/\/vi.semrush.com\/\" rel=\"nofollow noopener\" target=\"_blank\">SEMRUSH<\/a>, ch\u00fang t\u00f4i s\u1ebd v\u1ea1ch ra c\u00e1c b\u01b0\u1edbc ch\u00ednh \u0111\u1ec3 gi\u00fap b\u1ea1n l\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content marketing cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n<h2 id=\"what-is-a-content-marketing-strategy\"><span id=\"chien-luoc-content-marketing-la-gi\">Chi\u1ebfn l\u01b0\u1ee3c Content Marketing l\u00e0 g\u00ec<\/span><\/h2>\n<p>N\u00f3i \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c, l\u00e0 n\u00f3i t\u1edbi n\u01a1i b\u1ea1n v\u1ea1ch ra c\u00f2n \u0111\u01b0\u1eddng m\u00e0 b\u1ea1n mu\u1ed1n \u0111i v\u00e0 \u0111\u00edch \u0111\u1ebfn c\u1ee7a n\u00f3. \u0110\u1ec3 b\u1ea1n kh\u00f4ng nh\u1ea7m l\u1eabn, s\u1ebd c\u00f3 2 kh\u00e1i ni\u1ec7m b\u1ea1n th\u01b0\u1eddng g\u1eb7p d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n<ul>\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c Content marketing: <\/strong>Chi\u1ebfn l\u01b0\u1ee3c\u00a0n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c v\u1ea1ch ra vi\u1ec7c tri\u1ec3n khai v\u00e0 ph\u00e2n ph\u1ed1i c\u00e1c t\u00e0i li\u1ec7u content marketing th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>K\u1ebf ho\u1ea1ch n\u1ed9i dung (Content planning):<\/strong> \u0110\u00f4i khi b\u1ea1n s\u1ebd nghe \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201cl\u1ecbch n\u1ed9i dung\u201d. M\u1ed9t k\u1ebf ho\u1ea1ch n\u1ed9i dung gi\u00fap b\u1ea1n s\u1eafp x\u1ebfp vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c b\u00e0i vi\u1ebft c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch g\u1ecdn g\u00e0ng v\u00e0 c\u00f3 tr\u1eadt t\u1ef1.<\/li>\n<\/ul>\n<h2 id=\"why-do-you-need-a-content-marketing-strategy\"><span id=\"tai-sao-ban-can-mot-chien-luoc-content-marketing\">T\u1ea1i sao b\u1ea1n c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content marketing?<\/span><\/h2>\n<p>B\u1ea1n c\u00f3 bi\u1ebft, c\u00f3 t\u1edbi h\u01a1n 40% c\u00e1c doanh nghi\u1ec7p kh\u00f4ng th\u1ef1c hi\u1ec7n vi\u1ec7c l\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content marketing? Nh\u01b0ng t\u1ea1i sao vi\u1ec7c l\u1eadp m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content marketing l\u1ea1i v\u00f4 c\u00f9ng quan tr\u1ecdng?<\/p>\n<p>N\u00f3 gi\u00fap b\u1ea1n chuy\u1ec3n t\u1eeb vi\u1ec7c t\u1ea1o n\u1ed9i dung m\u1ed9t c\u00e1ch h\u1ed7n lo\u1ea1n sang x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng c\u00f3 t\u1ed5 ch\u1ee9c v\u1edbi c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, s\u1ed1 li\u1ec7u th\u00e0nh c\u00f4ng v\u00e0 quy tr\u00ecnh \u0111\u1ec3 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c.<\/p>\n<p>Trong s\u1ed1 1.500 marketer m\u00e0 Semrush \u0111\u00e3 kh\u1ea3o s\u00e1t c\u00f3 78% ng\u01b0\u1eddi c\u1ea3m th\u1ea5y chi\u1ebfn l\u01b0\u1ee3c content marketing l\u00e0 th\u1eadt s\u1ef1 c\u1ea7n thi\u1ebft, v\u00e0 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cho h\u1ecd.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-1923\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-02-9.png\" alt=\"T\u1ea1i sao b\u1ea1n c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung t\u00e0i li\u1ec7u\" width=\"1280\" height=\"1002\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-02-9.png 1280w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-02-9-300x235.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-02-9-1024x802.png 1024w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-02-9-768x601.png 768w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-02-9-800x626.png 800w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-02-9-1160x908.png 1160w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<h2 id=\"the-5-elements-of-a-powerful-content-marketing-strategy\"><span id=\"5-yeu-to-quan-trong-cua-chien-luoc-content-marketing\">5 y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Content marketing<\/span><\/h2>\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content marketing hi\u1ec7u qu\u1ea3 c\u1ea7n c\u00f3 n\u0103m y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i n\u00e0y \u0111\u1ec3 th\u00e0nh c\u00f4ng: <strong>ch\u00e2n dung ng\u01b0\u1eddi xem<\/strong>,<strong> \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong>, <strong>nhi\u1ec7m v\u1ee5 truy\u1ec1n t\u1ea3i c\u1ee7a Content marketing<\/strong>, <strong>ph\u01b0\u01a1ng \u00e1n kinh doanh<\/strong> v\u00e0 <strong>k\u1ebf ho\u1ea1ch tri\u1ec3n khai<\/strong>. H\u00e3y xem t\u1ea1i sao nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y l\u1ea1i c\u1ea7n thi\u1ebft v\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u tri\u1ec3n khai t\u1eebng y\u1ebfu t\u1ed1 \u0111\u00f3.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1924\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-03-1-9.png\" alt=\"C\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content marketing\" width=\"1280\" height=\"1200\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-03-1-9.png 1280w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-03-1-9-300x281.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-03-1-9-1024x960.png 1024w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-03-1-9-768x720.png 768w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-03-1-9-800x750.png 800w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-03-1-9-1160x1088.png 1160w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<h3 id=\"1--audience-personas\"><span id=\"1-chan-dung-khan-gia\">1. Ch\u00e2n dung kh\u00e1n gi\u1ea3<\/span><\/h3>\n<p>B\u1ea1n th\u1ef1c s\u1ef1 kh\u00f4ng th\u1ec3 k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh n\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft b\u1ea1n \u0111ang k\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh cho ai.\u00a0\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n s\u1ebd l\u00e0\u00a0x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng\u00a0m\u00e0 b\u1ea1n \u0111ang c\u1ed1 g\u1eafng nh\u1eafm m\u1ee5c ti\u00eau b\u1eb1ng n\u1ed9i dung c\u1ee7a m\u00ecnh.\u00a0C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y:<\/p>\n<ul>\n<li>Kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n<\/li>\n<li>Nghi\u00ean c\u1ee9u xu h\u01b0\u1edbng ng\u00e0nh<\/li>\n<li>Bi\u1ebft nh\u1eefng ng\u01b0\u1eddi b\u1ea1n\u00a0<em>kh\u00f4ng<\/em>\u00a0c\u1ed1 g\u1eafng nh\u1eafm m\u1ee5c ti\u00eau<\/li>\n<li>Theo d\u00f5i ch\u1eb7t ch\u1ebd \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n \u0111ang nh\u1eafm m\u1ee5c ti\u00eau<\/li>\n<\/ul>\n<p>B\u1ea1n s\u1ebd mu\u1ed1n c\u00f3 th\u1ec3 truy\u1ec1n \u0111\u1ea1t r\u00f5 r\u00e0ng v\u00e0 ng\u1eafn g\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh l\u00e0 ai v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan v\u00e0 b\u1ea5t k\u1ef3 ai tham gia v\u00e0o th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch kh\u00e1m ph\u00e1 nh\u1eefng\u00a0v\u00ed d\u1ee5 v\u1ec1 t\u00ednh c\u00e1ch n\u00e0y \u0111\u1ec3 l\u1ea5y c\u1ea3m h\u1ee9ng cho b\u1ea1n.<\/p>\n<h3 id=\"2--positioning-your-brand-and-story\"><span id=\"2-dinh-vi-thuong-hieu-va-cau-chuyen-cua-ban\">2. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n<\/span><\/h3>\n<p>\u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng s\u1ebd gi\u00fap b\u1ea1n cung c\u1ea5p tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n cho kh\u00e1n gi\u1ea3 v\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh ph\u00f9 h\u1ee3p th\u00f4ng qua t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh content marketing c\u1ee7a m\u00ecnh.<\/p>\n<p>Nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ed9ng n\u00e3o x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng:<\/p>\n<ul>\n<li>Kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a t\u00f4i l\u00e0 ai, v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd l\u00e0 g\u00ec?<\/li>\n<li>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh h\u00e0ng \u0111\u1ea7u c\u1ee7a t\u00f4i l\u00e0 ai v\u00e0 h\u1ecd ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<li>Gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a t\u00f4i l\u00e0 g\u00ec?<\/li>\n<li>S\u1ea3n ph\u1ea9m c\u1ee7a t\u00f4i gi\u00fap gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 g\u00ec?<\/li>\n<li>\u0110i\u1ec1u g\u00ec l\u00e0m cho n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t l\u1ef1a ch\u1ecdn t\u1ed1t h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a t\u00f4i?<\/li>\n<\/ul>\n<p>S\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh c\u00e1c tr\u1ee5 c\u1ed9t ch\u00ednh trong c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n<p>C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft v\u1ec1 l\u1ecbch s\u1eed, s\u1ee9 m\u1ec7nh, m\u1ee5c \u0111\u00edch v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty b\u1ea1n. N\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ch\u1ecdn \u0111\u00fang h\u01b0\u1edbng trong chi\u1ebfn l\u01b0\u1ee3c content marketing c\u1ee7a m\u00ecnh, x\u00e1c \u0111\u1ecbnh \u0111\u00fang th\u00f4ng \u0111i\u1ec7p v\u00e0 ch\u1ee7 \u0111\u1ec1.<\/p>\n<p><strong>T\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 sau:<\/strong><\/p>\n<ul>\n<li>Ng\u01b0\u1eddi h\u00f9ng trong c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n (kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n) v\u00e0 c\u00e1c m\u1ee5c ti\u00eau c\u0169ng nh\u01b0 th\u00e1ch th\u1ee9c c\u1ee7a h\u1ecd<\/li>\n<li>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/li>\n<li>M\u1ee5c \u0111\u00edch v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>C\u00e1ch s\u1ea3n ph\u1ea9m v\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap c\u1ee7ng c\u1ed1 t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u tr\u00ean v\u00e0 trao quy\u1ec1n cho ng\u01b0\u1eddi h\u00f9ng c\u1ee7a b\u1ea1n<\/li>\n<\/ul>\n<p>S\u1eed d\u1ee5ng <a href=\"https:\/\/www.semrush.com\/ebooks\/brand-storytelling-template\/?utm_source=StrategyPost&amp;utm_medium=link&amp;utm_campaign=CMplatform19\" rel=\"nofollow noopener\" target=\"_blank\">m\u1eabu k\u1ec3 chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u mi\u1ec5n ph\u00ed<\/a> t\u1eeb <strong>Semrush<\/strong> \u0111\u1ec3 ho\u00e0n th\u00e0nh b\u01b0\u1edbc n\u00e0y v\u00e0 ghi l\u1ea1i nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n.\u00a0B\u01b0\u1edbc n\u00e0y c\u00f3 th\u1ec3 \u0111\u1eb7c bi\u1ec7t c\u00f3 l\u1ee3i cho\u00a0c\u00e1c doanh nghi\u1ec7p nh\u1ecf\u00a0v\u00e0\u00a0c\u00f4ng ty kh\u1edfi nghi\u1ec7p\u00a0c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng n\u1ec1n t\u1ea3ng v\u00e0 b\u1ea3n s\u1eafc \u0111\u1ed9c \u0111\u00e1o c\u1ee7a h\u1ecd.<\/p>\n<h3 id=\"3--content-marketing-mission-statement-and-owned-media-value-proposition\"><span id=\"3-tuyen-bo-su-menh-va-de-xuat-gia-tri-truyen-thong\">3. Tuy\u00ean b\u1ed1 S\u1ee9 m\u1ec7nh v\u00e0 \u0110\u1ec1 xu\u1ea5t Gi\u00e1 tr\u1ecb Truy\u1ec1n th\u00f4ng<\/span><\/h3>\n<p>\u0110\u1ec3 thi\u1ebft l\u1eadp th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n nh\u01b0 m\u1ed9t nh\u00e0 xu\u1ea5t b\u1ea3n n\u1ed9i dung \u0111\u00e1ng tin c\u1eady, h\u00e3y x\u00e1c \u0111\u1ecbnh \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb\u00a0truy\u1ec1n th\u00f4ng c\u1ee7a b\u1ea1n. N\u00f3 s\u1ebd gi\u00fap b\u1ea1n t\u00ecm ra \u0111i\u1ec3m kh\u00e1c bi\u1ec7t trong chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a m\u00ecnh v\u00e0 c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 h\u01a1n. \u0110\u1ec3 l\u00e0m nh\u01b0 v\u1eady, h\u00e3y tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi sau:<\/p>\n<ul>\n<li>B\u1ea1n cung c\u1ea5p gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o n\u00e0o cho kh\u00e1n gi\u1ea3 b\u1eb1ng n\u1ed9i dung c\u1ee7a m\u00ecnh?<\/li>\n<li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n n\u1ed5i b\u1eadt so v\u1edbi nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung kh\u00e1c?<\/li>\n<li>T\u1ea1i sao \u0111\u1ed9c gi\u1ea3 n\u00ean ch\u1ecdn theo d\u00f5i c\u00e1c k\u00eanh n\u1ed9i dung c\u1ee7a b\u1ea1n?<\/li>\n<\/ul>\n<p>M\u1ed9t m\u1ee5c quan tr\u1ecdng kh\u00e1c \u0111\u1ec3 \u0111\u01b0a v\u00e0o chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n l\u00e0 tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh content marketing c\u1ee7a b\u1ea1n. N\u00f3 n\u00ean t\u00f3m t\u1eaft l\u00fd do t\u1ea1i sao b\u1ea1n t\u1ea1o n\u1ed9i dung v\u00e0 cung c\u1ea5p th\u00f4ng tin v\u1ec1 nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb n\u1ed9i dung \u0111\u00f3.<\/p>\n<p>\u0110\u1ea3m b\u1ea3o tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh content marketing c\u1ee7a b\u1ea1n bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 sau:<\/p>\n<ul>\n<li>\u0110\u1ed1i t\u01b0\u1ee3ng b\u1ea1n \u0111ang t\u1ea1o n\u1ed9i dung c\u1ee7a m\u00ecnh l\u00e0 ai<\/li>\n<li>M\u1ee5c ti\u00eau c\u1ee7a h\u1ecd v\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n s\u1ebd gi\u00fap \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o<\/li>\n<\/ul>\n<p>V\u00ed d\u1ee5: &#8216;N\u1ed9i dung c\u1ee7a ch\u00fang t\u00f4i l\u00e0 n\u01a1i c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 t\u00ecm th\u00f4ng tin \u0111a ph\u01b0\u01a1ng ti\u1ec7n v\u1ec1 SEO v\u00e0 content marketing \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 gi\u00fap c\u00f4ng ty c\u1ee7a m\u00ecnh ph\u00e1t tri\u1ec3n th\u00f4ng qua c\u00e1c k\u00eanh kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n&#8217;.<\/p>\n<h3 id=\"4--business-case-and-content-marketing-goals\"><span id=\"4-muc-tieu-content-marketing-va-muc-tieu-kinh-doanh\">4. M\u1ee5c ti\u00eau content marketing v\u00e0 m\u1ee5c ti\u00eau kinh doanh<\/span><\/h3>\n<p>Cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung th\u00e0nh c\u00f4ng.\u00a0Nh\u01b0ng ngo\u00e0i vi\u1ec7c thu h\u00fat \u0111\u1ed9c gi\u1ea3 v\u00e0 ng\u01b0\u1eddi theo d\u00f5i m\u1edbi, content marketing s\u1ebd th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n.<\/p>\n<p>X\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau kinh doanh m\u00e0 c\u00f4ng ty c\u1ee7a b\u1ea1n c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 t\u00ecm ra c\u00e1ch content marketing s\u1ebd \u0111\u01b0a c\u00f4ng ty c\u1ee7a b\u1ea1n \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi c\u00e1c m\u1ee5c ti\u00eau \u0111\u00f3.\u00a0B\u1ea1n c\u1ea7n \u0111\u1ea7u t\u01b0 bao nhi\u00eau t\u00e0i nguy\u00ean v\u00e0o chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a m\u00ecnh v\u00e0 b\u1ea1n mu\u1ed1n t\u1ea1o ra k\u1ebft qu\u1ea3 g\u00ec?<\/p>\n<p>M\u1ed9t\u00a0tr\u01b0\u1eddng h\u1ee3p kinh doanh\u00a0\u0111\u01b0\u1ee3c ghi l\u1ea1i s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 l\u1ee3i \u00edch, chi ph\u00ed v\u00e0 r\u1ee7i ro khi tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c content marketing trong c\u00f4ng ty c\u1ee7a m\u00ecnh v\u00e0 thuy\u1ebft ph\u1ee5c nh\u1eefng ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi c\u00f4ng ty.<\/p>\n<h3 id=\"5--action-plan\"><span id=\"5-ke-hoach-trien-khai\">5. K\u1ebf ho\u1ea1ch tri\u1ec3n khai<\/span><\/h3>\n<p>Cu\u1ed1i c\u00f9ng, b\u1ea1n s\u1ebd li\u1ec7t k\u00ea c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 d\u1ef1 \u00e1n content marketing ch\u00ednh c\u1ee7a m\u00ecnh trong n\u0103m v\u00e0 th\u00eam ch\u00fang v\u00e0o k\u1ebf ho\u1ea1ch n\u1ed9i dung c\u1ee7a b\u1ea1n.\u00a0H\u00e3y suy ngh\u0129 v\u1ec1 c\u00e1ch h\u1ecd s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau content marketing m\u00e0 b\u1ea1n \u0111\u00e3 \u0111\u1eb7t tr\u01b0\u1edbc \u0111\u00f3 cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n<p>L\u00e0m \u0111i\u1ec1u n\u00e0y s\u1ebd cho ph\u00e9p b\u1ea1n suy ngh\u0129 th\u1ea5u \u0111\u00e1o t\u1eebng b\u01b0\u1edbc chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung.\u00a0\u0110\u1ea3m b\u1ea3o bao g\u1ed3m c\u00e1c th\u00f4ng tin sau:<\/p>\n<ul>\n<li>\u0110\u1ecbnh d\u1ea1ng n\u1ed9i dung b\u1ea1n mu\u1ed1n t\u1eadp trung v\u00e0o<\/li>\n<li>C\u00e1c ch\u1ee7 \u0111\u1ec1 v\u00e0 chi\u1ebfn d\u1ecbch n\u1ed9i dung c\u1ea5p cao<\/li>\n<li>C\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 qu\u1ea3ng b\u00e1 n\u1ed9i dung<\/li>\n<\/ul>\n<p>\u0110\u1ec3 quy\u1ebft \u0111\u1ecbnh c\u00e1c k\u00eanh v\u00e0 \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung t\u1ed1i \u01b0u, b\u1ea1n c\u1ea7n xem x\u00e9t\u00a0hi\u1ec7u su\u1ea5t n\u1ed9i dung\u00a0l\u1ecbch s\u1eed c\u1ee7a m\u00ecnh v\u00e0 ph\u00e2n t\u00edch s\u00e2u h\u01a1n \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh, \u0111i\u1ec1u m\u00e0 ch\u00fang ta s\u1ebd th\u1ea3o lu\u1eadn sau.<\/p>\n<p>Ch\u00fang t\u00f4i \u0111\u00e3 li\u1ec7t k\u00ea c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh c\u1ea7n \u0111\u01b0a v\u00e0o chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a b\u1ea1n.\u00a0B\u00e2y gi\u1edd, h\u00e3y xem c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng v\u00e0\u00a0ph\u00e1t tri\u1ec3n n\u1ed9i dung hi\u1ec7u qu\u1ea3\u00a0theo t\u1eebng b\u01b0\u1edbc.<\/p>\n<h2 id=\"7-steps-to-creating-a-complete-content-strategy\"><span id=\"7-buoc-de-tao-mot-chien-luoc-noi-dung-hoan-chinh\">7 b\u01b0\u1edbc \u0111\u1ec3 t\u1ea1o m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung ho\u00e0n ch\u1ec9nh<\/span><\/h2>\n<p>L\u1eadp k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n cho ph\u00e9p b\u1ea1n l\u01b0\u1eddng tr\u01b0\u1edbc nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.\u00a0\u0110\u1eb7t ra b\u1ea3y b\u01b0\u1edbc n\u00e0y s\u1ebd gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb v\u00e0 kinh doanh c\u1ee7a b\u1ea1n.<\/p>\n<p>Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00f3, b\u1ea1n ph\u1ea3i ghi l\u1ea1i k\u1ebf ho\u1ea1ch c\u1ee7a m\u00ecnh.\u00a0\u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 b\u1ea3n tr\u00ecnh chi\u1ebfu, t\u00e0i li\u1ec7u Google, b\u1ea3ng t\u00ednh ho\u1eb7c \u0111\u1ecbnh d\u1ea1ng kh\u00e1c ph\u00f9 h\u1ee3p v\u1edbi m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng chia s\u1ebb v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan thi\u1ebft y\u1ebfu.<\/p>\n<h3 id=\"step-1:-determine-your-audience-and-the-story-you-want-to-tell-with-your-content\"><span id=\"buoc-1-xac-dinh-doi-tuong-va-cau-chuyen-ban-muon-ke\">B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 c\u00e2u chuy\u1ec7n b\u1ea1n mu\u1ed1n k\u1ec3<\/span><\/h3>\n<p>\u0110i\u1ec3m kh\u1edfi \u0111\u1ea7u t\u1ed1t nh\u1ea5t cho chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a b\u1ea1n ho\u1eb7c b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u00e0o kh\u00e1c l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n<p>M\u1eb7c d\u00f9 ch\u00e2n dung ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n s\u1ebd t\u1ea1o c\u01a1 s\u1edf cho chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a b\u1ea1n, nh\u01b0ng \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 bao g\u1ed3m ng\u01b0\u1eddi mua.\u00a0\u0110\u1ed1i t\u01b0\u1ee3ng bao g\u1ed3m nh\u1eefng ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n t\u1eeb l\u00e2u tr\u01b0\u1edbc khi h\u1ecd c\u00f3 \u00fd \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n<p>\u0110i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 cung c\u1ea5p n\u1ed9i dung s\u1ebd thu h\u00fat\u00a0kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\u00a0c\u1ee7a b\u1ea1n tr\u01b0\u1edbc khi h\u1ecd b\u01b0\u1edbc v\u00e0o h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua.<\/p>\n<ol>\n<li>\u0110\u1ea7u ti\u00ean, h\u00e3y l\u00f4i k\u00e9o h\u1ecd v\u00e0o th\u1ebf gi\u1edbi m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u00e3 t\u1ea1o ra.<\/li>\n<li>Sau \u0111\u00f3, theo d\u00f5i n\u1ed9i dung l\u00e0m s\u00e1ng t\u1ecf c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 khi h\u1ecd s\u1eb5n s\u00e0ng h\u00e0nh \u0111\u1ed9ng.<\/li>\n<\/ol>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c tr\u1edf th\u00e0nh m\u1ed9t ngu\u1ed3n th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u, nh\u1eefng ng\u01b0\u1eddi s\u1ebd truy\u1ec1n b\u00e1 v\u00e0 c\u1ee7ng c\u1ed1\u00a0kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o t\u01b0 t\u01b0\u1edfng\u00a0c\u1ee7a b\u1ea1n .<\/p>\n<p>\u0110\u00f4i khi ch\u00fang t\u00f4i g\u1ecdi nh\u1eefng ng\u01b0\u1eddi n\u00e0y l\u00e0 &#8220;\u0111\u1ed9c gi\u1ea3 personas&#8221;, nh\u1ea5n m\u1ea1nh r\u1eb1ng t\u1ea5t c\u1ea3 l\u00e0 v\u1ec1 vi\u1ec7c mang l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n ch\u1ee9 kh\u00f4ng ph\u1ea3i th\u00fac \u0111\u1ea9y s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/b0\/c8\/b0c8b6fd10aca6be73f355f3c79f191c\/image12.webp\" type=\"image\/webp\" \/><img decoding=\"async\" class=\"alignnone size-full wp-image-1926\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image12-8.png\" alt=\"C\u00e1ch x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng cho chi\u1ebfn l\u01b0\u1ee3c content marketing c\u1ee7a b\u1ea1n\" width=\"1280\" height=\"1200\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image12-8.png 1280w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image12-8-300x281.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image12-8-1024x960.png 1024w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image12-8-768x720.png 768w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image12-8-800x750.png 800w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image12-8-1160x1088.png 1160w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/picture><\/figure>\n<p><a href=\"http:\/\/www.mackcollier.com\/red-bull-content-marketing\/\" rel=\"nofollow noopener\" target=\"_blank\">Red Bull<\/a>\u00a0l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o n\u1ed9i dung cho kh\u00e1n gi\u1ea3 ch\u1ee9 kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi mua.\u00a0Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a Red Bull kh\u00f4ng t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a n\u00f3;\u00a0n\u00f3 bao g\u1ed3m c\u00e1c ch\u1ee7 \u0111\u1ec1 m\u00e0 kh\u00e1n gi\u1ea3 quan t\u00e2m, nh\u01b0 th\u1ec3 thao m\u1ea1o hi\u1ec3m v\u00e0 tr\u1ea3i nghi\u1ec7m ch\u1ec9 c\u00f3 m\u1ed9t l\u1ea7n trong \u0111\u1eddi.\u00a0B\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau\u2014nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i v\u00e0 th\u00edch phi\u00eau l\u01b0u, \u0111am m\u00ea th\u1ec3 thao v\u00e0 l\u1ed1i s\u1ed1ng n\u0103ng \u0111\u1ed9ng.<\/p>\n<p>Nh\u1eefng d\u1ecbch v\u1ee5 n\u1ed9i dung n\u00e0y gi\u00fap h\u1ecd x\u00e1c \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 khuy\u1ebfn kh\u00edch l\u00f2ng trung th\u00e0nh v\u01b0\u1ee3t xa vi\u1ec7c mua \u0111\u1ed3 u\u1ed1ng c\u1ee7a h\u1ecd.<\/p>\n<div id=\"\" data-background=\"greenGrassIllust\" data-button_color=\"purpleBrand\" data-button_text=\"Try it Now for Free!\" data-destination_url=\"https:\/\/www.semrush.com\/lp\/content-marketing\/en\/?utm_source=StrategyPost&amp;utm_medium=link&amp;utm_campaign=CMplatform19\" data-header=\"Grow Better with Content\" data-image=\"https:\/\/static.semrush.com\/blog\/uploads\/files\/d1\/5e\/d15e28a61062dc086d2e8250c2d59b29\/2content-creation-sm.svg\" data-placeholder=\"\" data-text=\"Make your content marketing more strategic and customer-centric with our all-one-one Content Marketing Platform.\" data-widget=\"create-campaign\">\n<div class=\"sc-bdvvtL PLLgw\" data-test=\"create-campaign-widget\">\n<div class=\"sc-bdvvtL goIptw\" data-test=\"intersection-container\">\n<div class=\"sc-bdvvtL jMwscI sc-dkQkyq hQRpSW\" data-test=\"banner-block\">\n<div class=\"sc-bdvvtL eUZGNy\" data-test=\"content\">\n<div class=\"sc-bdvvtL iTJYYV\">\n<p>Red Bull cho th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u00edch h\u1ee3p c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0o m\u1ecdi ph\u1ea7n n\u1ed9i dung v\u00e0 m\u1ecdi th\u00f4ng \u0111i\u1ec7p g\u1eedi \u0111\u1ebfn kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n. H\u00e3y nh\u1edb v\u1ec1 s\u1ee9 m\u1ec7nh c\u1ee7a b\u1ea1n, v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n v\u00e0 l\u00fd do b\u1ea1n chia s\u1ebb n\u1ed9i dung ngay t\u1eeb \u0111\u1ea7u. Vi\u1ec7c t\u1ea1o ra gi\u1ecdng n\u00f3i v\u00e0 nh\u00e2n v\u1eadt \u0111\u1ed9c \u0111\u00e1o n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n n\u1ed5i b\u1eadt trong th\u1eddi \u0111\u1ea1i \u201c<a href=\"https:\/\/businessesgrow.com\/2019\/01\/07\/how-to-use-content-shock\/\" rel=\"nofollow noopener\" target=\"_blank\">s\u1ed1c n\u1ed9i dung<\/a>\u00a0\u201d.<\/p>\n<p>H\u00e3y ti\u1ebfp t\u1ee5c \u0111\u1ecdc \u0111\u1ec3 kh\u00e1m ph\u00e1 m\u1ed9t s\u1ed1 khu\u00f4n kh\u1ed5 nghi\u00ean c\u1ee9u \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1eb1m gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m n\u1ed9i dung c\u1ed9ng h\u01b0\u1edfng.<\/p>\n<h4 id=\"the-empathy-map\"><span id=\"ban-do-dong-cam\">B\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m<\/span><\/h4>\n<p>B\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u1ed9ng t\u00e1c cho ph\u00e9p b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.\u00a0Alexander Osterwalder v\u00e0 Yves Pigneur m\u00f4 t\u1ea3 ph\u01b0\u01a1ng ph\u00e1p n\u00e0y trong cu\u1ed1n s\u00e1ch \u201cT\u1ea1o m\u00f4 h\u00ecnh kinh doanh\u201d c\u1ee7a h\u1ecd.<\/p>\n<p>B\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m d\u1ef1a tr\u00ean c\u00e1ch ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n: B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng g\u00f3c nh\u00ecn ho\u1eb7c quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 l\u00f9i l\u1ea1i v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd d\u1ef1a tr\u00ean nh\u1eefng g\u00ec h\u1ecd ngh\u0129, c\u1ea3m nh\u1eadn, nh\u00ecn th\u1ea5y ho\u1eb7c nghe th\u1ea5y.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/bb\/bc\/bbbc576311ed0314b75572eaa1a2467a\/Content%20Strategy%20Blog-04.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1928\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-04-8.png\" alt=\"C\u00e1ch x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m\" width=\"1280\" height=\"956\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-04-8.png 1280w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-04-8-300x225.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-04-8-1024x765.png 1024w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-04-8-768x574.png 768w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-04-8-800x598.png 800w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-04-8-1160x866.png 1160w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/picture><\/figure>\n<p>S\u1eed d\u1ee5ng khu\u00f4n kh\u1ed5 n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111i\u1ec3m y\u1ebfu v\u00e0 h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h4 id=\"the-\u201cjobs-to-be-done\u201d-framework\"><span id=\"viec-can-hoan-thanh\">\u201cVi\u1ec7c c\u1ea7n ho\u00e0n th\u00e0nh\u201d<\/span><\/h4>\n<p>Khung\u00a0<a href=\"https:\/\/jtbd.info\/2-what-is-jobs-to-be-done-jtbd-796b82081cca\" rel=\"nofollow noopener\" target=\"_blank\">\u201cVi\u1ec7c c\u1ea7n ho\u00e0n th\u00e0nh\u201d<\/a>\u00a0l\u00e0 m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng \u0111\u1ec3 hi\u1ec3u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u00ecm ra l\u00fd do h\u1ecd c\u00f3 th\u1ec3 chuy\u1ec3n sang th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.\u00a0N\u00f3 t\u1ed5 ch\u1ee9c to\u00e0n b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c content marketing c\u1ee7a b\u1ea1n ngay t\u1eeb \u0111\u1ea7u.<\/p>\n<p>\u00dd t\u01b0\u1edfng l\u00e0 \u0111\u1eb7t b\u1ea1n v\u00e0o v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng c\u00f4ng vi\u1ec7c m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang c\u1ed1 g\u1eafng ho\u00e0n th\u00e0nh (nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n mu\u1ed1n ho\u00e0n th\u00e0nh trong m\u1ed9t t\u00ecnh hu\u1ed1ng nh\u1ea5t \u0111\u1ecbnh).<\/p>\n<p>L\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, h\u00e3y c\u1ed1 g\u1eafng ho\u00e0n th\u00e0nh c\u00e2u sau:<\/p>\n<p>Khi t\u00f4i ___ , \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao t\u00f4i mu\u1ed1n ___ , \u0111\u1ec3 t\u00f4i c\u00f3 th\u1ec3 ___ .<\/p>\n<ul>\n<li>\u201cKhi t\u00f4i ___\u201d l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n.<\/li>\n<li>\u201c\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao t\u00f4i mu\u1ed1n ___\u201d l\u00e0 gi\u1ea3i ph\u00e1p b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p cho h\u1ecd.<\/li>\n<li>\u201c\u0110\u1ec3 t\u00f4i c\u00f3 th\u1ec3 ___\u201d l\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (m\u1ed9t tr\u1ea1ng th\u00e1i ho\u1eb7c k\u1ebft qu\u1ea3 m\u00e0 h\u1ecd mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c).<\/li>\n<\/ul>\n<p>V\u00ed d\u1ee5:\u00a0\u00a0<strong>Khi t\u00f4i<\/strong>\u00a0\u0111i l\u00e0m, t\u00f4i d\u00e0nh qu\u00e1 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 ho\u00e0n th\u00e0nh t\u1ea5t c\u1ea3 c\u00e1c nhi\u1ec7m v\u1ee5 c\u1ee7a m\u00ecnh,\u00a0<strong>\u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao t\u00f4i<\/strong>\u00a0mu\u1ed1n t\u00ecm m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd th\u1eddi gian c\u1ee7a m\u00ecnh,\u00a0<strong>\u0111\u1ec3 t\u00f4i c\u00f3 th\u1ec3<\/strong>\u00a0d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n cho gia \u0111\u00ecnh.<\/p>\n<p>Trong v\u00ed d\u1ee5 n\u00e0y, \u201cm\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 c\u1ea3i thi\u1ec7n vi\u1ec7c qu\u1ea3n l\u00fd th\u1eddi gian\u201d l\u00e0 nh\u1eefng g\u00ec b\u1ea1n b\u00e1n v\u00e0 \u201cnhi\u1ec1u th\u1eddi gian h\u01a1n v\u1edbi gia \u0111\u00ecnh\u201d l\u00e0 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng mua.<\/p>\n<p>H\u00e3y nh\u1edb r\u1eb1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n kh\u00f4ng c\u1ea7n s\u1ea3n ph\u1ea9m v\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n nh\u01b0 v\u1eady;\u00a0h\u1ecd \u0111ang t\u00ecm c\u00e1ch c\u1ea3i thi\u1ec7n cu\u1ed9c s\u1ed1ng c\u00e1 nh\u00e2n ho\u1eb7c ngh\u1ec1 nghi\u1ec7p b\u1eb1ng c\u00e1ch gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd.<\/p>\n<p>Khi b\u1ea1n \u0111\u00e3 hi\u1ec3u v\u1ea5n \u0111\u1ec1 hi\u1ec7n t\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, gi\u1ea3i ph\u00e1p h\u1ecd c\u1ea7n v\u00e0 k\u1ebft qu\u1ea3 h\u1ecd h\u00ecnh dung, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn c\u00f3 th\u1ec3 bi\u1ebfn h\u1ecd t\u1eeb nh\u1eefng ng\u01b0\u1eddi m\u1edbi th\u00e0nh ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n<h3 id=\"step-2:-analyze-historical-content-performance-and-establish-your-content-marketing-goals\"><span id=\"buoc-2-phan-tich-hieu-suat-noi-dung-trong-qua-khu-va-thiet-lap-cac-muc-tieu-content-marketing-cua-ban\">B\u01b0\u1edbc 2: Ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t n\u1ed9i dung trong qu\u00e1 kh\u1ee9 v\u00e0 thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau content marketing c\u1ee7a b\u1ea1n<\/span><\/h3>\n<p>Th\u1ef1c hi\u1ec7n theo con \u0111\u01b0\u1eddng n\u00e0y \u0111\u1ec3 thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau content marketing c\u1ee7a b\u1ea1n:<\/p>\n<ol>\n<li>Thu nh\u1ecf v\u00e0 suy ngh\u0129 v\u1ec1 c\u00e1c m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb v\u00e0 kinh doanh c\u1ea5p cao c\u1ee7a c\u00f4ng ty b\u1ea1n.\u00a0Ch\u1eb3ng h\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t gi\u1ea3i ph\u00e1p s\u1ed1 \u0111\u1ec3 c\u1ea3i thi\u1ec7n vi\u1ec7c qu\u1ea3n l\u00fd th\u1eddi gian v\u00e0 c\u00f3 m\u1ee5c ti\u00eau doanh thu ti\u1ebfp th\u1ecb c\u1ee5 th\u1ec3 cho n\u0103m nay.<\/li>\n<li>Xem x\u00e9t c\u00e1ch n\u1ed9i dung c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p v\u00e0o nh\u1eefng m\u1ee5c ti\u00eau l\u1edbn h\u01a1n n\u00e0y, th\u01b0\u1eddng d\u00e0nh ri\u00eang cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/li>\n<li>X\u00e1c \u0111\u1ecbnh c\u00e1c\u00a0s\u1ed1 li\u1ec7u content marketing\u00a0quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea1n: Th\u00e0nh c\u00f4ng s\u1ebd nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng?\u00a0H\u00e3y nh\u1edb x\u00e1c \u0111\u1ecbnh m\u1ed9t th\u01b0\u1edbc \u0111o th\u00e0nh c\u00f4ng c\u1ee5 th\u1ec3 cho m\u1ecdi ph\u1ea7n n\u1ed9i dung b\u1ea1n \u0111\u1ecbnh t\u1ea1o.<\/li>\n<\/ol>\n<p>C\u00e1c s\u1ed1 li\u1ec7u nh\u01b0 v\u1eady c\u00f3 th\u1ec3 l\u00e0\u00a0<strong>ch\u00ednh<\/strong>\u00a0: v\u00ed d\u1ee5: doanh thu \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi content marketing ho\u1eb7c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n v\u00e0 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0Nh\u1eefng th\u1ee9 kh\u00e1c c\u00f3 th\u1ec3 l\u00e0\u00a0<strong>th\u1ee9 y\u1ebfu<\/strong>\u00a0: v\u00ed d\u1ee5: l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n, x\u1ebfp h\u1ea1ng v\u00e0 l\u01b0\u1ee3t chia s\u1ebb.<\/p>\n<p>\u0110\u1ec3 thi\u1ebft l\u1eadp \u0111i\u1ec3m chu\u1ea9n, h\u00e3y ph\u00e2n t\u00edch b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n (v\u00ed d\u1ee5: trong Google Analytics) v\u00e0 ki\u1ec3m tra xem n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o so v\u1edbi c\u00e1c m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n<p>H\u00e3y nh\u1edb r\u1eb1ng t\u1ea5t c\u1ea3 ch\u00fang ta \u0111ang s\u1ed1ng trong m\u1ed9t th\u1ebf gi\u1edbi c\u00f3 ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf.\u00a0M\u1ee5c ti\u00eau v\u00e0 k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c g\u1eafn ch\u1eb7t v\u1edbi ng\u00e2n s\u00e1ch hi\u1ec7n c\u00f3 v\u00e0 n\u0103ng l\u1ef1c c\u1ee7a nh\u00f3m c\u1ee7a b\u1ea1n.\u00a0V\u00ec v\u1eady, h\u00e3y \u0111\u1ea3m b\u1ea3o t\u00ednh \u0111\u1ebfn \u0111i\u1ec1u n\u00e0y khi \u0111\u1eb7t m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n<p>Theo nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i, nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1eabn l\u00e0 m\u1ee5c ti\u00eau content marketing ch\u00ednh trong n\u0103m 2022.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1930\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-05-8.png\" alt=\"m\u1ee5c ti\u00eau content marketing v\u00e0o n\u0103m 2022\" width=\"1280\" height=\"863\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-05-8.png 1280w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-05-8-300x202.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-05-8-1024x690.png 1024w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-05-8-768x518.png 768w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-05-8-800x539.png 800w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-05-8-1160x782.png 1160w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>Nh\u01b0ng ch\u00fang t\u00f4i khuy\u1ebfn kh\u00edch b\u1ea1n lu\u00f4n nh\u00ecn v\u00e0o b\u1ee9c tranh l\u1edbn h\u01a1n v\u00e0 xem content marketing l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n.\u00a0M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 m\u1ee5c ti\u00eau bao qu\u00e1t c\u00f3 th\u1ec3 l\u00e0: \u201cV\u00e0o n\u0103m 2022, ch\u00fang t\u00f4i mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng 20% \u200b\u200bdoanh thu do n\u1ed9i dung kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n t\u1ea1o ra v\u00e0 t\u1ea1o ra 15.000 MQL v\u1edbi ng\u00e2n s\u00e1ch l\u00e0 30.000 \u0111\u00f4 la.\u201d<\/p>\n<p><strong>M\u1eb9o chuy\u00ean nghi\u1ec7p:<\/strong>\u00a0H\u00e3y t\u00ednh \u0111\u1ebfn h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua khi \u0111\u1eb7t m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a b\u1ea1n.\u00a0V\u00ed d\u1ee5: trong B2B, chu k\u1ef3 b\u00e1n h\u00e0ng c\u00f3 xu h\u01b0\u1edbng d\u00e0i h\u01a1n nhi\u1ec1u so v\u1edbi B2C.\u00a0V\u00ec v\u1eady, ph\u00e2n b\u1ed5 \u0111a \u0111i\u1ec3m s\u1ebd t\u1ed1i \u01b0u h\u01a1n khi ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 x\u00e1c \u0111\u1ecbnh KPI (ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh) c\u1ee7a b\u1ea1n.<\/p>\n<p>Ti\u1ebfp t\u1ee5c \u0111\u1ecdc \u0111\u1ec3 kh\u00e1m ph\u00e1 m\u1ed9t s\u1ed1 khu\u00f4n kh\u1ed5 thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ho\u00e0n th\u00e0nh b\u01b0\u1edbc n\u00e0y.<\/p>\n<h4 id=\"goal-setting-frameworks\"><span id=\"khung-thiet-lap-muc-tieu\">Khung thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau<\/span><\/h4>\n<p>H\u00e3y xem x\u00e9t m\u1ed9t s\u1ed1 khu\u00f4n kh\u1ed5 thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau ti\u1ebfn b\u1ed9 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u1edf b\u01b0\u1edbc n\u00e0y.\u00a0M\u1eb7c d\u00f9 b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i h\u01a1n v\u1edbi c\u00e1c khung thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau truy\u1ec1n th\u1ed1ng nh\u01b0 m\u1ee5c ti\u00eau\u00a0<strong>SMART<\/strong>\u00a0(C\u1ee5 th\u1ec3, C\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng, C\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, C\u00f3 li\u00ean quan v\u00e0 Gi\u1edbi h\u1ea1n th\u1eddi gian), t\u00ednh linh ho\u1ea1t l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 thi\u1ebft l\u1eadp c\u00e1c ti\u00eau chu\u1ea9n th\u1ef1c t\u1ebf.\u00a0C\u00e2n nh\u1eafc s\u1eed d\u1ee5ng\u00a0<a href=\"https:\/\/www.kreekspeak.com\/clear-goal-setting\/\" rel=\"nofollow noopener\" target=\"_blank\">khung CLEAR<\/a>\u00a0, khung n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n tr\u1edf n\u00ean nhanh nh\u1eb9n h\u01a1n trong m\u00f4i tr\u01b0\u1eddng thay \u0111\u1ed5i nhanh ch\u00f3ng.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/db\/15\/db15e811be4fb59fdc911b82944409ec\/Content%20Strategy%20Blog-06.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1931\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-06-8.png\" alt=\"M\u1ee5c ti\u00eau SMART so v\u1edbi m\u1ee5c ti\u00eau R\u00d5 R\u00c0NG\" width=\"1280\" height=\"817\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-06-8.png 1280w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-06-8-300x191.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-06-8-1024x654.png 1024w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-06-8-768x490.png 768w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-06-8-800x511.png 800w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-06-8-1160x740.png 1160w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/picture><\/figure>\n<p>C\u00e1c m\u1ee5c ti\u00eau R\u00d5 R\u00c0NG c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 theo c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a ch\u00fang:<\/p>\n<ul>\n<li><strong>H\u1ee3p t\u00e1c:<\/strong>\u00a0M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n khuy\u1ebfn kh\u00edch tinh th\u1ea7n \u0111\u1ed3ng \u0111\u1ed9i<\/li>\n<li><strong>Gi\u1edbi h\u1ea1n:<\/strong>\u00a0Ch\u00fang b\u1ecb gi\u1edbi h\u1ea1n v\u1ec1 ph\u1ea1m vi v\u00e0 th\u1eddi l\u01b0\u1ee3ng<\/li>\n<li><strong>T\u00ecnh c\u1ea3m:<\/strong>\u00a0H\u1ecd truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 th\u00fac \u0111\u1ea9y nh\u00f3m c\u1ee7a b\u1ea1n<\/li>\n<li><strong>C\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 cao:<\/strong>\u00a0Ch\u00fang \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau vi m\u00f4 nh\u1ecf h\u01a1n<\/li>\n<li><strong>Refinable:<\/strong>\u00a0Ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u1ea1i theo ho\u00e0n c\u1ea3nh v\u00e0 nhu c\u1ea7u<\/li>\n<\/ul>\n<p>Ngo\u00e0i ra, n\u1ebfu b\u1ea1n th\u1ea5y\u00a0<strong>KPI<\/strong>\u00a0qu\u00e1 k\u1ef9 thu\u1eadt ho\u1eb7c gi\u1edbi h\u1ea1n v\u1ec1 ph\u1ea1m vi, h\u00e3y \u0111\u1eb7t\u00a0<a href=\"https:\/\/weekdone.com\/resources\/objectives-key-results\" rel=\"nofollow noopener\" target=\"_blank\">OKRs<\/a> (M\u1ee5c ti\u00eau v\u00e0 K\u1ebft qu\u1ea3 ch\u00ednh)\u00a0\u0111\u1ec3 l\u00e0m cho m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n linh ho\u1ea1t h\u01a1n:<\/p>\n<ul>\n<li>\u0110\u1eb7t m\u1ed7i m\u1ee5c ti\u00eau l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c<\/li>\n<li>X\u00e1c \u0111\u1ecbnh ba \u0111\u1ebfn b\u1ed1n k\u1ebft qu\u1ea3 ch\u00ednh theo m\u1ee5c ti\u00eau<\/li>\n<li>\u0110o l\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u1edbi ch\u1ec9 b\u00e1o ti\u1ebfn \u0111\u1ed9 t\u1eeb 0-100%<\/li>\n<li>L\u00e0m cho m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n h\u1ee3p t\u00e1c v\u00e0 minh b\u1ea1ch<\/li>\n<li>\u0110\u00e1nh gi\u00e1 m\u1ee5c ti\u00eau theo \u0111i\u1ec1u ki\u1ec7n m\u1edbi<\/li>\n<li>\u0110i\u1ec1u ch\u1ec9nh m\u1ee5c ti\u00eau n\u1ebfu n\u00f3 tr\u1edf n\u00ean kh\u00f4ng ph\u00f9 h\u1ee3p (ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng l\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3)<\/li>\n<\/ul>\n<p>V\u1edbi ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau m\u1ed9t k\u1ebft qu\u1ea3 \u0111\u1ea7y tham v\u1ecdng, nh\u01b0ng \u0111\u1eb7t ng\u01b0\u1ee1ng t\u1ed1i thi\u1ec3u \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.\u00a0C\u00e1c ch\u1ec9 s\u1ed1 ti\u1ebfn \u0111\u1ed9 (0\u2013100%) cho ph\u00e9p m\u1ed7i th\u00e0nh vi\u00ean trong nh\u00f3m bi\u1ebft m\u1ee9c \u0111\u1ed9 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u1ee7a t\u1eebng m\u1ee5c ti\u00eau v\u00e0 hi\u1ec3u nh\u1eefng g\u00ec c\u00f2n l\u1ea1i c\u1ea7n ho\u00e0n th\u00e0nh.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/d3\/5f\/d35f41ac60e75b147bcf8f87e3fa5894\/Content%20Strategy%20Blog-07.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1933\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-07-8.png\" alt=\"Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau trong content marketing\" width=\"1280\" height=\"784\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-07-8.png 1280w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-07-8-300x184.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-07-8-1024x627.png 1024w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-07-8-768x470.png 768w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-07-8-800x490.png 800w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-07-8-1160x711.png 1160w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/picture><\/figure>\n<p>Ng\u01b0\u1ee3c l\u1ea1i v\u1edbi KPI ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u1ea1i cho m\u1ed7i qu\u00fd m\u1edbi, c\u00e1c m\u1ee5c ti\u00eau trong OKRs c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt b\u1ea5t k\u1ef3 l\u00fac n\u00e0o n\u1ebfu c\u00e1c \u0111i\u1ec1u ki\u1ec7n ban \u0111\u1ea7u thay \u0111\u1ed5i.\u00a0V\u1edbi OKRs, b\u1ea1n s\u1ebd kh\u00f4ng l\u00e3ng ph\u00ed th\u1eddi gian \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c m\u1ee5c ti\u00eau kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi m\u00ecnh.<\/p>\n<h3 id=\"step-3:-audit-your-existing-content\"><span id=\"buoc-3-kiem-tra-noi-dung-hien-co-cua-ban\">B\u01b0\u1edbc 3: Ki\u1ec3m tra n\u1ed9i dung hi\u1ec7n c\u00f3 c\u1ee7a b\u1ea1n<\/span><\/h3>\n<p>T\u00f3m l\u1ea1i,\u00a0ki\u1ec3m to\u00e1n n\u1ed9i dung\u00a0l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh t\u1ed5 ch\u1ee9c, ph\u00e2n t\u00edch v\u00e0 c\u1ea3i thi\u1ec7n n\u1ed9i dung hi\u1ec7n c\u00f3 c\u1ee7a b\u1ea1n.\u00a0N\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c trang hi\u1ec7n c\u00f3 c\u1ee7a m\u00ecnh trong khi v\u1eabn c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebft ki\u1ec7m t\u00e0i nguy\u00ean.<\/p>\n<p>B\u1ea1n c\u0169ng c\u1ea7n hi\u1ec3u r\u00f5 h\u01a1n n\u1ed9i dung n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh, t\u1eeb ch\u1ee7 \u0111\u1ec1 \u0111\u1ebfn \u0111\u1ecbnh d\u1ea1ng.<\/p>\n<p>Theo\u00a0nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i\u00a0, 65% c\u00f4ng ty content marketing r\u1ea5t th\u00e0nh c\u00f4ng v\u00e0o n\u0103m 2021 \u0111\u00e3 ti\u1ebfn h\u00e0nh ki\u1ec3m to\u00e1n n\u1ed9i dung \u00edt nh\u1ea5t hai l\u1ea7n m\u1ed9t n\u0103m.\u00a0T\u1ea1o th\u00eam l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n, x\u1ebfp h\u1ea1ng cao h\u01a1n v\u00e0 t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch ch\u00ednh c\u1ee7a ki\u1ec3m to\u00e1n n\u1ed9i dung.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/06\/a9\/06a904f19c57d4d665b385fb640ee88b\/image15.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1935\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image15-8.png\" alt=\"K\u1ebft qu\u1ea3 ki\u1ec3m to\u00e1n n\u1ed9i dung\" width=\"1280\" height=\"863\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image15-8.png 1280w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image15-8-300x202.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image15-8-1024x690.png 1024w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image15-8-768x518.png 768w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image15-8-800x539.png 800w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image15-8-1160x782.png 1160w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/picture><\/figure>\n<p>S\u1eed d\u1ee5ng ki\u1ec3m to\u00e1n \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi sau:<\/p>\n<ul>\n<li>Ch\u1ee7 \u0111\u1ec1 n\u1ed9i dung v\u00e0 t\u1eeb kh\u00f3a n\u00e0o c\u00f3 v\u1ebb \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t?<\/li>\n<li>\u0110\u1ecbnh d\u1ea1ng n\u00e0o t\u1ea1o ra nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c v\u00e0 chuy\u1ec3n \u0111\u1ed5i nh\u1ea5t?<\/li>\n<li>Nh\u1eefng k\u00eanh n\u00e0o th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp nhi\u1ec1u nh\u1ea5t?<\/li>\n<\/ul>\n<h3 id=\"step-4:-develop-a-high-level-editorial-plan-and-content-calendar\"><span id=\"buoc-4-phat-trien-ke-hoach-bien-tap-va-len-lich-noi-dung\">B\u01b0\u1edbc 4: Ph\u00e1t tri\u1ec3n K\u1ebf ho\u1ea1ch Bi\u00ean t\u1eadp v\u00e0 l\u00ean l\u1ecbch N\u1ed9i dung<\/span><\/h3>\n<p>L\u1eadp k\u1ebf ho\u1ea1ch cho n\u1ed9i dung c\u1ee7a b\u1ea1n cho ph\u00e9p b\u1ea1n ph\u00e2n b\u1ed5 t\u00e0i nguy\u00ean c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd, xem quy tr\u00ecnh c\u00f4ng vi\u1ec7c n\u00e0o \u0111ang m\u1ea5t nhi\u1ec1u th\u1eddi gian h\u01a1n d\u1ef1 ki\u1ebfn \u200b\u200bv\u00e0 \u0111i\u1ec1u ch\u1ec9nh k\u1ef3 v\u1ecdng c\u1ee7a b\u1ea1n cho ph\u00f9 h\u1ee3p.<\/p>\n<h4 id=\"prioritize-your-actions\"><span id=\"uu-tien-hanh-dong-cua-ban\">\u01afu ti\u00ean h\u00e0nh \u0111\u1ed9ng c\u1ee7a b\u1ea1n<\/span><\/h4>\n<p>M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 thi\u1ebft y\u1ebfu c\u1ee7a vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch hi\u1ec7u qu\u1ea3 l\u00e0 \u01b0u ti\u00ean.\u00a0N\u1ebfu b\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch cho h\u00e0nh \u0111\u1ed9ng c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng nhi\u1ec7m v\u1ee5 quan tr\u1ecdng nh\u1ea5t ho\u1eb7c nh\u1eefng th\u1ee9 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ki\u1ec3m tra.<\/p>\n<p>B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n b\u1ea3o v\u1ec7 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh kh\u1ecfi nh\u1eefng th\u1ea5t b\u1ea1i l\u1edbn v\u00e0 t\u00ecm c\u01a1 h\u1ed9i cho c\u00e1c th\u1eed nghi\u1ec7m c\u00f3 kh\u1ea3 n\u0103ng n\u00e2ng cao k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn \u01b0u ti\u00ean theo nhi\u1ec1u c\u00e1ch, bao g\u1ed3m:<\/p>\n<ul>\n<li>l\u1ee3i nhu\u1eadn ti\u1ec1m n\u0103ng<\/li>\n<li>Quy tr\u00ecnh c\u1ee7a chi\u1ebfn d\u1ecbch b\u1ea1n \u0111ang t\u1ea1o<\/li>\n<li>Nh\u1eefng t\u00e0i nguy\u00ean n\u00e0o b\u1ea1n s\u1ebd c\u1ea7n \u0111\u1ec3 t\u1ea1o chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh<\/li>\n<li>Ra m\u1eaft s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5<\/li>\n<\/ul>\n<p>D\u1ef1a v\u00e0o \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh chi\u1ebfn d\u1ecbch, ch\u1ee7 \u0111\u1ec1 v\u00e0 \u0111\u1ecbnh d\u1ea1ng n\u00e0o s\u1ebd \u0111\u01b0\u1ee3c \u01b0u ti\u00ean trong k\u1ebf ho\u1ea1ch c\u1ee7a m\u00ecnh.<\/p>\n<h4 id=\"find-relevant-topics\"><span id=\"tim-chu-de-co-lien-quan\">T\u00ecm ch\u1ee7 \u0111\u1ec1 c\u00f3 li\u00ean quan<\/span><\/h4>\n<p>B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch nh\u00ecn v\u00e0o b\u1ee9c tranh l\u1edbn.\u00a0Nh\u1eefng ch\u1ee7 \u0111\u1ec1 l\u1edbn n\u00e0o b\u1ea1n mu\u1ed1n bao g\u1ed3m trong n\u0103m nay?\u00a0C\u00f3 th\u1ec3 b\u1ea1n mu\u1ed1n gi\u1ea3i quy\u1ebft c\u00e1c chi\u1ebfn d\u1ecbch l\u1edbn, t\u00edch h\u1ee3p.<\/p>\n<p>Ch\u1eb3ng h\u1ea1n, m\u1ed9t c\u00f4ng ty cung c\u1ea5p \u1ee9ng d\u1ee5ng qu\u1ea3n l\u00fd th\u1eddi gian c\u00f3 th\u1ec3 mu\u1ed1n t\u1eadp trung v\u00e0o c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u1ea5p cao nh\u01b0 n\u0103ng su\u1ea5t v\u00e0 c\u00e2n b\u1eb1ng gi\u1eefa c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng.\u00a0Th\u00f4ng tin n\u00e0y ph\u1ea3i \u0111\u1ebfn t\u1eeb th\u00f4ng tin chi ti\u1ebft v\u1ec1 nghi\u00ean c\u1ee9u \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n, c\u0169ng nh\u01b0\u00a0nghi\u00ean c\u1ee9u c\u1ea1nh tranh\u00a0.<\/p>\n<p>H\u00e3y th\u1eed t\u1ea1o m\u1ed9t danh s\u00e1ch c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u00f3 kh\u1ea3 n\u0103ng duy tr\u00ec hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00f9 h\u1ee3p l\u00e2u d\u00e0i.\u00a0Khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh xem m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u00f3 \u0111\u00e1ng \u0111\u1ec3 theo \u0111u\u1ed5i hay kh\u00f4ng, h\u00e3y \u0111\u00e1nh gi\u00e1 ch\u1ee7 \u0111\u1ec1 \u0111\u00f3 tr\u00ean hai kh\u00eda c\u1ea1nh ch\u00ednh:<\/p>\n<ol>\n<li>T\u00ednh h\u1eefu \u00edch c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/li>\n<li>Kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn \u0111i\u1ec3m m\u1ea5u ch\u1ed1t<\/li>\n<\/ol>\n<p>C\u00f3 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 n\u00e2ng cao quy tr\u00ecnh n\u00e0y.\u00a0M\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u00e0\u00a0c\u00f4ng c\u1ee5 Nghi\u00ean c\u1ee9u ch\u1ee7 \u0111\u1ec1\u00a0\u00a0cung c\u1ea5p cho b\u1ea1n \u00fd t\u01b0\u1edfng v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u1ea7n \u0111\u1ec1 c\u1eadp, c\u0169ng nh\u01b0 c\u00e1c c\u00e2u h\u1ecfi li\u00ean quan, ch\u1ee7 \u0111\u1ec1 ph\u1ee5 c\u00f3 th\u1ec3 c\u00f3 v\u00e0 ti\u00eau \u0111\u1ec1.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o n\u1ed9i dung th\u01b0\u1eddng xanh, x\u00e2y d\u1ef1ng c\u00e1c c\u1ee5m ch\u1ee7 \u0111\u1ec1 ho\u1eb7c t\u1eadn d\u1ee5ng vi\u1ec7c\u00a0thu th\u1eadp tin t\u1ee9c\u00a0\u2014 c\u00f4ng c\u1ee5 s\u1ebd \u0111\u1ec1 xu\u1ea5t \u00fd t\u01b0\u1edfng cho m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1936\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image5-7.png\" alt=\"Nghi\u00ean c\u1ee9u ch\u1ee7 \u0111\u1ec1 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u1ee7 \u0111\u1ec1 n\u1ed9i dung\" width=\"1280\" height=\"863\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image5-7.png 1280w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image5-7-300x202.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image5-7-1024x690.png 1024w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image5-7-768x518.png 768w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image5-7-800x539.png 800w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image5-7-1160x782.png 1160w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>Khi b\u1ea1n \u0111\u00e3 t\u1ea1o danh s\u00e1ch c\u00e1c ch\u1ee7 \u0111\u1ec1, h\u00e3y chuy\u1ec3n sang\u00a0nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a\u00a0quy m\u00f4 \u0111\u1ea7y \u0111\u1ee7 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng\u00a0Keyword Magic Tool\u00a0.\u00a0M\u1ed7i ch\u1ee7 \u0111\u1ec1 c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a li\u00ean quan, sau \u0111\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n thi\u1ebft k\u1ebf c\u00e1c c\u1ee5m ch\u1ee7 \u0111\u1ec1 c\u1ee7a m\u00ecnh.<\/p>\n<h4 id=\"build-topic-clusters\"><span id=\"xay-dung-cum-chu-de\">X\u00e2y d\u1ef1ng c\u1ee5m ch\u1ee7 \u0111\u1ec1<\/span><\/h4>\n<p>X\u00e2y d\u1ef1ng\u00a0\u00a0c\u00e1c c\u1ee5m ch\u1ee7 \u0111\u1ec1\u00a0\u00a0l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 t\u1ed5 ch\u1ee9c n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/p>\n<p>C\u00e1c c\u1ee5m ch\u1ee7 \u0111\u1ec1 l\u00e0 t\u1eadp h\u1ee3p c\u00e1c n\u1ed9i dung c\u00f3 li\u00ean quan v\u1edbi nhau, v\u1edbi m\u1ed9t thu\u1eadt ng\u1eef trung t\u00e2m \u0111\u01b0\u1ee3c bao ph\u1ee7 tr\u00ean m\u1ed9t\u00a0trang tr\u1ee5 c\u1ed9t\u00a0v\u00e0 nhi\u1ec1u ch\u1ee7 \u0111\u1ec1 ph\u1ee5 c\u00f3 li\u00ean quan.<\/p>\n<p>C\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 t\u1ed5 ch\u1ee9c n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch n\u1ebfu b\u1ea1n c\u00f3 nhi\u1ec1u n\u1ed9i dung \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec1u h\u01b0\u1edbng v\u00e0 mu\u1ed1n x\u00e2y d\u1ef1ng uy t\u00edn v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 nh\u1ea5t \u0111\u1ecbnh.<\/p>\n<p>V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n l\u00e0 c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 SEO, b\u1ea1n c\u00f3 th\u1ec3 d\u00e0nh m\u1ed9t trang tr\u1ee5 c\u1ed9t cho SEO v\u00e0 t\u1ea1o nhi\u1ec1u trang c\u1ee5m li\u00ean quan v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u01b0 &#8216;SEO c\u1ee5c b\u1ed9&#8217;, &#8216;SEO k\u1ef9 thu\u1eadt&#8217;, &#8216;li\u00ean k\u1ebft ng\u01b0\u1ee3c&#8217;, v.v.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/5a\/8e\/5a8e782d17debca74b7bd5286e470d13\/ezgif.com-gif-maker.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1937\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/ezgif.com-gif-maker-7.png\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung - c\u1ee5m ch\u1ee7 \u0111\u1ec1\" width=\"1280\" height=\"1280\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/ezgif.com-gif-maker-7.png 1280w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/ezgif.com-gif-maker-7-300x300.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/ezgif.com-gif-maker-7-1024x1024.png 1024w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/ezgif.com-gif-maker-7-150x150.png 150w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/ezgif.com-gif-maker-7-768x768.png 768w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/ezgif.com-gif-maker-7-80x80.png 80w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/ezgif.com-gif-maker-7-800x800.png 800w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/ezgif.com-gif-maker-7-1160x1160.png 1160w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/picture><\/figure>\n<p>Sau khi b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u00fang ch\u1ee7 \u0111\u1ec1 cho\u00a0trung t\u00e2m n\u1ed9i dung\u00a0c\u1ee7a m\u00ecnh , h\u00e3y \u0111\u1eb7t ch\u00fang v\u00e0o\u00a0l\u1ecbch n\u1ed9i dung\u00a0\u0111\u1ec3 gi\u00fap theo d\u00f5i th\u1eddi h\u1ea1n s\u1eafp t\u1edbi v\u00e0 th\u1eddi h\u1ea1n b\u1ecb b\u1ecf l\u1ee1 d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n<h4 id=\"competitive-research\"><span id=\"nghien-cuu-canh-tranh\">Nghi\u00ean c\u1ee9u c\u1ea1nh tranh<\/span><\/h4>\n<p>B\u1ea1n c\u0169ng s\u1ebd mu\u1ed1n bi\u1ebft nh\u1eefng g\u00ec \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n \u0111ang l\u00e0m.\u00a0T\u00ecm c\u00e1c ch\u1ee7 \u0111\u1ec1, t\u1eeb kh\u00f3a v\u00e0 \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd.<\/p>\n<p>S\u1eed d\u1ee5ng\u00a0M\u1eabu ph\u00e2n t\u00edch n\u1ed9i dung c\u1ea1nh tranh\u00a0mi\u1ec5n ph\u00ed n\u00e0y \u0111\u1ec3 ho\u00e0n th\u00e0nh t\u1ea5t c\u1ea3 c\u00e1c b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u00e1m ph\u00e1:<\/p>\n<ul>\n<li>\u0110\u1ecbnh v\u1ecb c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n<\/li>\n<li>Gi\u1ecdng \u0111i\u1ec7u v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd<\/li>\n<li>C\u00e1c \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung ch\u00ednh m\u00e0 h\u1ecd \u0111ang s\u1eed d\u1ee5ng (v\u00ed d\u1ee5: blog, podcast, video)<\/li>\n<li>C\u00e1c danh m\u1ee5c n\u1ed9i dung ch\u00ednh h\u1ecd bao g\u1ed3m<\/li>\n<li>C\u00e1c t\u1eeb kh\u00f3a ch\u00ednh h\u1ecd nh\u1eafm m\u1ee5c ti\u00eau (s\u1eed d\u1ee5ng\u00a0c\u00f4ng c\u1ee5 Keyword Gap\u00a0)<\/li>\n<li>N\u1ed9i dung ho\u1ea1t \u0111\u1ed9ng h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u1ecd (s\u1eed d\u1ee5ng\u00a0c\u00f4ng c\u1ee5 Nghi\u00ean c\u1ee9u\u00a0kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n )<\/li>\n<\/ul>\n<p><strong>M\u1eb9o chuy\u00ean nghi\u1ec7p<\/strong>\u00a0: Th\u00f4ng th\u01b0\u1eddng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung v\u00e0o c\u00e1c \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ee7a h\u1ecd v\u00e0 kh\u00f4ng ch\u00fa \u00fd \u0111\u1ea7y \u0111\u1ee7 \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung kh\u00e1c.\u00a0Khi nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n, h\u00e3y bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n trong l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u1ee7a b\u1ea1n, ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u1ef1c t\u1ebf.<\/p>\n<p>\u0110\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0 t\u1ea1p ch\u00ed tr\u1ef1c tuy\u1ebfn, blog trong ng\u00e0nh ho\u1eb7c k\u00eanh video c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng, l\u00e0 m\u1ed9t ph\u1ea7n trong nghi\u00ean c\u1ee9u c\u1ea1nh tranh c\u1ee7a b\u1ea1n.\u00a0\u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n nh\u00ecn th\u1ea5y b\u1ee9c tranh to\u00e0n c\u1ea3nh h\u01a1n v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng g\u00ec \u0111ang c\u00f3 xu h\u01b0\u1edbng trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a b\u1ea1n.<\/p>\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng ch\u1eafc ch\u1eafn n\u00ean ph\u00e2n t\u00edch trang web n\u00e0o, ch\u1ec9 c\u1ea7n nh\u1eadp t\u00ean mi\u1ec1n c\u1ee7a b\u1ea1n v\u00e0o\u00a0c\u00f4ng c\u1ee5 Nghi\u00ean c\u1ee9u\u00a0kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n \u0111\u1ec3 c\u00f3 danh s\u00e1ch t\u1ea5t c\u1ea3 c\u00e1c trang web c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a b\u1ea1n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1938\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Purina-competitors-content-strategy-blog-7.png\" alt=\"img-semblog\" width=\"1280\" height=\"662\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Purina-competitors-content-strategy-blog-7.png 1280w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Purina-competitors-content-strategy-blog-7-300x155.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Purina-competitors-content-strategy-blog-7-1024x530.png 1024w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Purina-competitors-content-strategy-blog-7-768x397.png 768w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Purina-competitors-content-strategy-blog-7-800x414.png 800w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Purina-competitors-content-strategy-blog-7-1160x600.png 1160w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<h4 id=\"design-your-content-funnel\"><span id=\"thiet-ke-kenh-noi-dung-cua-ban\">Thi\u1ebft k\u1ebf k\u00eanh n\u1ed9i dung c\u1ee7a b\u1ea1n<\/span><\/h4>\n<p>Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh t\u1ea1o n\u1ed9i dung, h\u00e3y suy ngh\u0129 v\u1ec1 m\u1ee5c \u0111\u00edch c\u1ee7a t\u1eebng t\u00e1c ph\u1ea9m b\u1ea1n mu\u1ed1n s\u1ea3n xu\u1ea5t.\u00a0\u0110\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung c\u1ee7a b\u1ea1n bao g\u1ed3m m\u1ecdi ph\u1ea7n trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00ec nhu c\u1ea7u c\u1ee7a kh\u00e1n gi\u1ea3 s\u1ebd kh\u00e1c nhau \u0111\u00e1ng k\u1ec3 t\u00f9y thu\u1ed9c v\u00e0o t\u1eebng giai \u0111o\u1ea1n.<\/p>\n<p>B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch v\u1ea1ch ra\u00a0k\u00eanh content marketing\u00a0c\u1ee7a b\u1ea1n .\u00a0C\u00e2n nh\u1eafc t\u1ea1o n\u1ed9i dung cho t\u1eebng giai \u0111o\u1ea1n:<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/88\/7c\/887c9d601e192a3066c93c80e014b47e\/image10.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1939\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image10-7.png\" alt=\"h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng\" width=\"1010\" height=\"461\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image10-7.png 1010w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image10-7-300x137.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image10-7-768x351.png 768w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image10-7-800x365.png 800w\" sizes=\"(max-width: 1010px) 100vw, 1010px\" \/><\/picture><\/figure>\n<ul>\n<li><strong>Nh\u1eadn th\u1ee9c:<\/strong>\u00a0T\u1eadp trung c\u00e1c ph\u1ea7n n\u00e0y xung quanh c\u00e1c c\u00e2u h\u1ecfi m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t ra \u1edf \u0111\u1ea7u k\u00eanh khi h\u1ecd nh\u1eadn th\u1ee9c r\u00f5 h\u01a1n v\u1ec1 v\u1ea5n \u0111\u1ec1 ho\u1eb7c nhu c\u1ea7u c\u1ee7a m\u00ecnh;\u00a0n\u1ed9i dung n\u00e0y c\u0169ng c\u00f3 th\u1ec3 k\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, gi\u00e1o d\u1ee5c, cung c\u1ea5p th\u00f4ng tin ho\u1eb7c gi\u1ea3i tr\u00ed cho kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n.\u00a0V\u00ed d\u1ee5,\u00a0\u00a0n\u1ed9i dung l\u00e3nh \u0111\u1ea1o t\u01b0 t\u01b0\u1edfng ho\u1ea1t \u0111\u1ed9ng r\u1ea5t t\u1ed1t \u1edf giai \u0111o\u1ea1n n\u00e0y.<\/li>\n<li><strong>C\u00e2n nh\u1eafc:<\/strong>\u00a0Khi h\u1ecd ti\u1ebfn qua giai \u0111o\u1ea1n c\u00e2n nh\u1eafc, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd mu\u1ed1n bi\u1ebft th\u00eam v\u1ec1 c\u00e1ch gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd.\u00a0Gi\u00fap h\u1ecd hi\u1ec3u t\u1ea1i sao h\u1ecd c\u1ea7n h\u1ed7 tr\u1ee3 \u0111\u1ec3 kh\u1eafc ph\u1ee5c v\u1ea5n \u0111\u1ec1 tr\u01b0\u1edbc m\u1eb7t h\u1ecd;\u00a0h\u01b0\u1edbng d\u1eabn h\u1ecd c\u00e1ch nh\u1eefng ng\u01b0\u1eddi kh\u00e1c \u0111\u00e3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 t\u01b0\u01a1ng t\u1ef1 trong qu\u00e1 kh\u1ee9;\u00a0v\u00e0 th\u1ea3o lu\u1eadn v\u1ec1 nh\u1eefng b\u01b0\u1edbc c\u00f3 th\u1ec3 c\u1ea7n thi\u1ebft \u0111\u1ec3 theo d\u00f5i.<\/li>\n<li><strong>Quy\u1ebft \u0111\u1ecbnh:<\/strong>\u00a0Nh\u1eefng ph\u1ea7n n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng x\u00e1c \u0111\u1ecbnh l\u00fd do t\u1ea1i sao b\u1ea1n l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t \u0111\u1ec3 gi\u00fap h\u1ecd.\u00a0Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh, \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 n\u1ed9i dung kh\u00e1c gi\u1edbi thi\u1ec7u c\u00f4ng vi\u1ec7c b\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n trong qu\u00e1 kh\u1ee9 c\u00f3 th\u1ec3 h\u1eefu \u00edch \u1edf giai \u0111o\u1ea1n n\u00e0y khi ng\u01b0\u1eddi d\u00f9ng so s\u00e1nh b\u1ea1n tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p kh\u00e1c.<\/li>\n<li><strong>T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n:<\/strong>\u00a0\u0110\u01b0a ra h\u00e0ng \u0111\u1ea7u c\u00e1c c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, c\u0169ng nh\u01b0 c\u00e1c c\u00e1ch gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn v\u00e0 c\u00e1c t\u00ednh n\u0103ng m\u1edbi.\u00a0D\u1ef1 \u0111o\u00e1n c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a h\u1ecd v\u00e0 gi\u1ea3i quy\u1ebft ch\u00fang m\u1ed9t c\u00e1ch \u01b0u ti\u00ean c\u0169ng c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f4ng tr\u1edf n\u00ean th\u1ea5t v\u1ecdng v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>V\u1eadn \u0111\u1ed9ng ch\u00ednh s\u00e1ch:<\/strong>\u00a0\u0110\u00e2y l\u00e0 nh\u1eefng ph\u1ea7n l\u00e0m n\u1ed5i b\u1eadt c\u00e1c ph\u1ea7n trong th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd bi\u1ebfn kh\u00e1ch h\u00e0ng th\u00e0nh nh\u1eefng ng\u01b0\u1eddi truy\u1ec1n gi\u00e1o;\u00a0\u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c ph\u1ea7n l\u00e0m n\u1ed5i b\u1eadt c\u00e1c gi\u00e1 tr\u1ecb c\u00f4ng ty c\u1ee7a b\u1ea1n, n\u1ed7 l\u1ef1c \u0111\u1ec1n \u0111\u00e1p ho\u1eb7c c\u00e1c th\u00e0nh vi\u00ean xu\u1ea5t s\u1eafc trong nh\u00f3m.<\/li>\n<\/ul>\n<p>\u0110\u1ec3 ti\u1ebfp t\u1ee5c t\u1ea1o n\u1ed9i dung xu\u1ea5t s\u1eafc h\u01a1n cho c\u00e1c giai \u0111o\u1ea1n c\u1ee5 th\u1ec3 trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng, h\u00e3y t\u1ea3i xu\u1ed1ng B\u1ed9 c\u00f4ng\u00a0c\u1ee5 m\u1eabu \u00e1nh x\u1ea1 n\u1ed9i dung\u00a0mi\u1ec5n ph\u00ed n\u00e0y .<\/p>\n<h4 id=\"use-an-editorial-calendar-to-organize-your-work\"><span id=\"su-dung-lich-bien-tap-de-sap-xep-cong-viec-cua-ban\">S\u1eed d\u1ee5ng L\u1ecbch bi\u00ean t\u1eadp \u0111\u1ec3 s\u1eafp x\u1ebfp c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n<\/span><\/h4>\n<p>T\u1ea1o l\u1ecbch n\u1ed9i dung l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 s\u1eafp x\u1ebfp t\u1ea5t c\u1ea3 th\u00f4ng tin \u0111\u01b0\u1ee3c thu th\u1eadp trong c\u00e1c b\u01b0\u1edbc tr\u01b0\u1edbc.\u00a0S\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch cho c\u00e1c chi\u1ebfn d\u1ecbch content marketing, thi\u1ebft k\u1ebf c\u00e1c c\u1ee5m ch\u1ee7 \u0111\u1ec1 v\u00e0 th\u1ef1c hi\u1ec7n s\u1ea3n xu\u1ea5t n\u1ed9i dung.<\/p>\n<p>M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 ch\u00ednh c\u1ea7n \u0111\u01b0a v\u00e0o l\u1ecbch c\u1ee7a b\u1ea1n l\u00e0 ch\u1ee7 \u0111\u1ec1 ho\u1eb7c t\u1eeb kh\u00f3a, ng\u00e0y m\u1ee5c ti\u00eau, ti\u00eau \u0111\u1ec1, danh m\u1ee5c ho\u1eb7c c\u1ee5m, \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung, ch\u00e2n dung m\u1ee5c ti\u00eau v\u00e0 ch\u1ec9 s\u1ed1 th\u00e0nh c\u00f4ng, trong s\u1ed1 nh\u1eefng y\u1ebfu t\u1ed1 kh\u00e1c.<\/p>\n<p>T\u1ea3i xu\u1ed1ng B\u1ed9 c\u00f4ng\u00a0c\u1ee5 m\u1eabu l\u1ecbch n\u1ed9i dung\u00a0mi\u1ec5n ph\u00ed n\u00e0y \u0111\u1ec3 ho\u00e0n th\u00e0nh b\u01b0\u1edbc n\u00e0y.<\/p>\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng\u00a0c\u00f4ng c\u1ee5 L\u1ecbch ti\u1ebfp th\u1ecb Semrush\u00a0, ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t l\u1ecbch bi\u00ean t\u1eadp h\u1ee3p t\u00e1c.\u00a0N\u00f3 cho ph\u00e9p b\u1ea1n theo d\u00f5i ti\u1ebfn tr\u00ecnh trong th\u1eddi gian th\u1ef1c v\u00e0 t\u00edch h\u1ee3p v\u1edbi Google Analytics.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/5a\/27\/5a271cce23172352c07fa6239ecf960a\/image13.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1940\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image13-6.jpg\" alt=\"c\u00f4ng c\u1ee5 l\u1ecbch n\u1ed9i dung\" width=\"945\" height=\"502\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image13-6.jpg 945w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image13-6-300x160.jpg 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image13-6-768x408.jpg 768w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image13-6-800x425.jpg 800w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/picture><\/figure>\n<p>\u0110\u1ea3m b\u1ea3o chia s\u1ebb l\u1ecbch n\u1ed9i dung c\u1ee7a b\u1ea1n tr\u00ean to\u00e0n b\u1ed9 c\u00f4ng ty.\u00a0L\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 b\u1ea1n n\u00ean t\u00edch c\u1ef1c l\u00f4i k\u00e9o c\u00e1c nh\u00f3m kh\u00e1c v\u00e0o vi\u1ec7c t\u0103ng c\u01b0\u1eddng v\u00e0 c\u1ea3i thi\u1ec7n l\u1ecbch.\u00a0Ch\u1eb3ng h\u1ea1n, vi\u1ec7c thu h\u00fat c\u00e1c nh\u00f3m l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng (v\u00ed d\u1ee5: b\u00e1n h\u00e0ng) v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd th\u00eam \u00fd t\u01b0\u1edfng c\u00f3 th\u1ec3 l\u00e0m cho n\u1ed9i dung c\u1ee7a b\u1ea1n t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n<h4 id=\"plan-content-production\"><span id=\"lap-ke-hoach-san-xuat-noi-dung\">L\u1eadp k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t n\u1ed9i dung<\/span><\/h4>\n<p>C\u1ed1 g\u1eafng ngh\u0129 ra nh\u1eefng c\u00e1ch \u0111\u1ec3 l\u00e0m cho vi\u1ec7c s\u1ea3n xu\u1ea5t n\u1ed9i dung tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 h\u01a1n ngay t\u1eeb \u0111\u1ea7u.\u00a0B\u1ea1n s\u1ebd t\u1ea1o n\u1ed9i dung t\u1ed1t h\u01a1n v\u1edbi \u00edt h\u1ed7n lo\u1ea1n h\u01a1n.\u00a0\u1ede giai \u0111o\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung, h\u00e3y ngh\u0129 v\u1ec1 m\u1ed9t s\u1ed1 gi\u1ea3i ph\u00e1p c\u1ea5p cao c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n chu k\u1ef3 s\u1ea3n xu\u1ea5t n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m t\u00e0i nguy\u00ean.\u00a0B\u1eaft \u0111\u1ea7u v\u1edbi:<\/p>\n<ol>\n<li>Ki\u1ec3m tra c\u00e1c t\u00e0i nguy\u00ean c\u00f3 s\u1eb5n c\u1ee7a b\u1ea1n (v\u00ed d\u1ee5: ng\u00e2n s\u00e1ch n\u1ed9i dung, th\u00e0nh vi\u00ean nh\u00f3m n\u1ed9i dung, v.v.)<\/li>\n<li>V\u1ea1ch ra d\u00f2ng th\u1eddi gian v\u00e0 nh\u1ecbp \u0111i\u1ec7u g\u1ea7n \u0111\u00fang (v\u00ed d\u1ee5: b\u1ea1n d\u1ef1 \u0111\u1ecbnh s\u1ea3n xu\u1ea5t bao nhi\u00eau ph\u1ea7n n\u1ed9i dung h\u00e0ng th\u00e1ng)<\/li>\n<li>T\u00ecm ki\u1ebfm c\u00e1c n\u00fat c\u1ed5 chai ti\u1ec1m n\u0103ng v\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a (v\u00ed d\u1ee5: l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c chuy\u00ean gia n\u1ed9i b\u1ed9 v\u1ec1 ch\u1ee7 \u0111\u1ec1 c\u00f3 gi\u00fap b\u1ea1n nghi\u00ean c\u1ee9u n\u1ed9i dung kh\u00f4ng?)<\/li>\n<li>\u0110\u00e1nh gi\u00e1 ng\u00e2n s\u00e1ch v\u00e0 th\u1eddi gian c\u1ea7n thi\u1ebft \u0111\u1ec3 s\u1ea3n xu\u1ea5t n\u1ed9i dung \u0111\u1ec3 \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/li>\n<li>Quy\u1ebft \u0111\u1ecbnh xem b\u1ea1n s\u1ebd thu\u00ea ngo\u00e0i s\u1ea3n xu\u1ea5t n\u1ed9i dung hay gi\u1eef n\u00f3 trong nh\u00e0<\/li>\n<li>X\u00e1c \u0111\u1ecbnh xem b\u1ea1n c\u00f3 c\u1ea7n thi\u1ebft k\u1ebf, ph\u00e1t tri\u1ec3n hay b\u1ea5t k\u1ef3 nh\u00f3m n\u00e0o kh\u00e1c tham gia v\u00e0o giai \u0111o\u1ea1n s\u1ea3n xu\u1ea5t hay kh\u00f4ng.<\/li>\n<\/ol>\n<p>Khi n\u00f3i \u0111\u1ebfn d\u00f2ng th\u1eddi gian c\u1ee7a b\u1ea1n, n\u00f3 s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o KPI v\u00e0 k\u1ef3 v\u1ecdng c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n.\u00a0V\u00ed d\u1ee5: \u01b0\u1edbc t\u00ednh s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a b\u1ea1n c\u1ea7n \u0111\u01b0a v\u00e0o blog c\u1ee7a m\u00ecnh trong n\u0103m nay \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n.<\/p>\n<h3 id=\"step-5:-develop-your-content\"><span id=\"buoc-5-phat-trien-noi-dung-cua-ban\">B\u01b0\u1edbc 5: Ph\u00e1t tri\u1ec3n n\u1ed9i dung c\u1ee7a b\u1ea1n<\/span><\/h3>\n<p>Ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u, bao g\u1ed3m c\u1ea3 mong mu\u1ed1n x\u1ebfp h\u1ea1ng nhanh h\u01a1n v\u00e0 s\u1ea3n xu\u1ea5t nhi\u1ec1u h\u01a1n c\u1ee7a b\u1ea1n.\u00a0S\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c sau \u0111\u00e2y \u0111\u1ec3 gi\u00fap b\u1ea1n t\u1ea1o n\u1ed9i dung hi\u1ec7u qu\u1ea3 v\u00e0 d\u1ec5 nh\u1edb, g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n.<\/p>\n<h4 id=\"focus-on-originality\"><span id=\"tap-trung-vao-tinh-doc-dao\">T\u1eadp trung v\u00e0o t\u00ednh \u0111\u1ed9c \u0111\u00e1o<\/span><\/h4>\n<p>\u0110\u00f3 l\u00e0 m\u1ed9t s\u1ef1 th\u1eadt ph\u0169 ph\u00e0ng nh\u01b0ng \u0111\u00e1ng n\u00f3i: N\u1ebfu n\u1ed9i dung c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 b\u1ea3n g\u1ed1c, th\u00ec r\u1ea5t kh\u00f3 c\u00f3 th\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.\u00a0C\u00e1ch t\u1ed1t nh\u1ea5t c\u1ee7a b\u1ea1n l\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o con ng\u01b0\u1eddi v\u00e0 t\u00e0i nguy\u00ean c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u \u0111\u1ed9c \u0111\u00e1o, \u0111\u01b0a ra nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o v\u00e0 bi\u1ebfn nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u00f3 th\u00e0nh n\u1ed9i dung h\u1ea5p d\u1eabn.<\/p>\n<p>Tr\u00e1nh xu\u1ea5t b\u1ea3n n\u1ed9i dung ch\u1ec9 d\u1ef1a tr\u00ean ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n v\u1ec1 c\u00e1c trang kh\u00e1c n\u00f3i v\u1ec1 c\u00f9ng m\u1ed9t ch\u1ee7 \u0111\u1ec1.\u00a0H\u00e3y ti\u1ebfn th\u00eam m\u1ed9t b\u01b0\u1edbc v\u00e0 n\u1ed7 l\u1ef1c \u0111\u01b0a tr\u1ea3i nghi\u1ec7m, d\u1eef li\u1ec7u, nghi\u00ean c\u1ee9u v\u00e0 \u00fd ki\u1ebfn \u200b\u200b\u0111\u1ed9c \u0111\u00e1o c\u1ee7a b\u1ea1n v\u00e0o m\u1ecdi ph\u1ea7n n\u1ed9i dung.\u00a0\u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 ni\u1ec1m tin v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n, t\u1ea1o n\u1ec1n t\u1ea3ng cho s\u1ef1 ph\u00e1t tri\u1ec3n h\u1eefu c\u01a1 c\u1ee7a b\u1ea1n.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u00fang \u0111\u1ed1i v\u1edbi c\u00e1c l\u0129nh v\u1ef1c\u00a0YMYL\u00a0(Ti\u1ec1n c\u1ee7a b\u1ea1n, Cu\u1ed9c s\u1ed1ng c\u1ee7a b\u1ea1n) th\u00edch h\u1ee3p nh\u01b0\u00a0ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe , b\u1ea5t \u0111\u1ed9ng s\u1ea3n, t\u00e0i ch\u00ednh v\u00e0 ph\u00e1p l\u00fd.<\/p>\n<h4 id=\"diversify-your-content\"><span id=\"da-dang-hoa-noi-dung-cua-ban\">\u0110a d\u1ea1ng h\u00f3a n\u1ed9i dung c\u1ee7a b\u1ea1n<\/span><\/h4>\n<p>M\u1ed9t s\u1ed1\u00a0lo\u1ea1i n\u1ed9i dung\u00a0ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n \u1edf c\u00e1c giai \u0111o\u1ea1n c\u1ee5 th\u1ec3 c\u1ee7a k\u00eanh;\u00a0nh\u1eefng ng\u01b0\u1eddi kh\u00e1c \u0111\u01b0\u1ee3c \u01b0a th\u00edch h\u01a1n b\u1edfi m\u1ed9t s\u1ed1 \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1ea5t \u0111\u1ecbnh.\u00a0Gi\u1ea3i ph\u00e1p l\u00fd t\u01b0\u1edfng l\u00e0 bao g\u1ed3m s\u1ef1 k\u1ebft h\u1ee3p \u0111a d\u1ea1ng c\u00e1c \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung \u0111\u1ec3 thu h\u00fat m\u1ecdi th\u00e0nh vi\u00ean trong kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n.\u00a0Vi\u1ec7c l\u1ef1a ch\u1ecdn s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n v\u1ec1 hi\u1ec7u su\u1ea5t n\u1ed9i dung.<\/p>\n<p>H\u00ecnh \u1ea3nh n\u00e0y chia nh\u1ecf m\u1ed9t s\u1ed1 t\u00f9y ch\u1ecdn m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n \u0111\u01b0a v\u00e0o chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a m\u00ecnh:<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/28\/e1\/28e168a8f105fe00af29a3eace740703\/image6.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1941\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image6-6.png\" alt=\"c\u00e1c lo\u1ea1i n\u1ed9i dung\" width=\"1010\" height=\"795\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image6-6.png 1010w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image6-6-300x236.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image6-6-768x605.png 768w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image6-6-800x630.png 800w\" sizes=\"(max-width: 1010px) 100vw, 1010px\" \/><\/picture><\/figure>\n<p>H\u00e3y nh\u1edb r\u1eb1ng b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i s\u1eed d\u1ee5ng m\u1ecdi lo\u1ea1i n\u1ed9i dung hi\u1ec7n c\u00f3.\u00a0Ng\u01b0\u1ee3c l\u1ea1i, ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n ch\u1ec9 n\u00ean t\u1eadp trung v\u00e0o nh\u1eefng \u0111\u1ecbnh d\u1ea1ng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh v\u00e0 c\u00f3 \u00fd ngh\u0129a trong k\u00eanh n\u1ed9i dung c\u1ee7a b\u1ea1n.\u00a0Theo\u00a0kh\u1ea3o s\u00e1t c\u1ee7a ch\u00fang t\u00f4i v\u1edbi 1.500 nh\u00e0 ti\u1ebfp th\u1ecb\u00a0, video v\u00e0 b\u00e0i \u0111\u0103ng tr\u00ean blog l\u00e0 hai \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung h\u00e0ng \u0111\u1ea7u v\u00e0o n\u0103m 2021.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/98\/e2\/98e29e27ee4e152f91bdf3dfe2f4aa6e\/image7.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1942\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image7-6.png\" alt=\"\u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung v\u00e0o n\u0103m 2022\" width=\"1173\" height=\"1280\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image7-6.png 1173w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image7-6-275x300.png 275w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image7-6-938x1024.png 938w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image7-6-768x838.png 768w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image7-6-800x873.png 800w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image7-6-1160x1266.png 1160w\" sizes=\"(max-width: 1173px) 100vw, 1173px\" \/><\/picture><\/figure>\n<h4 id=\"repurpose-your-content\"><span id=\"su-dung-lai-noi-dung-cua-ban\">S\u1eed d\u1ee5ng l\u1ea1i n\u1ed9i dung c\u1ee7a b\u1ea1n<\/span><\/h4>\n<p>Sau khi m\u1ed9t ph\u1ea7n n\u1ed9i dung \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n, h\u00e3y\u00a0t\u00e1i s\u1eed d\u1ee5ng\u00a0n\u00f3 \u0111\u1ec3 thu h\u00fat nh\u1eefng \u0111\u1ed9c gi\u1ea3 m\u1edbi, nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 th\u00edch m\u1ed9t \u0111\u1ecbnh d\u1ea1ng kh\u00e1c.\u00a0D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch d\u1ec5 d\u00e0ng:<\/p>\n<ul>\n<li>Bi\u1ebfn m\u1ed9t b\u00e0i vi\u1ebft th\u00e0nh \u0111\u1ed3 h\u1ecda th\u00f4ng tin, tr\u00ecnh chi\u1ebfu, podcast ho\u1eb7c video<\/li>\n<li>Ph\u00e2n \u0111o\u1ea1n m\u1ed9t b\u00e0i vi\u1ebft ho\u1eb7c video d\u00e0i th\u00e0nh c\u00e1c ph\u1ea7n ng\u1eafn h\u01a1n m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 xu\u1ea5t b\u1ea3n th\u00e0nh m\u1ed9t chu\u1ed7i<\/li>\n<li>K\u1ebft h\u1ee3p c\u00e1c ph\u1ea7n n\u1ed9i dung ng\u1eafn \u0111\u1ec3 t\u1ea1o ra m\u1ed9t trang tr\u1eafng ho\u1eb7c m\u1ed9t b\u00e0i vi\u1ebft d\u00e0i<\/li>\n<li>S\u1eed d\u1ee5ng c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog \u0111\u1ec3 t\u1ea1o c\u00e1c \u0111o\u1ea1n tr\u00edch c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng v\u00e0 h\u00ecnh \u1ea3nh th\u00f4ng tin cho ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/li>\n<\/ul>\n<h4 id=\"take-advantage-of-user-generated-content\"><span id=\"tan-dung-noi-dung-do-nguoi-dung-tao\">T\u1eadn d\u1ee5ng n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o<\/span><\/h4>\n<p>Bao g\u1ed3m\u00a0n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o\u00a0(UGC) trong t\u01b0\u1eddng thu\u1eadt c\u1ee7a b\u1ea1n \u0111\u1ec3 gi\u00fap n\u00e2ng cao danh ti\u1ebfng c\u1ee7a b\u1ea1n v\u1edbi kh\u00e1n gi\u1ea3.\u00a0C\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1, nh\u1eadn x\u00e9t, \u1ea3nh v\u00e0 video gi\u00fap b\u1ed5 sung t\u00ednh h\u1ee3p ph\u00e1p cho c\u00e1c tuy\u00ean b\u1ed1 c\u1ee7a b\u1ea1n.\u00a0Ngo\u00e0i ra, vi\u1ec7c thu th\u1eadp v\u00e0 chia s\u1ebb n\u1ed9i dung n\u00e0y r\u1ea5t d\u1ec5 d\u00e0ng v\u00e0 gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m nhi\u1ec1u t\u00e0i nguy\u00ean.<\/p>\n<p>\u0110\u1ec3 minh h\u1ecda, m\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 content marketing h\u00e0ng \u0111\u1ea7u m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 th\u00eam v\u00e0o\u00a0danh s\u00e1ch n\u0103m 2022\u00a0c\u1ee7a m\u00ecnh bao g\u1ed3m y\u1ebfu t\u1ed1 UGC m\u1ea1nh m\u1ebd: Chi\u1ebfn d\u1ecbch Shot on an iPhone\u00a0<a href=\"http:\/\/apple.com\/\" rel=\"nofollow noopener\" target=\"_blank\">c\u1ee7a Apple<\/a>\u00a0khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng iPhone 13 v\u00e0 iPhone 13 Max chia s\u1ebb \u1ea3nh c\u1ee7a h\u1ecd b\u1eb1ng ch\u1ee9c n\u0103ng macro c\u1ee7a \u0111i\u1ec7n tho\u1ea1i .<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/25\/10\/251028ab9b5f186d048192a2c509f1ae\/original%20%2837%29.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1943\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/original-37-6.png\" alt=\"n\u1ed9i dung UGC\" width=\"1280\" height=\"935\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/original-37-6.png 1280w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/original-37-6-300x219.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/original-37-6-1024x748.png 1024w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/original-37-6-768x561.png 768w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/original-37-6-800x584.png 800w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/original-37-6-1160x847.png 1160w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/picture><\/figure>\n<h3 id=\"step-6:-plan-content-distribution\"><span id=\"buoc-6-lap-ke-hoach-phan-phoi-noi-dung\">B\u01b0\u1edbc 6: L\u1eadp k\u1ebf ho\u1ea1ch ph\u00e2n ph\u1ed1i n\u1ed9i dung<\/span><\/h3>\n<p>T\u1ea1o n\u1ed9i dung c\u00f3 li\u00ean quan, ch\u1ea5t l\u01b0\u1ee3ng cao l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u00e0nh c\u00f4ng trong content marketing.\u00a0Tuy nhi\u00ean, \u0111\u1ea3m b\u1ea3o n\u00f3 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m.\u00a0\u0110\u00e2y l\u00e0 l\u00fac\u00a0chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i n\u1ed9i dung\u00a0ph\u00e1t huy t\u00e1c d\u1ee5ng.<\/p>\n<p>\u0110\u1ec3 b\u1eaft \u0111\u1ea7u, h\u00e3y th\u1eed h\u00ecnh dung h\u1ed7n h\u1ee3p ph\u01b0\u01a1ng ti\u1ec7n.\u00a0B\u1ea1n c\u00f3 th\u1ec3 xem b\u00ean d\u01b0\u1edbi c\u00e1ch ph\u01b0\u01a1ng ti\u1ec7n \u0111\u01b0\u1ee3c s\u1edf h\u1eefu, ki\u1ebfm \u0111\u01b0\u1ee3c v\u00e0 tr\u1ea3 ti\u1ec1n c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng c\u00f9ng nhau:<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/86\/7a\/867a5bb142f4fe3ca38466f880612fe5\/image9.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1944\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image9-6.png\" alt=\"C\u00e1c lo\u1ea1i k\u00eanh ph\u00e2n ph\u1ed1i\" width=\"1013\" height=\"1280\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image9-6.png 1013w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image9-6-237x300.png 237w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image9-6-810x1024.png 810w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image9-6-768x970.png 768w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/image9-6-800x1011.png 800w\" sizes=\"(max-width: 1013px) 100vw, 1013px\" \/><\/picture><\/figure>\n<p>N\u00f3i c\u00e1ch kh\u00e1c, ph\u00e2n ph\u1ed1i n\u1ed9i dung l\u00e0 s\u1eed d\u1ee5ng c\u00e1c k\u00eanh tr\u1ea3 ph\u00ed v\u00e0 kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n kh\u00e1c nhau \u0111\u1ec3 xu\u1ea5t b\u1ea3n v\u00e0\u00a0qu\u1ea3ng b\u00e1 n\u1ed9i dung c\u1ee7a b\u1ea1n\u00a0.\u00a0Khi thi\u1ebft k\u1ebf chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a b\u1ea1n, h\u00e3y li\u1ec7t k\u00ea c\u00e1c k\u00eanh c\u1ed1t l\u00f5i m\u00e0 b\u1ea1n s\u1ebd nh\u1eafm m\u1ee5c ti\u00eau, ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t l\u1ecbch s\u1eed c\u1ee7a ch\u00fang v\u00e0 ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, kh\u00e1m ph\u00e1 c\u00e1c k\u00eanh m\u1edbi lu\u00f4n l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng hay.\u00a0Ch\u1eb3ng h\u1ea1n, b\u1ea1n c\u00f3 c\u1ea3m th\u1ea5y m\u00ecnh \u0111ang t\u1eadn d\u1ee5ng tri\u1ec7t \u0111\u1ec3 c\u00e1c c\u01a1 h\u1ed9i do quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u00e0 ti\u1ebfp th\u1ecb ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng mang l\u1ea1i kh\u00f4ng?<\/p>\n<p>D\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i, c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i n\u1ed9i dung ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0o n\u0103m 2021 bao g\u1ed3m m\u1ea1ng x\u00e3 h\u1ed9i (kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n v\u00e0 tr\u1ea3 ph\u00ed), ti\u1ebfp th\u1ecb qua email v\u00e0 t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/a4\/80\/a480b5160091eb15cfeb6727d2c4a7ff\/Content%20Strategy%20Blog-08.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1945\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-08-6.png\" alt=\"k\u00eanh ph\u00e2n ph\u1ed1i n\u1ed9i dung v\u00e0o n\u0103m 2022\" width=\"1280\" height=\"1205\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-08-6.png 1280w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-08-6-300x282.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-08-6-1024x964.png 1024w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-08-6-768x723.png 768w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-08-6-800x753.png 800w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-08-6-1160x1092.png 1160w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/picture><\/figure>\n<p>T\u00e0i nguy\u00ean c\u1ee7a b\u1ea1n n\u00ean chuy\u1ec3n \u0111\u1ebfn c\u00e1c k\u00eanh m\u00e0 kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n \u0111\u00e3 d\u00e0nh ph\u1ea7n l\u1edbn th\u1eddi gian c\u1ee7a h\u1ecd \u0111\u1ec3 mang \u0111\u1ebfn cho n\u1ed9i dung c\u1ee7a b\u1ea1n c\u01a1 h\u1ed9i t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u01b0\u1ee3c xem.\u00a0Ki\u1ebfn th\u1ee9c c\u1ee7a b\u1ea1n v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd s\u1ebd x\u00e1c \u0111\u1ecbnh k\u00eanh n\u00e0o s\u1ebd n\u1eb1m trong danh s\u00e1ch k\u1ebft h\u1ee3p c\u1ee7a b\u1ea1n.<\/p>\n<h4 id=\"optimize-your-content-for-organic-search\"><span id=\"toi-uu-hoa-noi-dung-cua-ban-cho-tim-kiem-khong-phai-tra-tien\">T\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung c\u1ee7a b\u1ea1n cho t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n<\/span><\/h4>\n<p>Trong ph\u00e2n t\u00edch g\u1ea7n \u0111\u00e2y c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 10 ng\u00e0nh th\u00edch h\u1ee3p \u0111\u01b0\u1ee3c ch\u1ecdn\u00a0, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n chi\u1ebfm 70-80% t\u1ed5ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web trong t\u1eebng l\u0129nh v\u1ef1c.\u00a0Trong khi x\u1ebfp h\u1ea1ng ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p, t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n v\u1eabn l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/p>\n<p>\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o k\u1ebft qu\u1ea3 t\u1ed1i \u01b0u, h\u00e3y chu\u1ea9n b\u1ecb t\u0103ng g\u1ea5p \u0111\u00f4i vi\u1ec7c c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng\u00a0n\u1ed9i dung v\u00e0 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung\u00a0.<\/p>\n<p>N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ea3m b\u1ea3o r\u1eb1ng v\u0103n b\u1ea3n c\u1ee7a b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ecbnh, cho d\u00f9 \u0111\u00f3 l\u00e0 x\u1ebfp h\u1ea1ng trong c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hay chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7n c\u00f3 th\u00e0nh chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p>Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i l\u00e0 tr\u1ecdng t\u00e2m c\u1ee7a qu\u00e1 tr\u00ecnh n\u00e0y.\u00a0H\u00e3y suy ngh\u0129 v\u1ec1 c\u00e1c m\u1ee5c sau \u0111\u00e2y:<\/p>\n<ul>\n<li>Kh\u1ea3 n\u0103ng \u0111\u1ecdc v\u0103n b\u1ea3n c\u1ee7a b\u1ea1n<\/li>\n<li>C\u1ea5u tr\u00fac<\/li>\n<li>S\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a h\u00ecnh \u1ea3nh<\/li>\n<li>Gi\u1ecdng \u0111i\u1ec7u.<\/li>\n<\/ul>\n<p>Ch\u0103m s\u00f3c c\u00e1c kh\u00eda c\u1ea1nh k\u1ef9 thu\u1eadt c\u0169ng r\u1ea5t c\u1ea7n thi\u1ebft: v\u00ed d\u1ee5: chi\u1ebfn l\u01b0\u1ee3c t\u1eeb kh\u00f3a, li\u00ean k\u1ebft, th\u1ebb meta, v.v.<\/p>\n<p>\u0110\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c ph\u1ea7n c\u1ee7a quy tr\u00ecnh n\u00e0y, h\u00e3y s\u1eed d\u1ee5ng\u00a0Semrush SEO Writing Assistant\u00a0\u2014m\u1ed9t c\u00f4ng c\u1ee5 gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung c\u1ee7a m\u00ecnh cho ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n<p>N\u00f3 s\u1ebd \u0111\u00e1nh gi\u00e1 b\u1ea3n sao c\u1ee7a b\u1ea1n tr\u00ean b\u1ed1n tr\u1ee5 c\u1ed9t ch\u00ednh: kh\u1ea3 n\u0103ng \u0111\u1ecdc, SEO, t\u00ednh \u0111\u1ed9c \u0111\u00e1o v\u00e0 gi\u1ecdng \u0111i\u1ec7u.\u00a0Sau \u0111\u00f3, n\u00f3 s\u1ebd \u0111\u00e1nh d\u1ea5u t\u1ea5t c\u1ea3 c\u00e1c \u0111o\u1ea1n v\u0103n b\u1ea3n v\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/13\/f3\/13f388697e2e2c675f799f493d5a0a47\/Screenshot%20at%20May%2012%2011-04-55.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1946\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-at-May-12-11-04-55-6.png\" alt=\"img-semblog\" width=\"1280\" height=\"921\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-at-May-12-11-04-55-6.png 1280w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-at-May-12-11-04-55-6-300x216.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-at-May-12-11-04-55-6-1024x737.png 1024w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-at-May-12-11-04-55-6-768x553.png 768w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-at-May-12-11-04-55-6-800x576.png 800w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-at-May-12-11-04-55-6-1160x835.png 1160w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/picture><figcaption>S\u1eed d\u1ee5ng Tr\u1ee3 l\u00fd vi\u1ebft b\u00e0i SEO \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung<\/figcaption><\/figure>\n<h4 id=\"consider-using-paid-channels\"><span id=\"can-nhac-su-dung-cac-kenh-tra-phi\">C\u00e2n nh\u1eafc s\u1eed d\u1ee5ng c\u00e1c k\u00eanh tr\u1ea3 ph\u00ed<\/span><\/h4>\n<p>Ch\u00fang t\u00f4i ph\u00e1t hi\u1ec7n ra r\u1eb1ng\u00a046% c\u00f4ng ty\u00a0r\u1ea5t th\u00e0nh c\u00f4ng trong vi\u1ec7c content marketing \u0111\u00e3 t\u0103ng ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o n\u1ed9i dung tr\u1ea3 ph\u00ed c\u1ee7a h\u1ecd v\u00e0o n\u0103m 2021.<\/p>\n<p>C\u00f3 m\u1ed9t l\u00fd do t\u1ed1t cho vi\u1ec7c n\u00e0y.\u00a0Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 khi \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb ph\u1ea3i tr\u1ea3 ti\u1ec1n.<\/p>\n<p>V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n th\u1ea5y n\u1ed9i dung v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 nh\u1ea5t \u0111\u1ecbnh ho\u1ea1t \u0111\u1ed9ng t\u1ed1t trong t\u00ecm ki\u1ebfm, th\u00ec c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng l\u1ea1i n\u1ed9i dung \u0111\u00f3 th\u00e0nh m\u1ed9t ph\u1ea7n t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 ch\u1ea1y qu\u1ea3ng c\u00e1o LinkedIn \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<p>Nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung c\u00f3 s\u1eb5n \u0111\u1ec3 qu\u1ea3ng b\u00e1 n\u1ed9i dung qua c\u00e1c k\u00eanh tr\u1ea3 ph\u00ed, t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch h\u01b0\u1edbng \u0111\u1ebfn ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn\u00a0n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3\u00a0, qu\u1ea3ng c\u00e1o n\u1ed9i dung t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, v.v.<\/p>\n<h3 id=\"step-7:-continuously-analyze-your-content-performance\"><span id=\"buoc-7-lien-tuc-phan-tich-hieu-suat-noi-dung-cua-ban\">B\u01b0\u1edbc 7: Li\u00ean t\u1ee5c ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t n\u1ed9i dung c\u1ee7a b\u1ea1n<\/span><\/h3>\n<p>Ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t n\u1ed9i dung c\u1ee7a b\u1ea1n l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 hi\u1ec3u n\u1ed9i dung n\u00e0o k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n.\u00a0N\u00f3 c\u0169ng gi\u00fap b\u1ea1n bi\u1ebft li\u1ec7u nh\u1eefng n\u1ed7 l\u1ef1c content marketing c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ec1n \u0111\u00e1p hay kh\u00f4ng.<\/p>\n<p>Theo nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i, v\u00e0o n\u0103m 2022, ch\u1ec9 c\u00f3 66% nh\u00e0 ti\u1ebfp th\u1ecb ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t n\u1ed9i dung c\u1ee7a h\u1ecd th\u01b0\u1eddng xuy\u00ean.<\/p>\n<p>\u0110\u00e2y l\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3:<\/p>\n<ol>\n<li>Thi\u1ebft l\u1eadp ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n: b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng Google Analytics \u0111\u1ec3 xem v\u00e0 c\u00f4ng c\u1ee5 Theo d\u00f5i V\u1ecb tr\u00ed\u00a0c\u1ee7a Semrush<\/li>\n<li>Lu\u00f4n tham kh\u1ea3o c\u00e1c m\u1ee5c ti\u00eau content marketing c\u1ea5p cao, ch\u00ednh m\u00e0 b\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp cho chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a m\u00ecnh.\u00a0V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i xem m\u00ecnh c\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau doanh thu h\u00e0ng n\u0103m hay kh\u00f4ng b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t t\u1ed5ng th\u1ec3 h\u00e0ng qu\u00fd.<\/li>\n<li>\u0110\u1eb7t KPI c\u1ee5 th\u1ec3 cho t\u1eebng ph\u1ea7n n\u1ed9i dung v\u00e0 \u0111o l\u01b0\u1eddng ch\u00fang trong qu\u00e1 tr\u00ecnh ki\u1ec3m tra n\u1ed9i dung<\/li>\n<\/ol>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ed1n nh\u00f3m ch\u1ec9 s\u1ed1 content marketing thi\u1ebft y\u1ebfu m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i:<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/39\/54\/395417005cf366ac1b90e161a4bc88f0\/Content%20Strategy%20Blog-09.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1947\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-09-6.png\" alt=\"s\u1ed1 li\u1ec7u content marketing thi\u1ebft y\u1ebfu\" width=\"1280\" height=\"1197\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-09-6.png 1280w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-09-6-300x281.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-09-6-1024x958.png 1024w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-09-6-768x718.png 768w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-09-6-800x748.png 800w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/Content-Strategy-Blog-09-6-1160x1085.png 1160w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/picture><\/figure>\n<h2 id=\"master-your-content-marketing-strategy\"><span id=\"nam-vung-chien-luoc-content-marketing-cua-ban\">N\u1eafm v\u1eefng chi\u1ebfn l\u01b0\u1ee3c content marketing c\u1ee7a b\u1ea1n<\/span><\/h2>\n<p>M\u1eb7c d\u00f9 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 cung c\u1ea5p n\u1ed9i dung cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng li\u00ean t\u1ee5c thay \u0111\u1ed5i, nh\u01b0ng c\u00e1c nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i v\u1eabn kh\u00f4ng thay \u0111\u1ed5i\u2014ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c content marketing h\u00e0ng \u0111\u1ea7u d\u1ef1a tr\u00ean s\u1ef1 \u0111\u1ed3ng c\u1ea3m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 d\u1eef li\u1ec7u \u0111\u00e1ng tin c\u1eady.<\/p>\n<p style=\"text-align: right;\"><em>B\u00e0i vi\u1ebft ngu\u1ed3n t\u1eeb Semrush.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;1912&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 b\u00ecnh ch\u1ecdn)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;7 B\u01b0\u1edbc l\u1eadp chi\u1ebfn l\u01b0\u1ee3c content marketing hi\u1ec7u qu\u1ea3&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 b\u00ecnh ch\u1ecdn)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"Content marketing ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, nh\u01b0ng kh\u00f4ng v\u00ec v\u1eady m\u00e0 b\u1ea1n&hellip;\n","protected":false},"author":1,"featured_media":2061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-1912","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seo"},"_links":{"self":[{"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/posts\/1912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/comments?post=1912"}],"version-history":[{"count":5,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/posts\/1912\/revisions"}],"predecessor-version":[{"id":2060,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/posts\/1912\/revisions\/2060"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/media\/2061"}],"wp:attachment":[{"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/media?parent=1912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/categories?post=1912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/tags?post=1912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}