{"id":2087,"date":"2022-11-22T07:27:06","date_gmt":"2022-11-22T07:27:06","guid":{"rendered":"https:\/\/vuottroi.vn\/blog\/?p=2087"},"modified":"2022-12-27T08:23:06","modified_gmt":"2022-12-27T08:23:06","slug":"huong-dan-tat-ca-ve-linkedin-ads-nam-2023","status":"publish","type":"post","link":"https:\/\/vuottroi.vn\/blog\/huong-dan-tat-ca-ve-linkedin-ads-nam-2023\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn t\u1ea5t c\u1ea3 v\u1ec1 LinkedIn ADS n\u0103m 2023"},"content":{"rendered":"<p>C\u00f9ng Soga Digital t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng LinkedIn Ads \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp web, t\u00ecm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi ch\u1ea5t l\u01b0\u1ee3ng&#8230;<\/p>\n<p>M\u1ea1ng x\u00e3 h\u1ed9i v\u00f4 c\u00f9ng r\u1ed9ng l\u1edbn, v\u1edbi h\u00e0ng t\u1ec9 ng\u01b0\u1eddi d\u00f9ng. Khi b\u1ea1n chay qu\u1ea3ng c\u00e1o nh\u01b0ng l\u1ea1i kh\u00f4ng hi\u1ec3u r\u00f5 v\u1ec1 n\u00f3, hay kh\u00f4ng c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 n\u00f3 gi\u1ed1ng nh\u01b0 b\u1ea1n \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc b\u1edd bi\u1ec3n v\u00e0 h\u00e9t th\u1eadt to v\u1eady, s\u1ebd Kh\u00f4ng ai nghe th\u1ea5y b\u1ea1n.<\/p>\n<p>Theo th\u1ed1ng k\u00ea t\u1eeb LinkedIn, trong t\u1ed5ng s\u1ed1 h\u01a1n 690 tri\u1ec7u th\u00e0nh vi\u00ean, c\u1ee9 5 th\u00e0nh vi\u00ean c\u1ee7a LinkedIn th\u00ec c\u00f3 4 ng\u01b0\u1eddi c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh trong doanh nghi\u1ec7p c\u1ee7a h\u1ecd.<\/p>\n<p>H\u01b0\u1edbng d\u1eabn n\u00e0y c\u1ee7a ch\u00fang t\u00f4i gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 t\u1ed1t nh\u1ea5t v\u1ec1 LinkedIn Ads, kh\u00e1m ph\u00e1 c\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. Ch\u00fang t\u00f4i s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n quy tr\u00ecnh t\u1ea1o qu\u1ea3ng c\u00e1o tr\u00ean LinkedIn Ads v\u00e0 chia s\u1ebb m\u1ed9t s\u1ed1 th\u1ee7 thu\u1eadt hay gi\u00fap b\u1ea1n t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed qu\u1ea3ng c\u00e1o.<\/p>\n<h3 id=\"cac-loai-linkedin-ads\">C\u00e1c lo\u1ea1i LinkedIn Ads<\/h3>\n<p>C\u00e1c \u0111\u1ecbnh d\u1ea1ng \u0111\u01b0\u1ee3c cung c\u1ea5p tr\u00ean n\u1ec1n t\u1ea3ng <a href=\"https:\/\/vuottroi.vn\/dich-vu\/linkedin-ads.html\">qu\u1ea3ng c\u00e1o Linkedin<\/a> r\u1ea5t \u0111a d\u1ea1ng, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 t\u00f9y ch\u1ecdn c\u00e1c v\u1ecb tr\u00ed \u0111\u1eb7t nh\u01b0 d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n<h4 id=\"noi-dung-duoc-tai-tro\">N\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3<\/h4>\n<p>N\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 qu\u1ea3ng c\u00e1o g\u1ed1c, hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean News Feed, tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng hay m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n. LinkedIn g\u1eafn nh\u00e3n nh\u1eefng n\u1ed9i dung n\u00e0y l\u00e0 \u201cqu\u1ea3ng c\u00e1o\u201d \u0111\u1ec3 ph\u00e2n bi\u1ec7t ch\u00fang v\u1edbi n\u1ed9i dung th\u00f4ng th\u01b0\u1eddng.<\/p>\n<p>Khi qu\u1ea3ng c\u00e1o v\u1edbi N\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o b\u0103ng chuy\u1ec1n LinkedIn, qu\u1ea3ng c\u00e1o h\u00ecnh \u1ea3nh \u0111\u01a1n l\u1ebb ho\u1eb7c qu\u1ea3ng c\u00e1o video.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-2140\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-01-5.png\" alt=\"N\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 b\u1edfi LinkedIn Ads\" width=\"936\" height=\"364\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-01-5.png 936w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-01-5-300x117.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-01-5-768x299.png 768w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-01-5-800x311.png 800w\" sizes=\"(max-width: 936px) 100vw, 936px\" \/><\/p>\n<p><em>Ngu\u1ed3n:\u00a0<\/em><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/native-advertising\" target=\"_blank\" rel=\"noopener nofollow\"><em>LinkedIn<\/em><\/a><\/p>\n<h4 id=\"tin-nhan-duoc-tai-tro-sponsored-messaging\">Tin nh\u1eafn \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 <em>(Sponsored Messaging)<\/em><\/h4>\n<p>Tin nh\u1eafn \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 (tr\u01b0\u1edbc \u0111\u00e2y g\u1ecdi l\u00e0 qu\u1ea3ng c\u00e1o InMail) cho ph\u00e9p b\u1ea1n qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp t\u1edbi c\u00e1c th\u00e0nh vi\u00ean LinkedIn trong h\u1ed9p th\u01b0 \u0111\u1ebfn c\u1ee7a h\u1ecd.<\/p>\n<p>Ch\u1ec9 c\u1ea7n l\u01b0u \u00fd &#8211; LinkedIn c\u00f3 gi\u1edbi h\u1ea1n v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o Tin nh\u1eafn \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 m\u1ed7i th\u00e1ng. V\u00ed d\u1ee5: m\u1ed9t th\u00e0nh vi\u00ean trong t\u1ec7p \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t trong c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/71201\" rel=\"nofollow noopener\" target=\"_blank\">nhi\u1ec1u h\u01a1n hai l\u1ea7n<\/a> trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn.<\/p>\n<p>Trong khi 89% ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch c\u00e1c doanh nghi\u1ec7p gi\u1eef li\u00ean l\u1ea1c qua tin nh\u1eafn, th\u00ec <a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/amp\/marketing-solutions\/images\/lms-conversation-ads\/pdf\/linkedin-sponsored-messaging-playbook-v01.pdf\" rel=\"nofollow noopener\" target=\"_blank\">ch\u1ec9 c\u00f3 48% c\u00e1c c\u00f4ng ty<\/a> hi\u1ec7n \u0111ang t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng theo c\u00e1ch n\u00e0y.<\/p>\n<h4 id=\"quang-cao-van-ban-text-ads\">Qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n (Text Ads)<\/h4>\n<p>Qu\u1ea3ng c\u00e1o V\u0103n b\u1ea3n hi\u1ec3n th\u1ecb d\u1ecdc ph\u00eda tr\u00ean c\u00f9ng v\u00e0 b\u00ean ph\u1ea3i c\u1ee7a ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n c\u1ee7a LinkedIn v\u00e0 l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn t\u1ed1t n\u1ebfu b\u1ea1n \u0111ang t\u00ecm c\u00e1ch x\u00e2y d\u1ef1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ea1nh m\u1ebd v\u1edbi nh\u00e2n kh\u1ea9u h\u1ecdc chuy\u00ean nghi\u1ec7p.<\/p>\n<p>Kh\u1ea3o s\u00e1t\u00a0<a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/marketing-solutions\/products\/pdfs\/LITextAdsDatasheet5-2-16.pdf\" target=\"_blank\" rel=\"noopener nofollow\">58% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb<\/a> n\u00f3i r\u1eb1ng c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n<h4 id=\"quang-cao-dong-dynamic-ads\">Qu\u1ea3ng c\u00e1o \u0111\u1ed9ng (Dynamic Ads)<\/h4>\n<p>Qu\u1ea3ng c\u00e1o \u0111\u1ed9ng ch\u1ea1y tr\u00ean hi\u1ec3n th\u1ecb chia s\u1ebb b\u00ean ph\u1ea3i c\u1ee7a LinkedIn v\u00e0 ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1 nh\u00e2n h\u00f3a. Khi Qu\u1ea3ng c\u00e1o \u0111\u1ed9ng b\u1eadt l\u00ean trong ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u c\u1ee7a th\u00e0nh vi\u00ean, c\u00e1c chi ti\u1ebft c\u00e1 nh\u00e2n c\u1ee7a ri\u00eang h\u1ecd, ch\u1eb3ng h\u1ea1n nh\u01b0 \u1ea3nh, t\u00ean nh\u00e0 tuy\u1ec3n d\u1ee5ng v\u00e0 ch\u1ee9c danh c\u00f4ng vi\u1ec7c, s\u1ebd \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh l\u1ea1i cho h\u1ecd.<\/p>\n<p>Tuy nhi\u00ean, n\u1ebfu c\u00e1c th\u00e0nh vi\u00ean th\u1ea5y nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y h\u01a1i\u00a0<em>qu\u00e1 ri\u00eang t\u01b0<\/em>\u00a0, h\u1ecd c\u00f3 th\u1ec3 thay \u0111\u1ed5i c\u00e0i \u0111\u1eb7t c\u1ee7a m\u00ecnh \u0111\u1ec3 \u1ea9n nh\u1eefng chi ti\u1ebft n\u00e0y.<\/p>\n<p>Qu\u1ea3ng c\u00e1o theo d\u00f5i v\u00e0 Qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 l\u00e0 hai lo\u1ea1i qu\u1ea3ng c\u00e1o \u0111\u1ed9ng.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2141 aligncenter\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-02-4.jpg\" alt=\"qu\u1ea3ng c\u00e1o \u0111\u1ed9ng\" width=\"740\" height=\"440\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-02-4.jpg 740w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-02-4-300x178.jpg 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><em>Ngu\u1ed3n:\u00a0<\/em><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/dynamic-ads\" target=\"_blank\" rel=\"noopener nofollow\"><em>LinkedIn<\/em><\/a><\/p>\n<h3 id=\"muc-tieu-quang-cao-tren-linkedin\">M\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o tr\u00ean LinkedIn<\/h3>\n<p>LinkedIn s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau, gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o xung quanh c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee5 th\u1ec3.<\/p>\n<p>C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c qua c\u1ea3 ba giai \u0111o\u1ea1n c\u1ee7a ph\u1ec5u b\u00e1n h\u00e0ng, t\u1eeb nh\u1eadn th\u1ee9c \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p><span style=\"text-decoration: underline;\">Ba lo\u1ea1i m\u1ee5c ti\u00eau ch\u00ednh \u0111\u01b0\u1ee3c chia nh\u1ecf d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n<p><strong>Qu\u1ea3ng c\u00e1o n\u00e2ng cao nh\u1eadn th\u1ee9c tr\u00ean LinkedIn <\/strong>(Awareness)<\/p>\n<p>\u0110\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn, h\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t qu\u1ea3ng c\u00e1o nh\u1eadn th\u1ee9c.\u00a0Nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<br \/>\nTh\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch d\u1ef1a tr\u00ean l\u01b0\u1ee3t hi\u1ec3n th\u1ecb n\u00e0y, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 thu h\u00fat th\u00eam nhi\u1ec1u ng\u01b0\u1eddi theo d\u00f5i, t\u0103ng l\u01b0\u1ee3t xem v\u00e0 kh\u01a1i d\u1eady m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao h\u01a1n.<\/p>\n<p><strong>Qu\u1ea3ng c\u00e1o c\u00e2n nh\u1eafc tr\u00ean LinkedIn <\/strong>(Consideration)<\/p>\n<p>Ch\u1ecdn qu\u1ea3ng c\u00e1o c\u00e2n nh\u1eafc n\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 ph\u1ea7n n\u00e0o quen thu\u1ed9c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n<p>Nh\u1eefng lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 gi\u00fap nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau sau:<\/p>\n<ul>\n<li><strong>L\u01b0\u1ee3t truy c\u1eadp trang web:<\/strong> Nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3t truy c\u1eadp h\u01a1n tr\u00ean trang web v\u00e0 trang \u0111\u00edch c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>T\u01b0\u01a1ng t\u00e1c:<\/strong>\u00a0Khuy\u1ebfn kh\u00edch l\u01b0\u1ee3t th\u00edch, b\u00ecnh lu\u1eadn v\u00e0 chia s\u1ebb, c\u0169ng nh\u01b0 l\u01b0\u1ee3t truy c\u1eadp v\u00e0o c\u00e1c trang web v\u00e0 n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00e1c.<\/li>\n<li><strong>L\u01b0\u1ee3t xem video:<\/strong>\u00a0Chia s\u1ebb c\u00e2u chuy\u1ec7n kinh doanh, s\u1ea3n ph\u1ea9m m\u1edbi nh\u1ea5t c\u1ee7a b\u1ea1n ho\u1eb7c cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y qua video.<\/li>\n<\/ul>\n<p><strong>Qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed5i tr\u00ean LinkedIn <\/strong>(Conversion)<\/p>\n<p>Khi b\u1ea1n mu\u1ed1n t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng, h\u00e3y xem x\u00e9t qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed5i.<br \/>\nN\u00f3 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng ba m\u1ee5c ti\u00eau sau:<\/p>\n<ul>\n<li><strong>T\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng :<\/strong>\u00a0C\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean LinkedIn b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c bi\u1ec3u m\u1eabu \u0111\u01b0\u1ee3c \u0111i\u1ec1n s\u1eb5n d\u1eef li\u1ec7u h\u1ed3 s\u01a1 LinkedIn.<\/li>\n<li><strong>Chuy\u1ec3n \u0111\u1ed5i trang web:<\/strong> Truy\u1ec1n c\u1ea3m h\u1ee9ng cho nhi\u1ec1u kh\u00e1ch truy c\u1eadp trang web t\u1ea3i xu\u1ed1ng s\u00e1ch \u0111i\u1ec7n t\u1eed, \u0111\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin ho\u1eb7c mua s\u1ea3n ph\u1ea9m,&#8230;<\/li>\n<li><strong>\u1ee8ng vi\u00ean xin vi\u1ec7c:<\/strong>\u00a0Qu\u1ea3ng c\u00e1o th\u00f4ng tin v\u1ec1 c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m m\u1edbi nh\u1ea5t c\u1ee7a c\u00f4ng ty b\u1ea1n b\u1eb1ng m\u1ed9t b\u00e0i \u0111\u0103ng tuy\u1ec3n d\u1ee5ng.<\/li>\n<\/ul>\n<h3 id=\"cac-dinh-dang-quang-cao-tren-linkedin\">C\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o tr\u00ean LinkedIn<\/h3>\n<p>\u0110\u1ec3 gi\u00fap \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, LinkedIn c\u00f3 10 \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o kh\u00e1c nhau \u0111\u1ec3 b\u1ea1n l\u1ef1a ch\u1ecdn.<br \/>\nPh\u1ea7n n\u00e0y s\u1ebd chia nh\u1ecf t\u1eebng \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o v\u00e0 gi\u1ea3i th\u00edch nh\u1eefng m\u1ee5c ti\u00eau m\u00e0 m\u1ed7i qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c.\u00a0Ch\u00fang t\u00f4i c\u0169ng s\u1ebd chia s\u1ebb c\u00e1c v\u00ed d\u1ee5 v\u1ec1 LinkedIn Ads v\u00e0 th\u00f4ng s\u1ed1 qu\u1ea3ng c\u00e1o.<\/p>\n<h4 id=\"quang-cao-bang-chuyen-carousel-ads\">Qu\u1ea3ng c\u00e1o b\u0103ng chuy\u1ec1n (Carousel Ads)<\/h4>\n<p>Carousel Ads s\u1eed d\u1ee5ng m\u1ed9t h\u00e0ng th\u1ebb c\u00f3 th\u1ec3 vu\u1ed1t \u0111\u1ec3 k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c chia s\u1ebb th\u00f4ng tin chi ti\u1ebft. Ch\u00eca kh\u00f3a \u1edf \u0111\u00e2y l\u00e0 s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh c\u00f3 \u0111i\u1ec3m nh\u1ea5n m\u1ea1nh m\u1ebd \u0111\u1ec3 gi\u1eef cho \u0111\u1ed9c gi\u1ea3 c\u1ee7a b\u1ea1n vu\u1ed1t \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam.<\/p>\n<p><strong>M\u1ee5c ti\u00eau:<\/strong>\u00a0Nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, l\u01b0\u1ee3t truy c\u1eadp trang web, t\u01b0\u01a1ng t\u00e1c, chuy\u1ec3n \u0111\u1ed5i trang web v\u00e0 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<p><strong>Th\u00f4ng s\u1ed1 qu\u1ea3ng c\u00e1o b\u0103ng chuy\u1ec1n LinkedIn:<\/strong><\/p>\n<ul>\n<li>T\u00ean qu\u1ea3ng c\u00e1o: T\u1ed1i \u0111a 255 k\u00fd t\u1ef1<\/li>\n<li>V\u0103n b\u1ea3n gi\u1edbi thi\u1ec7u: T\u1ed1i \u0111a 150 k\u00fd t\u1ef1 \u0111\u1ec3 tr\u00e1nh b\u1ecb r\u00fat ng\u1eafn tr\u00ean m\u1ed9t s\u1ed1 thi\u1ebft b\u1ecb (gi\u1edbi h\u1ea1n t\u1ed5ng c\u1ed9ng 255 k\u00fd t\u1ef1)<\/li>\n<li>Th\u1ebb: T\u1eeb hai \u0111\u1ebfn 10 th\u1ebb.<\/li>\n<li>K\u00edch th\u01b0\u1edbc t\u1ec7p t\u1ed1i \u0111a: 10 MB<\/li>\n<li>K\u00edch th\u01b0\u1edbc h\u00ecnh \u1ea3nh t\u1ed1i \u0111a: 6012 x 6012px<\/li>\n<li>\u0110\u1ecbnh d\u1ea1ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n: JPG, PNG, GIF (ch\u1ec9 d\u00e0nh cho kh\u00f4ng ho\u1ea1t h\u00ecnh)<\/li>\n<li>Kh\u00f4ng qu\u00e1 hai d\u00f2ng trong v\u0103n b\u1ea3n ti\u00eau \u0111\u1ec1 c\u1ee7a m\u1ed7i th\u1ebb<\/li>\n<li>Gi\u1edbi h\u1ea1n k\u00fd t\u1ef1: gi\u1edbi h\u1ea1n 45 k\u00fd t\u1ef1 \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o d\u1eabn \u0111\u1ebfn URL \u0111\u00edch;\u00a0Gi\u1edbi h\u1ea1n 30 k\u00fd t\u1ef1 \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o c\u00f3 CTA Bi\u1ec3u m\u1eabu kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2142 aligncenter\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-03-4.gif\" alt=\"Qu\u1ea3ng c\u00e1o b\u0103ng chuy\u1ec1n LinkedIn x\u1eed l\u00fd B2B\" width=\"660\" height=\"552\" \/><\/p>\n<p><em>Ngu\u1ed3n:\u00a0<\/em><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/native-advertising\/carousel-ads\" target=\"_blank\" rel=\"noopener nofollow\"><em>LinkedIn<\/em><\/a><\/p>\n<h4 id=\"quang-cao-hoi-thoai-conversation-ads\">Qu\u1ea3ng c\u00e1o h\u1ed9i tho\u1ea1i (Conversation Ads)<\/h4>\n<p>Conversation Ads cung c\u1ea5p tr\u1ea3i nghi\u1ec7m ri\u00eang bi\u1ec7t cho t\u1eebng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<br \/>\nSau khi b\u1ea1n b\u1eaft \u0111\u1ea7u cu\u1ed9c tr\u00f2 chuy\u1ec7n, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn c\u00e2u tr\u1ea3 l\u1eddi ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi h\u1ecd.\u00a0Lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0y cho ph\u00e9p b\u1ea1n gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ed3ng th\u1eddi khuy\u1ebfn kh\u00edch \u0111\u0103ng k\u00fd s\u1ef1 ki\u1ec7n ho\u1eb7c h\u1ed9i th\u1ea3o tr\u00ean web.<\/p>\n<p><strong>M\u1ee5c ti\u00eau:<\/strong>\u00a0Nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, l\u01b0\u1ee3t truy c\u1eadp trang web, t\u01b0\u01a1ng t\u00e1c, chuy\u1ec3n \u0111\u1ed5i trang web v\u00e0 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<p><strong>Th\u00f4ng s\u1ed1 qu\u1ea3ng c\u00e1o h\u1ed9i tho\u1ea1i LinkedIn:<\/strong><\/p>\n<ul>\n<li>T\u00ean qu\u1ea3ng c\u00e1o: T\u1ed1i \u0111a 255 k\u00fd t\u1ef1 Qu\u1ea3ng c\u00e1o bi\u1ec3u<br \/>\nng\u1eef (t\u00f9y ch\u1ecdn v\u00e0 ch\u1ec9 d\u00e0nh cho m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n): T\u1ed1i \u0111a 300 x 250px.\u00a0JPEG ho\u1eb7c PNG.<\/li>\n<li>Ch\u00e2n trang t\u00f9y ch\u1ec9nh v\u00e0 \u0111i\u1ec1u kho\u1ea3n v\u00e0 \u0111i\u1ec1u ki\u1ec7n (ch\u1ec9): T\u1ed1i \u0111a 2.500 k\u00fd t\u1ef1<\/li>\n<li>Tin nh\u1eafn gi\u1edbi thi\u1ec7u: T\u1ed1i \u0111a 500 k\u00fd t\u1ef1<\/li>\n<li>H\u00ecnh \u1ea3nh (t\u00f9y ch\u1ecdn): 250 x 250px s\u1eed d\u1ee5ng JPEG ho\u1eb7c PNG<\/li>\n<li>V\u0103n b\u1ea3n CTA: T\u1ed1i \u0111a 25 k\u00fd t\u1ef1<\/li>\n<li>N\u00fat CTA tr\u00ean m\u1ed7i tin nh\u1eafn: T\u1ed1i \u0111a n\u0103m n\u00fat<\/li>\n<li>N\u1ed9i dung tin nh\u1eafn: T\u1ed1i \u0111a 500 k\u00fd t\u1ef1<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2143 aligncenter\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-04-4.png\" alt=\"qu\u1ea3ng c\u00e1o h\u1ed9i tho\u1ea1i tin nh\u1eafn tr\u1ef1c ti\u1ebfp\" width=\"270\" height=\"460\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-04-4.png 270w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-04-4-176x300.png 176w\" sizes=\"(max-width: 270px) 100vw, 270px\" \/><\/p>\n<p><em>Ngu\u1ed3n:\u00a0<\/em><a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/amp\/marketing-solutions\/images\/lms-conversation-ads\/pdf\/linkedin-conversation-ads-best-practices-guide.pdf\" target=\"_blank\" rel=\"noopener nofollow\"><em>LinkedIn<\/em><\/a><\/p>\n<h4 id=\"quang-cao-noi-bat-spotlight-ads\">Qu\u1ea3ng c\u00e1o n\u1ed5i b\u1eadt (Spotlight Ads)<\/h4>\n<p>Spotlight Ads l\u00e0m cho c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, n\u1ed9i dung c\u1ee7a b\u1ea1n tr\u1edf l\u00ean n\u1ed5i b\u1eadt. Khi c\u00e1c th\u00e0nh vi\u00ean nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o, h\u1ecd s\u1ebd ngay l\u1eadp t\u1ee9c \u0111\u01b0\u1ee3c chuy\u1ec3n h\u01b0\u1edbng \u0111\u1ebfn trang \u0111\u00edch ho\u1eb7c trang web c\u1ee7a b\u1ea1n.<br \/>\nGi\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o theo d\u00f5i, \u0111\u00e2y l\u00e0 m\u1ed9t lo\u1ea1i qu\u1ea3ng c\u00e1o \u0111\u1ed9ng kh\u00e1c s\u1eed d\u1ee5ng t\u00ednh n\u0103ng c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p><strong>M\u1ee5c ti\u00eau:<\/strong>\u00a0Nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, l\u01b0\u1ee3t truy c\u1eadp trang web, t\u01b0\u01a1ng t\u00e1c, t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 \u1ee9ng vi\u00ean xin vi\u1ec7c.<\/p>\n<p><strong>Th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt qu\u1ea3ng c\u00e1o n\u1ed5i b\u1eadt c\u1ee7a LinkedIn:<\/strong><\/p>\n<ul>\n<li>M\u00f4 t\u1ea3 qu\u1ea3ng c\u00e1o: T\u1ed1i \u0111a 70 k\u00fd t\u1ef1<\/li>\n<li>Ti\u00eau \u0111\u1ec1 qu\u1ea3ng c\u00e1o: T\u1ed1i \u0111a 50 k\u00fd t\u1ef1<\/li>\n<li>T\u00ean c\u00f4ng ty: T\u1ed1i \u0111a 25 k\u00fd t\u1ef1<\/li>\n<li>H\u00ecnh \u1ea3nh: K\u00edch th\u01b0\u1edbc \u01b0u ti\u00ean l\u00e0 100 x 100px cho JPG ho\u1eb7c PNG<\/li>\n<li>CTA: T\u1ed1i \u0111a 18 k\u00fd t\u1ef1<\/li>\n<li>N\u1ec1n t\u00f9y ch\u1ec9nh (t\u00f9y ch\u1ecdn): Ph\u1ea3i c\u00f3 k\u00edch th\u01b0\u1edbc ch\u00ednh x\u00e1c l\u00e0 300 x 250px v\u00e0 2MB tr\u1edf xu\u1ed1ng<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2144 aligncenter\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-06-3.png\" alt=\"l\u00e0m n\u1ed5i b\u1eadt s\u1ef1 nghi\u1ec7p qu\u1ea3ng c\u00e1o t\u1ea1i FixDex\" width=\"930\" height=\"526\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-06-3.png 930w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-06-3-300x170.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-06-3-768x434.png 768w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-06-3-800x452.png 800w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/p>\n<p><em>Ngu\u1ed3n:\u00a0<\/em><a href=\"https:\/\/www.linkedin.com\/help\/lms\/answer\/a425222\" target=\"_blank\" rel=\"noopener nofollow\"><em>LinkedIn<\/em><\/a><\/p>\n<h4 id=\"quang-cao-theo-doi-follower-ads\">Qu\u1ea3ng c\u00e1o theo d\u00f5i (Follower Ads)<\/h4>\n<p>Qu\u1ea3ng c\u00e1o l\u01b0\u1ee3t theo d\u00f5i l\u00e0 m\u1ed9t lo\u1ea1i qu\u1ea3ng c\u00e1o \u0111\u1ed9ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cho \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n.\u00a0Nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y qu\u1ea3ng b\u00e1 Trang LinkedIn c\u1ee7a b\u1ea1n t\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c v\u1edbi hy v\u1ecdng r\u1eb1ng h\u1ecd s\u1ebd nh\u1ea5n n\u00fat theo d\u00f5i \u0111\u00f3.<\/p>\n<p><strong>M\u1ee5c ti\u00eau:<\/strong>\u00a0Nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, l\u01b0\u1ee3t truy c\u1eadp trang web v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c.<\/p>\n<p><strong>Th\u00f4ng s\u1ed1 qu\u1ea3ng c\u00e1o c\u1ee7a ng\u01b0\u1eddi theo d\u00f5i LinkedIn:<\/strong><\/p>\n<ul>\n<li>M\u00f4 t\u1ea3 qu\u1ea3ng c\u00e1o: T\u1ed1i \u0111a 70 k\u00fd t\u1ef1<\/li>\n<li>Ti\u00eau \u0111\u1ec1 qu\u1ea3ng c\u00e1o: Ch\u1ecdn t\u00f9y ch\u1ecdn \u0111\u1eb7t tr\u01b0\u1edbc ho\u1eb7c vi\u1ebft t\u1ed1i \u0111a 50 k\u00fd t\u1ef1<\/li>\n<li>T\u00ean c\u00f4ng ty: T\u1ed1i \u0111a 25 k\u00fd t\u1ef1<\/li>\n<li>H\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o: T\u1ed1t nh\u1ea5t l\u00e0 100 x 100px cho JPG ho\u1eb7c PNG<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2145 aligncenter\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-05-4.jpg\" alt=\"qu\u1ea3ng c\u00e1o theo d\u00f5i kh\u00e1m ph\u00e1 c\u00e1c c\u01a1 h\u1ed9i t\u1eeb Golden Phase\" width=\"540\" height=\"376\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-05-4.jpg 540w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-05-4-300x209.jpg 300w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/p>\n<p><em>Ngu\u1ed3n:\u00a0<\/em><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/dynamic-ads#follower\" target=\"_blank\" rel=\"noopener nofollow\"><em>LinkedIn<\/em><\/a><\/p>\n<h4 id=\"quang-cao-ve-nghe-nghiep-job-ads\">Qu\u1ea3ng c\u00e1o v\u1ec1 ngh\u1ec1 nghi\u1ec7p (Job Ads)<\/h4>\n<p>Qu\u1ea3ng c\u00e1o vi\u1ec7c l\u00e0m tr\u00ean LinkedIn, <a href=\"https:\/\/business.linkedin.com\/talent-solutions\/job-ads\" target=\"_blank\" rel=\"noopener nofollow\">c\u00f3 t\u1ef7 l\u1ec7 nh\u1ea5p cao h\u01a1n t\u1edbi 50 l\u1ea7n<\/a> so v\u1edbi qu\u1ea3ng c\u00e1o tuy\u1ec3n d\u1ee5ng trung b\u00ecnh tr\u00ean c\u00e1ch k\u00eanh kh\u00e1c. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 do LinkedIn Ads t\u1eadn d\u1ee5ng m\u1ea1ng l\u01b0\u1edbi nh\u00e2n vi\u00ean v\u00e0 ch\u1eb7n kh\u1ea3 n\u0103ng c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00e1c hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd tr\u00ean h\u1ed3 s\u01a1 nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>M\u1ee5c ti\u00eau:<\/strong>\u00a0\u1ee8ng vi\u00ean xin vi\u1ec7c v\u00e0 truy c\u1eadp trang web.<\/p>\n<p><strong>Th\u00f4ng s\u1ed1 qu\u1ea3ng c\u00e1o vi\u1ec7c l\u00e0m LinkedIn:<\/strong><\/p>\n<ul>\n<li>T\u00ean c\u00f4ng ty: T\u1ed1i \u0111a 25 k\u00fd t\u1ef1<\/li>\n<li>Logo c\u00f4ng ty: khuy\u1ebfn ngh\u1ecb 100 x 100px<\/li>\n<li>D\u00f2ng ti\u00eau \u0111\u1ec1 qu\u1ea3ng c\u00e1o: T\u1ed1i \u0111a 70 k\u00fd t\u1ef1 ho\u1eb7c t\u00f9y ch\u1ecdn \u0111\u1ec3 ch\u1ecdn d\u00f2ng ti\u00eau \u0111\u1ec1 \u0111\u1eb7t tr\u01b0\u1edbc<\/li>\n<li>CTA: T\u1ed1i \u0111a 44 k\u00fd t\u1ef1 n\u1ebfu v\u0103n b\u1ea3n t\u00f9y ch\u1ec9nh;\u00a0t\u00f9y ch\u1ecdn c\u00e0i \u0111\u1eb7t tr\u01b0\u1edbc c\u00f3 s\u1eb5n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2146 aligncenter\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-07-3.png\" alt=\"Qu\u1ea3ng c\u00e1o vi\u1ec7c l\u00e0m LinkedIn Tuy\u1ec3n d\u1ee5ng Acme\" width=\"828\" height=\"488\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-07-3.png 828w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-07-3-300x177.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-07-3-768x453.png 768w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-07-3-800x471.png 800w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/p>\n<h4 id=\"quang-cao-tao-khach-hang-tiem-nang-lead-gen-forms\">Qu\u1ea3ng c\u00e1o t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (Lead Gen Forms)<\/h4>\n<p>Bi\u1ec3u m\u1eabu t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, hay c\u00f2n g\u1ecdi l\u00e0 Lead Gen Forms, c\u00f3 s\u1eb5n cho qu\u1ea3ng c\u00e1o tin nh\u1eafn v\u00e0 n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3, c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n h\u01a1n.<\/p>\n<p>V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n \u0111ang t\u1ed5 ch\u1ee9c h\u1ed9i th\u1ea3o tr\u00ean web, b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i bi\u1ec3u m\u1eabu t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1edbi CTA c\u1ee7a m\u00ecnh, bi\u1ec3u m\u1eabu n\u00e0y s\u1ebd t\u1ef1 \u0111\u1ed9ng nh\u1eadp d\u1eef li\u1ec7u h\u1ed3 s\u01a1 c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.\u00a0Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea3i xu\u1ed1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh t\u1eeb tr\u00ecnh qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o c\u1ee7a LinkedIn ho\u1eb7c t\u00edch h\u1ee3p LinkedIn \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng v\u1edbi CRM c\u1ee7a ri\u00eang b\u1ea1n.<br \/>\nB\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c d\u1ea1ng gen kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1ea1i \u0111\u00e2y:<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/SAAE4c5Efgg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>M\u1ee5c ti\u00eau:<\/strong>\u00a0T\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/p>\n<p><strong>Th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt bi\u1ec3u m\u1eabu gen kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a LinkedIn:<\/strong><\/p>\n<ul>\n<li>T\u00ean bi\u1ec3u m\u1eabu: T\u1ed1i \u0111a 256 k\u00fd t\u1ef1<\/li>\n<li>D\u00f2ng ti\u00eau \u0111\u1ec1: T\u1ed1i \u0111a 60 k\u00fd t\u1ef1<\/li>\n<li>Chi ti\u1ebft: T\u1ed1i \u0111a 70 k\u00fd t\u1ef1 \u0111\u1ec3 tr\u00e1nh b\u1ecb c\u1eaft b\u1edbt (T\u1ed5ng c\u1ed9ng t\u1ed1i \u0111a 160 k\u00fd t\u1ef1)<\/li>\n<li>V\u0103n b\u1ea3n ch\u00ednh s\u00e1ch quy\u1ec1n ri\u00eang t\u01b0 (t\u00f9y ch\u1ecdn): T\u1ed1i \u0111a 2.000 k\u00fd t\u1ef1<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2147 aligncenter\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-08-2.png\" alt=\"chu\u1ed7i h\u1ed9i th\u1ea3o tr\u1ef1c tuy\u1ebfn FixDex\" width=\"368\" height=\"298\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-08-2.png 368w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-08-2-300x243.png 300w\" sizes=\"(max-width: 368px) 100vw, 368px\" \/><br \/>\n<em>Ngu\u1ed3n:\u00a0<\/em><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/native-advertising\/lead-gen-ads\" target=\"_blank\" rel=\"noopener nofollow\"><em>LinkedIn<\/em><\/a><\/p>\n<h4 id=\"quang-cao-tin-nhan-message-ads\">Qu\u1ea3ng c\u00e1o tin nh\u1eafn (Message Ads)<\/h4>\n<p>C\u1ee9 <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/message-ads\" target=\"_blank\" rel=\"noopener nofollow\">2 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00ec c\u00f3 h\u01a1n 1 ng\u01b0\u1eddi click v\u00e0o xem<\/a> n\u1ed9i dung qu\u1ea3ng c\u00e1o tin nh\u1eafn tr\u00ean Linkedin Ads\u00a0, l\u00e0m cho \u0111\u1ecbnh d\u1ea1ng n\u00e0y r\u1ea5t h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o,<br \/>\nLo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0y cho ph\u00e9p b\u1ea1n g\u1eedi tin nh\u1eafn tr\u1ef1c ti\u1ebfp \u0111\u1ebfn h\u1ed9p th\u01b0 \u0111\u1ebfn c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng, ho\u00e0n th\u00e0nh b\u1eb1ng CTA.<\/p>\n<p><strong>M\u1ee5c ti\u00eau: L\u01b0\u1ee3t<\/strong>\u00a0truy c\u1eadp trang web, chuy\u1ec3n \u0111\u1ed5i trang web, t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<p><strong>Th\u00f4ng s\u1ed1 qu\u1ea3ng c\u00e1o tin nh\u1eafn LinkedIn:<\/strong><\/p>\n<ul>\n<li>Ti\u00eau \u0111\u1ec1 tin nh\u1eafn: T\u1ed1i \u0111a 60 k\u00fd t\u1ef1<\/li>\n<li>B\u1ea3n sao n\u00fat CTA: T\u1ed1i \u0111a 20 k\u00fd t\u1ef1<\/li>\n<li>N\u1ed9i dung tin nh\u1eafn: T\u1ed1i \u0111a 1.500 k\u00fd t\u1ef1<\/li>\n<li>\u0110i\u1ec1u kho\u1ea3n v\u00e0 \u0111i\u1ec1u ki\u1ec7n t\u00f9y ch\u1ec9nh: T\u1ed1i \u0111a 2.500 k\u00fd t\u1ef1<\/li>\n<li>Qu\u1ea3ng c\u00e1o bi\u1ec3u ng\u1eef: JPEG, PNG, GIF (kh\u00f4ng \u0111\u1ed9ng).\u00a0K\u00edch th\u01b0\u1edbc: 300 x 250px<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2148 aligncenter\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-09-2.png\" alt=\"Ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o tin nh\u1eafn LinkedIn d\u00e0nh cho ng\u01b0\u1eddi qu\u1ea3n l\u00fd d\u1ef1 \u00e1n\" width=\"624\" height=\"306\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-09-2.png 624w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-09-2-300x147.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><em>Ngu\u1ed3n:\u00a0<\/em><a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/69552?src=or-search&amp;veh=www.google.com%7Cor-search&amp;trk=sem_lms_gaw&amp;mcid=6612464045041733652\" target=\"_blank\" rel=\"noopener nofollow\"><em>LinkedIn<\/em><\/a><\/p>\n<h4 id=\"quang-cao-hinh-anh-don-single-image-ads\">Qu\u1ea3ng c\u00e1o h\u00ecnh \u1ea3nh \u0111\u01a1n (Single Image Ads)<\/h4>\n<p>Single Image Ads xu\u1ea5t hi\u1ec7n tr\u00ean trang ch\u1ee7 c\u1ee7a LinkedIn v\u00e0 tr\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c b\u00e0i \u0111\u0103ng c\u00f3 n\u1ed9i dung th\u00f4ng th\u01b0\u1eddng, ngo\u1ea1i tr\u1eeb vi\u1ec7c ch\u00fang \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n v\u00e0 s\u1ebd \u0111\u01b0\u1ee3c ghi ch\u00fa c\u1ee5 th\u1ec3 l\u00e0 \u201c\u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o\u201d \u0111\u1ec3 ph\u00e2n bi\u1ec7t v\u1edbi n\u1ed9i dung kh\u00f4ng \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n kh\u00e1c. Nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y ch\u1ec9 bao g\u1ed3m m\u1ed9t h\u00ecnh \u1ea3nh.<\/p>\n<p><strong>M\u1ee5c ti\u00eau:<\/strong>\u00a0Nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, l\u01b0\u1ee3t truy c\u1eadp trang web, t\u01b0\u01a1ng t\u00e1c, chuy\u1ec3n \u0111\u1ed5i trang web, t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 \u1ee9ng vi\u00ean xin vi\u1ec7c<\/p>\n<p><strong>Th\u00f4ng s\u1ed1 qu\u1ea3ng c\u00e1o h\u00ecnh \u1ea3nh \u0111\u01a1n LinkedIn:<\/strong><\/p>\n<ul>\n<li>T\u00ean qu\u1ea3ng c\u00e1o (t\u00f9y ch\u1ecdn): T\u1ed1i \u0111a 225 k\u00fd t\u1ef1<\/li>\n<li>V\u0103n b\u1ea3n gi\u1edbi thi\u1ec7u: T\u1ed1i \u0111a 150 k\u00fd t\u1ef1<\/li>\n<li>URL \u0111\u00edch: T\u1ed1i \u0111a 2.000 k\u00fd t\u1ef1 cho li\u00ean k\u1ebft \u0111\u00edch.<\/li>\n<li>H\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o: T\u1ec7p JPG, GIF ho\u1eb7c PNG c\u00f3 k\u00edch th\u01b0\u1edbc t\u1eeb 5 MB tr\u1edf xu\u1ed1ng;\u00a0k\u00edch th\u01b0\u1edbc h\u00ecnh \u1ea3nh t\u1ed1i \u0111a l\u00e0 7680 x 7680 pixel.<\/li>\n<li>D\u00f2ng ti\u00eau \u0111\u1ec1: T\u1ed1i \u0111a 70 k\u00fd t\u1ef1 \u0111\u1ec3 tr\u00e1nh b\u1ecb r\u00fat ng\u1eafn (nh\u01b0ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u1ed1i \u0111a 200 k\u00fd t\u1ef1)<\/li>\n<li>M\u00f4 t\u1ea3: T\u1ed1i \u0111a 100 k\u00fd t\u1ef1 \u0111\u1ec3 tr\u00e1nh r\u00fat ng\u1eafn (nh\u01b0ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u1ed1i \u0111a 300 k\u00fd t\u1ef1)<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2149 aligncenter\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-10-2.png\" alt=\"qu\u1ea3ng c\u00e1o h\u00ecnh \u1ea3nh duy nh\u1ea5t tr\u00ean b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n LinkedIn c\u1ee7a FixDex\" width=\"502\" height=\"348\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-10-2.png 502w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-10-2-300x208.png 300w\" sizes=\"(max-width: 502px) 100vw, 502px\" \/><br \/>\n<em>Ngu\u1ed3n:\u00a0<\/em><a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/68894?src=or-search&amp;veh=www.google.com%7Cor-search&amp;trk=sc_nb&amp;mcid=6612464045041733652\" target=\"_blank\" rel=\"noopener nofollow\"><em>LinkedIn<\/em><\/a><\/p>\n<h4 id=\"quang-cao-viec-lam-single-job-ads\">Qu\u1ea3ng c\u00e1o vi\u1ec7c l\u00e0m (Single Job Ads)<\/h4>\n<p>Single Job Ads th\u00fac \u0111\u1ea9y c\u00e1c c\u01a1 h\u1ed9i tr\u1ef1c ti\u1ebfp trong news feed c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c t\u00ecm ki\u1ebfm \u1ee9ng vi\u00ean ho\u00e0n h\u1ea3o \u0111\u00f3 ho\u1eb7c \u0111ang c\u1ea7n tuy\u1ec3n d\u1ee5ng, th\u00ec nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y l\u00e0 c\u00e1ch ph\u00f9 h\u1ee3p.<br \/>\nD\u1eef li\u1ec7u\u00a0<a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/talent-solutions-lodestone\/body\/pdf\/Single-Job-Ads.pdf\" target=\"_blank\" rel=\"noopener nofollow\">n\u1ed9i b\u1ed9 c\u1ee7a LinkedIn<\/a>\u00a0cho th\u1ea5y nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y gi\u00fap t\u0103ng 25% t\u1ef7 l\u1ec7 nh\u1ea5p \u0111\u1ec3 \u00e1p d\u1ee5ng trung b\u00ecnh.<\/p>\n<p><strong>M\u1ee5c ti\u00eau:<\/strong>\u00a0\u0110\u01a1n xin vi\u1ec7c<\/p>\n<p><strong>Th\u00f4ng s\u1ed1 qu\u1ea3ng c\u00e1o vi\u1ec7c l\u00e0m LinkedIn:<\/strong><\/p>\n<ul>\n<li>T\u00ean qu\u1ea3ng c\u00e1o: T\u1ed1i \u0111a 255 k\u00fd t\u1ef1<\/li>\n<li>V\u0103n b\u1ea3n gi\u1edbi thi\u1ec7u: T\u1ed1i \u0111a 150 k\u00fd t\u1ef1 \u0111\u1ec3 tr\u00e1nh r\u00fat ng\u1eafn v\u0103n b\u1ea3n (m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n t\u1ed1i \u0111a 600 k\u00fd t\u1ef1);\u00a0b\u1ea5t k\u1ef3 ng\u00f4n ng\u1eef b\u1eaft bu\u1ed9c v\u1ec1 m\u1eb7t ph\u00e1p l\u00fd n\u00e0o c\u0169ng ph\u1ea3i v\u00e0o \u0111\u00e2y<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2150 aligncenter\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-11-2.png\" alt=\"qu\u1ea3ng c\u00e1o vi\u1ec7c l\u00e0m duy nh\u1ea5t Giai \u0111o\u1ea1n v\u00e0ng th\u0103ng ti\u1ebfn vi\u1ec7c l\u00e0m\" width=\"442\" height=\"292\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-11-2.png 442w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-11-2-300x198.png 300w\" sizes=\"(max-width: 442px) 100vw, 442px\" \/><br \/>\n<em>Ngu\u1ed3n:\u00a0<\/em><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/native-advertising\/single-job-ads\" target=\"_blank\" rel=\"noopener nofollow\"><em>LinkedIn<\/em><\/a><\/p>\n<h4 id=\"quang-cao-van-ban-text-ads-2\">Qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n (Text Ads)<\/h4>\n<p>Qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n r\u1ea5t d\u1ec5 thi\u1ebft l\u1eadp v\u00e0 ho\u1ea1t \u0111\u1ed9ng trong ph\u1ea1m vi ng\u00e2n s\u00e1ch c\u1ee7a ri\u00eang b\u1ea1n.\u00a0V\u00ec\u00a0<a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/marketing-solutions\/products\/pdfs\/LITextAdsDatasheet5-2-16.pdf\" target=\"_blank\" rel=\"noopener nofollow\">80% kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng B2B tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/a>\u00a0\u0111\u1ebfn t\u1eeb LinkedIn n\u00ean qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n c\u00f3 th\u1ec3 \u0111\u1eb7c bi\u1ec7t h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng B2B.<\/p>\n<p><strong>M\u1ee5c ti\u00eau:<\/strong>\u00a0Nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, l\u01b0\u1ee3t truy c\u1eadp trang web v\u00e0 chuy\u1ec3n \u0111\u1ed5i trang web.<\/p>\n<p><strong>Th\u00f4ng s\u1ed1 LinkedIn Ads:<\/strong><\/p>\n<ul>\n<li>H\u00ecnh \u1ea3nh: 100 x 100px v\u1edbi JPG ho\u1eb7c PNG 2MB tr\u1edf xu\u1ed1ng<\/li>\n<li>D\u00f2ng ti\u00eau \u0111\u1ec1: T\u1ed1i \u0111a 25 k\u00fd t\u1ef1<\/li>\n<li>M\u00f4 t\u1ea3: T\u1ed1i \u0111a 75 k\u00fd t\u1ef1<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2151 aligncenter\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-12-2.png\" alt=\"Qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n LinkedIn b\u1ea1n c\u00f3 th\u1ec3 quan t\u00e2m\" width=\"722\" height=\"364\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-12-2.png 722w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-12-2-300x151.png 300w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><br \/>\n<em>Ngu\u1ed3n:\u00a0<\/em><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/best-practices\/text-ads-tips\" target=\"_blank\" rel=\"noopener nofollow\"><em>LinkedIn<\/em><\/a><\/p>\n<h4 id=\"quang-cao-video-video-ads\">Qu\u1ea3ng c\u00e1o video (Video Ads)<\/h4>\n<p>B\u1eb1ng c\u00e1ch s\u00e1ng t\u1ea1o v\u1edbi qu\u1ea3ng c\u00e1o video tr\u00ean LinkedIn, b\u1ea1n c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y t\u01b0 duy l\u00e3nh \u0111\u1ea1o, l\u00e0m n\u1ed5i b\u1eadt tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, ti\u1ebft l\u1ed9 s\u1ea3n ph\u1ea9m m\u1edbi, mang \u0111\u1ebfn c\u00e1i nh\u00ecn n\u1ed9i b\u1ed9 v\u1ec1 v\u0103n h\u00f3a c\u00f4ng ty v\u00e0 b\u1ea5t k\u1ef3 \u0111i\u1ec1u g\u00ec kh\u00e1c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 m\u01a1 \u01b0\u1edbc. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 th\u1ec3 hi\u1ec7n, ch\u1ee9 kh\u00f4ng ph\u1ea3i k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>M\u1ee5c ti\u00eau: L\u01b0\u1ee3t<\/strong>\u00a0xem video<\/p>\n<p><strong>Th\u00f4ng s\u1ed1 qu\u1ea3ng c\u00e1o video LinkedIn:<\/strong><\/p>\n<ul>\n<li>T\u00ean qu\u1ea3ng c\u00e1o (t\u00f9y ch\u1ecdn): T\u1ed1i \u0111a 225 k\u00fd t\u1ef1<\/li>\n<li>V\u0103n b\u1ea3n gi\u1edbi thi\u1ec7u (t\u00f9y ch\u1ecdn): T\u1ed1i \u0111a 600 k\u00fd t\u1ef1<\/li>\n<li>Th\u1eddi l\u01b0\u1ee3ng video: 3 gi\u00e2y \u0111\u1ebfn 30 ph\u00fat (qu\u1ea3ng c\u00e1o video LinkedIn hi\u1ec7u su\u1ea5t cao c\u00f3 xu h\u01b0\u1edbng d\u00e0i t\u1eeb 15 gi\u00e2y tr\u1edf xu\u1ed1ng)<\/li>\n<li>K\u00edch th\u01b0\u1edbc t\u1ec7p: 75KB \u0111\u1ebfn 200MB<\/li>\n<li>T\u1ed1c \u0111\u1ed9 khung h\u00ecnh: \u00cdt h\u01a1n 30 khung h\u00ecnh m\u1ed7i gi\u00e2y<\/li>\n<li>Chi\u1ec1u r\u1ed9ng: 640 \u0111\u1ebfn 1920 pixel<\/li>\n<li>Chi\u1ec1u cao: 360 \u0111\u1ebfn 1920 pixel<\/li>\n<li>T\u1ef7 l\u1ec7 khung h\u00ecnh: 1,778 \u0111\u1ebfn 0,5652<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2152 aligncenter\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-13-2.gif\" alt=\"qu\u1ea3ng c\u00e1o video TechCore AI\" width=\"324\" height=\"580\" \/><\/p>\n<p><em>Ngu\u1ed3n:\u00a0<\/em><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/native-advertising\/video-ads\" target=\"_blank\" rel=\"noopener nofollow\"><em>LinkedIn<\/em><\/a><\/p>\n<h3 id=\"9-buoc-de-tao-chien-dich-linkedin-ads\">9 b\u01b0\u1edbc \u0111\u1ec3 t\u1ea1o chi\u1ebfn d\u1ecbch LinkedIn Ads<\/h3>\n<p><strong>\u0110\u1ec3 t\u1ea1o LinkedIn Ads c\u1ee7a ri\u00eang b\u1ea1n, h\u00e3y l\u00e0m theo c\u00e1c b\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y:<\/strong><\/p>\n<p><strong>B\u01b0\u1edbc 1: T\u1ea1o Trang LinkedIn n\u1ebfu b\u1ea1n ch\u01b0a c\u00f3<\/strong><\/p>\n<p>\u0110i\u1ec1u n\u00e0y l\u00e0 b\u1eaft bu\u1ed9c \u0111\u1ec3 t\u1ea1o N\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 v\u00e0 Qu\u1ea3ng c\u00e1o nh\u1eafn tin \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3. N\u1ebfu b\u1ea1n c\u1ea7n tr\u1ee3 gi\u00fap thi\u1ebft l\u1eadp, h\u00e3y \u0111\u1ecdc h\u01b0\u1edbng d\u1eabn v\u1ec1 <a href=\"https:\/\/learning.linkedin.com\/resources\" rel=\"nofollow noopener\" target=\"_blank\">LinkedIn d\u00e0nh cho doanh nghi\u1ec7p<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2153 aligncenter\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-14-1.png\" alt=\"Trang LinkedIn giai \u0111o\u1ea1n v\u00e0ng\" width=\"774\" height=\"374\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-14-1.png 774w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-14-1-300x145.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-14-1-768x371.png 768w\" sizes=\"(max-width: 774px) 100vw, 774px\" \/><br \/>\n<em>Ngu\u1ed3n:\u00a0<\/em><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/best-practices\/what-you-need-to-get-started\" target=\"_blank\" rel=\"noopener nofollow\"><em>LinkedIn<\/em><\/a><\/p>\n<p><strong>B\u01b0\u1edbc 2: \u0110\u0103ng nh\u1eadp v\u00e0o Tr\u00ecnh qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch ho\u1eb7c t\u1ea1o t\u00e0i kho\u1ea3n.<\/strong><\/p>\n<p>N\u1ec1n t\u1ea3ng Campaign Manager hay c\u00f2n g\u1ecdi l\u00e0 tr\u00ecnh qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o c\u1ee7a LinkedIn s\u1ebd l\u00e0 n\u01a1i t\u1eadp trung m\u1ecdi ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 ch\u1ea1y chi\u1ebfn d\u1ecbch v\u00e0 qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2154\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-15-1.png\" alt=\"N\u1ec1n t\u1ea3ng Tr\u00ecnh qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch\" width=\"938\" height=\"408\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-15-1.png 938w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-15-1-300x130.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-15-1-768x334.png 768w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-15-1-800x348.png 800w\" sizes=\"(max-width: 938px) 100vw, 938px\" \/><\/p>\n<p><em>Ngu\u1ed3n:\u00a0<\/em><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/best-practices\/what-you-need-to-get-started\" target=\"_blank\" rel=\"noopener nofollow\"><em>LinkedIn<\/em><\/a><\/p>\n<p><strong>B\u01b0\u1edbc 3: Ch\u1ecdn m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n<\/strong><\/p>\n<p>H\u00e3y suy ngh\u0129 v\u1ec1 lo\u1ea1i h\u00e0nh \u0111\u1ed9ng m\u00e0 b\u1ea1n mu\u1ed1n truy\u1ec1n c\u1ea3m h\u1ee9ng cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2155 aligncenter\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-22-1.png\" alt=\"xem x\u00e9t ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i nh\u1eadn th\u1ee9c m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o\" width=\"936\" height=\"400\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-22-1.png 936w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-22-1-300x128.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-22-1-768x328.png 768w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-22-1-800x342.png 800w\" sizes=\"(max-width: 936px) 100vw, 936px\" \/><br \/>\n<em>Ngu\u1ed3n:\u00a0<\/em><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/best-practices\/create-your-first-campaign\" target=\"_blank\" rel=\"noopener nofollow\"><em>LinkedIn<\/em><\/a><\/p>\n<p><strong>B\u01b0\u1edbc 4: Ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/strong><\/p>\n<p>Tr\u01b0\u1edbc ti\u00ean, b\u1ea1n ph\u1ea3i ch\u1ecdn m\u1ed9t v\u1ecb tr\u00ed, sau \u0111\u00f3 b\u1ea1n c\u00f3 t\u00f9y ch\u1ecdn th\u00eam ch\u1ee9c danh c\u00f4ng vi\u1ec7c, t\u00ean c\u00f4ng ty, lo\u1ea1i ng\u00e0nh v\u00e0 s\u1edf th\u00edch c\u00e1 nh\u00e2n ho\u1eb7c ngh\u1ec1 nghi\u1ec7p.<\/p>\n<p>N\u1ebfu \u0111\u00f3 l\u00e0 chi\u1ebfn d\u1ecbch \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n,\u00a0<a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/best-practices\/create-your-first-campaign\" target=\"_blank\" rel=\"noopener nofollow\">LinkedIn \u0111\u1ec1 xu\u1ea5t<\/a>\u00a0\u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u00edt nh\u1ea5t l\u00e0 50.000 cho N\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 v\u00e0 Qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n.\u00a0\u0110\u1ed1i v\u1edbi Qu\u1ea3ng c\u00e1o Tin nh\u1eafn, 15.000 l\u00e0 t\u1ed1t nh\u1ea5t.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2156 aligncenter\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-16-1.png\" alt=\"\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a Campaign Manager\" width=\"560\" height=\"396\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-16-1.png 560w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-16-1-300x212.png 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/p>\n<p><em>Ngu\u1ed3n:\u00a0<\/em><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/best-practices\/create-your-first-campaign\" target=\"_blank\" rel=\"noopener nofollow\"><em>LinkedIn<\/em><\/a><\/p>\n<p>B\u1ea1n c\u0169ng c\u00f3 t\u00f9y ch\u1ecdn k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi b\u1ea1n \u0111\u00e3 bi\u1ebft th\u00f4ng qua\u00a0<strong>\u0110\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p<\/strong>\u00a0.\u00a0B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 truy c\u1eadp trang web c\u1ee7a b\u1ea1n ho\u1eb7c t\u1ea3i l\u00ean danh s\u00e1ch \u0111\u1ecba ch\u1ec9 li\u00ean h\u1ec7 qua email.<\/p>\n<p>T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 \u0110\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p t\u1ea1i \u0111\u00e2y:<\/p>\n<p style=\"text-align: center;\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/SgXlOH-1pPk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>B\u01b0\u1edbc 5: Ch\u1ecdn \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o<\/strong><\/p>\n<p>T\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau b\u1ea1n \u0111\u00e3 ch\u1ecdn, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 ch\u1ecdn t\u1eeb c\u00e1c t\u00f9y ch\u1ecdn N\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 (qu\u1ea3ng c\u00e1o m\u1ed9t h\u00ecnh \u1ea3nh, b\u0103ng chuy\u1ec1n ho\u1eb7c video), Qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n ho\u1eb7c Qu\u1ea3ng c\u00e1o tin nh\u1eafn.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2157 aligncenter\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-17-1.png\" alt=\"t\u00f9y ch\u1ecdn \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o\" width=\"758\" height=\"336\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-17-1.png 758w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-17-1-300x133.png 300w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><\/p>\n<p><em><br \/>\nNgu\u1ed3n:\u00a0<\/em><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/best-practices\/create-your-first-campaign\" target=\"_blank\" rel=\"noopener nofollow\"><em>LinkedIn<\/em><\/a><\/p>\n<p><strong>B\u01b0\u1edbc 6: T\u1ea1o ng\u00e2n s\u00e1ch v\u00e0 l\u1ecbch tr\u00ecnh c\u1ee7a b\u1ea1n<\/strong><\/p>\n<p>Tr\u00ecnh qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch s\u1ebd cung c\u1ea5p ph\u1ea1m vi ng\u00e2n s\u00e1ch d\u1ef1a tr\u00ean c\u00e1c gi\u00e1 th\u1ea7u c\u1ea1nh tranh kh\u00e1c cho \u0111\u1ed1i t\u01b0\u1ee3ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n.<\/p>\n<p>2-4 tu\u1ea7n \u0111\u1ea7u ti\u00ean th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m h\u1ecdc t\u1eadp \u0111\u1ec3 t\u00ecm ra \u0111i\u1ec1u g\u00ec hi\u1ec7u qu\u1ea3 (ho\u1eb7c kh\u00f4ng).\u00a0\u0110\u1ec3 th\u1eed nghi\u1ec7m, LinkedIn \u0111\u1ec1 xu\u1ea5t ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y \u00edt nh\u1ea5t l\u00e0 100 \u0111\u00f4 la ho\u1eb7c ng\u00e2n s\u00e1ch h\u00e0ng th\u00e1ng l\u00e0 5.000 \u0111\u00f4 la.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2158 aligncenter\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-18-1.png\" alt=\"ng\u00e2n s\u00e1ch v\u00e0 l\u1ecbch tr\u00ecnh\" width=\"632\" height=\"430\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-18-1.png 632w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-18-1-300x204.png 300w\" sizes=\"(max-width: 632px) 100vw, 632px\" \/><br \/>\n<em>Ngu\u1ed3n:\u00a0<\/em><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/best-practices\/create-your-first-campaign\" target=\"_blank\" rel=\"noopener nofollow\"><em>LinkedIn<\/em><\/a><\/p>\n<p><strong>B\u01b0\u1edbc 7: B\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n<\/strong><\/p>\n<p>N\u1ebfu b\u1ea1n ch\u1ecdn N\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 ho\u1eb7c Qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n, Tr\u00ecnh qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch s\u1ebd chia s\u1ebb c\u00e1c b\u1ea3n xem tr\u01b0\u1edbc \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c giao di\u1ec7n cu\u1ed1i c\u00f9ng c\u1ee7a qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.\u00a0Trong tr\u01b0\u1eddng h\u1ee3p Qu\u1ea3ng c\u00e1o b\u1eb1ng tin nh\u1eafn, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 g\u1eedi cho m\u00ecnh m\u1ed9t tin nh\u1eafn th\u1eed nghi\u1ec7m.<\/p>\n<p><strong>B\u01b0\u1edbc 8: Cung c\u1ea5p th\u00f4ng tin thanh to\u00e1n<\/strong><\/p>\n<p>Tr\u01b0\u1edbc khi b\u1ea1n c\u00f3 th\u1ec3 ra m\u1eaft qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh v\u1edbi m\u1ecdi ng\u01b0\u1eddi, b\u1ea1n s\u1ebd ph\u1ea3i cung c\u1ea5p th\u00f4ng tin thanh to\u00e1n.\u00a0Khi \u0111\u00e3 xong, b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng kh\u1edfi ch\u1ea1y!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2159 aligncenter\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-19-1.png\" alt=\"Th\u00f4ng tin thanh to\u00e1n Campaign Manager\" width=\"712\" height=\"364\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-19-1.png 712w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-19-1-300x153.png 300w\" sizes=\"(max-width: 712px) 100vw, 712px\" \/><br \/>\n<em>Ngu\u1ed3n:\u00a0<\/em><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/best-practices\/create-your-first-campaign\" target=\"_blank\" rel=\"noopener nofollow\"><em>LinkedIn<\/em><\/a><\/p>\n<p><strong>B\u01b0\u1edbc 9: \u0110o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t<\/strong><\/p>\n<p>Khi b\u1ea1n \u0111\u0103ng nh\u1eadp v\u00e0o Tr\u00ecnh qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean b\u1ea1n s\u1ebd th\u1ea5y l\u00e0 b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n b\u00e1o c\u00e1o cho LinkedIn Ads c\u1ee7a m\u00ecnh.\u00a0T\u1eeb \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 xem l\u1ea1i s\u1ed1 li\u1ec7u hi\u1ec7u su\u1ea5t, truy c\u1eadp bi\u1ec3u \u0111\u1ed3 v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc ho\u1eb7c xu\u1ea5t b\u00e1o c\u00e1o CSV.\u00a0\u0110\u00e2y c\u0169ng l\u00e0 n\u01a1i b\u1ea1n s\u1ebd theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2160 aligncenter\" src=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-20-1.png\" alt=\"Hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch\" width=\"936\" height=\"350\" srcset=\"https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-20-1.png 936w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-20-1-300x112.png 300w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-20-1-768x287.png 768w, https:\/\/vuottroi.vn\/blog\/wp-content\/uploads\/2022\/11\/linkedin-ads-20-1-800x299.png 800w\" sizes=\"(max-width: 936px) 100vw, 936px\" \/><\/p>\n<p><em>Ngu\u1ed3n:\u00a0<\/em><a href=\"https:\/\/www.linkedin.com\/help\/lms\/answer\/a447152\" target=\"_blank\" rel=\"noopener nofollow\"><em>LinkedIn<\/em><\/a><\/p>\n<h3 id=\"thuc-tien-tot-nhat-ve-quang-cao-tren-linkedin\">Th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t v\u1ec1 qu\u1ea3ng c\u00e1o tr\u00ean LinkedIn<\/h3>\n<p>Cu\u1ed1i c\u00f9ng nh\u01b0ng kh\u00f4ng k\u00e9m ph\u1ea7n quan tr\u1ecdng, \u0111\u00e2y l\u00e0 ti\u00eau ch\u00ed m\u00e0 ch\u00ednh LinkedIn cho l\u00e0 quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\n<p><strong>T\u00ecm ra \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/strong><\/p>\n<p>Tr\u00ean LinkedIn, vi\u1ec7c x\u00e1c \u0111\u1ecbnh n\u01a1i b\u1ea1n mu\u1ed1n qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y l\u00e0 b\u1eaft bu\u1ed9c. V\u1ecb tr\u00ed mong mu\u1ed1n c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 l\u00e0 tr\u01b0\u1eddng duy nh\u1ea5t b\u1eaft bu\u1ed9c khi thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng b\u1eb1ng c\u00e1ch ch\u1ec9 ch\u1ec9 \u0111\u1ecbnh qu\u1ed1c gia, th\u00e0nh ph\u1ed1.<\/p>\n<p>Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 tinh ch\u1ec9nh th\u00eam \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh b\u1eb1ng th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00f4ng ty (v\u00ed d\u1ee5: ng\u00e0nh ho\u1eb7c quy m\u00f4 c\u00f4ng ty), nh\u00e2n kh\u1ea9u h\u1ecdc, tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n, kinh nghi\u1ec7m l\u00e0m vi\u1ec7c v\u00e0 s\u1edf th\u00edch.<\/p>\n<p><strong>M\u1ed9t l\u1eddi c\u1ea3nh b\u00e1o<\/strong>: LinkedIn khuy\u00ean b\u1ea1n kh\u00f4ng n\u00ean nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o qu\u00e1 c\u1ee5 th\u1ec3.\u00a0N\u1ebfu b\u1ea1n ch\u01b0a quen v\u1edbi LinkedIn Ads, ban \u0111\u1ea7u b\u1ea1n c\u00f3 th\u1ec3 th\u1eed t\u1ea1o m\u1ed9t m\u1ea1ng l\u01b0\u1edbi r\u1ed9ng h\u01a1n v\u00e0 g\u1eafn b\u00f3 v\u1edbi ba kh\u00eda c\u1ea1nh nh\u1eafm m\u1ee5c ti\u00eau.<\/p>\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m c\u00e1c chi\u1ebfn d\u1ecbch A\/B v\u1edbi c\u00e1c ti\u00eau ch\u00ed nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 k\u1ef9 n\u0103ng so v\u1edbi ch\u1ee9c danh c\u00f4ng vi\u1ec7c, \u0111\u1ec3 t\u00ecm hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o k\u1ebft n\u1ed1i t\u1ed1t h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>T\u1ea1o n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng ng\u1eafn g\u1ecdn, r\u00f5 r\u00e0ng<\/strong><\/p>\n<p>LinkedIn Ads n\u00ean c\u00f3 CTA r\u00f5 r\u00e0ng, th\u01b0\u1eddng \u1edf d\u1ea1ng n\u00fat v\u0103n b\u1ea3n.<\/p>\n<p>Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang b\u1eadn r\u1ed9n. H\u1ecd c\u1ea7n ai \u0111\u00f3 gi\u1ea3i th\u00edch ch\u00ednh x\u00e1c nh\u1eefng g\u00ec h\u1ecd n\u00ean l\u00e0m ti\u1ebfp theo, n\u1ebfu kh\u00f4ng, h\u1ecd c\u00f3 th\u1ec3 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i \u0111\u0103ng k\u00fd h\u1ed9i th\u1ea3o tr\u00ean web th\u00fac \u0111\u1ea9y s\u1ef1 nghi\u1ec7p \u0111\u00f3 ho\u1eb7c mua m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd. Ch\u1ec9 c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng CTA c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau b\u1ea1n \u0111\u00e3 ch\u1ecdn ban \u0111\u1ea7u.<\/p>\n<p>M\u1ed9t s\u1ed1 CTA hi\u1ec7u qu\u1ea3 bao g\u1ed3m \u201c\u0110\u0103ng k\u00fd ngay\u201d ho\u1eb7c \u201c\u0110\u0103ng k\u00fd ngay h\u00f4m nay!\u201d<\/p>\n<p><strong>Ch\u1ecdn \u0111\u00fang n\u1ed9i dung<\/strong><\/p>\n<p>LinkedIn c\u00f3 th\u1ec3 t\u0103ng n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u1ec3 n\u00f3 t\u00ecm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 s\u1ebd kh\u00f4ng khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi d\u00e1n m\u1eaft v\u00e0o m\u00e0n h\u00ecnh.<\/p>\n<p>H\u00e3y th\u1eed c\u00e1c k\u1ef9 thu\u1eadt d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng ch\u00fa \u00fd \u0111\u1ebfn t\u1eebng t\u1eeb b\u1ea1n n\u00f3i.<\/p>\n<p><strong>N\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3:<\/strong><\/p>\n<ul>\n<li>S\u1eed d\u1ee5ng l\u1ea1i n\u1ed9i dung t\u1eeb blog, trang web v\u00e0 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n.<\/li>\n<li>S\u1eed d\u1ee5ng video, \u00e2m thanh ho\u1eb7c c\u00e1c y\u1ebfu t\u1ed1 \u0111a ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c.<\/li>\n<li>Ph\u00e1t tri\u1ec3n k\u1ebft n\u1ed1i c\u1ea3m x\u00fac b\u1eb1ng c\u00e1ch chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n th\u00fa v\u1ecb c\u1ee7a con ng\u01b0\u1eddi.<\/li>\n<li>L\u00e0m nhi\u1ec1u h\u01a1n l\u00e0 ch\u1ec9 chia s\u1ebb tin t\u1ee9c th\u1ecbnh h\u00e0nh.\u00a0Th\u00eam th\u00f4ng tin chi ti\u1ebft c\u1ee7a b\u1ea1n v\u00e0o h\u1ed7n h\u1ee3p \u0111\u1ec3 th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o t\u01b0 t\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n<p><strong>Tin nh\u1eafn \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3:<\/strong><\/p>\n<ul>\n<li>N\u1ebfu khuy\u1ebfn kh\u00edch c\u00e2n nh\u1eafc th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y chia s\u1ebb c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog, h\u1ed9i th\u1ea3o tr\u00ean web ho\u1eb7c xu h\u01b0\u1edbng v\u00e0 ph\u00e2n t\u00edch c\u1ee7a ng\u00e0nh.<\/li>\n<li>Khi ph\u00e1t tri\u1ec3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 c\u1ed1 g\u1eafng chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng, h\u00e3y qu\u1ea3ng b\u00e1 b\u1ea3n gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, h\u01b0\u1edbng d\u1eabn v\u00e0 c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng ho\u1eb7c qu\u1ea3ng c\u00e1o h\u1ed9i th\u1ea3o ho\u1eb7c s\u1ef1 ki\u1ec7n tr\u00ean web s\u1eafp t\u1edbi.<\/li>\n<\/ul>\n<p><strong>Qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n:<\/strong><\/p>\n<ul>\n<li>M\u1eb7c d\u00f9 t\u00ean c\u1ee7a nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y, b\u1ea1n s\u1ebd kh\u00f4ng mu\u1ed1n b\u1ecf qua h\u00ecnh \u1ea3nh.\u00a0H\u00ecnh \u1ea3nh l\u00e0 t\u00f9y ch\u1ecdn nh\u01b0ng ch\u00fang mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/li>\n<li>Thay v\u00ec bao g\u1ed3m m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng ho\u1eb7c logo, h\u00e3y ch\u1ecdn m\u1ed9t h\u00ecnh \u1ea3nh h\u1ed3 s\u01a1 khi c\u00f3 th\u1ec3.<\/li>\n<\/ul>\n<p><strong>Qu\u1ea3ng c\u00e1o Video:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/best-practices\/video-ad-tips\" target=\"_blank\" rel=\"noopener nofollow\">Theo LinkedIn<\/a>\u00a0, c\u00e1c video d\u01b0\u1edbi 30 gi\u00e2y c\u00f3 t\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh l\u01b0\u1ee3t xem t\u0103ng 200%, v\u00ec v\u1eady h\u00e3y gi\u1eef ch\u00fang ng\u1eafn g\u1ecdn v\u00e0 h\u1ea5p d\u1eabn.<\/li>\n<li>Thi\u1ebft k\u1ebf video \u0111\u1ec3 xem t\u1eaft \u00e2m thanh v\u00e0 th\u00eam ph\u1ee5 \u0111\u1ec1.<\/li>\n<li>\u0110\u1eebng ti\u1ebft ki\u1ec7m t\u1ed1t nh\u1ea5t cho cu\u1ed1i c\u00f9ng.\u00a0Ng\u01b0\u1eddi xem r\u1eddi \u0111i sau 10 gi\u00e2y \u0111\u1ea7u ti\u00ean.<\/li>\n<\/ul>\n<p><strong>Qu\u1ea3ng c\u00e1o b\u0103ng chuy\u1ec1n:<\/strong><\/p>\n<ul>\n<li>S\u1eed d\u1ee5ng 3-5 th\u1ebb \u0111\u1ec3 b\u1eaft \u0111\u1ea7u v\u00e0 ki\u1ec3m tra th\u00eam nhi\u1ec1u th\u1ebb h\u01a1n sau.<\/li>\n<li>T\u1ea1o m\u1ed9t b\u0103ng chuy\u1ec1n n\u1ed9i dung n\u00f3i v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 t\u01b0\u01a1ng t\u1ef1 ho\u1eb7c chia nh\u1ecf m\u1ed9t ph\u1ea7n l\u1edbn n\u1ed9i dung th\u00e0nh c\u00e1c th\u1ebb b\u0103ng chuy\u1ec1n.<\/li>\n<li>S\u1eed d\u1ee5ng c\u00e1ch k\u1ec3 chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh \u0111\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<li>M\u1ed7i m\u00f4 t\u1ea3 th\u1ebb b\u0103ng chuy\u1ec1n ph\u1ea3i bao g\u1ed3m CTA v\u00e0 th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng, tr\u1ef1c ti\u1ebfp.<\/li>\n<\/ul>\n<p><strong>Qu\u1ea3ng c\u00e1o \u0111\u1ed9ng:<\/strong><\/p>\n<ul>\n<li>B\u1ecf qua s\u1ef1 ng\u1eafn g\u1ecdn v\u00e0 mang t\u00ednh m\u00f4 t\u1ea3 nh\u1ea5t c\u00f3 th\u1ec3 trong d\u00f2ng ti\u00eau \u0111\u1ec1 v\u00e0 v\u0103n b\u1ea3n qu\u1ea3ng c\u00e1o ch\u00ednh.<\/li>\n<li>Ki\u1ec3m tra b\u1ed1 c\u1ee5c h\u00ecnh \u1ea3nh tr\u01b0\u1edbc khi \u0111\u0103ng.<\/li>\n<li>Bao g\u1ed3m m\u1ed9t th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng v\u00e0 CTA trong m\u1ed7i qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul>\n<blockquote><p>Truy c\u1eadp trang\u00a0<a href=\"https:\/\/vuottroi.vn\/dich-vu\/linkedin-ads.html\" target=\"_blank\" rel=\"noopener\">D\u1ecbch V\u1ee5 Qu\u1ea3ng C\u00e1o LinkedIn<\/a> c\u1ee7a Soga Digital \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed!<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;2087&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 b\u00ecnh ch\u1ecdn)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;H\u01b0\u1edbng d\u1eabn t\u1ea5t c\u1ea3 v\u1ec1 LinkedIn ADS n\u0103m 2023&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 b\u00ecnh ch\u1ecdn)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"C\u00f9ng Soga Digital t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng LinkedIn Ads \u0111\u1ec3&hellip;\n","protected":false},"author":1,"featured_media":2084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[332],"tags":[],"class_list":{"0":"post-2087","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-b2b-marketing"},"_links":{"self":[{"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/posts\/2087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/comments?post=2087"}],"version-history":[{"count":11,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/posts\/2087\/revisions"}],"predecessor-version":[{"id":2379,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/posts\/2087\/revisions\/2379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/media\/2084"}],"wp:attachment":[{"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/media?parent=2087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/categories?post=2087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/tags?post=2087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}