{"id":2168,"date":"2022-11-24T13:43:31","date_gmt":"2022-11-24T13:43:31","guid":{"rendered":"https:\/\/vuottroi.vn\/blog\/?p=2168"},"modified":"2022-11-24T13:45:37","modified_gmt":"2022-11-24T13:45:37","slug":"4-giai-doan-giup-content-marketing-thanh-cong","status":"publish","type":"post","link":"https:\/\/vuottroi.vn\/blog\/4-giai-doan-giup-content-marketing-thanh-cong\/","title":{"rendered":"4 giai \u0111o\u1ea1n gi\u00fap Content marketing th\u00e0nh c\u00f4ng"},"content":{"rendered":"

B\u1ea1n kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch marketing n\u1ebfu kh\u00f4ng c\u00f3 content. Theo Hubspot<\/a>, 82% c\u00e1c marketer \u0111\u1ec1u hi\u1ec3u r\u00f5 r\u00e0ng v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a Content Marketing. 18% c\u00f2n l\u1ea1i h\u1ecd cho r\u1eb1ng h\u1ecd kh\u00f4ng r\u00f5 l\u00e0 m\u00ecnh \u0111\u00e3 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i n\u00e0o khi ch\u01b0a coi tr\u1ecdng Content trong marketing!?<\/p>\n

\u0110\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch content marketing th\u00e0nh c\u00f4ng, \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng l\u00e0 b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t ph\u1ec5u n\u1ed9i dung ph\u00f9 h\u1ee3p (content marketing funnel). Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd c\u00f9ng b\u1ea1n nghi\u00ean c\u1ee9u v\u1ec1 ph\u1ec5u content marketing, t\u1eeb khi kh\u00e1ch h\u00e0ng \u1edf giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c (awareness), t\u1edbi chuy\u1ec3n \u0111\u1ed5i (conversion), \u0111\u1ed3ng th\u1eddi chia s\u1ebb v\u1edbi b\u1ea1n v\u1ec1 c\u00e1c lo\u1ea1i n\u1ed9i dung t\u1ed1t nh\u1ea5t cho m\u1ed7i giai \u0111o\u1ea1n, v\u00e0i m\u1eb9o hay \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ngay.<\/p>\n

Ph\u1ec5u content marketing l\u00e0 g\u00ec?<\/h3>\n

Ph\u1ec5u content marketing gi\u00fap b\u1ea1n k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a m\u00ecnh t\u1edbi c\u00e1c giai \u0111o\u1ea1n c\u1ee7a ph\u1ec5u kh\u00e1ch h\u00e0ng – trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed7i kh\u00e1ch h\u00e0ng trong su\u1ed1t h\u00e0nh tr\u00ecnh mua h\u00e0ng \u0111\u1ec1u c\u00f3 nh\u1eefng m\u1ee5c \u0111\u00edch ri\u00eang, n\u1ed9i dung c\u1ee7a b\u1ea1n s\u1ebd nh\u1eafm \u0111\u1ec3 nh\u1eefng m\u1ee5c \u0111\u00edch theo t\u1eebng giai \u0111o\u1ea1n \u0111\u1ec3 “gi\u1ea3i kh\u00e1t th\u00f4ng tin” cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

\"PHE\u0302\u0303U<\/p>\n

C\u00e1c giai \u0111o\u1ea1n c\u1ee7a ph\u1ec5u content marketing<\/h3>\n

C\u00f3 r\u1ea5t nhi\u1ec1u m\u00f4 h\u00ecnh ph\u1ec5u marketing m\u00e0 b\u1ea1n t\u1eebng nghe t\u1edbi, nh\u01b0ng trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd \u0111\u01b0a ra c\u00e1c giai \u0111o\u1ea1n c\u1ee7a ph\u1ec5u Content marketing \u0111\u01a1n gi\u1ea3n theo 4 giai \u0111o\u1ea1n:<\/p>\n

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  1. Nh\u1eadn Th\u1ee9c (Awareness): <\/strong>\u1ede giai \u0111o\u1ea1n n\u00e0y kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n b\u1eaft \u0111\u1ea7u c\u00f3 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. H\u1ecd t\u00ecm ki\u1ebfm c\u00e1ch \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i. N\u1ed9i dung c\u1ee7a b\u1ea1n t\u1ea1o ra t\u1ea1i giai \u0111o\u1ea1n n\u00e0y c\u1ea7n \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c vi\u1ec7c tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi h\u1ecd \u0111ang t\u00ecm ki\u1ebfm.<\/li>\n
  2. \u0110\u00e1nh gi\u00e1 (Evaluation):\u00a0<\/strong>M\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 s\u1ef1 quan t\u00e2m t\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, h\u1ecd \u0111ang t\u00ecm hi\u1ec3u nhi\u1ec1u h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 b\u1ea1n cung c\u1ea5p, so s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n. N\u1ed9i dung c\u1ee7a b\u1ea1n \u1edf giai \u0111o\u1ea1n n\u00e0y c\u1ea7n \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n
  3. Chuy\u1ec3n \u0111\u1ed5i (Conversion):\u00a0<\/strong>B\u00e2y gi\u1edd, h\u1ecd \u0111\u00e3 s\u1eb5n s\u00e0ng mua h\u00e0ng c\u1ee7a b\u1ea1n. H\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p b\u1ea1n \u0111\u1ec1u b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng, nh\u01b0ng \u0111\u00f4i khi b\u1ea1n s\u1ebd c\u1ea7n nh\u1eefng n\u1ed9i dung mang t\u00ednh tr\u1ea5n an, nh\u1eb1m th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua.<\/li>\n
  4. Duy tr\u00ec (Retention): <\/strong>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. Trong giai \u0111o\u1ea1n n\u00e0y content marketing s\u1ebd \u0111\u00f3ng vay tr\u00f2 cung c\u1ea5p c\u00e1c gi\u00e1 tr\u1ecb, t\u1eadp trung v\u00e0o vi\u1ec7c gi\u00fap kh\u00e1ch h\u00e0ng t\u1eadn d\u1ee5ng t\u1ed1t nh\u1ea5t c\u00e1c d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/li>\n<\/ol>\n

    \"PHE\u0302\u0303U<\/p>\n

    Content Marketing giai \u0111o\u1ea1n Nh\u1eadn th\u1ee9c (Awareness)<\/em><\/h3>\n

    Th\u00f4ng tin \u0111\u1ea7u v\u00e0o c\u1ee7a ph\u1ec5u content marketing l\u00e0 b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c \u1edf giai \u0111o\u1ea1n n\u00e0y, kh\u00e1ch h\u00e0ng \u0111\u00e3 nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i nh\u01b0ng kh\u00f4ng bi\u1ebft gi\u1ea3i ph\u00e1p ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

    M\u1ee5c ti\u00eau c\u1ee7a h\u1ecd<\/strong>: T\u00ecm ki\u1ebfm th\u00f4ng tin gi\u00fap gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.<\/p>\n

    M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/strong>: Thu h\u00fat h\u1ecd \u0111\u1ebfn v\u1edbi website c\u1ee7a b\u1ea1n, t\u1ea1o ra nh\u1eadn th\u1ee9c \u0111\u1ea7u ti\u00ean v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. \u0110\u00f3 l\u00e0 n\u01a1i b\u1ea1n th\u1ec3 hi\u1ec7n ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1eb7t vi\u00ean g\u1ea1ch \u0111\u1ea7u ti\u00ean cho qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng ni\u1ec1m tin n\u01a1i kh\u00e1ch h\u00e0ng.<\/p>\n

    C\u00e1c lo\u1ea1i n\u1ed9i dung trong Top of Funnel:\u00a0<\/strong>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 m\u00e0 ch\u00fang t\u00f4i cho r\u1eb1ng l\u00e0 nh\u00f3m n\u1ed9i dung t\u1ed1t \u0111\u1ec3 thu h\u00fat \u00e1nh nh\u00ecn c\u1ee7a kh\u00e1ch h\u00e0ng:<\/p>\n