{"id":2185,"date":"2022-11-27T05:25:29","date_gmt":"2022-11-27T05:25:29","guid":{"rendered":"https:\/\/vuottroi.vn\/blog\/?p=2185"},"modified":"2022-11-27T05:26:13","modified_gmt":"2022-11-27T05:26:13","slug":"content-cho-b2b-cach-ca-nhan-hoa","status":"publish","type":"post","link":"https:\/\/vuottroi.vn\/blog\/content-cho-b2b-cach-ca-nhan-hoa\/","title":{"rendered":"Content marketing B2B, c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a h\u1ea5p d\u1eabn ng\u01b0\u1eddi xem"},"content":{"rendered":"

T\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u bi\u1ebft \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, n\u00f3 gi\u00fap tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc tr\u1edf l\u00ean th\u00e2n thi\u1ec7n v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n. Trong B2B marketing<\/a> c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung c\u00f3 t\u00ednh ch\u1ea5t quan tr\u1ecdng h\u01a1n, v\u00ec \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi xem c\u1ee7a b\u1ea1n ph\u1ea7n l\u1edbn l\u00e0 nh\u1eefng ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh trong doanh nghi\u1ec7p c\u1ee7a h\u1ecd. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta c\u00f9ng t\u00ecm hi\u1ec3u m\u1ed9t v\u00e0i \u00fd t\u01b0\u1edfng gi\u00fap b\u1ea1n c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung khi tri\u1ec3n khai B2B Marketing nh\u00e9.<\/p>\n

T\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng \u0111\u1ec1u th\u00edch \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung, v\u00ec h\u1ecd c\u00f3 th\u1ec3 nh\u00ecn ho\u1eb7c c\u1ea3m nh\u1eadn b\u1ea3n th\u00e2n h\u1ecd trong \u0111\u00f3.<\/p>\n

Tuy nhi\u00ean, ch\u00fang t\u00f4i cho r\u1eb1ng vi\u1ec7c th\u00eam <T\u00ean> v\u00e0o ti\u00eau \u0111\u1ec1 email khi g\u1eedi \u0111i l\u00e0 c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi tr\u01b0\u1eddng h\u1ee3p.<\/p>\n

T\u1ea1i sao ph\u1ea3i c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung?<\/h3>\n

C\u00e1 nh\u00e2n h\u00f3a gi\u00fap gi\u1ea3m c\u1ea3m gi\u00e1c n\u1ed9i dung c\u1ee7a b\u1ea1n gi\u1ed1ng nh\u01b0 spam h\u00e0ng lo\u1ea1t, n\u00f3 gi\u00fap cung c\u1ea5p t\u1ea1o cho ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3m gi\u00e1c th\u00e2n quen. V\u00e0 quan tr\u1ecdng nh\u1ea5t khi b\u1ea1n c\u00e1 nh\u00e2n h\u00f3a \u0111\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a m\u00ecnh, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c cung c\u1ea5p ch\u00ednh x\u00e1c nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n \u0111\u01b0\u1ee3c nghe.<\/p>\n

\u0110\u00f3 l\u00e0 c\u00e1ch \u0111\u1ec3 t\u1ea1o ra m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh t\u1ed1t nh\u1ea5t.<\/p>\n

Trong kinh doanh, c\u00e1 nh\u00e2n h\u00f3a th\u01b0\u1eddng gi\u00fap b\u1ea1n \u0111em l\u1ea1i t\u1ec9 l\u1ec7 ROI t\u1ed1t nh\u1ea5t cho c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh.<\/p>\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a Epsilon<\/a>, khi c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung, 80% kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i h\u01a1n.<\/p>\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a Google, tr\u1ea3i nghi\u1ec7m mua h\u00e0ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng chi ti\u00eau nhi\u1ec1u h\u01a1n 40% so v\u1edbi d\u1ef1 ki\u1ebfn ban \u0111\u1ea7u<\/a>.<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 marketing cho B2B, tr\u00ean n\u1ec1n t\u1ea3ng Linkedin Ads<\/a>, h\u1ecd t\u1eadn d\u1ee5ng vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a m\u1ed9t c\u00e1ch tri\u1ec7t \u0111\u1ec3, v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3 lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 h\u00e0ng \u0111\u1ea7u.<\/p>\n

N\u1ebfu b\u1ea1n mu\u1ed1n t\u1ea1o ra n\u1ed9i dung c\u00f3 hi\u1ec7u qu\u1ea3 v\u00e0 thu h\u00fat – c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a.<\/p>\n

Metadata l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung<\/h3>\n

Si\u00eau d\u1eef li\u1ec7u – Metadata l\u00e0 d\u1eef li\u1ec7u v\u1ec1 d\u1eef li\u1ec7u. N\u00f3 gi\u00fap m\u00f4 t\u1ea3 b\u1ed1i c\u1ea3nh c\u1ee7a d\u1eef li\u1ec7u, n\u00f3 l\u00e0 x\u01b0\u01a1ng s\u1ed1ng c\u1ee7a b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung n\u00e0o.<\/p>\n

T\u1ea1i sao Metadata l\u1ea1i quan tr\u1ecdng? \u0110\u1ec3 c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung, b\u1ea1n c\u1ea7n k\u1ebft n\u1ed1i n\u1ed9i dung v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c nh\u1ea5t, ngh\u0129a l\u00e0 b\u1ea1n c\u1ea7n d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 d\u1eef li\u1ec7u v\u1ec1 n\u1ed9i dung c\u1ee7a m\u00ecnh \u0111\u1ec3 k\u1ebft n\u1ed1i ch\u00fang v\u1edbi nhau.<\/p>\n

Khi b\u1ea1n thu th\u1eadp c\u00e1c th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u00f3 l\u00e0 d\u1eef li\u1ec7u \u0111\u1ec3 b\u1ea1n t\u1ea1o c\u00e1c n\u1ed9i dung t\u00f9y ch\u1ec9nh sau n\u00e0y.<\/p>\n

G\u1eafn Tag n\u1ed9i dung<\/h4>\n

Trong th\u1ebf gi\u1edbi content marketing, g\u1eafn th\u1ebb n\u1ed9i dung gi\u00fap b\u1ea1n ph\u00e2n lo\u1ea1i v\u00e0 li\u00ean k\u1ebft c\u00e1c nh\u00f3m n\u1ed9i dung v\u1edbi nhau m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

B\u1ea1n c\u00f3 c\u00e0ng nhi\u1ec1u th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00e0ng d\u1ec5 truy\u1ec1n t\u1ea3i n\u1ed9i dung \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e2n \u0111o\u1ea1n c\u1ee7a kh\u00e1ch h\u00e0ng trong chi\u1ebfn d\u1ecbch Content marketing<\/a> c\u1ee7a m\u00ecnh h\u01a1n.<\/p>\n

M\u1ed9t c\u00e1ch r\u1ea5t t\u1ed1t \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c n\u00e0y l\u00e0 g\u1eafn tag n\u1ed9i dung c\u1ee7a b\u1ea1n v\u1edbi th\u00f4ng tin \u0111\u1ed1i t\u01b0\u1ee3ng, giai \u0111o\u1ea1n, v\u00e0 chi\u1ebfn d\u1ecbch.<\/p>\n

C\u00e1 nh\u00e2n h\u00f3a Email<\/h3>\n

Email l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi \u0111\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung. Th\u00eam t\u00ean v\u00e0o ti\u00eau \u0111\u1ec1 c\u1ee7a email l\u00e0 c\u00e1ch ph\u1ed5 bi\u1ebfn. Nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t h\u01a1n nh\u01b0 v\u1eady.<\/p>\n

\"C\u00e1<\/p>\n

H\u00e3y xem m\u1ed9t v\u00e0i v\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n

V\u00ed d\u1ee5 1: N\u1ebfu m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 g\u1eedi m\u1ed9t email marketing t\u1edbi to\u00e0n b\u1ed9 danh s\u00e1ch kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd \u0111\u1ec3 qu\u1ea3ng c\u00e1o b\u00e1n h\u00e0ng, th\u00ec vi\u1ec7c g\u1eafn t\u00ean kh\u00e1ch h\u00e0ng v\u00e0o ti\u00eau \u0111\u1ec1 email l\u00e0 kh\u00e1 t\u1ed1t.<\/p>\n

Nh\u01b0ng \u0111i\u1ec1u t\u1ed1t h\u01a1n l\u00e0 h\u00e3y t\u1ea1o ra m\u1ed7i chi\u1ebfn d\u1ecbch email theo m\u1ed7i ph\u00e2n \u0111o\u1ea1n c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00e0 chi ti\u1ebft h\u01a1n l\u00e0 theo nh\u00f3m t\u00ednh c\u00e1ch c\u1ee7a h\u1ecd.<\/p>\n

V\u00ed d\u1ee5 2: Thay v\u00ec g\u1eedi m\u1ed9t emal “C\u1ea3m \u01a1n” chung chung sau khi ai \u0111\u00f3 t\u1ea3i xu\u1ed1ng m\u1ed9t n\u1ed9i dung h\u1eefu \u00edch n\u00e0o \u0111\u00f3 c\u1ee7a b\u1ea1n, h\u00e3y g\u1eedi cho h\u1ecd m\u1ed9t email \u0111\u1ec1 xu\u1ea5t th\u00eam c\u00e1c n\u1ed9i dung li\u00ean quan t\u1edbi nh\u1eefng g\u00ec h\u1ecd t\u1ea3i xu\u1ed1ng, \u0111\u00e2y l\u00e0 c\u00e1 nh\u00e2n h\u00f3a theo h\u00e0nh vi v\u00e0 m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

C\u00e1 nh\u00e2n h\u00f3a theo l\u1ecbch s\u1eed truy c\u1eadp Website<\/h3>\n

T\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng nh\u01b0 Google Analytics 4<\/a> \u0111\u1ec3 kh\u00e1m ph\u00e1 nh\u1eefng trang \u0111\u00edch m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n \u0111ang d\u00e0nh nhi\u1ec1u th\u1eddi gian xem nh\u1ea5t.<\/p>\n

\"Ca\u0301<\/p>\n

V\u00e0 tuy\u1ec7t v\u1eddi h\u01a1n n\u1ebfu h\u1ecd s\u1eb5n s\u00e0ng \u0111\u1ec3 l\u1ea1i email, t\u00ean,..\u0111\u1ec3 nh\u1eadn email b\u1ea3n tin hay t\u1ea3i xu\u1ed1ng m\u1ed9t t\u00e0i li\u1ec7u h\u1eefu \u00edch c\u1ee7a b\u1ea1n. S\u1eed d\u1ee5ng d\u1eef li\u1ec7u n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c nh\u1eefng email t\u00f9y ch\u1ec9nh \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi t\u1eeb nhi\u1ec1u g\u00f3c \u0111\u1ed9 nh\u01b0: C\u00e1 nh\u00e2n h\u00f3a theo t\u00ean, theo m\u1ed1i quan t\u00e2m, v\u00e0 theo h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/p>\n

M\u1eb7c d\u00f9 \u0111\u00e2y l\u00e0 c\u00e1ch khi\u1ebfn b\u1ea1n t\u1ed1n nhi\u1ec1u th\u1eddi gian h\u01a1n, nh\u01b0ng \u0111\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p B2b, b\u1ea1n n\u00ean ph\u00e2n t\u00edch h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n c\u00e0ng k\u1ef9 c\u00e0ng t\u1ed1t, v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3 s\u1ebd r\u1ea5t x\u1ee9ng \u0111\u00e1ng.<\/p>\n

C\u00e1 nh\u00e2n h\u00f3a theo \u0111\u1ecba \u0111i\u1ec3m<\/h3>\n

N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng quy m\u00f4 to\u00e0n c\u1ea7u, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c email marketing t\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0o c\u00e1c ng\u00e0y l\u1ec5 c\u1ee7a ri\u00eang h\u1ecd – theo \u0111\u1ecba ph\u01b0\u01a1ng h\u1ecd sinh s\u1ed1ng.<\/p>\n

V\u1eady l\u00e0m sao \u0111\u1ec3 c\u00f3 th\u1ec3 g\u1eedi email ch\u00fac m\u1eebng ng\u00e0y l\u1ec5 8\/3 cho kh\u00e1ch h\u00e0ng n\u1eef \u1edf Vi\u1ec7t Nam, nh\u01b0ng l\u1ea1i g\u1eedi email ch\u00fac m\u1eebng ng\u00e0y l\u1ec5 t\u1ea1 \u01a1n t\u1edbi m\u1ed9t kh\u00e1ch h\u00e0ng \u1edf M\u1ef9 v\u00e0o ng\u00e0y 24\/11\/2022? B\u1ea1n c\u1ea7n ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh theo t\u1eebng qu\u1ed1c gia ri\u00eang bi\u1ec7t.<\/p>\n

C\u00e1 nh\u00e2n h\u00f3a theo m\u1ed1i quan t\u00e2m<\/h3>\n

Gi\u1ed1ng nh\u01b0 vi\u1ec7c b\u1ea1n c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung theo n\u1ed9i dung hay trang \u0111\u00edch m\u00e0 kh\u00e1ch h\u00e0ng truy c\u1eadp. Vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 c\u1ea7n ph\u00e2n lo\u1ea1i \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111ang quan t\u00e2m t\u1edbi \u0111i\u1ec1u g\u00ec.<\/p>\n

\"ca\u0301<\/p>\n

Thay v\u00ec g\u1eedi t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng h\u00e3y gi\u00fap h\u1ecd kh\u00e1m ph\u00e1 n\u1ed9i dung t\u1eadm trung v\u00e0o \u0111i\u1ec1u h\u1ecd \u0111ang t\u00ecm ki\u1ebfm.<\/p>\n

V\u00ed d\u1ee5 b\u1ea1n c\u00f3 th\u1ec3 th\u00eam v\u00e0o bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd c\u1ee7a m\u00ecnh c\u00e2u h\u1ecfi r\u1eb1ng h\u1ecd \u0111ang mu\u1ed1n t\u00ecm hi\u1ec3u v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0o,…<\/p>\n

C\u00e1 nh\u00e2n h\u00f3a theo ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h3>\n

C\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung d\u1ef1a tr\u00ean ch\u00e2n dung kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u1edbi B2B marketing. Th\u00f4ng \u0111i\u1ec7p m\u00e0 b\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 giao ti\u1ebfp v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng C-suite s\u1ebd kh\u00e1c r\u1ea5t nhi\u1ec1u v\u1edbi c\u00e1c chuy\u00ean vi\u00ean k\u1ef9 thu\u1eadt.<\/p>\n

M\u1ed7i \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 nh\u1eefng th\u00e1ch th\u1ee9c kh\u00e1c nhau m\u00e0 b\u1ea1n c\u1ea7n chinh ph\u1ee5c, kh\u00f4ng ai gi\u1ed1ng ai c\u1ea3.<\/p>\n

C\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung Landing page<\/h3>\n

H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/h4>\n

H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u b\u00e0i vi\u1ebft v\u1ec1 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng trong content marketing<\/a> \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n \u0111ang \u1edf \u0111\u00e2u tr\u00ean h\u00e0nh tr\u00ecnh mua h\u00e0ng nh\u00e9.<\/p>\n

M\u1ed9t kh\u00e1ch h\u00e0ng ch\u1ec9 m\u1edbi nghe v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u1ea7n \u0111\u1ea7u ti\u00ean, h\u1ecd s\u1ebd mu\u1ed1n c\u00f3 nh\u1eefng th\u00f4ng tin kh\u00e1c v\u1edbi m\u1ed9t kh\u00e1ch h\u00e0ng \u0111ang nghi\u00ean c\u1ee9u v\u00e0 so s\u00e1nh s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u1edbi \u0111\u1ed1i th\u1ee7. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung b\u1ea1n cung c\u1ea5p cho h\u1ecd l\u00e0 \u0111\u00fang l\u00fac, v\u00e0 \u0111\u00fang n\u1ed9i dung h\u1ecd mong mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n

T\u1ed1i \u01b0u h\u00f3a CTA<\/h4>\n

C\u00e1c n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) cung c\u1ea5p cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng r\u1eb1ng h\u1ecd c\u1ea7n l\u00e0m g\u00ec ti\u1ebfp theo.<\/p>\n

B\u1ea1n n\u00ean th\u1eed nghi\u1ec7m c\u00e1c CTA kh\u00e1c nhau cho t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng. H\u1ea1n ch\u1ebf d\u00f9ng nh\u1eefng CTA c\u00f3 t\u00ednh ch\u1ea5t chung chung nh\u01b0 “Xem th\u00eam”.<\/p>\n

Vi\u1ec7c CTA \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng quy\u1ebft \u0111o\u00e1n h\u01a1n. V\u00ed d\u1ee5 khi m\u1ed9t kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t s\u1ea3n ph\u1ea9m Laptop, h\u1ecd s\u1ebd th\u00edch \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y CTA “Xem gi\u00e1 Laptop” h\u01a1n l\u00e0 CTA “Xem Th\u00eam”.<\/p>\n

C\u00f4ng c\u1ee5 c\u00e1 nh\u00e2n h\u00f3a<\/h3>\n

Ban \u0111\u1ea7u, khi b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n vi\u1ec7c ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng, v\u00e0 c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung c\u00f3 v\u1ebb b\u1ea1n s\u1ebd c\u1ea3m th\u1ea5y qu\u00e1 s\u1ee9c, hay \u0111\u1ea1i lo\u1ea1i l\u00e0 “l\u01b0\u1eddi”. V\u00ec th\u1ebf vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 c\u00f3 v\u1ebb l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi gi\u00fap b\u1ea1n b\u1eaft \u0111\u1ea7u.<\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung c\u1ee7a m\u00ecnh, ch\u1eb3ng h\u1ea1n nh\u01b0 Keystone<\/span><\/a>,\u00a0Recombee<\/span><\/a>,<\/span>\u00a0Algolia<\/span><\/a>, Piano Analytics<\/a>, Activation<\/a>.<\/span><\/p>\n

K\u1ebft lu\u1eadn<\/h3>\n

Ngay b\u00e2y gi\u1edd, h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c ph\u00e2n lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u1eeb nh\u1eefng danh s\u00e1ch \u0111ang c\u00f3 s\u1eb5n. T\u1eeb \u0111\u00f3 b\u1ea1n d\u1ec5 d\u00e0ng t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a h\u01a1n. Khi b\u1eaft \u0111\u1ea7u th\u1ea5y \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 gia t\u0103ng c\u1ee7a chi\u1ebfn d\u1ecbch, b\u1ea1n h\u00e3y ti\u1ebfp t\u1ee5c c\u00e1 nh\u00e2n h\u00f3a c\u00e0ng chi ti\u1ebft c\u00e0ng t\u1ed1t, \u0111i\u1ec1u \u0111\u00f3 s\u1ebd \u0111em l\u1ea1i cho b\u1ea1n m\u1ed9t t\u1ec9 l\u1ec7 ROI t\u1ed1t h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n

B\u00e0i vi\u1ebft c\u00f3 tham kh\u1ea3o th\u00f4ng tin t\u1eeb internet.<\/em><\/span><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n\n\n

\n \n
\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n<\/div>\n \n\n
\n 5\/5 - (2 b\u00ecnh ch\u1ecdn) <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"T\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u bi\u1ebft \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a n\u1ed9i dung…\n","protected":false},"author":1,"featured_media":2190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[332],"tags":[217,343],"class_list":{"0":"post-2185","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-b2b-marketing","8":"tag-b2b-marketing","9":"tag-content-b2b"},"_links":{"self":[{"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/posts\/2185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/comments?post=2185"}],"version-history":[{"count":7,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/posts\/2185\/revisions"}],"predecessor-version":[{"id":2196,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/posts\/2185\/revisions\/2196"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/media\/2190"}],"wp:attachment":[{"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/media?parent=2185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/categories?post=2185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/tags?post=2185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}