{"id":2389,"date":"2023-01-04T05:33:05","date_gmt":"2023-01-04T05:33:05","guid":{"rendered":"https:\/\/vuottroi.vn\/blog\/?p=2389"},"modified":"2023-01-04T05:33:05","modified_gmt":"2023-01-04T05:33:05","slug":"4-cach-su-dung-chatgpt-cho-digital-marketers","status":"publish","type":"post","link":"https:\/\/vuottroi.vn\/blog\/4-cach-su-dung-chatgpt-cho-digital-marketers\/","title":{"rendered":"4 c\u00e1ch s\u1eed d\u1ee5ng ChatGPT cho Digital Marketers"},"content":{"rendered":"

ChatGPT \u0111ang l\u00e0 c\u01a1n s\u1ed1t v\u1ec1 c\u00f4ng ngh\u1ec7 tr\u00ean to\u00e0n c\u1ea7u v\u00e0 \u0111\u1eb7t ra c\u00e2u h\u1ecfi li\u1ec7u ChatGPT<\/a> c\u00f3 th\u1ec3 h\u1eefu \u00edch cho nh\u1eefng ng\u00e0nh ngh\u1ec1 n\u00e0o.<\/p>\n

Sau m\u1ed9t th\u1eddi gian t\u00ecm hi\u1ec3u v\u00e0 tr\u1ea3i nghi\u1ec7m ChatGPT, t\u00f4i \u0111\u00e3 t\u00ecm ra \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p h\u1eefu \u00edch m\u00e0 c\u00e1c Digital marketers c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng, gi\u00fap c\u00f4ng vi\u1ec7c tr\u1edf l\u00ean nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n

So\u1ea1n bi\u1ec3u th\u1ee9c ch\u00ednh quy<\/h3>\n

Khi t\u1ea1o c\u00e1c b\u00e1o c\u00e1o, ph\u00e2n t\u00edch t\u1eeb kh\u00f3a trong Search Console ho\u1eb7c Google Analytics, th\u00f4ng th\u01b0\u1eddng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c “bi\u1ec3u th\u1ee9c ch\u00ednh quy”. N\u1ebfu kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t l\u1eadp tr\u00ecnh vi\u00ean, vi\u1ec7c t\u1ea1o m\u1ed9t bi\u1ec3u th\u1ee9c ch\u00ednh quy s\u1eed d\u1ee5ng RE2 Syntax qu\u1ea3 l\u00e0 t\u1ed1n th\u1eddi gian v\u00e0 nh\u00e0m ch\u00e1n.<\/p>\n

\"\"<\/p>\n

B\u00e2y gi\u1edd, nh\u1edd ChatGPT b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 r\u1ea5t \u0111\u01a1n gi\u1ea3n. B\u1ea1n ch\u1ec9 c\u1ea7n truy c\u1eadp v\u00e0o ChatGPT<\/a> v\u00e0 h\u1ecfi:<\/p>\n

v\u00ed d\u1ee5:\u00a0so\u1ea1n bi\u1ec3u th\u1ee9c ch\u00ednh quy c\u00f3 ch\u1ee9a \u201cqu\u1ea3ng c\u00e1o\u201d ho\u1eb7c \u201ct\u1eeb kh\u00f3a\u201d kh\u00f4ng ph\u00e2n bi\u1ec7t ch\u1eef hoa ch\u1eef th\u01b0\u1eddng v\u00e0 s\u1eed d\u1ee5ng RE2 syntax<\/em><\/p>\n

b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 nh\u01b0 d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

\"v\u00ed<\/p>\n

Vi\u1ec7c c\u1ee7a b\u1ea1n b\u00e2y gi\u1edd l\u00e0 copy \u0111o\u1ea1n code, v\u00e0 d\u00e1n v\u00e0o Google Search Console:<\/p>\n

\"\"<\/p>\n

V\u00e0 k\u1ebft qu\u1ea3:<\/p>\n

\"ke\u0302\u0301t<\/p>\n

Trong Google Analytics, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ChatGPT \u0111\u1ec3 so\u1ea1n bi\u1ec3u th\u1ee9c ch\u00ednh quy cho c\u00e1c b\u00e1o c\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n

V\u00ed d\u1ee5 b\u1ea1n mu\u1ed1n l\u1ecdc m\u1ed9t b\u00e1o c\u00e1o c\u00f3 trong URL c\u00e1c t\u1eeb kh\u00f3a “iphone”, b\u1ea1n c\u00f3 th\u1ec3 h\u1ecfi ChatGPT “so\u1ea1n bi\u1ec3u th\u1ee9c ch\u00ednh quy c\u00f3 ch\u1ee9a t\u1eeb \u201ciphone\u201d kh\u00f4ng ph\u00e2n bi\u1ec7t ch\u1eef hoa ch\u1eef th\u01b0\u1eddng b\u1eb1ng c\u00fa ph\u00e1p RE2”<\/em><\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng: cu\u1ed1i c\u00e2u h\u1ecfi, b\u1ea1n ph\u1ea3i \u0111\u01b0a ph\u01b0\u01a1ng th\u1ee9c s\u1eed d\u1ee5ng l\u00e0 “c\u00fa ph\u00e1p RE2” v\u00e0o, v\u00e0i \u0111\u00e2y l\u00e0 c\u00fa ph\u00e1p \u0111\u01b0\u1ee3c Google ch\u1ea5p nh\u1eadn trong c\u00e1c b\u00e1o c\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n

So\u1ea1n c\u00f4ng th\u1ee9c cho b\u1ea3ng t\u00ednh<\/h3>\n

Ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n \u0111ang l\u00e0m vi\u1ec7c tr\u00ean Excel ho\u1eb7c Google Sheet. V\u00e0 \u0111\u00f4i khi c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd g\u1eb7p kh\u00f3 kh\u0103n v\u1edbi c\u00e1c c\u00f4ng th\u1ee9c b\u1ea3ng t\u00ednh. Gi\u1edd \u0111\u00e2y nh\u1edd ChatGPT, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t c\u00f4ng th\u1ee9c trong v\u00e0i gi\u00e2y.<\/p>\n

V\u00ed d\u1ee5:\u00a0t\u00f4i mu\u1ed1n \u0111\u1ebfm t\u1ea5t c\u1ea3 c\u00e1c \u00f4 trong b\u1ea3ng t\u00ednh Google c\u1ee7a m\u00ecnh c\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn \u201ciphone\u201d<\/em><\/p>\n

\"\"<\/p>\n

\u0110\u00f4i khi, c\u00e1c c\u00f4ng th\u1ee9c m\u00e0 ChatGPT \u0111\u01b0a ra c\u00f3 th\u1ec3 kh\u00f4ng ch\u00ednh x\u00e1c v\u00e0 b\u1ea1n ph\u1ea3i s\u1eeda n\u00f3 b\u1eb1ng tay, \u0111i\u1ec1u \u0111\u00f3 d\u1ec5 hi\u1ec3u r\u1eb1ng ChatGPT v\u1eabn l\u00e0 BOT, v\u00e0 kh\u00f4ng ph\u1ea3i m\u1ecdi th\u1ee9 n\u00f3 \u0111\u01b0a ra \u0111\u1ec1u ch\u00ednh x\u00e1c 100%.<\/p>\n

C\u00e0i \u0111\u1eb7t Facebook Pixel theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i t\u00f9y ch\u1ec9nh<\/h3>\n

V\u00ed d\u1ee5: b\u1ea1n c\u1ea7n g\u1eedi m\u1ed9t s\u1ef1 ki\u1ec7n chuy\u1ec3n \u0111\u1ed5i khi m\u1ed9t ng\u01b0\u1eddi truy c\u1eadp v\u00e0o trang \u0111\u00edch c\u1ee7a b\u1ea1n v\u00e0 cu\u1ed9n qua 30% trang. B\u00e2y gi\u1edd b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i thu\u00ea m\u1ed9t l\u1eadp tr\u00ecnh vi\u00ean, \u0111\u1ec3 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c b\u1ea1n ch\u1ec9 c\u1ea7n truy c\u1eadp ChatGPT v\u00e0 h\u1ecfi: <\/span><\/p>\n

\u201cas users scroll through 35% of the page using JavaScript, send Facebook pixel custom conversion event once<\/em><\/span>\u201d <\/span><\/p>\n

V\u00e0 \u0111\u00e2y l\u00e0 k\u1ebft qu\u1ea3:<\/span><\/p>\n

\"\"<\/p>\n

B\u00e2y gi\u1edd, b\u1ea1n c\u1ea7n copy v\u00e0 paste \u0111o\u1ea1n Javascript n\u00e0y v\u00e0o m\u1ed9t file c\u00f3 t\u00ean, v\u00ed d\u1ee5: custompixel.js. Sau \u0111\u00f3 t\u1ea3i file l\u00ean hosting v\u00e0 ch\u00e8n \u0111o\u1ea1n sau v\u00e0o trong th\u1ebb <head> c\u1ee7a website.<\/p>\n

v\u00ed d\u1ee5:<\/p>\n

<head><\/em>
\n<!– Other head content –><\/em>
\n<script src=”\/path\/to\/custompixel.js”><\/script><\/em>
\n<\/head><\/em><\/p>\n

N\u1ebfu b\u1ea1n \u0111ang d\u00f9ng WordPress, th\u00ec c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n khi s\u1eed d\u1ee5ng Plugin WPCode<\/a>. Ngo\u00e0i ra, ch\u00e8n \u0111o\u1ea1n m\u00e3 v\u00e0o HTML t\u00f9y ch\u1ec9nh trong Google Tag Manager c\u0169ng l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn.<\/p>\n

\u1ee8ng d\u1ee5ng trong ph\u00e1t tri\u1ec3n n\u1ed9i dung<\/h3>\n

Trong c\u00e1c b\u00e0i vi\u1ebft c\u1ee7a m\u00ecnh, c\u00f3 th\u1ec3 b\u1ea1n c\u1ea7n d\u00f9ng t\u1edbi nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p, d\u00e0n \u00fd b\u00e0i vi\u1ebft, ti\u00eau \u0111\u1ec1 m\u1eabu,… \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung c\u0169ng nh\u01b0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n t\u1ed1n nhi\u1ec1u th\u1eddi gian tr\u01b0\u1edbc \u0111\u00e2y, b\u00e2y gi\u1edd v\u1edbi ChatGPT b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t s\u1ef1 l\u1ef1a ch\u1ecdn nhanh h\u01a1n.<\/p>\n

V\u00ed d\u1ee5: c\u00e1c c\u00e2u h\u1ecfi li\u00ean quan v\u1ec1 “c\u00e1c th\u00e0nh ph\u1ed1 \u0111\u1eb9p t\u1ea1i Vi\u1ec7t Nam<\/em><\/p>\n

\"\"<\/p>\n

V\u1edbi c\u00e2u h\u1ecfi n\u00e0y b\u1eb1ng ti\u1ebfng Vi\u1ec7t, ChatGPT c\u00f3 v\u1ebb nh\u01b0 \u0111\u00e3 g\u1eb7p kh\u00f3 kh\u0103n. N\u1ed9i dung n\u00f3 \u0111\u01b0a ra ch\u01b0a th\u1eadt s\u1ef1 ph\u00f9 h\u1ee3p. Nh\u01b0ng c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd t\u00ecm \u0111\u01b0\u1ee3c g\u1ee3i \u00fd t\u1ed1t h\u01a1n cho nh\u1eefng c\u00e2u h\u1ecfi b\u1eb1ng ti\u1ebfng Anh, ho\u1eb7c c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3 h\u01a1n.<\/p>\n

V\u00ed d\u1ee5 2: “t\u1ea1o d\u00e0n \u00fd cho b\u00e0i vi\u1ebft v\u1edbi ch\u1ee7 \u0111\u1ec1: Qu\u00e1n cafe \u0111\u1eb9p ph\u00f9 h\u1ee3p cho gia \u0111\u00ecnh t\u1ea1i H\u1ed3 Ch\u00ed Minh<\/em>”<\/p>\n

K\u1ebft qu\u1ea3:<\/p>\n

\"\"<\/p>\n

K\u1ebft lu\u1eadn<\/h3>\n

D\u00f9 b\u1ea1n c\u00f3 mong ch\u1edd b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec t\u1eeb ChatGPT, \u0111i\u1ec1u ch\u00ednh x\u00e1c nh\u1ea5t hi\u1ec7n t\u1ea1i l\u00e0 ChatGPT hay AI ch\u01b0a th\u1ec3 thay th\u1ebf b\u1ea1n l\u00e0m c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t Marketer. Nh\u01b0ng \u1edf g\u00f3c \u0111\u1ed9 t\u1eadn d\u1ee5ng th\u1ebf m\u1ea1nh c\u00f4ng ngh\u1ec7, ChatGPT r\u00f5 r\u00e0ng c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u c\u00e1ch gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n m\u1ed9t c\u00f4ng vi\u1ec7c n\u00e0o \u0111\u00f3 nhanh ch\u00f3ng h\u01a1n.<\/p>\n\n\n

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\n Rate this post<\/span>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"ChatGPT \u0111ang l\u00e0 c\u01a1n s\u1ed1t v\u1ec1 c\u00f4ng ngh\u1ec7 tr\u00ean to\u00e0n c\u1ea7u v\u00e0…\n","protected":false},"author":1,"featured_media":2400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[348],"class_list":{"0":"post-2389","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-kien-thuc-tong-hop-khac","8":"tag-chatgpt"},"_links":{"self":[{"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/posts\/2389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/comments?post=2389"}],"version-history":[{"count":2,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/posts\/2389\/revisions"}],"predecessor-version":[{"id":2399,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/posts\/2389\/revisions\/2399"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/media\/2400"}],"wp:attachment":[{"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/media?parent=2389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/categories?post=2389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vuottroi.vn\/blog\/wp-json\/wp\/v2\/tags?post=2389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}